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ZJLD Group FY2024 Performance Shows High-Quality and Stable Development with a Remarkable 116.3% Surge in Operating Cash Flow

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Steadfastly Implements High-Quality Development Strategies and Optimize Channel Structures with a Focus on Global Market Expansion

HONG KONG SAR – Media OutReach Neswire – 21 March 2025 – ZJLD Group Inc. (“ZJLD” or the “Company”, together with the Company’s subsidiaries, collectively the “Group”) (SEHK stock code: 06979. HK), an outstanding representative in the Chinese baijiu industry and the first baijiu company listed in Hong Kong Stock Exchange, is pleased to announce its annual results for the fiscal year ended December 31, 2024 (“Fiscal Year 2024”, “FY2024” or the “Year”).

The key financial and business highlights are as follows:

FY 2024

(for the year ended December 31, 2024)

(RMB’000)

FY 2023

(for the year ended December 31, 2023)

(RMB’000)

Increased by
Revenue 7,066,784 7,030,467 0.5%
Gross profit 4,143,040 4,079,948 1.5%
Gross profit margin 58.6% 58.0% 0.6 percentage points
Net cash generated from/(used in) operating activities 781,003 361,226 116.3%
Adjusted net profit (non-IFRS measure) 1,676,275 1,622,602 3.3%
Adjusted net profit margin (non-IFRS measure) 23.7% 23.1% 0.6 percentage points
  • During the Year, the Group experienced a significant increase in net cash flow from operating activities, demonstrating a stable upward trend that reflects financial health and long-term resilience. In 2022, the Company reported negative net operating cash flow; however, with continuous optimization of business structures and successful implementation of market strategies, net operating cash flow rose to approximately RMB360 million in 2023 and further escalated to about RMB780 million in 2024. This remarkable leap signifies the Company’s steadily improving financial framework and robust operations, showcasing operational resilience and financial confidence, while also reflecting the market’s strong trust in its products and business model.

  • As the primary growth engine of the Group, the flagship brand, Zhenjiu, has maintained its position as the fourth-largest sauce-aroma baijiu brand in China for two consecutive years (2023 and 2024)[1]. Additionally, the influence and market positioning of its premium and above products have been further solidified. Since the second quarter of 2024, the demand in the baijiu consumption market has remained subdued. To proactively address intense competition in traditional distribution channels, Zhenjiu has steadfastly adhered to its “Dual-Channel Growth Strategy,” consolidating traditional distributor networks while actively exploring emerging customers characterized by high social engagement and frequent baijiu consumption. Despite facing cyclical industry adjustments and market pressures during the Year, the sales revenue of Zhenjiu’s premium baijiu business division achieved impressive double-digit growth. Thanks to that, the Zhenjiu brand recorded a total revenue of approximately RMB4,479.7 million, accounting for approximately 63.4% of the Group’s total revenue.

  • The Board of Directors has proposed a final dividend of HKD0.21 per share for the year ended December 31, 2024 (2023: HKD0.18 per ordinary share), amounting to a total of HKD711.61 million, reflecting a substantial increase of 16.7% compared to the Fiscal Year 2023.

Navigating Multiple Challenges Amid Industry Adjustments: Timely Strategic Adjustments for Breakthrough Opportunities

In 2024, the baijiu industry experienced a sustained decline in consumer demand starting from the second quarter, with sluggish market dynamics. The Group swiftly assessed risks and proactively implemented measures to control inventory and stabilize pricing, ensuring healthy channel stock levels while balancing growth momentum. By focusing on four core pillars – brand, base liquor, distribution channels, and team capabilities – the Group reinforced its foundation, fostered continuous innovation, and actively adjusted strategies to navigate cyclical industry changes while exploring and seizing potential growth opportunities.

The flagship brand, Zhenjiu, capitalized on its rapidly rising brand influence to develop a series of well-defined expansion initiatives, such as actively exploring broader consumption scenarios for baijiu beyond traditional business contexts. The brand also pursued cross-sector collaborations, aiming to create diversified consumption scenarios and growth drivers. Additionally, the Group is committed to cultivating corporate client resources to expand orders from business-driven demand. Through the comprehensive implementation of Zhenjiu’s “Dual-Channel Growth Strategy,” the Group expanded its presence in emerging sales channels and among premium clientele, further enhancing the distributor network construction and effectively improving overall market competitiveness.

During the Year, Zhenjiu’s signature high-end tasting events and distillery tours were continuously elevated, strengthening the sales framework for its sealed storage baijiu while optimizing the allocation of marketing resources and costs. The Group also proactively reduced the proportion of certain mid-range and below products with lower-unit prices and profit margins sold via e-commerce platforms. For the fiscal year 2024, the Group reported a gross profit of approximately RMB4,143.0 million (FY2023: RMB 4,079.9 million), with a stable gross profit margin of 58.6%, marking an increase for four consecutive years.

Commitment to High-Quality Sustainable Development: Continuous Optimization of Distribution Network Management with a Focus on Global Expansion

The Group primarily distributes its baijiu products through a nationwide network of distributors and its direct sales team. In 2024, the Group reinforced channel monitoring by using digital tools and innovatively adjusted channel policies for premium and deluxe product series, thereby optimizing channel order and price stability. Simultaneously, by preferentially allocating resources to premium distributors, the Group further deepened its mutually beneficial partnerships with distributor partners. As a result, distributor sales revenue for Fiscal Year 2024 increased by 2.1% year-on-year to approximately RMB6,355.7 million (FY2023: RMB6,227.3 million), accounting for 89.9% of the Group’s total revenue.

Looking ahead to 2025, despite ongoing industry challenges, the Group remains steadfast in its core strategies of high-quality and sustainable development with a focus on brand building, product quality enhancement, and channel innovation. The Group plans to further expand diverse consumption scenarios, such as banquets, and explore segmented sales channels with high baijiu purchasing potential. At the same time, efforts will continue to advance the dual-channel growth model, optimize the distributor network structure, and upgrade experiential marketing initiatives, including high-end tasting events and distillery tours. This will be complemented by diversified promotional strategies, including short videos and landmark advertisements, to enhance brand outreach. The Group will also continue to invest in developing core premium products to meet varying consumer needs and consolidate its market position.

Four Major Brands: Three-Tier Growth Engines with Clear Strategic Positioning

The Group’s four major brands have gradually formed a three-tier growth engine with a clear and distinct strategic positioning. The flagship brand, Zhenjiu, primarily operates in the premium and above segments of the sauce-aroma baijiu market, serving as the Group’s key growth engine, demonstrating strong performance nationwide while leveraging the market potential of sauce-aroma baijiu. Li Du, as the second growth engine, specializes in premium and above price ranges for mixed-aroma baijiu, achieving rapid growth and further enhancing its development by increasing brand recognition and expanding its nationwide sales network. Xiang Jiao and Kai Kou Xiao stand as regionally dominant brands in Hunan, significantly contributing to the Company’s long-term stable growth. The Group’s product portfolio encompasses three aroma profiles (i.e., sauce-aroma, mixed-aroma, and strong-aroma) across diverse price ranges, primarily targeting premium and above baijiu markets to maximize the satisfaction of the diverse preferences of consumers in different regions. These three growth engines complement one another and collectively propel the Group’s sustainable and high-quality development.

ZJLD Group is actively expanding its global brand influence and making solid strides in its internationalization efforts. In April 2024, the Group successfully hosted the “The First Anniversary of ZJLD Listing cum 2024 International Development Trend of the National Treasure Li Du” seminar in Hong Kong and Macau, collaborating with 50 leading partners to explore the potential of the Li Du brand globally. In May, Li Du Song Banquet made a dazzling debut in Kyoto, Japan, marking its global premiere. This feast of Song Dynasty aesthetics signifies Li Du’s formal entry onto the international stage and establishes a vital platform for promoting exchanges between the Chinese and Japanese liquor industries. These initiatives have laid a solid foundation for the Group’s global expansion, showcasing its determination and confidence in realizing its international ambitions.

Mr. Wu Xiangdong, Founder and Chairman of ZJLD Group, stated, “As a private enterprise with warmth and a strong sense of social responsibility, crafting high-quality baijiu is the “core duty” of ZJLD Group. At the same time, our “key mission” is to provide consumers with exceptional baijiu while creating better lives for our partners and employees. Throughout our journey of corporate development, we have consistently upheld the principle of giving back to society and contributing to regional economic prosperity. Since 2009, the number of employment positions provided by the Group has increased 40-fold and tax contributions increased by 340-fold.

The year 2025 marks a significant milestone for the Group, as we celebrate the 50th anniversary of Zhenjiu and solidify our vision of becoming a world-class baijiu enterprise. We will launch meticulously crafted affiliated products, strengthen our brand presence, and enhance our influence while comprehensively optimizing all aspects of production, management, and sales. The expectations of our consumers, the trust of our shareholders and partners, and the confidence placed in us by society are the driving forces behind our progress. With continuous innovation and a forward-looking approach, we aim to infuse new vitality into the baijiu industry, create greater value for our shareholders, and compose a new chapter of growth and development.”


[1] According to Frost & Sullivan’s data, based on revenue for 2023 and 2024, Zhenjiu ranks as the fourth largest sauce-aroma baijiu brand in China.

Hashtag: #ZJLD

The issuer is solely responsible for the content of this announcement.

About ZJLD Group Inc.

Zhen Jiu was established in 1975 in Zunyi, Kweichow, China’s primary production area of sauce-aroma baijiu. In 1988, it was honored with the National Quality Award at the 5th National Wine Appreciation Conference. In the same year, it was announced by the Protocol Department of the Ministry of Foreign Affairs, the Communication Department of the Ministry of Economy and Trade, and the Great Hall of the People Management Bureau to become one of the two sauce-aroma baijiu served at state banquets. It is also known as one of the “Three Representative Baijiu Brands in Kweichow”.

ZJLD Group Inc. is a leading baijiu group in China that is devoted to offering premium baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma. According to Frost & Sullivan statistics, the flagship brand Zhenjiu has maintained its position for two consecutive years (2023 and 2024) as the fourth largest sauce-aroma baijiu brand in China and the third largest in Guizhou Province, based on revenue. The Company operates four baijiu brands in China, including two national baijiu, Zhen Jiu and Li Du, and two regional brands, Xiangjiao and Kaikouxiao. ZJLD prides itself on inheriting the time-honored baijiu-brewing techniques and reinvigorating them to develop iconic products. It strives to create a wide variety of aromatic and mellow baijiu products to meet the diverse preferences of consumers, seize broader market opportunities, and promote traditional Chinese baijiu culture.

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Integrating industry and education: Geely chairman Li Shufu dedicated to nurturing talent

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BEIJING, CHINA –

“I intend to dedicate more energy to education and nurturing talent, helping the next generation grow,” said Li Shufu, chairman of Zhejiang Geely Holding Group, at an interview with China News Service.

In Li Shufu’s view, an important factor for the healthy and sustainable development of Geely’s automobile industry is the integration of industry and education.

Over the past 30 years, Geely and its strategic partners have established over 30 major categories and 300 types of vocational positions for Geely’s colleges and universities. This initiative covers most academic disciplines and has resulted in the creation of more than 20 modern industrial colleges in collaboration with these institutions.

“As long as I can train students, observe their growth, and witness their development, I am very happy,” said Li.

Li got involved in the automotive industry in 1996, a time when car manufacturing was dominated by state-owned enterprises, but he firmly believed that it was by no means impossible for private enterprises to make cars.

“My idea was that we should strive to make Chinese cars renowned worldwide rather than allowing global cars to merely fill the streets of China,” he said.

In a forty-year effort, Li witnessed the first appearance of Chinese cars at an international auto show, led his company to acquire Western car manufacturers, and strengthened automotive research and development through satellite research and development. He has turned each of his “wildest dreams” into reality.
Hashtag: #ChinaNewsService

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ATAL Marks New Milestone with Strategic Focus on Research & Design, Nurturing Youth, Innovation Advancement, and Investing in the Future

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Revitalised Industrial Building Transformed into State-of-the-Art Smart Headquarters Sets Industry Benchmark

HONG KONG SAR – Media OutReach Neswire – 21 March 2025 – ATAL Engineering Group (“ATAL”), a leading provider in electrical and mechanical (E&M) engineering and information and communications technology (ICT) services for smart cities, today held the Opening Ceremony for ATAL Design, Research and Training Centre and its new headquarters, ATAL Tower. This milestone underscores ATAL’s investment in the future, strengthening continuously its industry leadership in research and development, and talent cultivation, to drive innovation and productivity and to contribute to upgrading and developing the engineering industry.

Photo 1: Secretary for Development of the Hong Kong SAR Government The Hon Bernadette Linn (second left), accompanied by ATAL Engineering Group Founder Dr Otto Poon (first left), Chairman Dr Kim Mak (second right), and Chief Executive Officer Mr Raymond Chan (first right), officiating at the Opening Ceremony for the ATAL Design, Research and Training Centre cum ATAL Tower.

The Secretary for Development of the Hong Kong SAR Government The Hon Bernadette Linn, accompanied by ATAL Engineering Group Founder Dr Otto Poon, Chairman Dr Kim Mak, and Chief Executive Officer Mr Raymond Chan, officiated at the opening ceremony which was witnessed by Mr Ye Shui Qiu, Deputy Director-General, Department of Educational, Scientific and Technological Affairs, Liaison Office of the Central People’s Government in the Hong Kong SAR, government officials, industry representatives and partners.
Ms Bernadette Linn and other guests viewed the work of ATAL Design, Research and Training Centre on developing advanced construction techniques and digital technology, encompassing Multi-trade integrated Mechanical, Electrical, and Plumbing (MiMEP), Modular Integrated Construction (MiC), Building Information Modelling (BIM), AI-driven Digital Twin technology, Internet of Things (IoT), liquid cooling solutions for supercomputing data centres as well as comprehensive water, wastewater and waste treatment, and climate solutions, to spearhead intelligent and low-carbon transformation across the engineering industry.
Talent is critical for advancing innovative productive forces. Over the past four decades, ATAL has nurtured, through its comprehensive graduate trainee and apprenticeship programmes, over 1,100 professionals, who have contributed to the Group and the industry in different roles. With ATAL Design, Research and Training Centre, ATAL will nurture more of Hong Kong’s younger generation as talents with advanced engineering and technological expertise, to contribute to Hong Kong.
Transformed from an industrial facility to an intelligent building that integrates innovative and sustainable technologies, ATAL Tower exemplifies a successful transformation under the Hong Kong SAR Government’s Revitalisation Scheme for Industrial Buildings. ATAL Engineering Group Chairman Dr Kim Mak remarked, “In an era when technologies are reshaping industries, ATAL Engineering Group has for decades been a pioneer in R&D investment in electrical and mechanical engineering and technology services for smart cities, working hand-in-hand with customers to deliver advanced professional solutions that create value for the communities. The opening of ATAL Tower and ATAL Design, Research and Training Centre marks not only a milestone for the Group but also our confidence in the future, and continuous investment in Hong Kong.”
The Secretary for Development of the Hong Kong SAR Government The Hon Bernadette Linn said that it was more challenging to transform an industrial building than to rebuild it, posing significant difficulties. She congratulated the remarkable results of the ATAL Engineering Group for not only revitalising an industrial building but also adopting advanced technologies. She said it was encouraging that the successfully revitalised ATAL Tower is the first to meet the Government’s requirements by allocating 10% of its floor space for function that benefits social development, transforming it into a design, research and training centre, setting a benchmark. She is pleased to see that this research centre not only focuses on research but also supports training, hoping the centre would capitalise on its strengths to contribute to the entire construction sector.
ATAL Tower incorporates design, research, training as well as office functions. Transformed from a traditional industrial facility into an intelligent building with Provisional Platinum rating under BEAM Plus New Buildings V2.0, ATAL Tower features energy saving as well as renewable energy systems, including innovative chilled beam air supply technology, oil-free chillers, and photovoltaic pavers and panels. The “Smart Building Platform”, developed by ATAL, serves as the building’s “central nervous system” that integrates and controls HVAC, lighting, IoT sensors, and electrical and mechanical facilities throughout the building, leveraging artificial intelligence for analysis and optimisation to achieve approximately 30% reduction in annual energy consumption and carbon emissions, while creating a more comfortable indoor environment. The building also harmoniously integrates indoor plants with outdoor landscaping to cultivate an environment that enhances occupant wellbeing.

Photo 2: The ceremony was witnessed by Mr Ye Shui Qiu, Deputy Director-General, Department of Educational, Scientific and Technological Affairs, Liaison Office of the Central People's Government in the Hong Kong SAR, government officials, industry representatives and partners.
Photo 2: The ceremony was witnessed by Mr Ye Shui Qiu, Deputy Director-General, Department of Educational, Scientific and Technological Affairs, Liaison Office of the Central People’s Government in the Hong Kong SAR, government officials, industry representatives and partners.

Photo 3: ATAL Engineering Group Chairman Dr Kim Mak remarks during his address that the opening of ATAL Tower and the ATAL Design, Research and Training Centre represents not only a significant milestone in ATAL’s development but also the Group's confidence in the future and continuous investment in Hong Kong, to drive innovation and advancement of engineering.
Photo 3: ATAL Engineering Group Chairman Dr Kim Mak remarks during his address that the opening of ATAL Tower and the ATAL Design, Research and Training Centre represents not only a significant milestone in ATAL’s development but also the Group’s confidence in the future and continuous investment in Hong Kong, to drive innovation and advancement of engineering.

Photo 4: The Secretary for Development of the Hong Kong SAR Government The Hon Bernadette Linn says that the successfully revitalised ATAL Tower is the first to meet the Government’s requirements by allocating 10% of its floor space for function that benefits social development.
Photo 4: The Secretary for Development of the Hong Kong SAR Government The Hon Bernadette Linn says that the successfully revitalised ATAL Tower is the first to meet the Government’s requirements by allocating 10% of its floor space for function that benefits social development.

Photo 5: The Secretary for Development The Hon Bernadette Linn (centre of photo 5) and Mr Ye Shui Qiu, Deputy Director-General, Department of Educational, Scientific and Technological Affairs, Liaison Office of the Central People's Government in the Hong Kong SAR (first right of photo 5) tour the ATAL Design, Research and Training Centre, accompanied by ATAL Engineering Group Chairman Dr Kim Mak (second right of photo 5), and Managing Director Mr Brian Cheng (second left of photo 5). The visit showcases ATAL portfolio of advanced construction methodologies and innovative technologies, which help spearhead intelligent and low-carbon transformation across the engineering sector.
Photo 6: The Secretary for Development The Hon Bernadette Linn (centre of photo 5) and Mr Ye Shui Qiu, Deputy Director-General, Department of Educational, Scientific and Technological Affairs, Liaison Office of the Central People's Government in the Hong Kong SAR (first right of photo 5) tour the ATAL Design, Research and Training Centre, accompanied by ATAL Engineering Group Chairman Dr Kim Mak (second right of photo 5), and Managing Director Mr Brian Cheng (second left of photo 5). The visit showcases ATAL portfolio of advanced construction methodologies and innovative technologies, which help spearhead intelligent and low-carbon transformation across the engineering sector.


Photo 5 & 6: The Secretary for Development The Hon Bernadette Linn (centre of photo 5) and Mr Ye Shui Qiu, Deputy Director-General, Department of Educational, Scientific and Technological Affairs, Liaison Office of the Central People’s Government in the Hong Kong SAR (first right of photo 5) tour the ATAL Design, Research and Training Centre, accompanied by ATAL Engineering Group Chairman Dr Kim Mak (second right of photo 5), and Managing Director Mr Brian Cheng (second left of photo 5). The visit showcases ATAL portfolio of advanced construction methodologies and innovative technologies, which help spearhead intelligent and low-carbon transformation across the engineering sector.

Photo 7: Transformed from an industrial facility to an intelligent building with Provisional Platinum rating under BEAM Plus New Buildings V2.0, ATAL Tower exemplifies a successful transformation under the Hong Kong SAR Government's Revitalisation Scheme for Industrial Buildings. Equipped with energy-efficient systems and renewable energy facilities, and utilising artificial intelligence analytics, the building achieves approximately 30% reduction in annual energy consumption and carbon emissions.
Photo 7: Transformed from an industrial facility to an intelligent building with Provisional Platinum rating under BEAM Plus New Buildings V2.0, ATAL Tower exemplifies a successful transformation under the Hong Kong SAR Government’s Revitalisation Scheme for Industrial Buildings. Equipped with energy-efficient systems and renewable energy facilities, and utilising artificial intelligence analytics, the building achieves approximately 30% reduction in annual energy consumption and carbon emissions.

Hashtag: #ATAL

The issuer is solely responsible for the content of this announcement.

About ATAL Engineering Group

Established in 1977, ATAL Engineering Group is a leading provider in electrical and mechanical (“E&M”) engineering solutions and information and communications technology (“ICT”) services for smart cities, with headquarters in Hong Kong and operations in Macau, Mainland China, the United States and the United Kingdom. Serving a wide spectrum of customers from public and private sectors, the Group provides multi-disciplinary and comprehensive E&M engineering and technology services in four major segments, including Building Services, Environmental Engineering, Information, Communications and Building Technologies (“ICBT”) and Lifts & Escalators.

The Group also manufactures and sells Anlev lifts and escalators internationally and has entered into an alliance with Transel Elevator & Electric Inc. (“TEI”), one of the largest independent lifts and escalators companies in New York, the United States. The Group’s associate partner, Nanjing Canatal Data Centre Environmental Tech Company Limited (603912.SS), specialises in manufacturing of precision air conditioners.

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Creating a New Paradigm for Healthy Living: Gree’s “Dong Mingzhu Healthy Home” Opens First Beijing Flagship Store

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BEIJING, CHINA – Media OutReach Neswire – 21 March 2025 – On March 13, Gree’s “Dong Mingzhu Healthy Home” Capital Store officially opened in the core area of Beijing’s sub-center. This milestone not only represents a major upgrade to Gree’s offline retail network but also marks an innovative breakthrough in the healthy home-appliance sector. Through scenario-based experiences, data visualization, and intelligent interaction, Gree delivers a comprehensive showcase of its whole-home smart healthy-appliance lineup — offering consumers an unparalleled lifestyle experience.

On March 13, Gree’s “Dong Mingzhu Healthy Home” Capital Store officially opened in the core area of Beijing’s sub-center.

The grand opening ceremony was livestreamed across multiple platforms — including Yangshipin, Douyin, and WeChat Channels — and attracted over 5.18 million viewers. Dong Mingzhu, Chairman and President of Gree Electric Appliances, remarked, “We warmly welcome friends from all walks of life to visit Dong Mingzhu Healthy Home. Gree has always been committed to providing consumers with high-quality home appliances, and this store embodies that commitment in its purest form. We place great importance on our retail footprint and will continue expanding to ensure consumers can easily enjoy Gree’s healthy, comfortable, and energy-efficient products and services.”

A Fresh Store Design Conveying the Philosophy of Health and Quality

Health is the foundation of a happy life and technology is its strongest ally. Responding to growing consumer demand for wellness, Gree’s first Beijing Dong Mingzhu Healthy Home store was designed around the core pillars of “Air-Water Quality-Nutrition.” Spanning 500 square meters, the store features five immersive experience zones — air conditioning, refrigeration, laundry, whole-home water purification, and small appliances — allowing visitors to fully experience the breadth of Gree’s ecosystem.

Leveraging an integrated online-to-offline traffic system, Gree seamlessly converts precise digital leads into deep in-store engagement and private-domain conversion, making healthy living more accessible than ever. In-store demonstrations include AI-driven dynamic temperature control and a “wind that doesn’t blow on you” airflow showcase, illustrating the balance between technology and wellbeing; water-purification visualizations, such as comparative TDS testing and heavy-metal adsorption demonstrations, that let visitors witness the purity revolution firsthand; and end-to-end technology demonstrations from fresh-flower refrigeration to Gree’s intelligent range-hood and cooktop suite, closing the loop from preservation to cooking.

On March 13, Gree's "Dong Mingzhu Healthy Home" Capital Store officially opened in the core area of Beijing's sub-center.
On March 13, Gree’s “Dong Mingzhu Healthy Home” Capital Store officially opened in the core area of Beijing’s sub-center.

Quality Appliances Made by Gree: Turning Trust into a Legacy of Quality

For more than 30 years, Gree has earned the reputation of producing the industry’s finest air conditioners. Today, under a diversified strategy, its product portfolio spans household and commercial HVAC, refrigerators, washing machines, water heaters, kitchen appliances, environmental devices, smart buildings, and smart-home solutions, realizing the transition from “Good Air Conditioners, Made by Gree” to “Good Appliances, Made by Gree.” To break the association of “Gree = air conditioners,” the new store format solidifies Gree’s identity as a whole-home appliance brand offering one-stop solutions.

The “Dong Mingzhu” trademark has been registered to Gree Electric Appliances since 2015 and is wholly owned by the company. At Dong Mingzhu Healthy Home, technology transcends cold specifications to become a warm guardian of everyday life. In 2025, Gree-branded refrigerators will launch nationwide, while the Jinghong brand continues expanding its lineup, further enriching Gree’s comprehensive appliance ecosystem.

Consumer-Centric Excellence in Service

Through scenario re-construction and channel innovation, Gree’s Dong Mingzhu Healthy Home transforms the abstract notion of “healthy living” into a tangible, participatory, and sustainable business ecosystem. Beyond product displays — spanning air conditioning, kitchen appliances, refrigeration, laundry, and more — the store includes a coffee lounge, interactive experience zones, and smart demonstration areas, creating a “family living room” that blends shopping, leisure, socializing, and sharing. Professional experience consultants provide personalized, empathetic service to meet each visitor’s unique needs.

Gree plans to open 3,000 Dong Mingzhu Healthy Home stores nationwide in 2025, further amplifying its brand influence. The Beijing flagship store exemplifies meticulous attention to detail and a steadfast commitment to delivering an exceptional consumer experience.

This strategic upgrade not only refreshes Gree’s brand image but also serves as a growth engine for its partners. Driven by technological innovation, Gree will continue introducing high-quality healthy home appliances, using immersive scenario-based experiences and warm, professional service, to ensure every visitor to Dong Mingzhu Healthy Home discovers a lifestyle where they can “breathe in freshness, savor pure water, and embrace a diet brimming with vitality.”
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