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SMART launches new research group WISDOM to pioneer technologies that will help machines “see” like humans

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  • Multi-million-dollar, three-and-a-half-year programme to advance Singapore’s optoelectronics and photonics capabilities and semiconductor industry, which generated over S$133 billion in 2023 and accounts for approximately 7% of Singapore’s GDP
  • Bringing together over 20 Singapore and US-based researchers, this is the first time a programme will study the combination of three integral components: optics, optoelectronics and electronics
  • WISDOM supports Singapore’s Future of Microelectronics (FME) national initiative, and has key partnerships with leading research institutions including the National Semiconductor Translation and Innovation Centre (NSTIC)
  • The IRG’s research endeavours are expected to benefit industries such as automotive, consumer electronics, healthcare, and space travel and sample collection – including applications in autonomous driving, augmented reality, robotics and high-speed data communication

SINGAPORE – Media OutReach Newswire – 7 May 2025 – Imagine creating 3D-sensing technologies so lightweight, compact and high-performance that they could take us to planets beyond Mars. The Singapore-MIT Alliance for Research and Technology (SMART), Massachusetts Institute of Technology’s (MIT) research enterprise in Singapore, has launched a new interdisciplinary research group (IRG) focused on developing next-generation 3D-sensing technologies for practical use across industries such as automotive, consumer electronics, aerospace and healthcare, among others.

Wafer-scale Integrated Sensing Devices based on Optoelectronic Metasurfaces (WISDOM)

Jointly led by faculty from MIT and Nanyang Technological University, Singapore (NTU Singapore), the Wafer-scale Integrated Sensing Devices based on Optoelectronic Metasurfaces (WISDOM) IRG will focus on developing ultra-thin, scalable sensing devices – systems that allow machines such as autonomous vehicles and robots to perceive depth, shape and spatial detail safely and with more versatility, much like human vision.

3-Dimensional (3D) sensing is essential for many modern applications, from autonomous vehicles and robotics to augmented reality and medical diagnostics. However, current systems still fall short of human-like perception capabilities, which pose limitations such as contextual unawareness and decision errors.

Today’s optical systems are also often bulky, expensive and difficult to mass-produce due to reliance on complex components and manual assembly. While new materials called optoelectronic metasurfaces — which are ultra-thin and can control light in powerful new ways — show great potential, it has been difficult so far to turn them into practical, widely used products, due to challenges in how these materials are combined with other technologies and manufactured at large scale.

To solve the challenges, WISDOM aims to develop compact solutions that are high performance, and enable optoelectronic metasurfaces to be manufactured using standard semiconductor processes and ready for mass-market adoption.

SMART WISDOM will be helmed by Co-Lead Principal Investigators Prof Juejun Hu, Professor of Materials Science and Engineering at MIT, and Prof Tan Chuan-Seng, Professor of Electronic Engineering at the School of Electrical and Electronic Engineering at NTU Singapore.

“What makes me really excited about WISDOM is that we’re putting together pieces that haven’t been combined before – to benefit a ton of industries and use cases. For example, think how a super light and powerful LiDAR system could make trips to planets beyond Mars a reality. It’s like having a whole new set of eyes for exploration, and about making the seemingly impossible, possible,” said Prof Juejun Hu, Co-Lead Principal Investigator, WISDOM.

Combining expertise from five leading institutions
SMART brings together top researchers from leading institutions in the United States and Singapore, including MIT, NTU Singapore, National University of Singapore (NUS), Stanford University and University of Illinois Urbana-Champaign (UIUC), to redefine how optical metasurfaces are designed, integrated and manufactured.

This multi-million, multi-year effort, supported by the National Research Foundation (NRF) Singapore under its Campus for Research Excellence and Technological Enterprise (CREATE) programme, brings together leading experts across disciplines in photonics, materials science and semiconductor engineering to position Singapore at the forefront of global innovation in sensing technologies and advanced manufacturing.

World-first approach to pioneering 3D-sensing and next-generation applications
WISDOM will capitalise on wafer-scale integration using standard silicon complementary metal-oxide-semiconductor (CMOS) processes to revolutionise how meta-optical systems are produced. This is the first time a programme is put together to study the combination of these three separate elements: optical metasurfaces, optoelectronic devices with a focus on light-emitting diodes (LEDs) and vertical surface emitting laser arrays (VCSELs); and silicon CMOS electronics.

At the heart of WISDOM’s pioneering research is their world-first approach that integrates the three elements into a wafer-scale platform. This tri-element integration seeks to unlock entirely new functionalities in optical metasurface technology, enabling next-generation sensing systems with multi-modal illumination and detection, advanced displays with built-in high-speed communication, and biomedical devices with versatile light sources for diagnostics and therapeutics.

WISDOM’s work to bridge these complementary technologies will pioneer a new frontier in integrated optoelectronics, creating solutions that were previously unattainable with conventional approaches.

“The launch of WISDOM marks an exciting chapter in SMART’s and MIT’s long legacy in Singapore – bringing together the best in their fields from US, Singapore and the region for interdisciplinary research and collaboration to drive world-class research and innovation with commercial and societal impact for Singapore and beyond. The first-of-its-kind research will pioneer groundbreaking advancements for next-generation sensing systems, enabling transformative solutions across industries such as automotive, healthcare, aerospace and consumer electronics,” said Bruce Tidor, Chief Executive Officer and Director (Interim), SMART.

WISDOM’s inaugural project aims to develop a high-performance, metasurface-enabled LiDAR prototype, addressing key challenges in scalability, integration and performance. By combining metasurface optics, optoelectronic devices, and CMOS electronics on a single silicon substrate, WISDOM seeks to redefine the capabilities of LiDAR systems. This innovation promises to enhance detection accuracy, extend range and field-of-view, and reduce motion artifacts, with transformative implications for industries such as automotive, healthcare, robotics and unmanned aerial vehicles (UAVs). Beyond improving safety in autonomous vehicles and navigation in drones, it also opens doors to revolutionary applications like glasses-free 3D displays and high-speed optical communication, laying the groundwork for smarter, more efficient technologies that will shape the future.

“WISDOM represents a paradigm shift in how meta-optical systems are integrated from discrete assembly to wafer-scale packaging. Even at the research stage, we have a clear objective to bring our innovations to market and societal impact – enabling transformative sensing technologies for mass-market applications. WISDOM is designed to streamline manufacturing by eliminating costly and intricate die-to-die assembly, significantly improving throughput,” said MIT Prof Hu Juejun.

“By combining NTU’s two decades of expertise in electronics engineering and wafer packaging with MIT’s strengths in optical systems, we aim to create a new platform for large-scale manufacturing of optical metasurfaces using industry-standard CMOS processes. NTU is known for translating fundamental research into real-world technologies, and this collaboration builds on that strength. Ranked top in the world for Electrical and Electronic Engineering1, we are well-placed to deliver innovations that are both scalable and commercially viable, while also training the next generation of engineers to lead in areas like Augmented Reality, robotics and consumer technology,” said NTU Prof Tan Chuan-Seng.

As MIT’s research enterprise in Singapore, SMART is dedicated to driving innovation that powers future industries and transforms global technological landscapes. WISDOM adds on to SMART’s continuing commitment to advancing cutting-edge and translational research in fields such as artificial intelligence, agriculture, antimicrobial resistance, cell therapy and more. In addition to advancing scientific understanding, the IRG’s work is expected to contribute to intellectual property development, technology licensing, and the creation of Singapore research spin-offs and startups in related industries.

Hashtag: #SMART

The issuer is solely responsible for the content of this announcement.

About Wafer-scale Integrated Sensing Devices based on Optoelectronic Metasurfaces (WISDOM)

WISDOM is an interdisciplinary research group (IRG) launched in April 2025 by SMART, MIT’s research enterprise in Singapore. WISDOM is the first research and industry endeavour to study and integrate optical metasurfaces, light emitting diodes (LEDs) and vertical surface emitting laser arrays (VCSELs), and complementary metal-oxide semiconductor (CMOS) electronics for industry and commercial application. By developing innovative 3D-sensing technologies that enhance system performance, scalability and cost efficiency, WISDOM aims to revolutionise optoelectronics and photonics, and address key challenges in semiconductor manufacturing and other key industries. These 3D-sensing technologies will deliver impactful advancements that drive progress in sensor innovation while fostering opportunities for commercial applications and societal benefits in Singapore and globally.

About Singapore-MIT Alliance for Research and Technology (SMART) [新加坡-麻省理工学院科研中心]

Singapore-MIT Alliance for Research and Technology () is MIT’s Research Enterprise in Singapore, established by the Massachusetts Institute of Technology (MIT) in partnership with the National Research Foundation of Singapore (NRF) since 2007. SMART is the first entity in the Campus for Research Excellence and Technological Enterprise () developed by NRF. SMART serves as an intellectual and innovation hub for research interactions between MIT and Singapore. Cutting-edge research projects in areas of interest to both Singapore and MIT are undertaken at SMART. SMART currently comprises an and five Interdisciplinary Research Groups (IRGs): Antimicrobial Resistance (), Critical Analytics for Manufacturing Personalized-Medicine (), Disruptive & Sustainable Technologies for Agricultural Precision (), Mens, Manus and Machina (), and Wafer-scale Integrated Sensing Devices based on Optoelectronic Metasurfaces (WISDOM).

SMART research is funded by the National Research Foundation Singapore under the CREATE programme.

For more information, please visit

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Knowledge Exchange 2026 – Artistic Intelligence: Shaping Human Achievement

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When AI Meets Artistic Intelligence — Cross-City, Cross-Disciplinary Creative Education in Action

HONG KONG SAR – Media OutReach Newswire – 15 May 2026 – As artificial intelligence (AI) sweeps across the globe, how should humanity redefine the core competencies needed to shape the future? Funded by The Hong Kong Jockey Club Charities Trust and organised by AFTEC, Knowledge Exchange 2026—Artistic Intelligence: Shaping Human Achievement opens today for two days at Hong Kong’s newest cultural landmark—the East Kowloon Cultural Centre—marking the venue’s first major international arts education event. As a flagship annual initiative of the AFTEC Jockey Club Creative Futures Project, the forum has attracted nearly 260 educators, artists and stakeholders to explore how creative teaching and learning can inspire learning, spark creativity and nurture talent, laying the foundation for a better future.

Bringing Together Education and Cultural Leaders to Build a Cross-Disciplinary Creative Network

The opening ceremony was officiated by Ms Winnie Yip, Head of Charities (Culture & Sports Cluster; Community Engagement), The Hong Kong Jockey Club.

In her opening speech, Ms Winnie Yip, Head of Charities (Culture & Sports Cluster; Community Engagement), The Hong Kong Jockey Club, said: “The Club has been supporting the AFTEC Jockey Club Creative Futures Project since 2021. The results have been truly encouraging. The programme has strengthened participating students’ understanding of and care for others, while deepening their interest in arts and interdisciplinary learning. With the second phase now underway, we look forward to further supporting the growth and transformation of students and teachers.”

The opening ceremony also featured Prelude in Light, Sound & Video, a multimedia work created by students of the School of Theatre and Entertainment Arts at The Hong Kong Academy for Performing Arts (HKAPA), setting the stage for the forum and showcasing the creative potential of the younger generation.

Ms Lynn Yau, Chief Executive Officer of AFTEC and Project Director of the AFTEC Jockey Club Creative Futures Project, said: “In an era dominated by artificial intelligence, we need to redefine the unique value of humanity more than ever. AFTEC has always been committed to training teachers and creative practitioners, nurturing the ‘5Cs’ core competencies—Creativity, Critical Thinking, Communication, Collaboration, and Contribution—through systematic teaching strategies. By integrating creative learning into school curricula, we nurture a new generation equipped with resilience and problem-solving skills, while actively building a cross-disciplinary learning network. We are deeply grateful for the vision and support of The Hong Kong Jockey Club Charities Trust and the participation of our partners from various sectors, allowing us to collaboratively shape human achievement through Artistic Intelligence and mould the future with creativity.”

Redefining AI — Nurturing Irreplaceable “first-class humans”

The highlight of the forum’s first day was the first cross-city dialogue, a keynote entitled Creative Cities, Creative Mindsets: Bath, Hong Kong, New Delhi. Ms Kate Cross MBE, Director of The Egg at Theatre Royal Bath, United Kingdom; Ms Jigyasa Labroo, CEO and Co-founder of Slam Out Loud, New Delhi, India; Professor Anna CY Chan, Director of The Hong Kong Academy for Performing Arts; and Ms Lynn Yau, Chief Executive Officer of AFTEC, delivered the keynote together. The four creative visionaries highlighted that Artistic Intelligence is an indispensable competency for humanity in the age of AI, and shared how global frameworks can be adapted to local practice across the three cities’ distinctive educational and cultural ecosystems to cultivate young people’s imagination, empathy and meaning-making — core competencies for navigating an ever-changing future.

Ms Kate Cross introduced the School Without Walls programme, a groundbreaking initiative that immerses students in cultural venues for seven weeks, significantly enhancing their writing, emotional expression, and self-directed learning abilities. Ms Jigyasa Labroo shared Slam Out Loud’s work, which, through over 100 hours of arts-based social-emotional learning (SEL) curriculum, has successfully boosted the confidence, curiosity, and emotional regulation of 700,000 children across two Indian states. Professor Anna CY Chan, from the macro perspective of higher education and talent cultivation, emphasised the bridging role of Artistic Intelligence between professional arts training and primary/secondary creative education. Ms Lynn Yau showcased how the AFTEC Jockey Club Creative Futures Project transforms artists into “Teaching Artists,” shifting schools’ vision from “Arts Provisioned” towards being “Arts Empowered,” enabling Hong Kong students to demonstrate stronger vitality in cross-disciplinary learning.

The session also featured internationally acclaimed arts educator Professor Anne Bamford OBE, FCGI, Director of the International Research Agency; Professor Anne Mette Hjort, Director of The Research Centre for Creative Arts and Public Value, The Education University of Hong Kong; Mr Victor Kwok, Deputy Research Director of Our Hong Kong Foundation and Committee Member of the All-China Youth Federation; and Ms Heidi Lee, Executive Director of Hong Kong Ballet, as respondents. They offered diverse perspectives from policy research, cultural promotion and professional development, exploring how the arts and creativity can nurture outstanding talent of the future through structured and sustainable educational approaches in Hong Kong.

Collaborative Workshops—From Theory to Practice

The forum also featured collaborative workshops, where participants experienced first-hand how educational visions can be translated into practical teaching plans in an interactive setting.

In today’s (15 May) sessions, Creative Classroom LIVE!, led by teaching teams from Tin Shui Wai Methodist Primary School and Tuen Mun Government Primary School, brought authentic teaching plans to life in the theatre, allowing participants to experience the transformative power of creativity in local schools’ setting. Professor Anne Bamford OBE, FCGI, Director of the International Research Agency, facilitated the session The How Factor Lab: Designing Arts-rich Learning that Lasts?, discussing how the arts can be incorporated into education through sustainable policy and teaching strategies to establish a long-term and stable creative ecosystem in schools and communities.

Day Two Highlights — The Many Dimensions of Artistic Intelligence

On the second day of the forum (16 May), discussions will build upon the first day’s highlights and continue to delve deeper into the theme of Artistic Intelligence. In the keynote The Real AI: Artistic Intelligence and the Future of Human Potential, Professor Anne Bamford OBE, FCGI, Director of the International Research Agency, will discuss how the integrated development of personal cognitive, creative, social and digital capabilities can unlock human potential and shape a new generation equipped with innovation and adaptability, calling on education systems, cultural institutions and communities to collaborate in ensuring that young people maintain their unique edge in the age of AI.

Two collaborative workshops will also take place. School Without Walls: Changing Sites of Learning, led by Ms Kate Cross MBE, Director of The Egg at Theatre Royal Bath, United Kingdom, will demonstrate how learning spaces can be extended beyond school campuses to curate meaningful and personalised arts education experiences through the School Without Walls programme. What if We All Had a Voice? The Possibilities of the Arts in Social-Emotional Learning, led by Ms Jigyasa Labroo, CEO and Co-founder of Slam Out Loud, New Delhi, India, will share how locally rooted curriculum resources that address social issues can be developed to empower children to use creativity to tackle life and societal challenges and to weave their dreams.

Mutual Growth—Frontline Teachers and Artists Share Their Journeys and Learning

The forum also invited schools and creative practitioners from the AFTEC Jockey Club Creative Futures Project to share their practical experiences. In the panel discussion From Traditional to Creative Teaching, Vice Principal Kiley Tse of Ho Lap Primary School (Sponsored by Sik Sik Yuen), Ms Katherine Ip of Hong Kong and Macau Lutheran Church Primary School, and Ms Jourdan Wong of Cheung Sha Wan Catholic Primary School will share insights and explore the far-reaching impact of creative teaching and learning on teachers’ personal growth, students, the learning environment, and the overall creative learning culture of schools.

Another panel discussion, From Introspective Artists to Communicative Teaching Artists, features creative practitioners Ms Grace Cheng; Mr Reds Cheung of Laichankee; Ms Cally Yip of Passoverdance; and Ms Priscilla Lai, Lead Creative Practitioner of the AFTEC Jockey Club Creative Futures Project. Their sharing proves that the Project’s collaborative model not only benefits schools—teachers’ and creative practitioners’ artistic practices are also nourished through the teaching process, fostering mutual growth and grooming the community of practice of teaching artists in Hong Kong.

Creative Learning Arts Awards — Celebrating Local Education Transformation

To showcase the Project’s impact over the years, the forum will host the Creative Learning Arts Awards ceremony, recognising outstanding schools, teachers and creative practitioners, and celebrating the remarkable progress of the local education community in advancing creative thinking and whole-person development.

For more information, please visit:

AFTEC Jockey Club Creative Futures Project: https://creativefutures.aftec.hk/home-en/

Knowledge Exchange 2026—Artistic Intelligence: Shaping Human Achievement: https://creativefutures.aftec.hk/knowledge-exchange/ke2026/

Hashtag: #AFTEC

The issuer is solely responsible for the content of this announcement.

About AFTEC Jockey Club Creative Futures Project

Funded by The Hong Kong Jockey Club Charities Trust, the AFTEC Jockey Club Creative Futures Project is a multi-level creative learning scheme designed to provide a much-needed system-led approach to creative thinking in educational institutions from tertiary to primary.

Based on a successful pilot (2021 – 2024), the key focus in this expanded version is in training teachers and creative practitioners.

With practical strategies for professionals to teach across the curriculum based on the 5C’s—Creativity, Critical Thinking, Communication, Collaboration, and Contribution— creative practitioners join teachers for in-school classes to co-design and co-create lesson plans for use in classroom throughout the year.

About AFTEC

Advancing creative learning and arts education in Hong Kong

Creativity allows us to recognise potential within ourselves and the world around us. It promotes problem-solving, nurtures relationships, cultivates resilience, and can transform lives in countless ways. At AFTEC, we work with students, educators, and creative practitioners to plant the seeds of creativity in our community.

As a proudly homegrown Hong Kong organisation, we nurture the city’s greatest natural resource — its people. Through co-designed, collaborative, and inclusive bilingual education programmes, we create supportive environments where young minds are free to explore, express, and flourish. We spark imagination, build confidence, and foster a sense of growth and belonging together.

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Come to Beijing Chaoyang for an Adventurous Encounter with Trendy Toys and Intangible Cultural Heritage

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BEIJING, CHINA – Media OutReach Newswire – 15 May 2026 – From May 15 to 24, 2026, Beijing Chaoyang Park will host a unique cultural event — the first China New Cultural and Creative Market & Trendy Toy Carnival.

The first China New Cultural and Creative Market

This is not a traditional exhibition, but an urban carnival that seamlessly blends popular IPs, intangible cultural heritage (ICH) crafts, immersive performances, and top-tier cultural and creative products from across China. The fair brings together high-quality creative cultural products, time-honored ICH brands, and trendy toy labels. Covering a total area of approximately 66,000 square meters, it features both indoor and outdoor zones. Centered around two main themes — “New Oriental Aesthetics” and “The Rise of Guochao (Chinese trendy culture)” — the event showcases over 10,000 creative products.

In the “Rise of Guochao” zone, leading Chinese trendy toy brands present immersive installations. 52TOYS brings the “Panda Roll Playful Panda Forest,” where dozens of lifelike, giant panda sculptures are scattered among the trees, creating perfect photo opportunities. Pop Mart hosts a special exhibition celebrating the 20th anniversary of its hit IP “MOLLY,” featuring a giant castle inflatable and vending machines for blind boxes. Also making its offline debut as a themed zone, “The Emoji Clinic,” the globally recognized emoji brand launches several exclusive items not yet available in stores.

The ICH section is equally impressive. Ten nationally recognized master artisans showcase their representative works at the “Oriental Showcase,” presenting ten traditional crafts, including filigree inlay, Hepu horn carving, polished lacquerware, Longquan celadon, and Shui ethnic group’s horsetail embroidery. Traditional ICH techniques are creatively combined with trendy toy designs — Peking silk figurines, cloisonné, and Beijing embroidery are integrated into modern doll clothing and accessories, giving birth to a unique Oriental trend aesthetic. Additionally, over 40 other ICH items — such as jade carving, cloisonné, Beijing embroidery, Miao embroidery, and carved lacquer — allow visitors to observe master artisans at work up close and participate in hands-on activities like seal carving, tie-dyeing, and clay sculpting.

Throughout the event, five major venues in Chaoyang Park will host over 100 performances, spanning street dance, traditional Chinese music, symphony, opera, and parades. The Shell Theater will present an ACG symphony concert and a symphony of Hong Kong film golden melodies. At the East Square of Chaoyang Planning Art Museum, the “New Oriental Aesthetics” pop-up stage will feature continuous performances of Jingxi Taiping Drum dance and classical umbrella dance. The East Square of Weibo IN will focus on trendy crossover acts, with breakdance battles and jazz quartets taking turns on stage.

And when night falls, even more intriguing adventures begin. A mecha parade weaves through the crowds — you might brush past Black Myth: Wukong and a troupe of mascots. On the Fangzhou Lake, lantern-lit flower boats set sail, their slow journey accompanied by ancient music and shimmering water, creating a moving Oriental painting. From daytime blind-box surprises to nighttime lantern-lit garden strolls, the park offers unexpected delights at every turn.

No tickets are required — just a sense of curiosity. Bring your camera, gather your friends, come to Beijing Chaoyang Park, become a “power player,” and join this immersive carnival of trendy toys and intangible cultural heritage.
Hashtag: #Chaoyang

The issuer is solely responsible for the content of this announcement.

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Customer Service Excellence Award 2025 Concluded Successfully MTR Crowned Grand Champion Among Over 100 Winners

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HONG KONG SAR – Media OutReach Newswire – 15 May 2026 – The Hong Kong Association for Customer Service Excellence (HKACE) hosted the HKACE Customer Service Excellence Award Presentation Ceremony cum 26th Anniversary Celebration Luncheon last week at The Regent Hotel Hong Kong. Over 100 awards were presented to recognize outstanding customer service practitioners, with MTR Corporation named the Grand Award Champion as the highlight of the occasion.

A group photo features Hon Algernon Yau, JP, Secretary for Commerce and Economic Development (9th from right, front row); Derek Choi, Chairman of HKACE (10th from right, front row); Hon Shiu Ka Fai, BBS, JP, CPPCC National Committee Member and Member of the Legislative Council (8th from right, front row); Hon Perry Yiu, MH, JP, Member of the Legislative Council (7th from left, back row); together with HKACE Founding Members, Executive Committee members and guests.

Held under the theme “High Tech, High Touch – AI Empowers a New Era in Customer Service”, the event attracted more than 450 guests. The Honourable Algernon Yau, JP, Secretary for Commerce and Economic Development, graced the occasion as the Guest of Honour. The award presentation ceremony was also privileged to have The Hon Shiu Ka Fai, BBS, JP, Member of the National Committee of the CPPCC and Member of the Legislative Council; The Hon Perry Yiu, MH, JP, Member of the Legislative Council; together with representatives of professional associations who served as award presenters. Members of the award judging panels and customer service industry leaders also joined the celebration to recognize the outstanding achievements of the award winners.

Hon Algernon Yau: Government Injected HK$200 Million into BUD Fund to Support AI-driven Digital Transformation

In his opening address, The Honourable Algernon Yau, JP, noted that artificial intelligence was driving customer service into a new era, shifting from human-led operations to a model that integrates data analytics and intelligent systems. Mr Yau stressed that as technology advances, human warmth becomes increasingly precious. He emphasized that true excellence in customer service is built on a customer-centric foundation, requiring service professionals to integrate technology with empathy, sincere communication and personalized attention to achieve a balance of efficiency and human warmth.

“2026 marks the start of the planning and layout for the nation’s 15th Five-Year Plan, which prioritizes high-quality development, innovation-driven growth and the deep integration of the digital economy. Hong Kong is proactively aligning itself with the country’s development strategy, contributing its unique strengths to meet national needs. The services sector, in particular, must upgrade and transform. To help, the Hong Kong SAR Government has put HK$200 million into the Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund), offering targeted support for AI adoption and helping businesses transform digitally.” Mr Yau stated.

Derek Choi: 40% Surge in Applications Reflected High Competitiveness and Recognition of the Awards

Mr Derek Choi, Chairman of HKACE, said “the Customer Service Excellence Award 2025 received 220 applications – a significant 40% increase from the previous year – reflecting the industry’s growing emphasis on service quality. A total of 102 awards were presented, making the competition exceptionally fierce.”

“Participants had to be nominated by the member companies and submit a written proposal in the first round to be shortlisted among the five finalists for a panel interview,” Mr Choi explained. “An independent judging panel, composed of industry elites and academics, then determined the gold, silver, bronze, and merit award winners. This rigorous assessment process upheld the award programme’s standing.” Mr Choi also extended his heartfelt gratitude to all judging panel members, noting that their selfless dedication and strong support had contributed significantly to the credibility of the awards programme.

A total of 102 awards were presented at the event amidst fierce competition. Derek Choi, Chairman of HKACE, together with honourable guests, HKACE executive committee members, and all awardees, posed for a group photo to commemorate this significant moment.
A total of 102 awards were presented at the event amidst fierce competition. Derek Choi, Chairman of HKACE, together with honourable guests, HKACE executive committee members, and all awardees, posed for a group photo to commemorate this significant moment.

Customer Service Excellence Award 2025 Winners Unveiled: MTR Crowned Grand Champion

The Customer Service Excellence Award 2025 featured three main categories – Individual Awards, Team Awards and Programme Awards – alongside the Grand Award. MTR Corporation scooped a total of 15 awards, standing out among a strong field of competitors to be named Grand Champion. HKT Limited and The Hong Kong Jockey Club also secured the 1st Runner-up and 2nd Runner-up of the Grand Award respectively.

Other gold award winners included AIA International Limited, BMW (Hong Kong) Limited, Bank of China (Hong Kong) Limited, Cathay Pacific Airways, CLP Power Hong Kong Limited, Hong Kong Fire Services Department, Hongkong Post, and Industrial and Commercial Bank of China (Asia) Limited.

Appendix 1: List of Winners of the HKACE Customer Service Excellent Award 2025

Grand Award
Champion MTR Corporation
1st Runner-up HKT Limited
2nd Runner-up The Hong Kong Jockey Club
Individual Award – Contact Centre Service Award
Gold Bank of China (Hong Kong) Limited Tse Mei Yee, Shirley
Silver HKT Limited Li Miu Hei, Annie
Bronze AIA International Limited Luk Kwong Lam
Merit HKT Limited Yeung Shuk Yi, Joe
Merit The Kowloon Motor Bus Co. (1933) Ltd. Wan Ka Hing, Tingo
Individual Award – Counter Service Award
Gold BMW Concessionaires (HK)Ltd Lai Ka Yui, Brian
Silver CLP Power Hong Kong Limited Lau Tik Fung, Oscar
Bronze Bank of China (Hong Kong) Limited Ng Ka Ling, Aimee
Merit China Mobile Hong Kong Company Limited Yeung Fong Chun, Frank
Merit Sino Group – Citywalk 2 Management Company Limited
Individual Award – Field & Special Service Award
Gold Hongkong Post Hung Tsz Yin
Silver Ngong Ping 360 Limited Yip Ka Man, Carmen
Bronze Shell Hong Kong Limited Xia Min
Merit Bank of China (Hong Kong) Limited Luk Ka Chun, Paul
Merit Cathay Ardis Yeung
Individual Award – Frontline Service Award
Gold Industrial and Commercial Bank of China (Asia) Limited Kwan Shing Yan, Kelvin
Silver Goodwell Property Management Limited Wong Pui Ching, Rebecca
Bronze MTR Corporation Law Pak Hin, Hinson
Merit The Hong Kong Jockey Club Cheung Tsz Ching
Merit Aviation Security Company Limited Cheng Bing Lam
Individual Award – Internal Support Service Award
Gold HKT Limited Zheng Minsui
Silver BOC Group Life Assurance Co. Ltd. Ma Wing Sze, Sissy
Bronze Cathay Bianca Tang
Merit AIA International Limited Lyu Chen Yu
Merit Airport Authority Hong Kong Agnes Wong

Individual Award – Customer Service Training Award
Gold HKT Limited Law Kar Yan, Kannis
Silver The Hong Kong Jockey Club Brian Leung
Bronze Cathay Jennifer Lui
Merit MTR Corporation Chiu Tsz Ho, Ivan
Merit H Properties Management (HK) Co. Ltd. Yip Ching Ching, Janee
Individual Award – Customer Service Supervisor / Team Manager
Gold Cathay Michelle To
Silver The Hong Kong Jockey Club Miriam Hang
Bronze MTR Corporation Matthew Cheung
Merit Ocean Park Corporation Li Chi Kit, Henry
Merit HKT Limited Wong Lai Man, Ulysses
Individual Award – Top 5 Young Stars of the Year
Cathay Tedd Wong
The Hong Kong and China Gas Co. Ltd. Sham Fung Wa
Hong Kong Tourism Board Michelle Tam
CLP Power Hong Kong Limited Ng Oi Mei, Amy
Ngong Ping 360 Limited Yau Cheuk Ting, Anna
Team Award – Contact Centre Service Award
Gold Bank of China (Hong Kong) Limited Digital Hub
Silver China Mobile Hong Kong Company Limited Customer Contact Centre
Bronze MTR Corporation High Speed Rail Service Hotline
Merit Cathay Virtual Relationship Manager
Merit HKT Limited 1O1O Outbound Contact Centre
Team Award – Counter Service Award
Gold CLP Power Hong Kong Limited Smart Energy@Tai Po
Silver Bank of Communications (Hong Kong) Limited Tai Po Branch
Bronze The Hong Kong Jockey Club Kowloon Bay, Telford Off-Course Betting Branch
Merit MTR Corporation ELEMENTS Concierge Service
Merit Airport Authority Hong Kong Customer Service Team & Terminal Duty Team

Team Award – Field & Special Service Award
Gold Cathay HKIA Rescue Team
Silver The Kowloon Motor Bus Co. (1933) Ltd. KMB Field Operations Support Team
Bronze CLP Power Hong Kong Limited CLP Green Studio Multi-Purpose Vehicle
Merit Ngong Ping 360 Limited Attractions & Entertainment Team
Merit Airport Authority Hong Kong Service Team of Airport Home Baggage Check-in
Team Award – Frontline Service Award
Gold Cathay Cabin Crew Team
Silver The Hong Kong Jockey Club Tuen Mun Town Plaza Off-Course Betting Branch
Bronze HKT Limited “Here to Serve” Team
Merit MTR Corporation East Rail Line Interfacing Team
Merit Airport Authority Hong Kong HKIA VIP Lounge and Government VIP Lounge Team
Team Award – Internal Support Service Award
Gold AIA International Limited Premier Agency Enquiry Team
Silver MTR Corporation Operations Data Studio
Bronze HKT Limited Operations Transformation Team
Merit AXA China Region Insurance Company Limited Customer Strategy and Insights Team
Merit The Hong Kong Jockey Club Retail – Racecourse Work Group
Team Award – Customer Service Training Award
Gold HKT Limited Consumer Business Group Training Team
Silver AIA International Limited Service Training and Knowledge Team
Bronze MTR Corporation MTR Learning & Training
Merit Hong Kong Tourism Board Visitor Services and Human Resources
Merit ABC Pathways School Training & Development
Programme Award – Customer Retention Award
Gold MTR Corporation Elderly Care Programme
Silver CLP Power Hong Kong Limited Power Connect
Bronze HKT Limited HKT Commercial SME Customer Retention Programme
Merit The Hong Kong Jockey Club Experience Diversity, Connect with CARE
Merit Cathay Cathay Million Miles Programme
Programme Award – Digital Transformation Award
Gold MTR Corporation MTR Smart Mobility: Digital Transformation for Travel Concession Schemes
Silver CLP Power Hong Kong Limited Digital Transformation for Hong Kong ‘s Largest Residential Peak Demand Management
Bronze Airport Authority Hong Kong Smart Passenger Security Screening System at Hong Kong International Airport
Merit China Mobile Hong Kong Company Limited AI+Service
Merit Ngong Ping 360 Limited “Delight Guests Always” – NP360 AI Assistant
Programme Award – Outstanding Customer Service Award
Gold MTR Corporation Kai Tak and Sung Wong Toi Stations Customer Experience Enhancement
Silver Hong Kong Fire Services Department “Old Friends” Home Visit Scheme
Bronze Ngong Ping 360 Limited Shining You Customer Service Program- Creating Muslim Friendly Attractions in Hong Kong
Merit CLP Power Hong Kong Limited CLP Community Watch & Care Service Pilot Programme
Merit H Properties Management (HK) Co. Ltd. Happy DNA: Happier Places, Happier People

Programme Award – People Development Award
Gold Hong Kong Fire Services Department Greater Bay Area Joint Emergency Response and Rescue Exercise “Liancheng – 2025”
Silver Airport Authority Hong Kong The Operation Officer

Skill-based Salary Progression Scheme

Bronze The Hong Kong Jockey Club Racing Towards Excellence: Retail Succession Programme
Merit MTR Corporation Buddy Scheme for Newly Recruit Station Officer
Merit Aviation Security Company Limited Structured Customer Service Development Programme
Programme Award – Service Innovation Award
Gold MTR Corporation MTR Smart Mobility: Intelligent Crowd Diversion System for Kai Tak Sports Park
Silver H Properties Management (HK) Co. Ltd. Happy Moment
Bronze BOC Group Life Assurance Co. Ltd. 5+1 Senses @ Service Centre
Merit The Kowloon Motor Bus Co. (1933) Ltd. Pet Bus Tour
Merit HKT Limited Transforming Service Experience – Wise
Programme Award – Employee Engagement Award
Gold AIA International Limited “Inside Out”
Silver The Hong Kong Jockey Club “HAPPI-D” Programme
Bronze Ocean Park Corporation Village Adventure
Merit MTR Corporation Know Our Customer Programme

This press release is issued by Passion PR Limited on behalf of the Hong Kong Association for Customer Service Excellence.
Hashtag: #HongKongAssociationForServiceExcellence #HKACE

The issuer is solely responsible for the content of this announcement.

About Hong Kong Association for Customer Service Excellence (HKACE)

Hong Kong Association of Customer Service Excellence (HKACE), a non-profit organisation, was established in February 2000 to represent more than 300,000 customer service practitioners in Hong Kong, the number of member companies has almost 50. The 9 founding member organisations are AIA International Limited, Cathay Pacific Airways Limited, Centaline Property Agency Limited, CLP Power Hong Kong Limited, HKT Limited, Hongkong Post, Shell Hong Kong Limited, Standard Chartered Bank (Hong Kong) Limited and The Hong Kong Jockey Club. They are committed to continuously improve themselves, to promote customer service culture with passion, leveraging on members’ synergy and professional expertise.

The Association initiated a multitude of industry awards and programmes over the years, including the “Customer Service Excellence Award”, “Young Service Stars Programme”, and the “Quality Customer Service Programme”. “Service Appreciation Programme” was first launched in 2013 to foster service appreciation culture. The Association aims to facilitate the sharing of managerial experiences among member organizations, encourage innovation, and elevate the competitiveness of Hong Kong’s service sector by rewarding high levels of customer service.

About Customer Service Excellence Award

In line with the mission to promote customer service excellence among members, the HKACE introduced the Customer Service Excellence Award program in 2001 with an aim of motivating customer service staff, recognizing outstanding performers and promoting a customer service culture with member companies.

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