Nigeria’s gaming industry is on the rise. Key factors driving this growth include significant advancements in internet access and the widespread availability of affordable smartphones. With...
By Philip Odiakose In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For...
By James Smith Influencer Marketing ‘With a substantial following and an engaged audience, influencers can leverage their social media presence to promote products or services for...
By Adedapo Adesanya The chief executive of Stanbic IBTC Holdings Plc, Mr Demola Sogunle, has harped on Nigerian youths to prioritise every opportunity present to them....
The diversity and dynamism of African women across Africa and the globe form the bedrock of inspiration for 28-year-old Nigerian-American CEO Adaora Oramah. In an era...
By Adedapo Adesanya Afreximbank has announced the launch of the $20,000 CANEX Prize for Publishing in Africa to promote a vibrant literary culture across Africa and...
By Kestér Kenn Klomegâh The Corporate Council on Africa (CCA) held the US-Africa business summit in Dallas, Texas, on May 6-9 with the theme US-Africa Business:...
By Aduragbemi Omiyale The Director General of the Advertising Regulatory Council of Nigeria (ARCON), Mr Lekan Fadolapo, has advised advertisers and content creators in the country...
Nigeria, sometimes referred to as the Giant of Africa, has undoubtedly contributed massively to this growth. With a population of approximately 230 million and being home...
By Modupe Gbadeyanka The Executive Head of Content and Channels at MultiChoice West Africa, Ms Busola Tejumola, has congratulated the nominees and winners of the just-concluded...
