Showbiz
The Nigerian Music Revolution: Powered by Streaming
Nigeria, sometimes referred to as the Giant of Africa, has undoubtedly contributed massively to this growth. With a population of approximately 230 million and being home to some of Africa’s biggest artists, the country’s music scene is a force to be reckoned with. Streaming platforms like Spotify have been a game-changer, allowing artists to reach audiences beyond their borders and benefit financially from their craft.
Spotify launched its annual report, Loud & Clear, to increase transparency in the music industry by sharing data on Spotify’s royalty payments and breaking down the global streaming economy, the players and the process. For the second year in a row, Spotify is releasing data on earnings specifically for Nigerian artists on the platform.
Here are the key figures from Spotify’s 2024 Loud & Clear Report on Nigerian music streaming:
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Streaming royalties for Nigerian artists on Spotify alone exceeded 25 billion NGN in 2023, double the prior year. (2,500% increase since 2017)
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The number of Nigerian artists earning over 10 million NGN in royalties quadrupled since 2018
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Over half of these royalties went to independent artists or labels, showcasing the democratizing power of streaming
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Spotify listeners discovered Nigerian artists nearly 950 million times in 2023
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Nigerian artists own over 80% of the tracks featured on Nigeria’s daily top 50 charts in 2023
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Over 1,400 Nigerian artists added to Spotify editorial playlists in 2023
“The significant growth in royalties earned by Nigerian artists on our platform is a powerful testament to their talent, creativity, and global appeal. We’re proud to amplify their voices and fuel the Nigerian music revolution. As a leader in the streaming economy, we’re committed to supporting African creators to make a living from their art and we’ll continue to invest further in African artists to ensure this momentum continues,” says Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa.
Beyond Afrobeats: A Genre Revolution
While Afrobeats remains the king, Nigeria’s music scene is experiencing a genre revolution. Spotify data reveals an increase in popularity across local genres:
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Homegrown genres like Highlife (up 224%), Igbo Pop (up 303%), and Fuji (up 187%) are experiencing significant increases in listenership in the last 12 months
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Highlife, Fuji, and Igbo Pop also saw listenership increase in Q1 2024 growing by 240%, 175%, and 270% respectively compared to Q1 2023
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Top Artists: Fuji king K1 De Ultimate remains on top, while Highlife finds new life with Umu Obiligbo‘s energy and Phyno for Igbo Pop
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Top Tracks: Fuji gets a fresh spin with Adewale Ayuba’s Koloba Koloba, Highlife goes nostalgic with Chief Stephen Osita Osadebe’s Nwanem Ebezina and Igbo Pop gets a vibrant boost with KCee’s Ojapiano
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Men dominate listeners of local music genres like Fuji (85%), Highlife (89%), and Igbo Pop (81%). However, Gen Z (aged 18-24) is the leading age group across all three genres, making up 32% of Fuji listeners, 31% of Highlife listeners, and 46% of Igbo Pop listeners
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Interestingly, cities like Lagos, Port Harcourt, and Katsina all top the charts for streaming these local genres – Fuji, Highlife, and Igbo Pop
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The top 5 exported music genres from Nigeria are Afrobeats, Nigerian Pop, Afropop, Nigerian Hip Hop and Afro R&B
Showbiz
Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others
By Aduragbemi Omiyale
Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’
This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).
The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).
Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”
Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
Showbiz
MasterChef Nigeria surprise: From Nightmare to Dream Come True, Fads is Back and On Fire
The MasterChef Nigeria kitchen is no stranger to unexpected twists — and this week delivered one of its biggest surprises yet.
In a dramatic turn of events, previously eliminated home cooks Fads, Pearl and Margaret were given an extraordinary second chance: a shot at redemption and an opportunity to fight their way back into the competition.
With a place back in the MasterChef kitchen — and a chance to compete for the life-changing ₦73 million prize — on the line, the trio faced a high-pressure Redemption Challenge centred around one deceptively simple ingredient: eggs.
Tasked with mastering three culinary fundamentals in just 10 minutes, the contestants had to deliver the perfect poached egg, boiled egg and omelette — a challenge designed to test precision, timing and technical skill under immense pressure.
In a dramatic cook-off, it was Fads who rose to the occasion, impressing the judges with her execution and earning her place back in the MasterChef kitchen. For Pearl and Margaret, however, the challenge marked the end of their MasterChef journey, as they bid farewell to the competition for good.
True to the spirit of MasterChef Nigeria, the competition was far from over. The Top 8 immediately faced another challenge — a celebration of the Staples of Success — where culinary skill met high stakes. With an impressive ₦2 million up for grabs, the home cooks had yet another opportunity to prove themselves in the MasterChef kitchen.
The arrival of the white apron cook was met with excitement in the MasterChef Nigeria kitchen, as the home cooks embraced the moment with enthusiasm and ambition.
However, while some rose to the occasion, others struggled to meet the judges’ exacting standards.
Derry’s dish was dealt a major setback when her chicken was found to be undercooked. David’s red chilli starter and roasted chicken main failed to deliver the impact the judges had hoped for and overwhelmed by emotion, Favy faced a challenge of her own when her panna cotta refused to set, forcing her to rethink her dish under pressure.
Demilade impressed the judges with a standout combination of Potato Crisps and a creative Plantain Split, showcasing both confidence and flair in the kitchen. Fads, meanwhile, delivered a remarkable comeback with her comforting yet elevated take on Yam Chips and Potato Soup — a dish that earned high praise from the judges. Clearly impressed, Chef Eros described Fads’ creation as “restaurant ready.”
Demilade and Fads rose above the competition to secure coveted spots in the Top 2, earning themselves a shot at the ₦2 million prize.
In the end, it was Fads who claimed Dish of the Day, completing an impressive comeback story as she walked away with ₦2 million and renewed confidence in the MasterChef Nigeria kitchen.
Next week, tensions rise as the Top 8 take on a high-pressure Fashion Challenge, with the MasterChef kitchen also welcoming special guest judge Ezinne Chinkata.
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Showbiz
Netflix Spends $135bn on Films, TV Shows in 10 Years
By Adedapo Adesanya
Data from Netflix reveals that more than $325 billion was contributed to the global economy over the past decade, creating more than 425,000 jobs in over 50 countries, including Nigeria.
A decade ago, Netflix expanded into almost every country in the world in a single day, and since then, it has been “a champion of local stories”, spotlighting them on a global stage.
Netflix signalled its Nigeria ambitions with the acquisition of Lionheart, a film produced in 2018 by industry veteran, Genevieve Nnaji, as its first original film in the country.
The streamer has since commissioned and co-produced multiple original series and films in the years since.
However, in late 2024, it was reported that Netflix was exiting the Nigerian market; it denied the reports, but has since cut back on original productions.
Viewing of non-English language titles represented less than a tenth of total viewing on Netflix ten years ago, while today it’s more than a third.
Netflix says the data underscores its continued commitment to supporting creative communities everywhere.
In Nigeria, some Netflix-affiliated films have amassed hit followings and series, such as Gingerrr, King of Boys, The Black Book, Anikulapo, Sugar Rush, Hijack ’93, among others.
Speaking on the development, Mr Ted Sarandos, co-CEO of Netflix, commented: “[…] what really matters are the people behind those numbers — the writers, directors, carpenters and electricians, the small business owners and community members and of course, the fans who make everything possible.”
This data is revealed as Netflix launches The Netflix Effect, designed to bring together stories from around the world that explore the economic and cultural impact Netflix has had on the entertainment industry.
“Over the last decade, Netflix shows and movies have consistently shaped what people read, buy, listen to, eat, wear and play. We’ve pushed old songs back up the musical charts, helped niche sports go mainstream, and boosted sales of everything from chess sets to Halloween costumes, to home storage.” Mr Sarandos added.
“Now we have a responsibility to keep that flywheel going. That’s why, while other entertainment companies pull back, we’re leaning in — spending tens of billions of dollars on content every year, investing in production facilities from Spain to New Jersey, and growing the entertainment industry through training programmes that have reached over 90,000 people across more than 75 countries.”
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