Media OutReach
Vaseline Puts Creators at the Center of Its Innovation Roadmap
Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.
SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.
Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.
“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.
From Hack to Shelf: Meet the Vaseline OGs
At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.
In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.
Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.
Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.
From Vaseline Verified to Vaseline Originals
What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.
The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.
And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.
Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”
Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”
Link to campaign assets here.
| Campaign Credits |
| Agencies: Ogilvy Singapore (Creative & PR), Edelman UK (PR), RADA (PR & Influencer), Acommerce (PR), PinPung (Influencer), Catch+Release (Research) |
| Production Houses: Double Y (Film), Chameleon (Post-Production), Pop & Strange (Post-Production), Neon Sound (Music) |
| Client: Unilever / Vaseline
– Leandro Barreto, Chief Marketing Officer – Fernando Kahane, Global Brand Vice President, Vaseline |
| – Nathalia Amadeu, Global Brand Director, Vaseline
– Stella Megalou, Global Project Lead, Vaseline – Rebecca Thomas, Global Senior Manager Brand Public Relations |
| – Shazan Zahir, Head of Beauty and Wellbeing Unilever International
– Xingyun Tan, Assistant Brand Manager, Unilever International – Sarah Guia, Regional eCommerce Manager, Unilever International – Manali Deshmukh, Global R&D Lead, Vaseline, Unilever International – Manan Goel, Packaging Lead, Unilever International – Sabhya Gupta, SEA R&D Lead |
| Agency: Ogilvy Singapore |
| – Liz Taylor, Global Chief Creative Officer, Ogilvy
– Reed Collins, Chief Creative Officer, Asia, Ogilvy – Nicolas Courant, Chief Creative Officer, Ogilvy Singapore – Marco Versolato, Chief Creative Officer, WPP@Unilever |
| – Maggie Michella, Associate Creative Director, Art, Ogilvy Singapore
– Elder Caldeira, Associate Creative Director, Art, Ogilvy Singapore – Nusrah Nizam, Junior Art Director, Creative, Ogilvy Singapore – Sneha Sanil, Junior Copywriter, Ogilvy Singapore |
| – David Dahan, Global Client Lead, Unilever
– Aanchal Sethi, Managing Director, Unilever – Nayna Kotian, Group Account Director, Ogilvy Singapore – Aurea Nonis, Account Manager, Ogilvy Singapore – Bok Jo-Ann, Project Manager, Ogilvy Singapore |
| – Sumegha Rao, Chief Strategy Officer, WPP@Unilever
– Shivendra Dikshit, Senior Strategy Director, Ogilvy Singapore – Mellita Angga, Senior Strategist, Ogilvy Singapore |
| – James Baldwin, Head of Influencer, Asia – PR & Influence, Social, Ogilvy Singapore
– Jesslyn Laiyenes, Manager, Influence, Ogilvy Singapore |
| – Gerri Hamill, Head of Production
– Carolyn Ong, Senior Integrated Producer – Siti Saleh, Project Manager |
| Campaign Assets |
| Links to original hacks: |
| – Jen Chae’s blog post: Clean & Natural Eyebrows Tutorial |
| – Lauren Luke’s YouTube video: Vaseline Primer Hack |
| Follow the conversation: #VaselineOriginals #VaselineVerified |
Hashtag: #Ogilvy #Vaseline
The issuer is solely responsible for the content of this announcement.
About Vaseline
Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently 
ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook
Media OutReach
Siam Piwat appoints The Bureau of Wonders as international public relations consultant for Siam Paragon Bangkok Watch Week 2026
The Bureau of Wonders (BOW), a leading strategic communications and luxury brand consultancy, will collaborate with Siam Piwat to lead international market communications, elevate global awareness, and strengthen Siam Piwat’s position as a leading luxury destination developer.
Returning for its second edition, Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026, reinforcing Bangkok’s position as Southeast Asia’s emerging capital of watch culture and haute horology. The event will bring together renowned watchmaking maisons, collectors, and connoisseurs from around the world to celebrate craftsmanship, innovation, and the heritage of fine timepieces.
Through this partnership, Siam Piwat aims to enhance international media engagement and further establish Thailand as a global destination for luxury, tourism, and retail experiences.
Hashtag: #SiamPiwat #BangkokWatchWeek2026 #TheBureauOfWonders #SiamParagon #SiamParagonBangkokWatchWeek2026 #LuxuryWatchDestination
https://www.siampiwat.com/en/home
https://www.linkedin.com/company/siam-piwat/
https://www.facebook.com/siampiwat.official/
https://www.instagram.com/siampiwat_official/
The issuer is solely responsible for the content of this announcement.
Siam Piwat
Siam Piwat is a leading retail and real estate developer behind Bangkok’s most iconic destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, globally recognized for pioneering experiential destinations.
For over six decades, Siam Piwat has been renowned for creating iconic destinations and world-class experiences, continuously redefining Bangkok’s retail landscape through award-winning developments that set new global benchmarks. Guided by creativity, innovation, and sustainability, the company continues to lead with a bold vision that inspire, engage, and delight customers from around the world, while creating long-term value for society, businesses, and future generations.
The Bureau of Wonders
The Bureau of Wonders is an innovative communications agency renowned for its expertise in public relations, events, content creation, and brand strategy. With a focus on luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, and the arts, we craft compelling narratives that resonate with an exclusive clientele across Southeast Asia’s vibrant markets.
Media OutReach
Construction Management Awards 2026 – Now open for nomination Introduction of the Inaugural “Excellent Construction Safety Culture Award” Guides the Construction Industry Toward a New Milestone in Safety
Deepening “Corporate Leadership, On-Site Implementation” to Reflect Excellent Governance Standards
Entering its sixth edition, the Awards continue to uphold their mission of creating a credible exchange platform for industry elites. In recent years, with society’s high emphasis on occupational safety and health, along with the widespread application of smart construction technologies, site safety has gone far beyond the traditional, rigid mindset of “checking in and re-inspecting”. The Institute thoroughly understands that excellent site safety performance does not rely solely on the routine compliance execution of frontline sites; it must stem from the forward-looking vision and comprehensive policy drive of corporate management.
To this end, this year’s Awards have comprehensively enhanced the judging criteria. Building upon the existing award categories, the judging perspective has been extended from frontline construction management to the macro corporate level, significantly increasing the weight of the “Safety” element in scoring to elevate industry standards. This edition will more comprehensively and deeply review the effectiveness of corporations in formulating and implementing safety management policies. In addition to frontline execution capabilities, the judging panel will place greater emphasis on how corporations promote an excellent construction safety culture from a policy level, including integrating tech solutions like Smart Site Safety Systems (SSSS) into long-term development strategies to safeguard site safety. Furthermore, special emphasis is placed this year on how corporations establish long-term accident prevention and continuous improvement mechanisms through institutional frameworks, embedding safety concepts into the core of corporate governance to lead a comprehensive transformation of the safety culture in Hong Kong’s construction industry.
Inaugural “Excellent Construction Safety Culture Award” with a Dedicated Judging Panel Establishes Industry Authority
Cr Alfred TANG, President of the Hong Kong Institute of Construction Managers, stated: “Site safety has always been the core focus most valued by the Government and the Institute. The Institute firmly believes that ‘Corporate Leadership, Safety Implementation, Everyone’s Responsibility’ is the key to driving industry transformation. To encourage more developers, main contractors, and stakeholders to actively play a top-down driving role, this year’s Awards have introduced the ‘Excellent Construction Safety Culture Award’, supported by an independent ‘Dedicated Safety Judging Panel’ composed of top senior safety experts and consultants in the industry to review the long-term effectiveness of corporate safety policies from the most rigorous and professional perspective. We firmly believe that this brand-new award and dedicated judging mechanism will effectively drive continuous progress in Hong Kong’s construction industry, laying a solid foundation for building a sustainable, safe, and highly efficient future.”
The “Construction Management Awards 2026” is opening for nominations from today until 31 August 2026. For details about the Awards, nomination forms, and judging criteria, please visit the Awards website (www.hkicm-cma.com).
Award Categories Overview
| Award Categories | Team / Corporate Awards | Corresponding Individual Award Categories |
| Building Project | Excellent Construction Team Award (Building Project) | A) Construction Manager Award B) Site Manager Award C) Engineer Award D) EHS Officer Award E) Construction Supervisor Award |
| Civil Project | Excellent Construction Team Award (Civil Project) | A) Construction Manager Award B) Site Manager Award C) Technical Manager Award D) Engineer Award E) EHS Officer Award F) Construction Supervisor Award |
| Corporate Project | A) Excellent Construction Safety Culture Award B) Excellent Construction Innovation Enterprise |
/ |
| Individual Project | / | Young Construction Manager Award |
Jury Panel
Chairman of the Judging Panel (Building Project):
Mr HO Chun Hung, JP, Director of Buildings, Buildings Department, HKSARG
Members of the Judging Panel (In apathetical order of surnames):
- Ir CHAN Siu Chung, Cedric, Chairman of Building Division, The Hong Kong Institution of Engineers
- Prof CHAN, Isabelle Y. S., Associate Dean of the Faculty of Architecture; Associate Professor at the Department of Real Estate and Construction, The University of Hong Kong
- Mr LEE Hok-yin, Arthur, JP, Deputy Director/Regulatory Services, Electrical & Mechanical Services Department, HKSARG
- Cr TANG Yu-chi, Alfred, President, The Hong Kong Institute of Construction Managers
- Sr WAN Wai Ming, Tony, President, The Hong Kong Institute of Surveyors
- Ir Prof Michael C. H. YAM, Head of Department of Building and Real Estate, The Hong Kong Polytechnic University
- Mr Emil YU Chen-on, President, The Hong Kong Federation of Electrical & Mechanical Contractors Limited
Chairman of the Judging Panel (Civil Project):
Mr HO Ying Kit, Tony, JP, Deputy Secretary for Development (Works) 3, Development Bureau, HKSARG
Members of the Judging Panel (In apathetical order of surnames):
- Ir Benjamin CHAN, JP, Project Manager (West), Civil Engineering and Development Department, HKSARG
- Cr CHAN Chi-man, Vice President, The Hong Kong Institute of Construction Managers
- Ir CHAN Ho-yee, Vice chairperson of Civil Division, The Hong Kong Institution of Engineers
- Prof Jack Chin Pang CHENG, Associate Head of Civil and Environmental Engineering, The Hong Kong University of Science and Technology
- Mr HO Kwing-kwong, Alex, Director – Industry Development, Construction Industry Council
- Mr NG Wai-hong, Patrick, Project Manager/Major Works, Highways Department, HKSARG
- Prof Songye ZHU, Interim Head of Department of Civil and Environmental Engineering, The Hong Kong Polytechnic University
Members of the Excellent Construction Safety Culture Award Judging Panel (In alphabetical order of surnames):
- Prof Dr Daron Wai Kwong LEUNG, Safety Adviser, The Hong Kong Institute of Construction Managers
- Dr Winson YEUNG, Principal Consultant, Occupational Safety & Health Council
Hashtag: #HKICM
The issuer is solely responsible for the content of this announcement.
About HKICM
Established in 1997 with the sovereignty handover, Hong Kong Institute of Construction Managers (“Institute” or “HKICM”) is the only local professional institution representing the construction management profession in Hong Kong. The Institute has developed rapidly, with its members reached 3,439, of which 1,285 were Corporate Members (including Fellows and Members).
Our objectives are to secure the advancement and facilitate the acquisition of knowledge and expertise which constitutes and promotes the practice of and professionalism in construction management. The works of the Institute include setting standards for professional services and performance, establishing rules of conduct, promoting Registered Construction Managers and Construction Supervisors and promulgating the recognition of professional site supervisors. We believe that all construction sites need to be managed by registered professional construction managers to ensure compliance of operation with government laws, safety and environmental protection requirements. In order to improve the professional standard of technical personnel in an orderly manner, the government needs to register and recognize the professional qualifications of site supervisors.
In a rapidly evolving employment landscape, higher education institutions are expected not only to provide academic knowledge but also to support students in developing the relationships and networks that can contribute to personal growth and professional readiness.
The Role of Peer Connections in Student Development
University friendships often form an important part of the student experience. Developed through classes, group projects, student organisations, volunteering initiatives and campus activities, these relationships can provide a sense of community and belonging throughout a student’s academic journey.
Research has consistently highlighted the role of peer support in student engagement, wellbeing and academic persistence. Strong social connections can help students adapt to new learning environments, navigate challenges and participate more actively in campus life. For international students in particular, peer networks often play an important role in easing cultural transitions and fostering inclusion.
Beyond graduation, these relationships frequently evolve into long-term personal and professional networks that continue to provide support throughout different stages of life and career development.
Professional Networks and Career Readiness
Alongside peer relationships, professional networks have become an increasingly important component of higher education. Connections with alumni, faculty members, career advisors, employers and industry practitioners can provide students with valuable insights into workplace expectations, emerging industry trends and potential career pathways.
Such interactions help bridge the gap between academic learning and employment by exposing students to real-world perspectives and opportunities. Early engagement with industry networks can also support career planning, mentorship and professional development, equipping students with a deeper understanding of the skills and competencies required in the workforce.
As employers place greater emphasis on workplace readiness and transferable skills, access to professional networks can complement academic qualifications and enhance graduates’ ability to navigate competitive labour markets.
Integrating Student Life and Career Development
Many higher education institutions are responding to evolving student expectations by adopting a more holistic approach to education. This includes creating opportunities for students to engage in co-curricular activities, leadership development programmes, community initiatives and career-related experiences alongside their academic studies.
At SIM Global Education (SIM GE), student engagement initiatives and career development resources form part of a broader ecosystem designed to support both personal and professional growth. Through student clubs, leadership opportunities and career advisory services, students can build interpersonal skills, expand their networks and explore future career possibilities throughout their studies.
For prospective students comparing higher education options, the question is not whether university friendships or professional networks matter more. Both are important. University friends provide belonging, encouragement and shared experiences, while professional networks provide exposure, guidance and access to future opportunities. In an education environment where students are increasingly conscious of wellbeing, employability and return on education, institutions that integrate student life, career development and holistic support are better positioned to meet evolving expectations. A meaningful higher education experience is shaped not only by qualifications, but also by the relationships, confidence and networks that students carry forward.
Looking Ahead
As higher education continues to evolve, students are increasingly seeking learning environments that support both academic achievement and broader developmental outcomes. While qualifications remain important, the relationships, experiences and networks developed during university can also play a significant role in shaping future opportunities.
For prospective students, evaluating higher education options may therefore involve looking beyond curriculum and rankings to consider how institutions foster community, professional engagement and personal development. Together, these elements contribute to a more holistic educational experience and can support students as they prepare for the next stage of their academic, professional and personal journeys.
Reference:
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/sim-ge
- SIM CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
- SIM Project 1095 – https://project1095.simge.edu.sg
- SIM Student Life – https://project1095.simge.edu.sg/student-life
- SIM Student Care – https://project1095.simge.edu.sg/student-care
- SIM Career Services – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- SIM Advantage – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/sim-advantage
- NDPI Peer Support – https://www.mdpi.com/2227-7102/15/5/602
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn