Media OutReach
Vaseline Puts Creators at the Center of Its Innovation Roadmap
Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.
SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.
Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.
“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.
From Hack to Shelf: Meet the Vaseline OGs
At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.
In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.
Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.
Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.
From Vaseline Verified to Vaseline Originals
What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.
The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.
And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.
Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”
Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”
Link to campaign assets here.
| Campaign Credits |
| Agencies: Ogilvy Singapore (Creative & PR), Edelman UK (PR), RADA (PR & Influencer), Acommerce (PR), PinPung (Influencer), Catch+Release (Research) |
| Production Houses: Double Y (Film), Chameleon (Post-Production), Pop & Strange (Post-Production), Neon Sound (Music) |
| Client: Unilever / Vaseline
– Leandro Barreto, Chief Marketing Officer – Fernando Kahane, Global Brand Vice President, Vaseline |
| – Nathalia Amadeu, Global Brand Director, Vaseline
– Stella Megalou, Global Project Lead, Vaseline – Rebecca Thomas, Global Senior Manager Brand Public Relations |
| – Shazan Zahir, Head of Beauty and Wellbeing Unilever International
– Xingyun Tan, Assistant Brand Manager, Unilever International – Sarah Guia, Regional eCommerce Manager, Unilever International – Manali Deshmukh, Global R&D Lead, Vaseline, Unilever International – Manan Goel, Packaging Lead, Unilever International – Sabhya Gupta, SEA R&D Lead |
| Agency: Ogilvy Singapore |
| – Liz Taylor, Global Chief Creative Officer, Ogilvy
– Reed Collins, Chief Creative Officer, Asia, Ogilvy – Nicolas Courant, Chief Creative Officer, Ogilvy Singapore – Marco Versolato, Chief Creative Officer, WPP@Unilever |
| – Maggie Michella, Associate Creative Director, Art, Ogilvy Singapore
– Elder Caldeira, Associate Creative Director, Art, Ogilvy Singapore – Nusrah Nizam, Junior Art Director, Creative, Ogilvy Singapore – Sneha Sanil, Junior Copywriter, Ogilvy Singapore |
| – David Dahan, Global Client Lead, Unilever
– Aanchal Sethi, Managing Director, Unilever – Nayna Kotian, Group Account Director, Ogilvy Singapore – Aurea Nonis, Account Manager, Ogilvy Singapore – Bok Jo-Ann, Project Manager, Ogilvy Singapore |
| – Sumegha Rao, Chief Strategy Officer, WPP@Unilever
– Shivendra Dikshit, Senior Strategy Director, Ogilvy Singapore – Mellita Angga, Senior Strategist, Ogilvy Singapore |
| – James Baldwin, Head of Influencer, Asia – PR & Influence, Social, Ogilvy Singapore
– Jesslyn Laiyenes, Manager, Influence, Ogilvy Singapore |
| – Gerri Hamill, Head of Production
– Carolyn Ong, Senior Integrated Producer – Siti Saleh, Project Manager |
| Campaign Assets |
| Links to original hacks: |
| – Jen Chae’s blog post: Clean & Natural Eyebrows Tutorial |
| – Lauren Luke’s YouTube video: Vaseline Primer Hack |
| Follow the conversation: #VaselineOriginals #VaselineVerified |
Hashtag: #Ogilvy #Vaseline
The issuer is solely responsible for the content of this announcement.
About Vaseline
Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently
ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit
Ogilvy.com, and follow us on
LinkedIn,
X,
Instagram, and
Facebook
Media OutReach
AECOM and Urban Land Institute launch inaugural Asia Pacific Infrastructure Innovation Index, highlighting region’s evolving infrastructure innovation priorities
Developed in collaboration between AECOM and ULI, the report brings together perspectives from stakeholders across infrastructure, government, utilities, investment, planning and development sectors. It draws on a survey of more than 100 senior infrastructure professionals in Asia Pacific, alongside in-depth interviews with industry leaders. As the first edition of the Index, it establishes a baseline for understanding how infrastructure innovation is currently being prioritized and delivered across the region.
“This report highlights how organizations are moving beyond ideas and applying innovation in practical ways to improve delivery, resilience and system performance,” said Ian Chung, chief executive of AECOM’s Asia region. “Infrastructure leaders across Asia Pacific are responding to growing complexity by strengthening digital capabilities, improving coordination across interconnected systems and focusing on long-term operational performance.”
“Our collaboration with AECOM reflects a growing recognition that infrastructure and real estate are increasingly interdependent,” said Alan Beebe, CEO Asia Pacific, ULI. “As cities in Asia Pacific evolve, infrastructure is no longer just a technical consideration, but plays a critical role in shaping how places function, grow and perform. Understanding how innovation is being applied in this context is essential for those involved in the built environment.”
Among the top ten takeaways highlighted in the report, three key themes emerged consistently across both the survey findings and interview insights: the role of AI in infrastructure systems, the integration and growing demands on energy systems, and the need to design and operate infrastructure for climate resilience. Together, these themes highlight a broader shift toward enhancing how infrastructure systems are developed and perform under increasingly complex, real-world conditions.
Read the report here: Asia Pacific Infrastructure Innovation Index | AECOM Insights
Hashtag: #AECOM #AsiaPacificInfrastructureInnovationIndex
The issuer is solely responsible for the content of this announcement.
About AECOM
AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle — from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of $16.1 billion in fiscal year 2025. Learn more at aecom.com.
About the Urban Land Institute
The Urban Land Institute (ULI) is a non-profit education and research institute supported by its members. Its mission is to shape the future of the built environment for transformative impact in communities worldwide. Established in 1936, the Institute has more than 48,000 members worldwide and over 3,000 members in the Asia Pacific region representing all aspects of land use and development disciplines. For more information on ULI Asia Pacific, please visit
asia.uli.org, or follow us on
LinkedIn,
Facebook,
Instagram,
X, and
YouTube.
Media OutReach
From Masar Makkah to New destinations: Umm Al Qura for Development & Construction Launches New Five-Year Strategy and announces Its Second Destination in Makkah
The strategy also strengthens the company’s ability to manage a diversified portfolio of urban and investment destinations with long-term economic and urban impact across Makkah, Jeddah, and Madinah.
The unveiling of the new strategy comes in the wake of the company successfully achieving the objectives of its 2021-26 strategy, which served as a roadmap for its institutional transformation over the past five years. This journey led to the completion of Masar Destination’s main infrastructure and its transition into the operational phase, alongside the development of a mature investment and financial platform and the enhancement of its institutional and operational capabilities.
These achievements were further reinforced by its listing on the Saudi Exchange (Tadawul), strengthening investor confidence and positioning the company for a new phase of large-scale expansion built on its core strengths and focused on creating sustainable, long-term value for communities, people, and investors.
During the period from 2021 to 2026, the company successfully established an integrated and scalable business model driven by its accumulated expertise and strong financial performance. This included a compound annual growth rate exceeding 60% in revenues and more than 45% in net profit, alongside operating cash flows surpassing SAR 2 billion in the most recent fiscal year. The company also attracted approximately SAR 40 billion in development investments for the destination, forged more than 30 strategic partnerships, and developed a comprehensive governance framework. In parallel, it built advanced operational and development capabilities that support sustainable growth and enhance the company’s readiness for its next phase.
The new strategy is anchored in a planned and selective expansion approach that does not seek to increase the number of projects as much as it focuses on delivering sustainable value for place, community, and investors. This will be achieved through the development of high-quality urban destinations in Makkah, Madinah, and Jeddah, within a carefully targeted geographic focus that enhances operational integration and maximizes the efficient deployment of resources and expertise.
In this phase, the company is adopting a clearly defined approach to capital allocation, balancing growth with the maximization of returns while maintaining the flexibility of its financial position. It aims to manage an additional development portfolio exceeding SAR 50 billion, alongside deploying incremental capital investments ranging between SAR 3-5 billion over the course of the strategy, further reinforcing its ability to deliver sustainable long-term growth.
In parallel, the company will adopt a flexible operating model that enables it to lead projects as a master developer or to participate as a partner and development manager, in line with defined investment criteria that ensure carefully considered decision-making aligned with its strategic direction.
The company also confirms that Masar Destination will remain a central cornerstone within its future portfolio, with ongoing development of its extensions and expansions in accordance with approved plans. As its flagship project, Masar continues to serve as the primary foundation for the company’s activities and the model through which it will launch new urban destinations that contribute to enhanced quality of life and support economic growth across its target cities.
Commenting on this, Yasser Abdulaziz Abuateek, CEO of Umm Al Qura for Development & Construction, stated: “The launch of our new strategy represents a pivotal turning point in the company’s journey, as we move from a phase of capability building to one of considered expansion. The achievements of the past years have provided us with the confidence, expertise, and readiness to advance toward managing a fully integrated portfolio of urban destinations. Through this, we aim to create sustainable value for place, community, and investors within a robust governance framework that supports continued growth and contributes to generating long-term impact across the western region.”
This strategy reaffirms Umm Al Qura for Development and Construction’s commitment to supporting the objectives of Saudi Vision 2030 by developing high-quality urban destinations that enhance quality of life, stimulate investment, and strengthen economic integration within a growth model driven by value creation and sustainability.
For more information, visit: www.ummalqura.com.sa/en/new-strategy-2030
Hashtag: #Development #SaudiArabia
https://www.ummalqura.com.sa/en
The issuer is solely responsible for the content of this announcement.
Umm Al Qura for development & Construction
Umm Al Qura for development & Construction is the owner and developer of MASAR destination that works with a developmental vision to elevate the urban and investment landscape of Makkah through pioneering the development of Masar destination and exploring new avenues to help improve the quality of life for Makkah residents, pilgrims and visitors.
Media OutReach
Galaxy Macau and Trip.com Group Strike Three-Year Deal to Supercharge Global Live Events Pipeline
Strategic alliance to drive headline concerts, sports events and premium travel experiences for international audiences, accelerating Macau’s push to become a global “City of Performing Arts.”
MACAU SAR – Media OutReach Newswire – 3 June 2026 – Galaxy Macau, the world-class luxury integrated resort, has entered into a landmark three-year strategic partnership with Trip.com Group, the global leading one-stop travel services platform, spanning 2026 to 2029. Anchored in the fast-growing convergence of live entertainment, sports and premium travel, the alliance signals an ambitious push to reshape Asia’s high-value tourism and events landscape.
At the core of the collaboration lies a shared commitment to scale world-class live experiences, leveraging Trip.com Group’s expansive global membership ecosystem alongside Galaxy Macau’s proven expertise in venue operations and large-scale event execution. This includes the flagship Galaxy Arena, a premier destination for international concerts, sporting spectacles and marquee entertainment programming.

Through this partnership, both parties will deepen integration across event curation, execution and distribution, while unlocking new layers of value through cross-platform membership privileges. The result is designed to deliver a more seamless, diversified and elevated experience for audiences — from ticket access and travel planning to on-ground entertainment delivery.
The agreement marks a pivotal step forward in advancing the integration of culture and tourism, a priority theme shaping the next phase of regional tourismdevelopment. By combining digital reach with physical destination excellence, Galaxy Macau and Trip.com Group are positioned to explore a broader spectrum of co-branded initiatives, immersive event formats and destination-led campaigns that extend beyond conventional travel offerings.
As the collaboration evolves, Galaxy Macau and Trip.com Group will jointly shape emerging trends at the intersection of luxury tourism and cultural entertainment, injecting fresh momentum into Macau’s ambition to strengthen its standing as a world centre of tourism and leisure.
For more information about Galaxy Macau, please visit www.galaxymacau.com.
Hashtag: #GalaxyMacau
The issuer is solely responsible for the content of this announcement.
ABOUT GALAXY MACAU INTEGRATED RESORT
Galaxy Macau, world-class luxury integrated resort, delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Nine award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau, and Capella at Galaxy Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575 metres, the largest Skytop Wave Pool with waves up to 1.5-metre high and 150-metre pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz- Carlton Spa, Macau help guests relax and rejuvenate.
As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theatres are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind deluxe lounge that evokes the glitz and glamor of Shanghai’s golden era with entertainment in luxury and style; and Foot Hub presents the traditional art of reflexology to make you feel more relaxed and revitalized. For Authentic Macau Flavours & Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at its Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also well looked after with a portfolio of unique venues in Galaxy Macau and a professional service staff.
Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world- class event venue featuring 40,000-square-meter of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau.
For more details, please visit
www.galaxymacau.com,
www.broadwaymacau.com.mo and
www.galaxyicc.com.
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