Media OutReach
Woh Hup Celebrates Nine Decades of Flavour, Family and Innovation with Four Bold New Sauces
Singapore Turns 61. Woh Hup Turns 90.
SINGAPORE – Media OutReach Newswire – 5 August 2026 – Every August, Singapore celebrates more than another year of nationhood. It celebrates the people, businesses and traditions that have quietly grown alongside the nation, becoming part of its shared identity and everyday life.
This National Day, as Singapore marks its 61st birthday, one of its oldest homegrown food brands reaches a remarkable milestone of its own.
For 90 years, Woh Hup has flavoured family dinners, festive reunions, neighbourhood barbecues and everyday meals that have become cherished memories across generations of Singaporeans. From humble beginnings in 1936 in Chinatown, Woh Hup has become a trusted name in kitchens both locally and internationally. By the 1980s, Woh Hup had established itself as the leading producer of oyster sauce in Singapore, a testament to its dedication and expertise.
Woh Hup sauces are now enjoyed, not just in Asian kitchens, but tables worldwide.
This August, as Singaporeans look forward to celebrating National Day with family, friends and neighbours, Woh Hup marks its 90th anniversary by unveiling four exciting additions to its chilli sauce family—bringing fresh inspiration to the tables where memories continue to be made.
More than a product launch, the new range reflects a heritage brand confidently looking ahead— combining nine decades of craftsmanship with the bold, adventurous flavours embraced by today‘s global consumers.
“For 90 years, families have welcomed Woh Hup into their kitchens and celebrations. That trust is our greatest honour – and our reason to keep evolving. These four new sauces honour where we came from, while embracing the bold flavours of modern Asian dining,” said Leong Chee Kang, Chief Executive Officer of Woh Hup.
The launch introduces four new sauces, each designed to bring versatility, convenience and vibrant flavour to today’s kitchens.
Mala Sriracha Chilli Sauce combines the unmistakable tang of sriracha with a tingling, numbing mala warmth, delivering a bold, layered heat that pairs naturally with fried chicken, dumplings, ramen and hotpot favourites.
For seafood lovers, the new Green Chilli Sauce for Seafood blends lively green chillies with refreshing notes to complement grilled fish, oysters, calamari and Singapore’s iconic seafood feasts.
Smoky Sriracha Chilli Sauce layers rich smokiness over classic sriracha — an ideal companion for burgers, barbecue skewers, grilled meats and hearty comfort food.
Rounding out the launch is Mala Seasoning Sauce, which delivers the signature tingling, numbing heat of Sichuan-inspired mala balanced with rich savoury notes. In an easy-to-use liquid form that mixes evenly for consistent colour and flavour, just a few drops transform stir-fries, soups and noodles into a multi-layered sensory experience — bringing bold mala excitement to everyday cooking.
Packaged in convenient new squeeze bottles, the three chilli sauces make everyday cooking and entertaining easier than ever — no spoons, no mess, just great flavour at a squeeze. The seasoning sauce comes in a classic glass bottle, ready to drizzle straight onto your meal or into the wok — bold Asian flavours to elevate every dish.
The new Woh Hup range — Mala Sriracha Chilli Sauce, Green Chilli Sauce for Seafood, Smoky Sriracha Chilli Sauce and Mala Seasoning Sauce — will be available at leading supermarkets and retail outlets across Singapore from August 2026.
As Singapore celebrates another year of nationhood, Woh Hup celebrates something equally meaningful—the millions of meals, conversations and family moments its products have quietly accompanied over the past nine decades.
Ninety years on, the recipe hasn‘t changed: bring people together, one meal at a time.
Hashtag: #WohHup
The issuer is solely responsible for the content of this announcement.
About Woh Hup
Founded in 1936, Woh Hup is one of Singapore‘s longest-established homegrown food brands and a trusted name in Asian sauces. For 90 years, the company has remained dedicated to crafting high-quality flavours that inspire home cooks and professional chefs around the globe.
Today, Woh Hup‘s growing portfolio of sauces, cooking pastes and convenience products is enjoyed by consumers in Singapore and international markets, reflecting the brand‘s enduring commitment to heritage, innovation and culinary excellence.
www.wohhupfood.com
Media OutReach
Etiqa Insurance Singapore Appoints Claudia Soh as Chief Executive Officer to Lead Next Chapter of Growth
Veteran insurance leader to accelerate growth, strengthen partnerships and drive customer-focused innovation
SINGAPORE – Media OutReach Newswire – 14 August 2026 – Etiqa Insurance Singapore today announced the official appointment of Claudia Soh as its Chief Executive Officer (CEO), effective 14 Aug 2026. Over the past six months, while serving as Acting Chief Executive Officer and continuing in her role as Chief Financial Officer, Claudia has led Etiqa Insurance Singapore through a period of sustained growth and transformation, strengthening the company’s foundations while driving initiatives focused on innovation, operational excellence, and customer-centricity. Her appointment reflects the Board’s confidence in her leadership and vision as the company embarks on its next phase of growth.
With more than 20 years of experience in the financial services and insurance industry, Claudia brings extensive expertise across finance, strategic planning, risk management, mergers and acquisitions, investor relations and auditing. Her career spans both the public and private sectors, including experience at the Monetary Authority of Singapore (MAS) and senior leadership roles within the insurance industry.
During her tenure at Etiqa, Claudia has helped build on the company’s strong momentum by supporting its growth agenda while advancing new initiatives. Her collaborative leadership approach and focus on long-term value creation have contributed to strengthening Etiqa’s capabilities for the future. She has also been an advocate for transforming the finance function from a traditional support role into a strategic business partner that helps create stronger outcomes for customers, employees and stakeholders.
“We are delighted to formally appoint Claudia Soh as CEO of Etiqa Insurance Singapore,” said Kamaludin, Group Chief Executive Officer, Etiqa Insurance and Takaful. “Claudia has demonstrated strong leadership, strategic clarity, operational excellence and resilience. Her ability to drive innovation, build strong teams and adapt to changing customer needs will continue to strengthen our market position in Singapore to deliver long-tern value for our customers, employees and stakeholders”
On her appointment, Claudia said, “I am honoured to undertake the role of CEO at Etiqa Insurance Singapore at a time of significant change for our industry. As customer expectations continue to evolve, we must remain agile, innovative and focused on delivering purposeful value. By combining digital innovation, data-driven insights and strong partnerships, we will continue to enhance the customer experience and help more individuals and businesses build financial confidence and resilience.”
Deepening Partnerships and Empowering Financial Readiness
As a leading composite insurer, Etiqa Insurance Singapore will continue to deepen its distribution capabilities and ecosystem partnerships to make protection more accessible and relevant to customers. Beyond its longstanding bancassurance partnership, Etiqa will work closely with Maybank to deliver more integrated financial and protection solutions, leveraging the strength of the Maybank network and customer ecosystem. Etiqa will also continue collaborating with partners across Singapore to develop innovative solutions that support customers’ evolving protection, savings and financial wellness needs.
Hashtag: #EtiqaInsuranceSingapore
https://www.etiqa.com.sg/The issuer is solely responsible for the content of this announcement.
About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)
Protecting customers since 1961, Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.
EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. The company is a member of the Maybank Group.
Media OutReach
Airwallex and Air Corporate Launch One-Step Setup for Hong Kong Startups to Deliver Day-One Transaction Readiness
New partnership turns incorporation into a transaction-ready business in a single application — and sponsors 10 founders every month with a free upgrade to the fully-managed Expert package
Hong Kong SAR– Media OutReach Newswire – 14 August 2026 – Air Corporate, a Hong Kong-based digital corporate services provider, and Airwallex, a leading global payments and financial platform for modern businesses, have announced a strategic partnership that eliminates one of the most persistent friction points in business setup: the need to complete two separate applications for company registration and opening a payment account. Through a single application with Air Corporate, eligible founders now receive both a registered Hong Kong legal entity and a live Airwallex multi-currency account. To mark the launch, Airwallex and Air Corporate are sponsoring 10 Air Corporate clients each month with a complimentary upgrade to the fully-managed Expert package, removing the cost barrier that has historically kept early-stage founders on slower, self-managed paths.
The Two-Application Problem
Until now, setting up a business in Hong Kong has required two distinct processes. A founder first incorporates the company, then separately applies to a bank or payment provider, often resubmitting the same KYC, director, and shareholder documents that were already provided during incorporation. Approval timelines vary, rejections occur, and an incorporated company may remain unable to transact after the registration is complete. For founders trying to move quickly, this gap between incorporation and payment readiness has long been an operational obstacle.
One Application, Two Outcomes: The Expert Package
The Expert package serves as the primary component of this initiative. When a client onboards with Air Corporate under this tier, Air Corporate facilitates the entire Airwallex account-opening process on their behalf, thereby eliminating duplicate paperwork and the need for separate submissions to multiple providers. This consolidated approach allows founders to proceed from incorporation to operational status in as little as one to two weeks, compared to the typical weeks to months required for traditional banking solutions.
The Sponsorship: 10 Founders Every Month
Airwallex and Air Corporate are sponsoring a complimentary Expert upgrade for 10 Air Corporate clients each month. Founders who qualify receive a fully managed Airwallex account opening service at no additional cost. This is the same service available through the paid Expert tier. Sponsorship spots reset each month, with new availability opening to qualifying founders on an ongoing basis. Eligibility applies to new Air Corporate clients proceeding with company registration in Hong Kong, and available spots can be confirmed directly with the Air Corporate team.
Why Hong Kong?
Hong Kong remains the leading jurisdiction for founders entering Asian markets. Offshore profits are not subject to local tax; there are no foreign exchange controls; incorporation is fast; and the territory serves as a direct gateway to Mainland China and ASEAN. For international businesses, Hong Kong company registration has become the standard first step in a regional expansion strategy, given that the legal, regulatory, and financial infrastructure required to operate internationally is already in place.
What Airwallex Brings to the Partnership
Airwallex provides the payment infrastructure that enables day-one operability. Its platform supports multi-currency accounts, local collection in major currencies, foreign exchange at market-leading rates, and global payouts, all managed from a single interface. For founders operating across borders, having this capability active from the moment of incorporation removes the lag that typically delays first revenue and complicates early cash flow management.
Speaker Quote
“Our goal at Airwallex has always been to empower businesses to scale globally without borders or operational friction. Partnering with Air Corporate allows us to tackle one of the earliest and most persistent bottlenecks that founders face: the lag between becoming a legal entity and actually being able to transact. By consolidating company registration and financial setup into a single, seamless step, we are giving startups day-one operability so they can focus entirely on growth and building momentum from the very start,” said Marcus Cheng, Associate Director, GTM Partnerships, SME & Growth, Airwallex Hong Kong.
Who This Is For
This solution is built for e-commerce brands, cross-border trade, professional service providers, , and first-time founders expanding into or out of Asia who need to be fully operational and able to collect payments upon registration, without having to manage two separate onboarding processes simultaneously.
Available Now
Founders can apply directly through Air Corporate and check the availability of the monthly sponsored Expert upgrade spots. Further information is available at Air-Corporate.com/hk/Airwallex. Terms and conditions apply.
Hashtag: #Air-Corporate
The issuer is solely responsible for the content of this announcement.
As a leading overseas payment service provider (PSP), PayerMax has integrated Rakuten Pay to enable international merchants to adopt this payment method in Japan. This integration marks a significant milestone in the technical collaboration, successfully supporting merchants in leveraging Rakuten Pay for their local operations.
The milestone not only enhances the localized payment experience for Last War players in Japan, but also demonstrates how international game publishers can leverage trusted local payment partnerships to accelerate market entry, strengthen localization and better engage Japanese consumers.
Connecting with Japanese Players Starts with Local Payments
As more global game publishers expand into Japan, localized payment experiences have become an increasingly important part of player acquisition, monetization and long-term growth.
As one of the flagship payment services within the Rakuten Ecosystem, Rakuten Pay plays a central role in Japan’s digital commerce landscape. The Rakuten Ecosystem connects more than 100 million registered members across e-commerce, financial services, travel, mobile and offline retail, and Rakuten Pay has become one of Japan’s most widely adopted local payment methods.
For international game publishers, integrating Rakuten Pay is about more than offering another payment option. It provides access to one of Japan’s most established consumer ecosystems, allowing games to deliver payment experiences aligned with local player preferences while building stronger engagement in one of the world’s most competitive gaming markets.
Supporting Last War Highlights PayerMax’s Local Payment Expertise in Japan
As one of the fastest-growing strategy games worldwide, Last War continues to expand its global footprint, with Japan representing one of its key strategic markets. As expectations for localized payment experiences continue to rise, enabling familiar and trusted local payment methods has become an important part of enhancing player experience and supporting sustainable growth.
With support from PayerMax, Last War successfully integrated Rakuten Pay, becoming a leading overseas game to support the payment method and offering Japanese players a more localized and seamless payment experience.
Designed to support international businesses entering Japan, PayerMax provides a unified payment solution that bridges the gap between global merchants and the local ecosystem. By leveraging PayerMax’s integration with Rakuten Pay, PayerMax serves as a gateway for international businesses to establish a strong presence in the Japanese market.
Faster Market Entry
Through PayerMax’s system integration with Rakuten Payment, eligible merchants benefit from a standardized integration pathway that shortens implementation timelines and accelerates go-to-market execution in Japan.
Reliable Compliance and Fund Management Enablement
Leveraging the established business relationships between PayerMax and Rakuten Pay, merchants are empowered to integrate Rakuten Pay through a streamlined, standardized pathway which is aligned with Japan’s local regulatory and operational requirements, thereby delivering a payment experience that resonates with the everyday spending habits of Japanese players. Furthermore, within this collaborative framework, PayerMax and Rakuten Pay facilitate the unified orchestration of critical processes including KYC, anti‑money laundering (AML) and fund management, effectively alleviating the operational complexities and associated costs of local payment execution. This enables merchants to refocus their resources on sustainable business growth and enriched player engagement.
Access to Japan’s Consumer Ecosystem
Through PayerMax, businesses can better engage local consumers, strengthen brand presence and build sustainable long-term growth in Japan.
The successful integration for Last War not only demonstrates the commercial value of the partnership between PayerMax and Rakuten Payment, but also provides a proven reference for more global game publishers and digital content companies expanding into Japan.
Executive Quotes
Hiroki Sogawa, Executive Officer, Rakuten Payment, said:
“We are pleased to partner with PayerMax and to see Last War, a leading title, successfully integrate Rakuten Pay as a payment option. Through this collaboration, we look forward to supporting more international businesses and digital content providers in delivering trusted, localized payment experiences for Japanese consumers.”
Will, APAC General Manager of PayerMax, said:
“Integrating with Rakuten Pay marks an important milestone in PayerMax’s expansion of local payment capabilities in Japan. The successful launch of Last War reflects the strength of our partnership and demonstrates our ability to help global game publishers and international businesses localize faster through trusted local payment infrastructure. Looking ahead, we will continue working with leading local payment partners worldwide to deliver secure, compliant and scalable payment solutions for global merchants.”
Strengthening Local Payment Infrastructure for Global Growth
The partnership with Rakuten Payment represents another important milestone in PayerMax’s strategy to strengthen local payment infrastructure across key global markets and further expand its local payment capabilities in Japan.
Today, PayerMax supports businesses across more than 150 markets and offers access to over 600 payment methods worldwide, backed by an extensive network of local payment partners spanning Japan, Southeast Asia, the Middle East, Latin America and other high-growth regions.
Rather than simply aggregating payment methods, PayerMax focuses on connecting businesses with the local payment ecosystems that shape consumer behavior in each market. By combining enterprise-grade payment technology with trusted local partnerships, PayerMax enables international businesses to localize faster, operate more efficiently and achieve sustainable global growth.
Hashtag: #PayerMax #RakutenPay
The issuer is solely responsible for the content of this announcement.
