Media OutReach
SMU Launches Resilient Workforces Institute to Strengthen Singapore’s Workforce in the Age of AI
Partnerships with SkillsFuture Singapore and Equinix anchor research on AI’s impact on jobs, skills and lifelong learning
SINGAPORE – Media OutReach Newswire – 21 January 2026 – Singapore Management University (SMU) today announced the launch of the Resilient Workforces Institute (ResWORK), a new university-level research institute advancing workforce resilience and lifelong learning amid accelerating technological change. It is among the first institutes in Singapore and the region to jointly study adult-learning and the future of work through an integrated, interdisciplinary lens spanning economics, management, behavioural science and technology.
Dr Janil Puthucheary, Senior Minister of State, Ministry of Education and Ministry of Sustainability and the Environment, graced the launch as Guest-of-Honour. In his remarks, Dr Janil highlighted the importance of partnerships with industry, enabled by research, in overcoming workforce disruptions brought about by artificial intelligence (AI) and digital technologies.
Professor Lily Kong, President, Singapore Management University, said: “The launch of the Resilient Workforces Institute reflects SMU’s commitment to research that matters – research that shapes public policy, informs organisational practice and ultimately strengthens the resilience of Singapore’s workforce. By bringing together insights across disciplines, ResWORK will help Singapore and the region navigate the profound changes reshaping work and learning in the age of AI.”
ResWORK will serve as a focal point for trans-disciplinary research across SMU, organised around three core pillars:
- Optimising Human-Machine Collaboration: enabling workers to learn and perform effectively alongside AI, machines and robotics
- Transforming Organisations: redesigning business processes, leadership and work practices for AI-enabled workplaces
- Maximising Societal Human Capital: analysing labour-market transitions and shaping policies that promote inclusive, gainful employment
Research momentum has already begun ahead of the formal launch, with ResWORK having secured the participation of several globally renowned visiting scholars and over 20 faculty members across SMU’s six schools. ResWORK faculty has recently initiated nine internally seed-funded research projects, as well as multiple externally funded research programs, collectively worth over S$1.5 million in funding.
These early projects reflect the Institute’s emphasis on applied, policy-relevant research developed in collaboration with public agencies and industry partners. (Note: See Annex A for a list of research projects that were awarded seed grants.)
SMU has committed S$5 million over five years to anchor the Institute, with a goal of securing an additional S$8 million in external research funding within three years, enabling ResWORK to scale its partnerships and research programmes over time.
Professor Archan Misra, Vice Provost (Research) and Interim Director of ResWORK, said: “ResWORK is built on the belief that AI-led change will reshape opportunity rather than displace it. Our research agenda is designed to move beyond diagnosis to solutioning—working with government agencies, employers and other partners to generate evidence that informs policy, organisational practice and lifelong learning systems. I’m enthused to see how colleagues across the spectrum of Management, Economics and Computing disciplines have already come together to collectively frame a positive research agenda that formulates AI-led workplace transformations as an economic opportunity, as well as a driver of innovations in adult learning practices. The launch builds on momentum that is already underway and marks the start of SMU’s sustained efforts to help shape a resilient, future-ready workforce.”
Anchoring National Workforce Priorities through Collaboration with SkillsFuture Singapore
At the launch, SMU and SkillsFuture Singapore (SSG) also signed a two-year Memorandum of Understanding (MoU) to mutually identify and drive strategic research on how Artificial Intelligence (AI), digital technologies, and generational changes in work preferences are transforming job tasks, skills demand and career and learning pathways, and translate these insights into policies that sustain employability and inclusive growth.
In addition, it will look into how adult learning systems can be redesigned for higher participation, retention and impact, and how organisations can combine human and machine capabilities to raise productivity while preserving meaningful work.
Mr Tan Kok Yam, Chief Executive of SkillsFuture Singapore said: “Our partnership with SMU on ResWORK is driven by a singular objective: to future-proof the national SkillsFuture system. By future-proofing, we mean that adult learning must adapt to the effects of emerging, rapidly changing technologies to workforce dynamics, so that the training received by learners best equips them for these changes. The system also must acquire a deep understanding of what employers want from their workers, where and how jobs have changed in nature, and what skills and attributes allow workers to best succeed. ResWORK seeks to help build such capabilities for our national adult training system.”
Industry Partnerships Driving Applied Research on AI Disruption and Workforce Resilience
Complementing the national collaboration with SSG, ResWORK will work with industry partners to translate research into practice.
SMU received a contribution of S$450,000 from Equinix to advance applied research under ResWORK. The contribution will support a flagship systemic research project on occupational exposure to AI within Singapore’s labour market.
Led by Professor Li Jia, Dean, School of Economics; Lee Kong Chian Professor of Economics; (courtesy appointment in the Lee Kong Chian School of Business) Econometrics Lead, SMU Urban Institute, the study will develop Singapore’s leading reproducible, transparent and publicly accessible index measuring AI exposure in new job vacancies across occupations, industries and worker segments. By analysing job advertisements and task requirements over time, the research will track how AI-related skills and task demands are evolving, and generate insights to inform workforce planning, reskilling programmes and employment policy.
This collaboration marks the first corporate-funded research initiative under ResWORK and reflects the Institute’s emphasis on data-driven, policy-relevant research with real-world impact.
Said Ms Leong Yee May, Managing Director, Equinix Singapore, “Equinix and SMU have enjoyed a long and collaborative partnership aimed at building a sustainable digital future. By partnering with SMU on its Resilient Workforce initiative, we’re investing in research that will help position Singapore as a regional leader on AI and the future of work, informing the design of targeted policies like reskilling programs.”
Annex A: ResWORK Seed-Funded Research Projects
Ahead of its formal launch, the Resilient Workforces Institute (ResWORK) has initiated nine seed-funded research projects, reflecting early momentum and active collaboration across SMU’s schools. These projects are organised around ResWORK’s three core pillars and focus on applied, policy-relevant research in partnership with public and private organisations.
Pillar 1: Optimising Human-Machine Collaboration
Research on technologies and tools (AR/VR, AI) that enable individuals to both learn and execute future tasks in collaboration with AI, machines and robots.
1. Artificial Intelligence in Higher Education: Evaluating AI Outputs and Metacognition of Law Students
Theme: Technologies for Augmenting Adult Learning
Principal Investigator: Gary CHAN Kok Yew, Full-time Faculty, Professor of Law, Yong Pung How School of Law
Why this matters: As AI tools enter education and professional training, this project examines how law students learn to critically evaluate AI outputs and reflect on them as part of their training to be legal professionals in the near future.
About the Project: This project examines how law students assess AI-generated legal reasoning, focusing on metacognitive awareness, reflective judgment, and responsible AI use. Using tort law as a testbed, it studies how learners adopt, revise or reject AI outputs, and identifies best practices for evaluating accuracy, clarity and reasoning quality. The findings will inform ethical AI integration in education and professional training.
Research Impact: Supporting and enhancing law students’ critical evaluation of and reflective judgement on AI outputs
2. Unfolding Motivation in Adult Learning with Generative AI
Theme: Technologies for Augmenting Adult Learning
Principal Investigator: NGO Chong Wah, Full-time Faculty, Lee Kong Chian Professor of Computer Science, Director, Human-Machine Collaborative Systems Cluster, ResWORK Fellow, School of Computing and Information Systems
Co-PI: Gary Pan @ SOA; Clarence Goh @ SOA; Venky Shankararaman @ SCIS; Dragan Gasevic @ Monash University
Why this matters: Mid-career workers are expected to reskill continuously, yet motivation and engagement remain major barriers to lifelong learning.
About the Project: This project investigates how generative AI can personalise adult learning to sustain motivation among mid-career learners balancing work, study and life demands. It develops a GenAI-powered learning system that provides conversational, self-regulated learning support through interaction with large language models. By analysing learning behaviour, dialogue patterns and behavioural signals, the research identifies how AI-driven scaffolding can improve engagement and learning persistence in adult education.
Research Impact: This project aims to uncover motivational processes in adult learning to inform the design of AI learning systems.
3. Building Reflection Competencies for Human-AI Collaboration: A Multi-Agent Training System
Theme: Changing Professional Practices in the Workplace
Principal Investigator: NAH, Fiona Fui-Hoon, Full-time Faculty, Professor of Information Systems, ResWORK Fellow, School of Computing and Information Systems
Collaborators: Jiaqi WU YOUNG, PhD student @ SCIS; Ming WANG, Visiting PG Research student @ SCIS
Why this matters: Organisations often adopt AI faster than workers develop the skills to critically evaluate it, leading to over reliance or under reliance, declining judgment and missed productivity gains.
About the Project: This project addresses the problem of “cognitive debt” in AI-enabled workplaces by developing a multi-agent reflection training system embedded in AI tools. Drawing on motivation and behavioural theories, it designs and tests interventions that encourage users to reflect on, scrutinise and evaluate AI outputs. The research aims to provide scalable training approaches that balance AI adoption with human judgment and oversight.
Research Impact: Overcoming AI users’ cognitive debt through reflection training for a resilient workforce
4. Adaptive Skill Transfer: Reinforcement-Learned Scaffolding for Cognitive Personalisation in Adult Learning
Theme: Adult Learning Transfer
Principal Investigator: Pradeep Reddy VARAKANTHAM, Full-time Faculty, Professor of Computer Science, Director, CARE.AI Lab, Coordinator, BSc (CS) Artificial Intelligence Track, School of Computing and Information Systems
Co-PI: Annabel Chen Shen-Hsing, NTU
Collaborator: Swapna Gottipati @ SCIS, SMU
Why this matters: Reskilling often fails because learning systems ignore the cognitive strengths adults already possess.
About the Project: This research explores how adaptive AI systems can accelerate adult learning by leveraging existing reasoning and problem-solving abilities. Implemented within an adaptive learning platform, the project uses cognitive assessment and reinforcement learning to personalise both content and thinking strategies. By making skill transfer explicit and efficient, the study aims to improve learning speed, retention and reskilling outcomes.
Research Impact: Transforming adult reskilling from simple content delivery into a personalised, AI-driven bridge that leverages existing reasoning strengths to accelerate the mastery of complex skills
5. The Effects of AI-Based Cognitive Offloading on Metacognitive Skills and Learning Transfer in Adult Professional Learners
Theme: Adult Learning Transfer
Principal Investigator: YANG Hwajin, Full-time Faculty, Professor of Psychology, Associate Dean (Research), Lee Kong Chian Fellow, ResWORK Fellow, School of Social Sciences
Co-PI: Sarah Wong @ SOSS; Gary Pan @ SOA; Andree Hartanto @ SOSS
Collaborator: Wong Zi Yang, Research Fellow, SMU
Why this matters: While AI can make work easier, excessive reliance on it may weaken learning, judgment, and long-term skill development.
About the Project: This project examines how using AI tools affects adult learners’
metacognitive awareness (monitoring and regulating one’s learning) and learning transfer (applying knowledge to new situations) in professional development. Using a randomised controlled design, the study compares guided and unguided AI use to determine whether guided AI use enhances these cognitive skills or if unguided use undermines them through excessive cognitive offloading.
Research Impact: The findings will inform the development of AI-enabled training frameworks that promote durable learning, reflective thinking, and transferable skills among working adults.
6. Towards Measurable, Governed Onboarding for Human–AI Teams
Theme: Open Category
Principal Investigator: LEE, Min Hun, Full-time Faculty, Assistant Professor of Computer Science, School of Computing and Information Systems
Why this matters: AI adoption often fails not because of model accuracy, but because of people and workflow – users do not know when to trust, question or correct AI systems.
About the Project: This project transforms AI onboarding into an interactive, measurable learning experience that teaches users how to collaborate effectively with AI. Using a structured “Understand-Control-Improve” framework, it develops tools that promote calibrated trust, explainability, and safe intervention. The research aims to establish robust methods for governed human-AI collaboration in real-world decision-making workflows.
Research Impact: This project develops measurable, governed methods for human-AI collaboration that enable safe and effective AI adoption in real-world decision-making workflows.
PILLAR #2: TRANSFORMING ORGANISATIONS
7. Valuing Flexible Work Arrangements: A Discrete Choice Experiment with Employers and Employees in Singapore
Theme: Changing Professional Practices in the Workplace
Pillar: #2 / #3
Principal Investigator: KIM Seonghoon, Full-time Faculty, Associate Professor of Economics, Deputy Director, Centre for Research on Successful Ageing (ROSA), School of Economics
Co-PI: Cao Wenjia @ SOE, SMU
Collaborator: Kanghyock Koh, Korea University
Why this matters: Flexible work is now a national priority, yet evidence on its true value to employers and employees remains limited.
About the Project: This study quantifies how employers and employees value flexible work arrangements using large-scale discrete choice experiments. By estimating wage-equivalent trade-offs for different forms of flexibility, it provides evidence to inform organisational decisions and policy implementation following Singapore’s Tripartite Guidelines on Flexible Work Arrangement Requests. The research supports more sustainable, inclusive and productive workplace design.
8. Job insecurity and employee motivation
Theme: Changing Professional Practices in the Workplace
Principal Investigator: Nina SIROLA, Full-time Faculty, Assistant Professor of Organisational Behaviour & Human Resources, ResWORK Fellow, Lee Kong Chian School of Business
Why this matters: Rising job insecurity can quietly erode motivation and performance, even in organisations investing heavily in transformation.
About the Project: This project examines how managers’ beliefs about job-insecure employees influence leadership behaviour and intrinsic motivation. Rather than focusing only on worker stress, it identifies manager-driven mechanisms that can either undermine or sustain motivation. Through experimental and field studies, the research develops low-cost leadership interventions to support employee engagement and well-being during periods of uncertainty.
Research Impact: This project highlights how managers’ beliefs and leadership behaviours can either undermine or sustain the intrinsic motivation of job-insecure workers, pointing to a low-cost, belief-based lever for resilience.
PILLAR #3: MAXIMISING SOCIETAL HUMAN CAPITAL
9. Measuring the Impact of AI and Large Language Models on Singapore’s Labour Market: Constructing a Task-Level Exposure Index
Theme: Open Category
Principal Investigator: LI Jia, Full-time Faculty, Dean, School of Economics, Lee Kong Chian, Professor of Economics, Econometrics Lead, SMU Urban Institute
(courtesy appointment in the Lee Kong Chian School of Business)
Collaborator: Zhang Dandan, Peking University
Why this matters: Policymakers and employers need clear evidence on which jobs are most exposed to AI, and which are likely to benefit from it.
About the Project: This project develops Singapore’s first task-level AI-LLM Exposure Index by combining job posting data with detailed task information. Using novel econometric methods to address measurement uncertainty, it distinguishes between complementary and substitutive effects of AI on human labour. The resulting indices will inform workforce planning, reskilling strategies and national employment policy.
Research Impact: Measuring AI’s disruptive and enabling effects on Singapore’s labour market
Hashtag: #SMU
The issuer is solely responsible for the content of this announcement.
About SMU
A premier university in Asia, SMU is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU’s mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU’s education is known for its highly interactive, collaborative, and project-based approach to learning.
Home to over 13,000 students across undergraduate, postgraduate professional and postgraduate research programmes, SMU comprises of eight schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Computing and Information Systems, Yong Pung How School of Law, School of Social Sciences, College of Integrative Studies, and College of Graduate Research Studies. SMU offers a wide range of bachelors’, masters’, and PhD degree programmes in the disciplinary areas associated with its schools, as well as in multidisciplinary combinations of these areas.
SMU emphasises rigorous, high-impact, multi- and interdisciplinary research that addresses Asian issues of global relevance. SMU faculty members collaborate with leading international researchers and universities around the world, as well as with partners in the business community and public sector. SMU’s city campus is a modern facility located in the heart of downtown Singapore, fostering strategic linkages with business, government, and the wider community.
www.smu.edu.sg
Media OutReach
Banyan Group Residences Brings Latest Phuket Property Launches to Hong Kong
Three new Laguna Phuket developments – spanning lakeside living, golf-front design and Angsana-branded luxury – to be showcased at Park Lane Hong Kong on 16–17 MayCaption
HONG KONG SAR – Media OutReach Newswire – 8 May 2026 – Banyan Group Residences is bringing three of its most anticipated new residential launches to Hong Kong this month, with a two-day sales exhibition taking place at Park Lane Hong Kong (Canvas, 26F) on Saturday 16 and Sunday 17 May 2026, from 11:00 am to 6:00 pm. The event offers Hong Kong buyers a rare opportunity to explore and invest in some of Phuket’s most compelling new addresses, with dedicated sales teams on hand for private consultations.
The exhibitions follow a year of record residential sales for Banyan Group Residences, as growing numbers of global investors look to Phuket as a safe haven for capital – drawn by the island’s political stability, strong rental yields, year-round lifestyle appeal, and the relative value it continues to offer against comparable markets. Demand has been particularly robust from buyers across Asia, the Middle East, and Europe, with Hong Kong remaining one of the Group’s most consistent source markets.
The three projects on show represent some of the most exciting new additions to Laguna Phuket – Asia’s premier integrated resort destination – and span a range of living concepts, price points, and design inspirations, united by the hallmark quality and hospitality expertise of Banyan Group Residences, Asia’s leading branded residential developer by volume.
“Hong Kong has consistently been one of our strongest buyer markets, and we look forward to welcoming buyers in person to discover what we believe is an exceptional line-up of new homes,” said Stuart Reading, Managing Director of Banyan Group Residences. “Whether you’re looking for a holiday retreat, a permanent base in a world-class resort community, or a smart long-term investment, this exhibition offers something genuinely compelling. High-quality property in a prime location at Laguna Phuket still represents outstanding value compared to equivalent homes in Hong Kong or other major cities.”
Bellaguna Lake Residences
Brand new blocks of Bellaguna Lake Residences will be revealed for the first time at the exhibition. Set beside a shimmering lake within Laguna Phuket – steps from Bang Tao Beach – the development takes its design cues from the sleek lines of a contemporary luxury yacht. Five elegantly elongated buildings feature dark wave-like façades and warm, light-filled interiors, with generous private terraces overlooking the lagoon. Residences include one- to three-bedroom condominiums and two- to three-bedroom penthouses with private rooftop pools, as well as a brand new category of two-bedroom residences with private pool.
Bellaguna is Banyan Group Residences’ newest residential brand, conceived specifically for premium year-round living outside of hotel inventory – yet fully supported by the Group’s renowned hospitality management standards.
Bellaguna Golf Residences
Set on land that once formed part of Phuket’s historic tin-mining landscape, Bellaguna Golf Residences draws its design identity from that heritage – soft horizontal lines and sculpted contours reinterpreted through a contemporary tropical lens. Low-rise buildings unfold amid lush gardens and a signature free-form pool, overlooking the fairways of the championship Laguna Golf Phuket course. A brand new block has also just been released for this project, which features a compact one-bedroom configuration, alongside one- to three-bedroom condominiums and two- to three-bedroom penthouses with private pools and sunset golf views.
Angsana Golf Residences Topaz
Inspired by the clarity and elegance of the topaz gemstone, Angsana Golf Residences Topaz comprises three gracefully curved low-rise buildings set within Laguna Phuket, with Sino-Portuguese design accents that subtly reference Phuket’s cultural heritage. The development offers two- and three-bedroom residences and exclusive penthouses with private rooftop pools, all enjoying panoramic views of the golf course, mountains, and the Andaman Sea. A signature rooftop ring-shaped pool completes the picture.
All three projects now have show units available to view at Laguna Property Sales Gallery
Banyan Living
Banyan Group has recently launched Banyan Living, a residential rental and marketing platform created to support owners of branded residences across the Group’s portfolio, while offering guests a professionally managed alternative to traditional home‑sharing platforms.
Developed as a structured, hospitality-led rental ecosystem, Banyan Living enables private owners to generate income from their residences, while providing guests who rent the properties assurance of the design integrity and professional service standards associated with Banyan Group.
Why Phuket, Why Now
Phuket continues to attract growing international interest as both a lifestyle destination and an investment market. Within Laguna Phuket, nationals of some 70 countries have chosen to make the resort community their home, drawn by year-round tropical living, world-class amenities, international schools, medical facilities, and a level of quality and security that is difficult to match elsewhere in the region.
Banyan Group Residences anticipates launching up to USD 1 billion in new luxury residential projects in Phuket over the next two to three years, reflecting the Group’s confidence in the market and the enduring strength of demand from international buyers.
Prospective buyers are welcome to visit the exhibition at Park Lane Hong Kong, Canvas (26F), on Saturday 16 and Sunday 17 May 2026, between 11:00 am and 6:00 pm. Private appointments can be arranged in advance by contacting the team directly.
Hashtag: #BanyanGroupResidences #LagunaPhuket #PhuketProperty
The issuer is solely responsible for the content of this announcement.
About Banyan Group
Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans more than 100 properties, over 140 spas and galleries, and 20-plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.
About Laguna Phuket
Laguna Phuket is Asia’s premier integrated resort destination, set against the stunning backdrop of the Andaman Sea. Spanning over 1,000 acres, the resort features six luxury hotels, an award-winning 18-hole golf course, fine dining, luxury spas, and branded residences. Guests benefit from complimentary shuttle services, a cashless payment system, and access to world-class recreational and wellness facilities.
About Banyan Group Residences
Banyan Group Residences is the property development arm of leading hospitality pioneer Banyan Group, listed on the stock exchange of Singapore. With over 35 years of development experience and an impressive portfolio of residential brands to suit different lifestyles and budgets, it is Thailand’s leading lifestyle property developer with a strong and increasingly international pipeline of projects. The Group’s main residential brands include the flagship luxury Banyan Tree Residences, Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark, Laguna Lakelands, and Bellaguna.
Media OutReach
Techcombank hosts Overseas Insurance Talent Roadshow 2026 in Hong Kong
The event marked the first international debut of two insurance companies within Techcombank’s ecosystem — Techcom Life (life insurance) and Techcom Insurance (non-life insurance). Both entities are positioned to build a new generation of insurance, anchored in data, technology, and customer-centricity.
The roadshow featured senior leadership from across the ecosystem, including Mr. Pranav Seth, Chairman of Techcom Insurance; Mr. Mukesh Pilania, Chief Executive Officer of Techcom Life; and Ms. Veo Nguyen, Chief People Officer of Techcombank, alongside other executives leading key functions in technology, distribution, and product development.
Discussions at the event focused on Vietnam’s economic outlook and the evolving role of insurance in its next phase of development. Speakers highlighted the industry’s transition from traditional, product-led models toward data-driven, technology-enabled, and personalized approaches, with increasing emphasis on customer experience and long-term engagement.
Participants engaged in in-depth exchanges with the leadership team, gaining insights into Vietnam’s insurance landscape as well as a clearer understanding of the vision and long-term aspirations behind Techcombank’s newly established insurance businesses. The sessions reflected growing international interest in Vietnam as a high-potential market undergoing structural transformation.
Techcom Life, the group’s life insurance arm, has demonstrated strong early momentum, achieving a trajectory within six months and ranking No.1 in the bancassurance market in Q1 2026. Meanwhile, Techcom Insurance served over 650,000 customers in 2025 through a nationwide network of 280 branches and more than 3,500 sales professionals, reflecting its growing scale in the non-life insurance segment.
Hong Kong, one of Asia’s leading insurance hubs, is part of Techcombank’s broader international roadmap, following previous engagements in Singapore, the United States, Europe, and Australia.
Techcombank plans to continue the Overseas Insurance Talent Roadshow across additional global markets in 2026, as part of its strategy to attract international talent and support the development of a next-generation insurance ecosystem in Vietnam.
Hashtag: #Techcombank
The issuer is solely responsible for the content of this announcement.
Media OutReach
Apple Storage Unveils Hong Kong’s First 17,000 sq. ft. IP-Themed Flagship Concept Store in Tsuen Wan, Featuring Exclusive VIP Lounge
In addition to specialized storage solutions—including dedicated units for clothing, collectibles, books, and bicycle parking—the facility features a groundbreaking VIP Lounge. Customers can enjoy complimentary access to massage chairs and co-working spaces, extending the storage experience into a lifestyle enjoyment. Apple Storage is committed to transforming storage from a utility into an exclusive clubhouse, allowing customers to free up home space while fully immersing themselves in hobbies such as outdoor activities or art collection.
Business-Grade Work Facilities
The branch features a dedicated co-working space equipped with computers, printing facilities, workstations, and charging points. Customers can conveniently handle business or personal administrative tasks, such as printing documents or conducting online research, directly on-site.
Party Room-Style Entertainment
To make the storage process relaxing and enjoyable, Apple Storage has equipped the VIP Lounge with professional massage chairs for immediate post-task stress relief. The Group has upgraded the facilities to rival a “Party Room” environment, featuring billiards, television, and Nintendo Switch consoles. This allows family members to stay entertained while customers manage their storage units at their own pace.
The lounge also includes a spacious communal table, perfect for assembling intricate models or playing board games. Guests can enjoy complimentary coffee and various beverages from the self-service refreshment counter, turning a cold warehouse into a private sanctuary for family time.
Comprehensive Storage Amenities
The facility is equipped with 24-hour support, climate and humidity control, CCTV, smart access control, and regular staff patrols to ensure maximum safety and comfort. Additional amenities such as packing zones, trolleys, and bicycle repair tools are provided for customer convenience. Customers can retreat to the leisure area or VIP lounge whenever they need a break.
Over 120 Branches: Hong Kong’s Leader in Regulatory Compliance
With deep roots in Hong Kong since 2005, Apple Storage has expanded to over 120 branches, serving more than 100,000 customers. Recognizing that safety is always the clients’ top priority, Apple Storage adheres to the highest standards of compliant operations. As an industry leader, Apple Storage maintains close communication with the Buildings Department and the Fire Services Department. Apple Storage takes pride in having the largest network of branches in Hong Kong that have successfully passed inspections by both departments. The Group pledges to continue upgrading fire safety facilities in line with government guidelines to ensure total peace of mind for every customer.
A New Era of Smart Storage: Integrating AI Technology
Apple Storage Group continues to invest heavily in integrating smart technology into its services. Hardware upgrades, including facial recognition systems and smart sensor lighting, have been rolled out across all branches to enhance security and energy efficiency.
On the innovation front, Apple Storage has developed a proprietary Customer Matching System. Utilizing AI data analysis, the system creates tailor-made storage solutions for clients, driving the business toward full digitalization. Currently, the Group is developing an “AI Smart Warehouse” project, which will apply cutting-edge Artificial Intelligence to unit management and customer interaction, signaling a new future for the industry.
Professional & Transparent: One-Stop Moving Team
Apple Storage offers a comprehensive “one-stop” moving and storage service, managed by the Group’s professional brand, APPLE MOVING. The team handles everything from general moving to third-party delivery and pickup. To ensure maximum protection, the team provides packing materials—such as boxes and bubble wrap—in advance of the moving date.
Unlike many local independent movers, Apple Moving operates under a transparent corporate management model. With strict service guidelines and a standardized quoting system, the Group guarantees transparent pricing and strictly prohibits “on-site price hikes” or the solicitation of tips, providing customers with a reliable brand guarantee.
Two Decades of Excellence: Recipient of the “10th Year Award for Hong Kong Service Brand”
Since opening its first branch in 2005, Apple Storage has accompanied Hong Kong families and businesses for over 20 years. Today, with branches in every corner of the city, Apple Storage’s commitment to a “premium environment” and “reliable service” remains unchanged.
The company’s professionalism has earned widespread market recognition, including five consecutive years of Quality Service Certification from the Hong Kong Retail Management Association (HKRMA). In 2026, the Group was honored with the “10th Year Award for Hong Kong Service Brand” by the Hong Kong Brand Development Council. These accolades reflect the trust of over 100,000 customers.
Multi-Brand Synergy: A Comprehensive Storage Ecosystem
The Group’s portfolio includes Apple Storage Premium, U SPACE, Apple Moving, and Apple Wine Cellar, providing a diverse range of integrated storage solutions. From flexible self-storage and professionally managed central storage to door-to-door storage and point-to-point logistics, current services cover every user need.
Apple Storage offers various sizes and specialized units, such as climate-controlled storage for clothing and sneakers, display units for toys, specialized bicycle racks, and flexible shelving units, creating bespoke space solutions for every client.
Driving ESG Strategy for a Green Future
Apple Storage Group has actively implemented ESG (Environmental, Social, and Governance) strategies in recent years. Regarding Environmental Protection, Apple Storage is transitioning to sensor-based energy-saving systems and prioritizing appliances with “Grade 1 Energy Labels.” Apple Storage’s own headquarters has also gone paperless through comprehensive digitalization.
In terms of Social Responsibility, the “Apple Volunteer Team” has collaborated with charities for years to support the underprivileged. Looking ahead, Apple Storage has set clear sustainability goals: a commitment to reduce carbon emissions by 10% within three years and increased investment in philanthropy, including pro-bono moving services and storage space donations. Recently, Apple Storage collaborated with a charity to provide free storage and moving services for residents of Wang Fuk Court, Tai Po, assisting them during their relocation and home clearing process.
Hashtag: #AppleStorage
The issuer is solely responsible for the content of this announcement.
About Apple Storage
With over 120 branches across Hong Kong, Kowloon, and the New Territories, Apple Storage offers professional, compliant, and reliable services. Most branches are conveniently located near MTR stations.
Act Now – Reclaim Your Living Space.
Learn more about our latest offers: https://www.applestorage.com.hk/en/
Inquiry Hotline: 8208 9822
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https://wa.me/46383118
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