Connect with us

Media OutReach

Sports Enterprise GYM AESTHETICS, Health Pacer for Athletes and HK Citizens Promoting Sports for All and Advancing AI Health Management

Published

3 months ago

on

Supporting Mega International Sports Events Including the 10th Hong Kong Masters Athletics Championships

HONG KONG SAR – Media OutReach Newswire – 21 November 2025 – As a leading local sports enterprise, GYM AESTHETICS (GA) has been dedicated to investing resources in supporting numerous local and international sports competitions, with a commitment to energizing Hong Kong’s sports development and promoting “health for all”. GA and its group’s sister company, LIVE4WELL, provide health technology support and are taking concrete actions to align with the government’s 2025 Policy Address, which aims to establish Hong Kong as a hub of major international sports events and develop sports as an industry. GA remains at the forefront of local sports events and recently gave its full support to the 10th Hong Kong Masters Athletics Championships (HKMAC). HKMAC continues to grow in scale, encouraging people of all ages to embrace healthy lifestyles and pursue their dreams through sports.

Sports Enterprise GYM AESTHETICS has long upheld its mission of promoting sports, working to establish a diverse sports ecosystem in Hong Kong and supporting mega international sports events with its sister company, LIVE4WELL.

Recently, the Hong Kong University of Science and Technology (HKUST) has been chosen to establish the city’s third medical school. The school will integrate medical care and research, complementing the government’s vision to turn Hong Kong into an “international health and medical innovation hub” – a goal that is perfectly aligned with the principle of GA and LIVE4WELL in advancing AI preventive healthcare. The group aspires to work closely with the new medical school and relevant government authorities to promote healthy lifestyles for all and empower health management with innovative technology.

Promoting health for all through sports and building a medical innovation hub

GA has long upheld its mission of promoting sports, working to establish a diverse sports ecosystem in Hong Kong and supporting the public in developing regular exercise habits. The group makes its mark across various sports, including hosting the GA110 Hong Kong Inter-School 3×3 Basketball Championship 2025, leading university student athletes to compete in the World University Basketball Series (WUBS) 2025 in Japan, cooperating with European League of Football, actively promoting world-class sports events such as the Hong Kong Tennis Open 2025, as well as supporting sports like pickleball, squash, lacrosse, and judo, showing a comprehensive commitment to sports development. The HKMAC 2025, taking place over two days this weekend, is title sponsored by GYM AESTHETICS, which joins the organizer in celebrating the event’s 10th anniversary.

Ms. Miranda WONG, Managing Director of GYM AESTHETICS and Co-founder of LIVE4WELL, stated, “We deeply resonate with HKMAC 10th Anniversary theme this year, ‘The Celebration of Life’. This event transcends age barriers, offering a competitive platform for sports enthusiasts aged 35 and above, and truly demonstrating the inclusivity and accessibility of sports. We promote both health for all and the development of elite athletes through supporting high-quality sports events like the HKMAC to actively align with the 2025 Policy Address’s vision in establishing Hong Kong as a center for major international sports events and developing sports as an industry, enhancing Hong Kong’s international image as the ‘Events Capital of Asia’. Also, we have shown our unwavering commitment as a sports enterprise in giving back to society, continuously fostering sports for all, and building a healthy lifestyle for everyone.”

HKUST as the third medical school: fostering collaboration in AI health technology

In addition, Hong Kong is actively developing as an international hub for medical training, research, and innovation. HKUST was recently chosen by the government to establish the city’s third medical school, marking a new milestone for local medical development. The HKUST medical school has a clear orientation in integrating research and medical care and fully leveraging its strengths in data science and AI to align with the government’s strategy of positioning Hong Kong as an “international health and medical innovation hub,” showing the city’s forward-looking vision. GA and LIVE4WELL are pleased to see the trend of innovative technology empowering healthcare development, which aligns with our vision of AI health management. The group looks forward to working closely with the new medical school and government authorities to advance AI health management and promote “preventive healthcare” to improve citizens’ health and reduce long term public healthcare expenses.

Nurturing local elite athletes and supporting their career transitions

While advocating for sports for all, GA has also prioritized nurturing local elite athletes, firmly believing that quality equipment, systematic training, and access to high-level competitions are all essential for athlete development. Over recent years, the group has supported major sports events including the ITF World Tennis Tour Juniors, the Hong Kong Districts Tennis Circuit, and the CRC Open, providing young athletes with valuable hands-on experience and a platform for growth.

With GA’s support, numerous local athletes have achieved remarkable success. Former tennis player WONG Hong Kit, Jack has made a successful transition to pickleball, becoming a role model for young athletes pursuing career transformation. Rising tennis talent CHENG Siu Chi, Nicholas, has continued to advance and successfully turned professional this year with the assistance of GA, marking a new milestone in his athletic career. HO Tze Lok, Tomato, currently ranked 30th in the world and Hong Kong’s top full-time squash player, continues to chase her dreams with GA’s support. These successful stories illustrate GA’s long-term commitment to fostering the growth of local athletes and driving the ongoing development of sports talents in Hong Kong.

Looking Ahead: Building a Healthy and Vibrant Hong Kong Together

The group firmly believes that the ultimate goal of sports is to improve our health. As a leading innovative health technology platform in Hong Kong, LIVE4WELL utilizes its AI motion capture technology to provide sports enthusiasts with comprehensive dynamic health assessments and personalized exercise plans, shifting professional health interventions from “treatment” to the “prevention” stage. This approach aligns with initiatives in the 2025 Policy Address, including strengthening primary healthcare and implementing innovative technology. Through technological empowerment and professional support, we are committed to assisting the government in establishing a prevention-oriented primary healthcare ecosystem.

Looking ahead, GA and LIVE4WELL hope to work together with government authorities, including the Health Bureau; Culture, Sports and Tourism Bureau; Leisure and Cultural Services Department, and Primary Healthcare Commission, to bring sports technology and preventive care into the community. The group will also continue its commitment to sports development, supporting a diverse range of sports events and contributing to build a robust sports ecosystem in Hong Kong. We hope to collaborate with all sectors of society to drive the growth of Hong Kong’s sports industry, support the government’s vision for sports development, and build a healthier future for citizens.

“The 10th Hong Kong Masters Athletics Championships title sponsored by GYM AESTHETICS” event details:

Date: 22-23 November 2025

Venue: Wan Chai Sports Ground

Eligibility: Sports enthusiasts aged 35 and above

Events: Over 5 field events and 15 track events

Expected number of participants: Over 1,000 local and international athletes from more than 10 countries and regions, including the Chinese Mainland, Singapore, Malaysia, Thailand, and Europe

High resolution photo HERE
Hashtag: #GYMAESTHETICS #LIVE4WELL #HKMAC

The issuer is solely responsible for the content of this announcement.

About GYM AESTHETICS

GYM AESTHETICS (GA) is a cross-sport brand originating from Germany, upholding German excellence in quality and innovation, aiming to provide high-quality sports gear that combines functionality and aesthetics for sports enthusiasts. The brand’s slogan, “Beyond 110%” reflects its relentless pursuit of excellence, rooted in the importance of athletes’ needs. Over the years, GA’s sponsorship covers eleven sports, including 3×3 basketball, tennis, lacrosse, squash, pickleball, and Hong Kong Masters Athletics, which encompass teams such as the German Lacrosse National Team and the Hong Kong Representative teams. This demonstrates GA’s passion and commitment to supporting sports development, aiming to attract and inspire more sports lovers worldwide.

About LIVE4WELL

LIVE4WELL is Hong Kong’s leading innovative health technology platform and the world’s first health ecosystem that integrates preventive healthcare, artificial intelligence, and behavioral incentives. Through proprietary AI motion capture technology, the platform delivers comprehensive dynamic health assessments and provides personalized health management solutions.

The platform’s flagship product, “VIV PASS” revolutionizes health management by establishing personal health baselines, leveraging AI-powered data analytics, delivering personalized exercise prescriptions, and providing 24/7 health monitoring. LIVE4WELL innovatively combines health management with reward mechanisms through its Sweat Point system and WELLshop ecosystem, embodying the “Move to Earn” philosophy that transforms healthy behaviors into tangible rewards.

Related Topics:
Advertisement

Media OutReach

St. George’s University Prepares Future South Korean Physicians for the Growing Global Cancer Care Challenge

Published

18 hours ago

on

04/02/2026

By

SEOUL, SOUTH KOREA – Media OutReach Newswire – 4 February 2026 – Rising global cancer incidence is straining healthcare systems, which already face workforce shortages. In East Asia, the number of trained physicians in cancer care, spanning diagnosis, treatment coordination, and long-term management—has not met the increasing demand. According to the Global Cancer Observatory, South Korea reported over 230,000 new cancer cases and more than 97,000 fatalities in 2022. A recent original academic research by Myongji College and The Catholic University of Korea warned that simply increasing medical school enrollments alone does not fix shortages in key specialties and underserved regions where medical demand is rising fastest.

Source: St. George’s University

Recognizing the importance of addressing workforce shortage in South Korea, St. George’s University (SGU) School of Medicine in Grenada, West Indies, highlights how its medical education approach supports the development of clinical competencies relevant to cancer care across healthcare settings.

These challenges reflect broader global trends, where cancer care increasingly depends on multidisciplinary teams rather than specialty expansion alone. SGU’s curriculum is designed to build a strong foundation in clinical diagnosis, patient communication and multidisciplinary care, which are essential skills for effective oncology and cancer-related care. Through anatomy labs, simulation-based learning, and integrated digital tools, students develop foundational clinical skills in structured, supervised environments designed to reflect real-world medical practice.

The curriculum also integrates traditional cadaveric dissection with modern 3D anatomical modeling. This blend helps students visualize the human body in a holistic way while reinforcing knowledge through their hands-on interaction. SGU’s simulation lab also enables medical students to have their first direct interaction with ill patients in a safe, simulated learning environment.

On top of core medical training, SGU offers early exposure to prevention, diagnosis and patient-centered care to prepare graduates to tackle complex health issues. SGU has developed long-standing relationships with more than 75 established hospitals and clinical centers in the US and UK. These clinical placements provide exposure to diverse patient populations and care environments, including settings where cancer diagnosis and management are part of routine clinical practice.

South Korean SGU alumni are contributing to healthcare systems through roles that intersect with cancer diagnosis, treatment coordination, and long-term patient care. For example, Dr. Julia Hweyryoung Cho, MD 2022 is practicing internal medicine, which plays a crucial role in cancer care. Internal medicine physicians are often involved in the initial diagnosis of cancer, managing complex medical conditions that may arise during treatment and providing long-term comprehensive care and survivorship planning for patients with a history of cancer.

In observance of World Cancer Day 2026, SGU encourages all medical professionals and organizations to collaboratively address global cancer care challenges. This includes recognizing and meeting the cancer healthcare needs of individuals and communities in South Korea.

For more information on the programs and tracks available through SGU School of Medicine, visit SGU’s website.Hashtag: #St.George’sUniversity

The issuer is solely responsible for the content of this announcement.

Continue Reading

Media OutReach

Finalists and Semifinalists for $1 Million Seeding The Future Global Food System Challenge Announced

Published

1 day ago

on

03/02/2026

By

BONN, GERMANY – Newsaktuell – 3 February 2026 – The Seed Grant Finalists and Growth Grant and Seeding the Future Grand Prize Semifinalists of the 5th annual Seeding The Future Global Food System Challenge (GFSC) have been announced, marking a key milestone in the USD 1 million global Challenge supporting impactful and innovative solutions to transform food systems.

Created and funded by Seeding The Future Foundation and, for the first time, hosted by Welthungerhilfe (WHH), the Challenge attracted a record 1,600+ applications from innovator teams in 112 countries, underscoring growing global momentum for food systems transformation.

Following a multi-stage, rigorous international review process, 36 teams have advanced across three award levels. These include 16 Seed Grant Finalists (competing for 8 awards of USD 25,000), 12 Growth Grant Semifinalists (competing for 3 awards of USD 100,000), and 8 Seeding The Future Grand Prize Semifinalists (competing for 2 awards of USD 250,000).

“Hosting the GFSC reflects Welthungerhilfe’s commitment to accelerating bold, scalable innovations where they are needed most. This year’s diversity of solutions underscores the complexity of food system challenges and the creativity of innovators worldwide.” said Jan Kever, Head of Innovation at Welthungerhilfe

The submitted innovations span diverse themes and approaches, including climate-smart production, nutrient-dense foods, food loss reduction, and inclusive market models, reflecting the complexity and interconnected nature of today’s food systems challenges.

“The Seeding The Future Global Food System Challenge exists to catalyze impactful, bold, and scalable innovations that advance food systems transformation. We are excited to work alongside Welthungerhilfe as a trusted partner and host of the Challenge and are encouraged by the quality and diversity of innovations emerging from this first year of collaboration.” said Bernhard van Lengerich, Founder and CEO of Seeding The Future Foundation

While the number of awards is limited, all semifinalists and finalist applicants plus all applicants with any prior recognition of other innovation competitions can join the STF Global Food System Innovation Database and Network—currently in beta testing with the Food and Agriculture Organization of the United Nations—vastly expanding their visibility and reach across a global audience.

List of 2025 GFSC Seed Grant Finalists, Growth Grant and Seeding The Future Grand Prize Semifinalists

Find details here: welthungerhilfe.org/gfsc-finalists

Seeding The Future Grand Prize Semi-Finalists

Growth Grant Semi-Finalists

Seed Grant Finalists

Hashtag: #TheFutureGlobalFoodSystemChallenge

The issuer is solely responsible for the content of this announcement.

About Seeding The Future Foundation

STF is a private nonprofit dedicated to ensuring equitable access to safe, nutritious, affordable, and trusted food. It supports innovations that transform food systems and benefit both people and planet. More at .

About Welthungerhilfe
WHH is one of Germany’s largest private aid organizations, striving for a world without hunger since 1962. More at:

Continue Reading

Media OutReach

PolyU develops novel antibody targeting fat cell protein, offering new approach to treating metabolism-related liver cancer

Published

1 day ago

on

03/02/2026

By

HONG KONG SAR – Media OutReach Newswire – 3 February 2026 – Liver cancer is one of the three deadliest cancers worldwide, and metabolic dysfunction-related cases have become increasingly common in recent years. A research team from The Hong Kong Polytechnic University (PolyU) has identified a protein secreted by fat cells that promotes cancer growth and has successfully developed a novel antibody that neutralises this protein, marking a significant breakthrough in impeding the progression of liver cancer. The research findings have been published in the Journal of Clinical Investigation.

Prof. Terence Lee, Associate Head and Professor of the PolyU Department of Applied Biology and Chemical Technology, and his research team have developed a novel antibody targeting the adipocyte-derived protein FABP4, offering a new approach to treating metabolism-related liver cancer.

Metabolic dysfunction-associated steatotic liver disease (MASLD), commonly known as fatty liver disease, currently affects around a quarter of the global population and is an important risk factor for liver cancer. In affected individuals, fat cells induce insulin resistance and chronic inflammation, leading to excessive fat accumulation in the liver. This ultimately impairs liver function and may progress to liver cancer. Treatment options for MASLD-induced liver cancer remain limited and the effectiveness of current immunotherapies is suboptimal.

A breakthrough study led by Prof. Terence LEE, Associate Head and Professor of the PolyU Department of Applied Biology and Chemical Technology, and his research team has revealed that an adipocyte-derived protein, known as fatty acid-binding protein 4 (FABP4) is a key driver that accelerates tumour growth. Through mass spectrometry, the team confirmed that patients with MASLD-induced liver cancer had markedly elevated FABP4 levels in their serum. Further investigations showed that FABP4 activates a series of pro-proliferative signalling pathways within cells, causing cancer cells to multiply and grow more rapidly.

Prof. Lee’s team has successfully developed a monoclonal antibody that neutralises FABP4. This antibody not only inhibits the growth and proliferation of FABP4-driven cancer stem cells, but also enhances the ability of immune cells to combat cancer.

Prof. Lee said, “This neutralising antibody against FABP4 demonstrates significant potential in inhibiting tumour growth and activating immune cells, providing a complementary approach to current immunotherapy strategies. Our findings highlight that targeting adipocyte-derived FABP4 holds promise for treating MASLD-induced liver cancer.”

Prof. Lee added that gaining deeper insights into how adipocyte-derived FABP4 affects liver cancer cells helps to explicate the disease mechanisms of liver cancer, particularly in obese individuals. Intervening in the relevant signalling pathways could provide effective methods to combat this aggressive malignancy.

Prof. Lee believes that, as this adipocyte-targeted immunotherapy continues to mature, it will bring more treatment options to MASLD patients. He remarked, “If its efficacy can be proven in clinical trials, it could offer new hope to many affected individuals.”

The research is supported by the Innovation and Technology Fund of the Innovation and Technology Commission of the Government of the Hong Kong Special Administrative Region of the People’s Republic of China. PolyU has filed a non-provisional patent for the developed antibody and is continuing to optimise its binding affinity to facilitate future clinical applications.
Hashtag: #PolyU #FattyLiver #Cancer #LiverCancer #理大 #香港理工大学 #肝癌 #癌症 #脂肪肝

The issuer is solely responsible for the content of this announcement.

Continue Reading

Trending