Media OutReach
Sports Enterprise GYM AESTHETICS, Health Pacer for Athletes and HK Citizens Promoting Sports for All and Advancing AI Health Management
Supporting Mega International Sports Events Including the 10th Hong Kong Masters Athletics Championships
HONG KONG SAR – Media OutReach Newswire – 21 November 2025 – As a leading local sports enterprise, GYM AESTHETICS (GA) has been dedicated to investing resources in supporting numerous local and international sports competitions, with a commitment to energizing Hong Kong’s sports development and promoting “health for all”. GA and its group’s sister company, LIVE4WELL, provide health technology support and are taking concrete actions to align with the government’s 2025 Policy Address, which aims to establish Hong Kong as a hub of major international sports events and develop sports as an industry. GA remains at the forefront of local sports events and recently gave its full support to the 10th Hong Kong Masters Athletics Championships (HKMAC). HKMAC continues to grow in scale, encouraging people of all ages to embrace healthy lifestyles and pursue their dreams through sports.
Recently, the Hong Kong University of Science and Technology (HKUST) has been chosen to establish the city’s third medical school. The school will integrate medical care and research, complementing the government’s vision to turn Hong Kong into an “international health and medical innovation hub” – a goal that is perfectly aligned with the principle of GA and LIVE4WELL in advancing AI preventive healthcare. The group aspires to work closely with the new medical school and relevant government authorities to promote healthy lifestyles for all and empower health management with innovative technology.
Promoting health for all through sports and building a medical innovation hub
GA has long upheld its mission of promoting sports, working to establish a diverse sports ecosystem in Hong Kong and supporting the public in developing regular exercise habits. The group makes its mark across various sports, including hosting the GA110 Hong Kong Inter-School 3×3 Basketball Championship 2025, leading university student athletes to compete in the World University Basketball Series (WUBS) 2025 in Japan, cooperating with European League of Football, actively promoting world-class sports events such as the Hong Kong Tennis Open 2025, as well as supporting sports like pickleball, squash, lacrosse, and judo, showing a comprehensive commitment to sports development. The HKMAC 2025, taking place over two days this weekend, is title sponsored by GYM AESTHETICS, which joins the organizer in celebrating the event’s 10th anniversary.
Ms. Miranda WONG, Managing Director of GYM AESTHETICS and Co-founder of LIVE4WELL, stated, “We deeply resonate with HKMAC 10th Anniversary theme this year, ‘The Celebration of Life’. This event transcends age barriers, offering a competitive platform for sports enthusiasts aged 35 and above, and truly demonstrating the inclusivity and accessibility of sports. We promote both health for all and the development of elite athletes through supporting high-quality sports events like the HKMAC to actively align with the 2025 Policy Address’s vision in establishing Hong Kong as a center for major international sports events and developing sports as an industry, enhancing Hong Kong’s international image as the ‘Events Capital of Asia’. Also, we have shown our unwavering commitment as a sports enterprise in giving back to society, continuously fostering sports for all, and building a healthy lifestyle for everyone.”
HKUST as the third medical school: fostering collaboration in AI health technology
In addition, Hong Kong is actively developing as an international hub for medical training, research, and innovation. HKUST was recently chosen by the government to establish the city’s third medical school, marking a new milestone for local medical development. The HKUST medical school has a clear orientation in integrating research and medical care and fully leveraging its strengths in data science and AI to align with the government’s strategy of positioning Hong Kong as an “international health and medical innovation hub,” showing the city’s forward-looking vision. GA and LIVE4WELL are pleased to see the trend of innovative technology empowering healthcare development, which aligns with our vision of AI health management. The group looks forward to working closely with the new medical school and government authorities to advance AI health management and promote “preventive healthcare” to improve citizens’ health and reduce long term public healthcare expenses.
Nurturing local elite athletes and supporting their career transitions
While advocating for sports for all, GA has also prioritized nurturing local elite athletes, firmly believing that quality equipment, systematic training, and access to high-level competitions are all essential for athlete development. Over recent years, the group has supported major sports events including the ITF World Tennis Tour Juniors, the Hong Kong Districts Tennis Circuit, and the CRC Open, providing young athletes with valuable hands-on experience and a platform for growth.
With GA’s support, numerous local athletes have achieved remarkable success. Former tennis player WONG Hong Kit, Jack has made a successful transition to pickleball, becoming a role model for young athletes pursuing career transformation. Rising tennis talent CHENG Siu Chi, Nicholas, has continued to advance and successfully turned professional this year with the assistance of GA, marking a new milestone in his athletic career. HO Tze Lok, Tomato, currently ranked 30th in the world and Hong Kong’s top full-time squash player, continues to chase her dreams with GA’s support. These successful stories illustrate GA’s long-term commitment to fostering the growth of local athletes and driving the ongoing development of sports talents in Hong Kong.
Looking Ahead: Building a Healthy and Vibrant Hong Kong Together
The group firmly believes that the ultimate goal of sports is to improve our health. As a leading innovative health technology platform in Hong Kong, LIVE4WELL utilizes its AI motion capture technology to provide sports enthusiasts with comprehensive dynamic health assessments and personalized exercise plans, shifting professional health interventions from “treatment” to the “prevention” stage. This approach aligns with initiatives in the 2025 Policy Address, including strengthening primary healthcare and implementing innovative technology. Through technological empowerment and professional support, we are committed to assisting the government in establishing a prevention-oriented primary healthcare ecosystem.
Looking ahead, GA and LIVE4WELL hope to work together with government authorities, including the Health Bureau; Culture, Sports and Tourism Bureau; Leisure and Cultural Services Department, and Primary Healthcare Commission, to bring sports technology and preventive care into the community. The group will also continue its commitment to sports development, supporting a diverse range of sports events and contributing to build a robust sports ecosystem in Hong Kong. We hope to collaborate with all sectors of society to drive the growth of Hong Kong’s sports industry, support the government’s vision for sports development, and build a healthier future for citizens.
“The 10th Hong Kong Masters Athletics Championships title sponsored by GYM AESTHETICS” event details:
Date: 22-23 November 2025
Venue: Wan Chai Sports Ground
Eligibility: Sports enthusiasts aged 35 and above
Events: Over 5 field events and 15 track events
Expected number of participants: Over 1,000 local and international athletes from more than 10 countries and regions, including the Chinese Mainland, Singapore, Malaysia, Thailand, and Europe
High resolution photo HERE
Hashtag: #GYMAESTHETICS #LIVE4WELL #HKMAC
The issuer is solely responsible for the content of this announcement.
About GYM AESTHETICS
GYM AESTHETICS (GA) is a cross-sport brand originating from Germany, upholding German excellence in quality and innovation, aiming to provide high-quality sports gear that combines functionality and aesthetics for sports enthusiasts. The brand’s slogan, “Beyond 110%” reflects its relentless pursuit of excellence, rooted in the importance of athletes’ needs. Over the years, GA’s sponsorship covers eleven sports, including 3×3 basketball, tennis, lacrosse, squash, pickleball, and Hong Kong Masters Athletics, which encompass teams such as the German Lacrosse National Team and the Hong Kong Representative teams. This demonstrates GA’s passion and commitment to supporting sports development, aiming to attract and inspire more sports lovers worldwide.
About LIVE4WELL
LIVE4WELL is Hong Kong’s leading innovative health technology platform and the world’s first health ecosystem that integrates preventive healthcare, artificial intelligence, and behavioral incentives. Through proprietary AI motion capture technology, the platform delivers comprehensive dynamic health assessments and provides personalized health management solutions.
The platform’s flagship product, “VIV PASS” revolutionizes health management by establishing personal health baselines, leveraging AI-powered data analytics, delivering personalized exercise prescriptions, and providing 24/7 health monitoring. LIVE4WELL innovatively combines health management with reward mechanisms through its Sweat Point system and WELLshop ecosystem, embodying the “Move to Earn” philosophy that transforms healthy behaviors into tangible rewards.
Southco’s E3 VISE ACTION® Compression Latch with Visual Indicator displays latch open status that can be seen from a minimum of five meters, making it an ideal choice for rail, semiconductor and industrial machinery enclosures where an unsecured door or panel could impact safety during operation. By allowing operators to easily detect latch status, the E3 VISE ACTION® Compression Latch with Visual Indicator improves efficiency, enhances safety and reduces maintenance errors.
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Hashtag: #Southco #E3VISEACTION
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About Southco
Southco, Inc. is the leading global designer and manufacturer of engineered access solutions. From quality and performance to aesthetics and ergonomics, we understand that first impressions are lasting impressions in product design. For over 70 years, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products in transportation and industrial applications, medical equipment, data centers and more. With unrivalled engineering resources, innovative products and a dedicated global team, Southco delivers the broadest portfolio of premium access solutions available to equipment designers throughout the world.
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University of London
The University of London (UoL) is one of the most established overseas degree providers in Singapore, having partnered with SIM Global Education (SIM GE) for more than 38 years.
Through this collaboration, students can pursue degrees in fields such as Business, Banking and Finance, Data Science, Economics, and International Relations. The programmes follow the same curricula and are examined by the same academic boards as those in the UK. SIM complements these with academic support, career services, a vibrant campus life and helping students gain a truly global education while staying rooted in Singapore.
University of Birmingham
The University of Birmingham, a member of the UK’s prestigious Russell Group of research-intensive universities, partners with SIM Global Education (SIM GE) to offer both undergraduate and postgraduate programmes in Singapore.
At the undergraduate level, the Bachelor of Science (Honours) Business Management (Top-up) equips students with analytical and strategic skills necessary for today’s competitive business environment.
For postgraduate learners, SIM GE offers the Master of Business Administration (MBA), designed for professionals seeking to strengthen their leadership, strategic management, and decision-making capabilities. The programme blends academic rigour with practical business applications, preparing graduates for senior management roles and global career opportunities.
University of Stirling
The University of Stirling at SIM offers globally recognised, research-led programmes designed to develop career-ready graduates. With flexible learning options, industry-relevant curriculum, and opportunities for global exposure, Stirling equips students with the skills and knowledge to thrive in today’s competitive job market.
University at Buffalo, The State University of New York
For students who prefer an American-style education, the University at Buffalo (UB) offers full U.S. degree programmes at SIM GE. Students can major in Communication, Psychology, or International Trade, earning a degree directly from UB – “a premier U.S. public university in Singapore … at a fraction of the cost” The UB programmes are taught by faculty approved by the home campus, maintaining the same academic standards and assessments as in New York.
University of Alberta
The University of Alberta holds a position among the top 4 universities in Canada and is internationally recognized as a leading post-secondary institution, ranking within the top 100 universities worldwide. Its steadfast dedication to excellence in research, teaching, and innovation spans over a century.
RMIT University
RMIT University, based in Melbourne, is another major Australian partner of SIM GE. Known for its industry-focused learning, RMIT’s programmes in Business Management, Marketing, and Logistics and Supply Chain Management are designed with employability in mind.
Students gain hands-on experience through case studies and project-based learning. The partnership allows Singapore students to graduate with the same Australian degree as those studying in Melbourne, often within two to three years.
University of Wollongong
The University of Wollongong (UOW), ranked among the world’s top 200 universities, partners exclusively with SIM Global Education in Singapore to offer IT, business information systems, cybersecurity, and data analytics programs taught by UOW faculty. Since 2005, over 3,000 UOW degrees have been awarded at SIM, with pathways for transfers to Australia and industry internships. Students enjoy access to SIM’s vibrant campus life, academic support, and opportunities for awards from agencies like CSIT and IMDA.
The University of Sydney
Over 3,500 of Singapore’s most talented health professionals have graduated with our nursing and health science related degrees, offered in partnership with SIM GE. The nursing programmes are developed, fully taught and awarded by The University of Sydney and accredited by the Singapore Nursing Board.
La Trobe University
La Trobe University is a public research university located in Melbourne, Australia. It was established in 1964 and is now the third university in the state of Victoria. The university is in the top five per cent of business schools worldwide to have earned an AACSB accreditation for delivering excellence in every aspect of the university’s work.
Monash College
Monash College is fully owned by Monash University, Australia’s largest university. The College is the preferred pathway to Monash University for international students. Through innovative programmes which align with the high standards of Monash University, we equip students for life at university, and beyond.
Grenoble Ecole de Management
Founded in Grenoble, Grenoble Ecole de Management (GEM) has greatly developed its expertise in the management of technology and innovation—an expertise that is now the foundation of the institution’s excellence and international renown. The school is accredited by AACSB, EQUIS and AMBA, and is a member of the French ‘Conférence des Grandes Ecoles’.
A Hub for Global Degrees
SIM Global Education offers over 140 full-time and part-time academic programmes from international universities partners.
Students here can earn world-class qualifications, gain exposure to diverse teaching approaches, and access global alumni networks all at lower cost and greater convenience than studying abroad.
As SIM GE highlights, its degrees are “globally recognised, with the same curricula and academic standards as those awarded onshore”
In an increasingly competitive world, these overseas degree options in Singapore offer the best of both worlds – international credentials with local advantage.
References:
- University of London – Teaching Centre: Singapore – https://www.london.ac.uk/study/where-study/teaching-centre/singapore
- SIM Global Education – University of London Programmes – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – RMIT University – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/rmit-univer…
- SIM Global Education – University at Buffalo – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – University of Alberta – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – University of Birmingham – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – University of Wollongong – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – The University of Sydney – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/the-univers…
- SIM Global Education – La Trobe University – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/la-trobe-un…
- SIM Global Education – Grenoble Ecole de Management – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/grenoble-ec…
- SIM Global Education – Monash College – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/monash-coll…
- SIM Global Education – University of Stirling – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – Overview of Degree and Diploma Programmes – https://www.sim.edu.sg/degrees-diplomas/overview
- SIM Global Education – University Partner Page – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge
Hashtag: #SIMGlobalEducation #SIMGE #CareerReady #FutureSkills #HigherEducation #GlobalDegrees
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Media OutReach
Yunnan Showcases Top 10 Must-try Experiences at Trip.Best: Southeast Asia Travel Trends Unpacked
The event gathered representatives from the Singapore Tourism Board, Trip.com, leading travel agencies from Southeast Asia, international mainstream media, travel influencers, and industry experts. Trip.com business leaders shared data-driven insights into evolving travel consumption patterns in this region, covering entry and exit, accommodation, attractions, and dining trends, before revealing the highly anticipated Trip.Best Southeast Asia Travel Rankings.
Yunnan’s presentation on its “Top 10 Must-try Experiences,” took the audience on an immersive journey from the Yuanyang Rice Terraces and Xishuangbanna Rainforest to the Shangri-La Snow Mountain. These tours integrate intangible cultural heritage, ethnic cuisine, and artisanal crafts, creating authentic experiences for global travelers. Complementing the presentation, an outdoor Yunnan lifestyle experience zone was set up, where guests could savor Yunnan specialties, admire Yi embroidery, and capture memorable moments in traditional ethnic attire.
Yunnan also emphasized its traveler-friendly policies, including the 240-hour visa-free transit for international visitors in nine popular tourist destinations, including Kunming, Lijiang, Dali, and Xishuangbanna, and tax refund benefits for overseas shoppers. Enhanced connectivity through Yunnan’s expanding “air corridor” has significantly boosted passenger traffic between Yunnan and South and Southeast Asia. Kunming Changshui International Airport now offers flights to 37 international destinations, with 32 routes linking directly to South and Southeast Asia.
By leveraging Trip.Best‘s global travel rankings and experiential marketing strategies, Yunnan further solidified its brand presence as an international tourist destination, paving the way for deeper collaboration in Southeast Asia’s tourism market.
Hashtag: #Trip.Best
The issuer is solely responsible for the content of this announcement.
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