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Singapore Strengthens Singapore-Vietnam Business Ties with New Professional Services Centre in Ho Chi Minh City
Building on the success of its first PS Centre in Shanghai earlier this year, the new HCMC hub will serve as a one-stop gateway for enterprises seeking to enter Vietnam’s dynamic economy, providing trusted professional services, regulatory guidance, market intelligence, and business networks to accelerate cross-border growth.
The Alliance is formed by eight trade associations and professional bodies, namely the Association of Small & Medium Enterprises (ASME), Institute of Singapore Chartered Accountants (ISCA), Institute of Valuers and Appraisers, Singapore (IVAS), the Singapore Business Federation (SBF), the Singapore Chinese Chamber of Commerce & Industry (SCCCI), Singapore Manufacturing Federation (SMF), Tax Academy of Singapore, and The Law Society of Singapore. Together, these eight partners have brought together strong business and professional service networks, creating a collaborative platform to facilitate regional expansion.
The HCMC launch follows the establishment of the first PS Centre in Shanghai in June 2025. Held at W Business Centre, the event was officiated in the presence of Mr Pang Te Cheng, Consul-General of the Republic of Singapore in HCMC, and brought together over 50 business leaders, professionals, and representatives from both Singapore and Vietnam.
ISCA President Mr Teo Ser Luck said, “Expanding into new markets comes with its challenges, from understanding local regulations to building trusted networks and gaining on-the-ground support. The PS Centre is designed to bridge that gap by connecting businesses to professional services expertise, local partners with deep market knowledge, and established business networks. Our goal is to give Singapore enterprises and our professionals access to a trusted platform, creating opportunities for collaboration, cross-border projects, and professional growth beyond our shores and thrive in Vietnam and the wider region.”
Yet, businesses venturing into Vietnam often face challenges in navigating local regulations, building trusted networks, and obtaining on-the-ground support. The PS Centre @ HCMC is positioned to bridge these gaps – serving as a one-stop platform that provides professional services, market intelligence, and in-market connections to help firms expand confidently into Vietnam.
In addition, local partners such as the Vietnam Association of Accountants and Auditors (VAA), Vietnam Independent Directors Association (VNIDA) and other professional and business associations have come onboard to provide in-market insights and extend the network reach of the PS Centre in Vietnam.
“The launch of the Professional Services Centre in Ho Chi Minh City reflects Singapore’s strong commitment to deepening economic ties with Vietnam,” said Mr Pang Te Cheng, Consul-General of the Republic of Singapore in HCMC. “Serving as a one-stop hub, the Centre will provide trusted networks and professional expertise to support both inbound businesses entering Vietnam’s fast-growing economy and Vietnamese enterprises seeking to expand into regional and global markets. It embodies the spirit of “dám, biết, khéo”—daring to embrace new approaches, acquiring the knowledge to participate effectively, and demonstrating the skill to navigate complexity. These qualities, emphasized by General Secretary Tô Lâm as essential for Vietnam’s new era, are precisely what this professional services partnership delivers. It will help to contribute to Vietnam’s diverse business landscape and strengthening cross-border collaboration.”
The PS Centre is built around three overarching focus areas:
Ms Lisa Sam, President of The Law Society of Singapore said, “The Law Society of Singapore is proud to be part of this Alliance initiative to strengthen professional services collaboration in Vietnam. Legal certainty and trusted advisory are essential for businesses venturing into new markets, and the Professional Services Centre in Ho Chi Minh City will provide the networks and expertise to help enterprises navigate cross-border opportunities with confidence. By working collectively with our Alliance partners and local associations, we are committed to supporting Singapore and regional firms in their expansion into Vietnam and beyond.”
Mr Dennis Lui, CEO of Tax Academy of Singapore said, “The PS Centre launch in Ho Chi Minh City marks a pivotal moment in regional collaboration. At Tax Academy, we’re building Singapore as a leading centre for taxation and regional tax knowledge hub through our structured tax training and professional development programmes to raise professional competency of the tax community. Vietnam represents one of Asia’s most dynamic growth markets. Cross-border expansion demands more than strategy—it requires specialised, on-the-ground tax expertise. We’re excited to empower businesses with the essential tax knowledge and practical insights needed to not only navigate but thrive in this exciting new chapter of regional expansion.”
“Singapore businesses venturing into Vietnam now have a centre that brings together networks, insights, and local know-how under one roof,” said Mr Ernie Koh, Council Member of the Singapore Business Federation (SBF). “Through our Global Connect initiative, we have seen first-hand how the right partnerships can accelerate cross-border success. The new PS Centre in Ho Chi Minh City strengthens these networks and lowers barriers for businesses of all sizes, enabling them to seize opportunities in Vietnam’s dynamic economy while contributing to the broader ASEAN growth story.”
About the Professional Services (PS) Centre
The Professional Services (PS) Centre is a collaborative initiative by eight trade associations and professional membership bodies: the Association of Small & Medium Enterprises (ASME), the Institute of Singapore Chartered Accountants (ISCA), the Institute of Valuers and Appraisers, Singapore (IVAS), the Singapore Business Federation (SBF), the Singapore Chinese Chamber of Commerce & Industry (SCCCI), the Singapore Manufacturing Federation (SMF), Tax Academy and The Law Society of Singapore.
Together, the Alliance represents a network spanning over 30 industries, from manufacturing, electronics, energy and life sciences to finance, technology, F&B, logistics, legal, tax, accountancy and valuation, bringing over 50,000 professionals and businesses under one collaborative ecosystem for cross-border growth.
For more information, visit https://pscentre.com.sg/.
Hashtag: #ISCA #Accountancy #DifferenceMakers #PSCentre #Alliance
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Institute of Singapore Chartered Accountants
Established in 1963, ISCA is an advocate of the interests of the profession. Complementing its global mindset with Asian insights, ISCA leverages its regional expertise, knowledge, and networks with diverse stakeholders to contribute towards the advancement of the accountancy profession.
ISCA administers the Singapore Chartered Accountant Qualification programme and is the Designated Entity to confer the Chartered Accountant of Singapore – CA (Singapore) – designation.
ISCA is a member of Chartered Accountants Worldwide, a global family that brings together the members of leading institutes to create a community of over 1.8
million Chartered Accountants and students in more than 190 countries.
For more information, visit www.isca.org.sg.
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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https://www.facebook.com/suss.sg
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The issuer is solely responsible for the content of this announcement.
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