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TAT unveils the inspiration behind “feel all the feelings,” showcasing “LISA’s” attire and local artisanal products intertwining Thai heritage and culture within every scene
Transcending mere apparel or accessories, the fashion showcased in this TVC serves as a platform where fashion intricately interweaves emotions, sentiments, and the beauty of Thai culture. Through a seamless blend of contemporary design and traditional Thai heritage, attires and accessories worn by “LISA”—crafted by Thai designers and brands—present the charm of stylish, modern Thai fashion into the spotlight.
Epitomising simplicity and Harmony with the surrounding vistas through a White Ensemble from Muscovy Studio
Defined by its graceful lines and fluid silhouette, the look evokes a sense of seamless integration with the landscape, poised for new horizons in travel. Muscovy Studio has re-envisioned traditional “Thai wickerwork”, incorporating its structural essence into the sleeves and shoulders to create a modern, commanding, and charming aesthetic. The addition of tie-dye detailing at the hem introduces a sense of motion, while the ensemble’s versatile design allows it to transition from a functional mini-dress to a sophisticated mermaid-cut gown. This layered approach, combined with a palette of white and warm undertones, offers a fresh perspective on contemporary Thai fashion.
Radiating An Eternal Brilliance with A Golden Gown from UNKUNIYA
This masterpiece of craftsmanship features a palette of gold woven with exquisite precision, highlighting graceful, intricate curves. The upper bodice is designed with an elegant bateau neckline, adorned with meticulously layered sequins that shimmer with every movement. This is perfectly complemented by a fluid, sweeping skirt that drapes with effortless elegance. The result is a look of profound luxury and enchantment, designed to radiate with a captivating, multi-dimensional glow even in the softest candlelight.
Presenting a new dimension of Thai attire with an ASAVA Golden Silk Strapless Ensemble
This is a reimagination of traditional textile charms through a contemporary lens. ASAVA masterfully integrates international fashion structures with Thai silk, featuring a bodice meticulously crafted with corset-inspired tailoring that reflects the precision of Western haute couture. The lower half is defined by a striking balloon skirt, which provides sophisticated volume and depth, while a layered golden cape adds a final touch of luxury and fluid elegance.
Translating Thai Wickerwork into Contemporary Fashion, resonating with Creative Energy, through A Cream Ensemble by VASSANA
This ensemble elegantly reflects the refinement of Thai wisdom and craftsmanship through intricate three-dimensional detailing on both the bodice and skirt. By reinterpreting ‘wickerwork’—a precious local handicraft—through a contemporary lens, the design creatively transforms bamboo into a sophisticated fashion statement. The upper bodice features a strapless design crafted from ‘Tok’ (bamboo strips), traditionally used for weaving farmers’ hats, which are meticulously tailored and arranged. Meanwhile, the skirt incorporates bamboo fibres woven into a minimalist yet striking pattern, adding depth and a modern identity to the look. The entire ensemble harmoniously weaves together artistic value and cultural narrative, while the natural bamboo-inspired palette further accentuates the charm of Thai wickerwork. The ensemble is completed with a ‘Khanom Jeeb’ (pleated dumpling) style wicker bag, inspired by traditional ‘Uba’ floral tassels, offering an elegant and stylish take on applied Thai heritage.
LISA’s fashion looks are elevated to perfection by glowing golden accessories from SARRAN
These pieces convey the vibrancy and vitality of nature, inspired by the beauty of Thai flora, specifically a symbol of faith like ‘Dok Rak’ (Crown Flower). The collection reflects a narrative of a journey that brings Thai beauty, culture, and identity to the global stage. Inspired by the historic voyages of Thai ambassadors during the Ayutthaya period—an era when Siamese representatives crossed oceans to forge international alliances—the collection translates the Thai spirit into wearable art. By reinterpreting traditional ‘Phuang Malai’ (garlands) and ‘Uba’, it seamlessly bridges Thai cultural heritage with a contemporary global context.”
In addition to the fashion, eye-catching items featured in the TVC, though simple, possessed rich narratives, and were well-sourced from Thai communities. They were meticulously selected to establish an authentic atmosphere as well as to vividly reflect the local way of life and identity. These items include:
Palm Leaf Fans: Handicraft Heritage from Buriram Province – A Breeze of Simplicity that Evokes Emotion
Traditional handheld fans, still in use in many homes, are considered staples. They symbolise calmness, gentleness, and an unhurried pace of life. The “Phat Bai Tan” (Palm Leaf Fans) from Ban Non Ma-Nga, Sakae Sub-District, Satuek District, Buriram Province is an ancient Thai folk wisdom heritage passed down through generations. These hand fans are crafted locally from “Bai Tan” (Palmyra Palm leaves) and they are distinguished by their unique, striking colour schemes achieved through a meticulous arrangement of young and mature leaves. These ‘Phat Bai Tan” evidently demonstrate Thai artisanal skills at every stage, from material selection and sorting, product shape development, to the creation of diverse patterns to elevate both product values and local wisdom. Praised as a cherished household item for many to this day, a Palm leaf fan is known to be a widely accessible and highly affordable Thai handicraft which possesses exquisite and beautiful details.
Chang Moi Rattan Chairs and Basketry Crafts, Chiang Mai Province – The Allure of Thai Artisanship
Concurrently, wicker chairs epitomise the comfort and warmth characteristic of Thai homes. They are considered among the foremost handcrafted furniture pieces, frequently employed as primary decorative items in both residential settings and cafes, thereby imparting a relaxing and warm ambience to interior spaces. Specifically, “Chang Moi Rattan Chairs” represent a distinctive local handicraft from Chiang Mai province. These chairs, with their innovative forms, are a distinctive integration of natural “Honey Rattan” and unique techniques of skilled artisans. A diverse range of designs is available spanning from traditional artistry to modern styles that cater to contemporary preferences. They reveal an inherent charm of simplicity, classic appeal, and natural beauty, coupled with durability and practicality. Furthermore, they reflect the intrinsic value of natural materials and the long-inherited artistry of Thai communities.
Pakakayo Shoulder Bag, A Local Wisdom from Mae Hong Son Province – Ethnic Identity in Textile Handicrafts
The hand-woven shoulder bags of the Pakakayo community are distinguished by their “traditional weaving techniques,” which represent the inherited wisdom and culture of the tribe, passed down through generations. Each textile piece embodies the community’s spirit, merging with nature through the creation of patterns and colours that not only add visual depth to the scene but also harmoniously narrate the profound connection between people and the land. This encompasses natural dyeing, weaving, and the meticulous creation of patterns using unique techniques, all performed by the villagers’ own hands. The continuation of the Pakakayo people’s weaving wisdom has also been extended to contemporary fashion products, perfectly catering to the lifestyles of the younger generation. For both Thai and international visitors, these Pakakayo shoulder bags are not merely handicraft items available for purchase, but they also offer a travel experience rich in cultural narratives, an opportunity to learn about community life, and to immerse oneself in the beauty of textiles that truly convey the tribe’s history and identity.
Rooster Bowl, a Renowned Product of Lampang Province – A Return to Memories on the Thai Dining Table
Just mentioning the Rooster Bowl, it evokes images of steaming hot rice. The “Rooster Bowl” has been a symbol of Thai households for over a century and it is also a significant historical evidence of Chinese porcelain. Furthermore, it has been registered as a Geographical Indication (GI) in Thailand, owing to the exceptionally suitable properties of Lampang’s white clay for ceramic production. These ceramic bowls possess distinctive quality and patterns, typically hand-painted with a chicken alongside peonies and banana trees. In Chinese culture, the “chicken” symbolises diligence and abundance. Despite the closure of numerous Rooster Bowl factories and a growing preference among younger generations for alternative tableware, a passionate group remains dedicated to the preservation of the Lampang Rooster Bowl, having established the Lampang Ceramic Association to safeguard this cultural heritage. For both Thai and international visitors, the “Rooster Bowl” is not just a rare collectible item, but it also offers a cultural journey experience, allowing one to appreciate the beauty of porcelain, learn about traditional craftsmanship, and immerse oneself in the perfectly integrated Thai-Chinese cultural heritage and local way of life.
Bo Sang Umbrella, San Kamphaeng District, Chiang Mai Province – The Vibrant Artistry of Lanna Handicrafts
The “Bo Sang Umbrella,” a handmade umbrella made by Saa paper, has become a global icon from San Kamphaeng District of Chiang Mai province. For more than a century, the district has been known as the world-renowned origin and production hub for Saa paper umbrellas. The legendary and distinctive manufacturing process also represents Thai wisdom passed down through many generations. Characterised by its distinctive, vibrant, and beautiful Lanna art patterns, combined with thorough attention to every detail, the “Bo Sang Umbrella” transcends its function as a sunshade or rain protector; it is a living work of art that vividly reflects the spirit of the Northern Thai people. The essence of the “Bo Sang Umbrella” lies in its delicate production process, from the selection of high-quality natural materials such as Saa paper, to its assembly with precisely carved and shaped bamboo frames. Three distinct types are available: Saa paper umbrellas, silk umbrellas, and cotton umbrellas. Presently, this classic beauty continues to serve as a notable inspiration for new artists and designers who adapt it into contemporary works that seamlessly integrate with modern lifestyles. Beyond its artistic aesthetic value and practical utility, the “Bo Sang Umbrella” is an integral component of the community’s culture and economy, having provided livelihoods and income for local residents for decades. The craftsmanship is also celebrated annually through the “Bo Sang Umbrella and San Kamphaeng Handicrafts Festival,” held every January, which attracts both Thai and international visitors to observe the traditional production process, purchase umbrellas as souvenirs, and experience the charm of this vibrant handicraft village.
The TVC “feel all the feelings“ is therefore not merely an invitation to embark on a journey through Thailand to encounter a myriad of experiences and emotions waiting to be discovered by visitors, but it also presents an opportunity for Thais to experience and appreciate the inherent value of everyday objects and community items that reflect the foundation of Thai identity as perceived through the eyes of Lalisa “LISA” Manobal, the Amazing Thailand Ambassador.
The behind-the-scenes VDO of ” feel all the feelings ” is currently available at official Amazing Thailand channel: https://www.youtube.com/watch?v=2hbFUwU5z98
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: pr****@****or.th
Website: www.tatnews.org
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings
http://www.tatnews.org/
https://www.youtube.com/watch?v=2hbFUwU5z98
The issuer is solely responsible for the content of this announcement.
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Siam Piwat appoints The Bureau of Wonders as international public relations consultant for Siam Paragon Bangkok Watch Week 2026
The Bureau of Wonders (BOW), a leading strategic communications and luxury brand consultancy, will collaborate with Siam Piwat to lead international market communications, elevate global awareness, and strengthen Siam Piwat’s position as a leading luxury destination developer.
Returning for its second edition, Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026, reinforcing Bangkok’s position as Southeast Asia’s emerging capital of watch culture and haute horology. The event will bring together renowned watchmaking maisons, collectors, and connoisseurs from around the world to celebrate craftsmanship, innovation, and the heritage of fine timepieces.
Through this partnership, Siam Piwat aims to enhance international media engagement and further establish Thailand as a global destination for luxury, tourism, and retail experiences.
Hashtag: #SiamPiwat #BangkokWatchWeek2026 #TheBureauOfWonders #SiamParagon #SiamParagonBangkokWatchWeek2026 #LuxuryWatchDestination
https://www.siampiwat.com/en/home
https://www.linkedin.com/company/siam-piwat/
https://www.facebook.com/siampiwat.official/
https://www.instagram.com/siampiwat_official/
The issuer is solely responsible for the content of this announcement.
Siam Piwat
Siam Piwat is a leading retail and real estate developer behind Bangkok’s most iconic destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, globally recognized for pioneering experiential destinations.
For over six decades, Siam Piwat has been renowned for creating iconic destinations and world-class experiences, continuously redefining Bangkok’s retail landscape through award-winning developments that set new global benchmarks. Guided by creativity, innovation, and sustainability, the company continues to lead with a bold vision that inspire, engage, and delight customers from around the world, while creating long-term value for society, businesses, and future generations.
The Bureau of Wonders
The Bureau of Wonders is an innovative communications agency renowned for its expertise in public relations, events, content creation, and brand strategy. With a focus on luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, and the arts, we craft compelling narratives that resonate with an exclusive clientele across Southeast Asia’s vibrant markets.
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Construction Management Awards 2026 – Now open for nomination Introduction of the Inaugural “Excellent Construction Safety Culture Award” Guides the Construction Industry Toward a New Milestone in Safety
Deepening “Corporate Leadership, On-Site Implementation” to Reflect Excellent Governance Standards
Entering its sixth edition, the Awards continue to uphold their mission of creating a credible exchange platform for industry elites. In recent years, with society’s high emphasis on occupational safety and health, along with the widespread application of smart construction technologies, site safety has gone far beyond the traditional, rigid mindset of “checking in and re-inspecting”. The Institute thoroughly understands that excellent site safety performance does not rely solely on the routine compliance execution of frontline sites; it must stem from the forward-looking vision and comprehensive policy drive of corporate management.
To this end, this year’s Awards have comprehensively enhanced the judging criteria. Building upon the existing award categories, the judging perspective has been extended from frontline construction management to the macro corporate level, significantly increasing the weight of the “Safety” element in scoring to elevate industry standards. This edition will more comprehensively and deeply review the effectiveness of corporations in formulating and implementing safety management policies. In addition to frontline execution capabilities, the judging panel will place greater emphasis on how corporations promote an excellent construction safety culture from a policy level, including integrating tech solutions like Smart Site Safety Systems (SSSS) into long-term development strategies to safeguard site safety. Furthermore, special emphasis is placed this year on how corporations establish long-term accident prevention and continuous improvement mechanisms through institutional frameworks, embedding safety concepts into the core of corporate governance to lead a comprehensive transformation of the safety culture in Hong Kong’s construction industry.
Inaugural “Excellent Construction Safety Culture Award” with a Dedicated Judging Panel Establishes Industry Authority
Cr Alfred TANG, President of the Hong Kong Institute of Construction Managers, stated: “Site safety has always been the core focus most valued by the Government and the Institute. The Institute firmly believes that ‘Corporate Leadership, Safety Implementation, Everyone’s Responsibility’ is the key to driving industry transformation. To encourage more developers, main contractors, and stakeholders to actively play a top-down driving role, this year’s Awards have introduced the ‘Excellent Construction Safety Culture Award’, supported by an independent ‘Dedicated Safety Judging Panel’ composed of top senior safety experts and consultants in the industry to review the long-term effectiveness of corporate safety policies from the most rigorous and professional perspective. We firmly believe that this brand-new award and dedicated judging mechanism will effectively drive continuous progress in Hong Kong’s construction industry, laying a solid foundation for building a sustainable, safe, and highly efficient future.”
The “Construction Management Awards 2026” is opening for nominations from today until 31 August 2026. For details about the Awards, nomination forms, and judging criteria, please visit the Awards website (www.hkicm-cma.com).
Award Categories Overview
| Award Categories | Team / Corporate Awards | Corresponding Individual Award Categories |
| Building Project | Excellent Construction Team Award (Building Project) | A) Construction Manager Award B) Site Manager Award C) Engineer Award D) EHS Officer Award E) Construction Supervisor Award |
| Civil Project | Excellent Construction Team Award (Civil Project) | A) Construction Manager Award B) Site Manager Award C) Technical Manager Award D) Engineer Award E) EHS Officer Award F) Construction Supervisor Award |
| Corporate Project | A) Excellent Construction Safety Culture Award B) Excellent Construction Innovation Enterprise |
/ |
| Individual Project | / | Young Construction Manager Award |
Jury Panel
Chairman of the Judging Panel (Building Project):
Mr HO Chun Hung, JP, Director of Buildings, Buildings Department, HKSARG
Members of the Judging Panel (In apathetical order of surnames):
- Ir CHAN Siu Chung, Cedric, Chairman of Building Division, The Hong Kong Institution of Engineers
- Prof CHAN, Isabelle Y. S., Associate Dean of the Faculty of Architecture; Associate Professor at the Department of Real Estate and Construction, The University of Hong Kong
- Mr LEE Hok-yin, Arthur, JP, Deputy Director/Regulatory Services, Electrical & Mechanical Services Department, HKSARG
- Cr TANG Yu-chi, Alfred, President, The Hong Kong Institute of Construction Managers
- Sr WAN Wai Ming, Tony, President, The Hong Kong Institute of Surveyors
- Ir Prof Michael C. H. YAM, Head of Department of Building and Real Estate, The Hong Kong Polytechnic University
- Mr Emil YU Chen-on, President, The Hong Kong Federation of Electrical & Mechanical Contractors Limited
Chairman of the Judging Panel (Civil Project):
Mr HO Ying Kit, Tony, JP, Deputy Secretary for Development (Works) 3, Development Bureau, HKSARG
Members of the Judging Panel (In apathetical order of surnames):
- Ir Benjamin CHAN, JP, Project Manager (West), Civil Engineering and Development Department, HKSARG
- Cr CHAN Chi-man, Vice President, The Hong Kong Institute of Construction Managers
- Ir CHAN Ho-yee, Vice chairperson of Civil Division, The Hong Kong Institution of Engineers
- Prof Jack Chin Pang CHENG, Associate Head of Civil and Environmental Engineering, The Hong Kong University of Science and Technology
- Mr HO Kwing-kwong, Alex, Director – Industry Development, Construction Industry Council
- Mr NG Wai-hong, Patrick, Project Manager/Major Works, Highways Department, HKSARG
- Prof Songye ZHU, Interim Head of Department of Civil and Environmental Engineering, The Hong Kong Polytechnic University
Members of the Excellent Construction Safety Culture Award Judging Panel (In alphabetical order of surnames):
- Prof Dr Daron Wai Kwong LEUNG, Safety Adviser, The Hong Kong Institute of Construction Managers
- Dr Winson YEUNG, Principal Consultant, Occupational Safety & Health Council
Hashtag: #HKICM
The issuer is solely responsible for the content of this announcement.
About HKICM
Established in 1997 with the sovereignty handover, Hong Kong Institute of Construction Managers (“Institute” or “HKICM”) is the only local professional institution representing the construction management profession in Hong Kong. The Institute has developed rapidly, with its members reached 3,439, of which 1,285 were Corporate Members (including Fellows and Members).
Our objectives are to secure the advancement and facilitate the acquisition of knowledge and expertise which constitutes and promotes the practice of and professionalism in construction management. The works of the Institute include setting standards for professional services and performance, establishing rules of conduct, promoting Registered Construction Managers and Construction Supervisors and promulgating the recognition of professional site supervisors. We believe that all construction sites need to be managed by registered professional construction managers to ensure compliance of operation with government laws, safety and environmental protection requirements. In order to improve the professional standard of technical personnel in an orderly manner, the government needs to register and recognize the professional qualifications of site supervisors.
In a rapidly evolving employment landscape, higher education institutions are expected not only to provide academic knowledge but also to support students in developing the relationships and networks that can contribute to personal growth and professional readiness.
The Role of Peer Connections in Student Development
University friendships often form an important part of the student experience. Developed through classes, group projects, student organisations, volunteering initiatives and campus activities, these relationships can provide a sense of community and belonging throughout a student’s academic journey.
Research has consistently highlighted the role of peer support in student engagement, wellbeing and academic persistence. Strong social connections can help students adapt to new learning environments, navigate challenges and participate more actively in campus life. For international students in particular, peer networks often play an important role in easing cultural transitions and fostering inclusion.
Beyond graduation, these relationships frequently evolve into long-term personal and professional networks that continue to provide support throughout different stages of life and career development.
Professional Networks and Career Readiness
Alongside peer relationships, professional networks have become an increasingly important component of higher education. Connections with alumni, faculty members, career advisors, employers and industry practitioners can provide students with valuable insights into workplace expectations, emerging industry trends and potential career pathways.
Such interactions help bridge the gap between academic learning and employment by exposing students to real-world perspectives and opportunities. Early engagement with industry networks can also support career planning, mentorship and professional development, equipping students with a deeper understanding of the skills and competencies required in the workforce.
As employers place greater emphasis on workplace readiness and transferable skills, access to professional networks can complement academic qualifications and enhance graduates’ ability to navigate competitive labour markets.
Integrating Student Life and Career Development
Many higher education institutions are responding to evolving student expectations by adopting a more holistic approach to education. This includes creating opportunities for students to engage in co-curricular activities, leadership development programmes, community initiatives and career-related experiences alongside their academic studies.
At SIM Global Education (SIM GE), student engagement initiatives and career development resources form part of a broader ecosystem designed to support both personal and professional growth. Through student clubs, leadership opportunities and career advisory services, students can build interpersonal skills, expand their networks and explore future career possibilities throughout their studies.
For prospective students comparing higher education options, the question is not whether university friendships or professional networks matter more. Both are important. University friends provide belonging, encouragement and shared experiences, while professional networks provide exposure, guidance and access to future opportunities. In an education environment where students are increasingly conscious of wellbeing, employability and return on education, institutions that integrate student life, career development and holistic support are better positioned to meet evolving expectations. A meaningful higher education experience is shaped not only by qualifications, but also by the relationships, confidence and networks that students carry forward.
Looking Ahead
As higher education continues to evolve, students are increasingly seeking learning environments that support both academic achievement and broader developmental outcomes. While qualifications remain important, the relationships, experiences and networks developed during university can also play a significant role in shaping future opportunities.
For prospective students, evaluating higher education options may therefore involve looking beyond curriculum and rankings to consider how institutions foster community, professional engagement and personal development. Together, these elements contribute to a more holistic educational experience and can support students as they prepare for the next stage of their academic, professional and personal journeys.
Reference:
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/sim-ge
- SIM CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
- SIM Project 1095 – https://project1095.simge.edu.sg
- SIM Student Life – https://project1095.simge.edu.sg/student-life
- SIM Student Care – https://project1095.simge.edu.sg/student-care
- SIM Career Services – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- SIM Advantage – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/sim-advantage
- NDPI Peer Support – https://www.mdpi.com/2227-7102/15/5/602
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg
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