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Vaseline Puts Creators at the Center of Its Innovation Roadmap

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Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.

SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.

Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.

“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.

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From Hack to Shelf: Meet the Vaseline OGs

At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.

In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.

Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.

Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.

From Vaseline Verified to Vaseline Originals

What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.

The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.

And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.

Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”

Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”

Link to campaign assets here.

Campaign Credits
Agencies: Ogilvy Singapore (Creative & PR), Edelman UK (PR), RADA (PR & Influencer), Acommerce (PR), PinPung (Influencer), Catch+Release (Research)
Production Houses: Double Y (Film), Chameleon (Post-Production), Pop & Strange (Post-Production), Neon Sound (Music)
Client: Unilever / Vaseline

– Leandro Barreto, Chief Marketing Officer

– Fernando Kahane, Global Brand Vice President, Vaseline

– Nathalia Amadeu, Global Brand Director, Vaseline

– Stella Megalou, Global Project Lead, Vaseline

– Rebecca Thomas, Global Senior Manager Brand Public Relations

– Shazan Zahir, Head of Beauty and Wellbeing Unilever International

– Xingyun Tan, Assistant Brand Manager, Unilever International

– Sarah Guia, Regional eCommerce Manager, Unilever International

– Manali Deshmukh, Global R&D Lead, Vaseline, Unilever International

– Manan Goel, Packaging Lead, Unilever International

– Sabhya Gupta, SEA R&D Lead

Agency: Ogilvy Singapore
– Liz Taylor, Global Chief Creative Officer, Ogilvy

– Reed Collins, Chief Creative Officer, Asia, Ogilvy

– Nicolas Courant, Chief Creative Officer, Ogilvy Singapore

– Marco Versolato, Chief Creative Officer, WPP@Unilever

– Maggie Michella, Associate Creative Director, Art, Ogilvy Singapore

– Elder Caldeira, Associate Creative Director, Art, Ogilvy Singapore

– Nusrah Nizam, Junior Art Director, Creative, Ogilvy Singapore

– Sneha Sanil, Junior Copywriter, Ogilvy Singapore

– David Dahan, Global Client Lead, Unilever

– Aanchal Sethi, Managing Director, Unilever

– Nayna Kotian, Group Account Director, Ogilvy Singapore

– Aurea Nonis, Account Manager, Ogilvy Singapore

– Bok Jo-Ann, Project Manager, Ogilvy Singapore

– Sumegha Rao, Chief Strategy Officer, WPP@Unilever

– Shivendra Dikshit, Senior Strategy Director, Ogilvy Singapore

– Mellita Angga, Senior Strategist, Ogilvy Singapore

– James Baldwin, Head of Influencer, Asia – PR & Influence, Social, Ogilvy Singapore

– Jesslyn Laiyenes, Manager, Influence, Ogilvy Singapore

– Gerri Hamill, Head of Production

– Carolyn Ong, Senior Integrated Producer

– Siti Saleh, Project Manager

Campaign Assets
Links to original hacks:
Jen Chae’s blog post: Clean & Natural Eyebrows Tutorial
Lauren Luke’s YouTube video: Vaseline Primer Hack
Follow the conversation: #VaselineOriginals #VaselineVerified

Hashtag: #Ogilvy #Vaseline

The issuer is solely responsible for the content of this announcement.

About Vaseline

Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit , and follow us on,,, and

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Banyan Group Residences Brings Latest Phuket Property Launches to Singapore

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Three new Laguna Phuket developments – spanning lakeside living, golf-front design and Angsana-branded luxury – to be showcased at Fairmont Singapore on 23–24 May

SINGAPORE – Media OutReach Newswire – 14 May 2026 – Banyan Group Residences is bringing three of its most anticipated new residential launches to Singapore this month, with a two-day sales exhibition taking place at Fairmont Singapore, Orchard Room (4F) on Saturday 23 and Sunday 24 May 2026, from 11:00 am to 6:00 pm. The event offers Singapore buyers a rare opportunity to explore and invest in some of Phuket’s most compelling new addresses, with dedicated sales teams on hand for private consultations.

Angsana Golf Residences Topaz

The exhibitions follow a year of record residential sales for Banyan Group Residences, as growing numbers of global investors look to Phuket as a safe haven for capital – drawn by the island’s political stability, strong rental yields, year-round lifestyle appeal, and the relative value it continues to offer against comparable markets. Demand has been particularly robust from buyers across Asia, the Middle East, and Europe, with Singapore consistently ranking among the Group’s top source markets worldwide.

The three projects on show represent some of the most exciting new additions to Laguna Phuket – Asia’s premier integrated resort destination – and span a range of living concepts, price points, and design inspirations, united by the hallmark quality and hospitality expertise of Banyan Group Residences, Asia’s leading branded residential developer by volume.

“Singapore has long been one of our most important buyer markets, and we’re delighted to be returning with what we believe is our strongest line-up yet,” said Stuart Reading, Managing Director of Banyan Group Residences. “Whether you’re looking for a holiday retreat, a permanent base in a world-class resort community, or a smart long-term investment, this exhibition offers something genuinely compelling. High-quality property in a prime location at Laguna Phuket still represents outstanding value compared to equivalent homes in Singapore or other major cities.”

Bellaguna Lake Residences

Brand new blocks of Bellaguna Lake Residences will be revealed for the first time at the exhibition. Set beside a shimmering lake within Laguna Phuket – steps from Bang Tao Beach – the development takes its design cues from the sleek lines of a contemporary luxury yacht. Five elegantly elongated buildings feature dark wave-like façades and warm, light-filled interiors, with generous private terraces overlooking the lagoon. Residences include one- to three-bedroom condominiums and two- to three-bedroom penthouses with private rooftop pools, as well as a brand new category of two-bedroom residences with private pool.

Bellaguna is Banyan Group Residences’ newest residential brand, conceived specifically for premium year-round living outside of hotel inventory – yet fully supported by the Group’s renowned hospitality management standards.

Bellaguna Golf Residences

Set on land that once formed part of Phuket’s historic tin-mining landscape, Bellaguna Golf Residences draws its design identity from that heritage – soft horizontal lines and sculpted contours reinterpreted through a contemporary tropical lens. Low-rise buildings unfold amid lush gardens and a signature free-form pool, overlooking the fairways of the championship Laguna Golf Phuket course. A brand new block has also just been released for this project, which features a compact one-bedroom configuration, alongside one- to three-bedroom condominiums and two- to three-bedroom penthouses with private pools and sunset golf views.

Angsana Golf Residences Topaz

Inspired by the clarity and elegance of the topaz gemstone, Angsana Golf Residences Topaz comprises three gracefully curved low-rise buildings set within Laguna Phuket, with Sino-Portuguese design accents that subtly reference Phuket’s cultural heritage. The development offers two- and three-bedroom residences and exclusive penthouses with private rooftop pools, all enjoying panoramic views of the golf course, mountains, and the Andaman Sea. A signature rooftop ring-shaped pool completes the picture.

Show units are now available for all three projects at the Laguna Property Sales Gallery.

Banyan Living

Banyan Group has recently launched Banyan Living, a residential rental and marketing platform created to support owners of branded residences across the Group’s portfolio, while offering guests a professionally managed alternative to traditional home‑sharing platforms.

Developed as a structured, hospitality-led rental ecosystem, Banyan Living enables private owners to generate income from their residences, while providing guests who rent the properties assurance of the design integrity and professional service standards associated with Banyan Group.

Why Phuket, Why Now

Phuket continues to attract growing international interest as both a lifestyle destination and an investment market. Within Laguna Phuket, nationals of some 70 countries have chosen to make the resort community their home, drawn by year-round tropical living, world-class amenities, international schools, medical facilities, and a level of quality and security that is difficult to match elsewhere in the region.

Banyan Group Residences anticipates launching up to USD 1 billion in new luxury residential projects in Phuket over the next two to three years, reflecting the Group’s confidence in the market and the enduring strength of demand from international buyers.

Prospective buyers are welcome to visit the exhibition at Fairmont Singapore, Orchard Room (4F), on Saturday 23 and Sunday 24 May 2026, between 11:00 am and 6:00 pm. Private appointments can be arranged in advance by contacting the team directly.
Hashtag: #BanyanGroup #BanyanGroupResidences #LagunaPhuket

The issuer is solely responsible for the content of this announcement.

About Banyan Group

Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans more than 100 properties, over 140 spas and galleries, and 20-plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

About Laguna Phuket

Laguna Phuket is Asia’s premier integrated resort destination, set against the stunning backdrop of the Andaman Sea. Spanning over 1,000 acres, the resort features six luxury hotels, an award-winning 18-hole golf course, fine dining, luxury spas, and branded residences. Guests benefit from complimentary shuttle services, a cashless payment system, and access to world-class recreational and wellness facilities.

About Banyan Group Residences

Banyan Group Residences is the property development arm of leading hospitality pioneer Banyan Group, listed on the stock exchange of Singapore. With over 35 years of development experience and an impressive portfolio of residential brands to suit different lifestyles and budgets, it is Thailand’s leading lifestyle property developer with a strong and increasingly international pipeline of projects. The Group’s main residential brands include the flagship luxury Banyan Tree Residences, Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark, Laguna Lakelands, and Bellaguna.

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CPF NH Foods Advances to Production Phase, Launches ‘CP Nippon’ Brand in Premium Processed Pork Partnership

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BANGKOK, THAILAND – Media OutReach Newswire – 14 May 2026 – Charoen Pokphand Foods Public Company Limited (CPF) and NH Foods Ltd. today announced that their joint venture, CPF NH Foods Co., Ltd., has officially commenced production at its modern manufacturing facility in Chachoengsao, Thailand, alongside the launch of a new premium brand, CP Nippon.

The start of operations follows the successful establishment of the joint venture in late 2025, combining CPF’s fully integrated supply chain and regional distribution network with NH Foods’ advanced food processing technologies and product development expertise. The facility now serves as the production hub for a new generation of high-quality processed meat products, targeting both domestic and export markets including Japan, Hong Kong, Singapore, and other key Asian destinations.

Prasit Boondoungprasert, Chief Executive Officer of CPF, said “Starting production and introducing CP Nippon brand mark an important milestone in our partnership with NH Foods. This collaboration enables us to move beyond primary production to premium processed products, creating greater value for Thailand’s pork industry while strengthening its position as a key exporter across Asia.”

The manufacturing facility integrates advanced production systems and stringent quality assurance processes aligned with international standards, reinforcing both companies’ commitment to food safety, traceability, and sustainability. By leveraging CPF’s high-quality raw material sourcing and NH Foods’ precision manufacturing know-how, the joint venture aims to set new benchmarks in processed meat production.

Fumio Maeda, President and Chief Executive Officer of NH Foods, added “The commencement of production represents a key milestone in our collaboration with CPF. By combining our strengths in technology and product innovation with CPF’s operational excellence, we are bringing together the rich culinary traditions of Japan and Thailand to deliver refined, high-quality food experiences to consumers across Asia.”

The product range under CP Nippon brand reflects NH Foods’ Japanese culinary expertise—rooted in the craftsmanship of ryōrinin—combined with CPF’s strength in high-quality sourcing and production.

Beyond product innovation, CPF NH Foods is committed to sustainable manufacturing practices, including efficient resource utilization and environmentally responsible operations, in line with CPF’s “Kitchen of the World” vision and both companies’ long-term sustainability goals.

Hashtag: #AsianFoodInnovation #CPFNHFoods #CPFNippon #KitchenOfTheWorld #FoodInnovation #CPF

The issuer is solely responsible for the content of this announcement.

About Charoen Pokphand Foods Plc (CPF)

Charoen Pokphand Foods Plc (CPF) is a leading global agro-industrial and food company, operating in 17 countries and exporting to more than 50 markets worldwide. Guided by its “Kitchen of the World” vision, CPF focuses on delivering safe, high-quality, and nutritious food through a vertically integrated business model. The company integrates technology and innovation across its operations while advancing sustainability and working toward a low-carbon, resilient food system that supports global food security.

About NH Foods
NH Foods Ltd., operates in the food industry with a focus on meat products and related processed foods. The group conducts its business globally, and targets both domestic and international markets for its diversified protein and food solutions portfolio.

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Student Life and Campus Communities Are Becoming a Key Deciding Factor in Higher Education

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SINGAPORE- Media OutReach Newswire – 14 May 2026 – Beyond academic rankings and programme offerings, students today are placing increasing emphasis on campus life, wellbeing support, and a sense of belonging when choosing where to pursue higher education.

This shift reflects a broader trend across the sector, where institutions are being evaluated not only on academic outcomes, but also on their ability to provide holistic student experiences that support mental wellbeing, social integration, and career readiness.

At the Singapore Institute of Management (SIM), student engagement has become a central pillar of the learning experience, with a wide network of student led clubs and communities designed to support both personal and professional development.

A Growing Priority: Belonging and Wellbeing

Industry observations indicate that students, particularly those transitioning from secondary education or arriving from overseas, often face challenges such as social isolation, cultural adjustment, and limited peer support networks. Research also highlights that being away from familiar support systems and adapting to a new cultural and academic environment can be an isolating process, contributing to increased stress, anxiety, and reduced perceived social support

To address this, SIM has developed a structured student life ecosystem supported by its Student Development initiatives and programmes such as Project1095, which emphasises learning beyond the classroom and holistic growth. With close to 80 student clubs and co-curricular activities available, students are provided with multiple avenues to build connections and integrate into campus life.

From Co-Curricular Activities to Career Readiness

Student clubs are increasingly seen as more than recreational clubs, playing a meaningful role in preparing students for the workforce. Participation in such communities enables students to develop transferable skills aligned with employer expectations, including leadership, collaboration, and communication.

At SIM, student led initiatives span a broad spectrum, from arts and cultural groups that foster creativity and teamwork through performances and events, to sports and wellness communities that promote physical resilience and discipline. Leadership platforms such as student councils provide opportunities for students to organise initiatives and represent the student body, while international student communities support cultural integration and inclusivity.

In addition, special interest and professional clubs offer exposure to industry trends and peer led learning. Collectively, these platforms provide practical experiences that complement academic programmes and contribute to graduates’ overall employability.

Reflecting a Broader Shift in Higher Education

The increasing importance placed on student life reflects a wider evolution in higher education, where institutions are expected to support both academic achievement and personal development.

By investing in student communities and engagement, institutions like SIM are responding to this shift, providing environments where students can not only gain qualifications, but also build networks, resilience, and a strong sense of identity.

As prospective students weigh their options, the availability of vibrant campus communities and support systems is likely to remain a key differentiator in the higher education landscape.

Reference:

  1. The experience of loneliness among international students participating in the BBC Loneliness Experiment: Thematic analysis of qualitative survey data – https://www.sciencedirect.com/science/article/pii/S2666518223000189?
  2. Mental health concerns and needs of international students in higher education settings: A scoping review protocol – https://pmc.ncbi.nlm.nih.gov/articles/PMC12334020/
  3. SIM CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
  4. SIM Project 1095 – https://project1095.simge.edu.sg/

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit

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