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10 Nigerian Creators, Others for 2022 #YouTubeBlack Voices Fund

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#YouTubeBlack Voices Fund

By Modupe Gbadeyanka

A total of 26 African YouTube creators, including 10 Nigerian creators, have been selected to join the 2022 #YouTubeBlack Voices Fund initiative.

They were chosen to join a global cohort of 135 from around the world, who will have the opportunity to get funding support to help them create fresh and authentic stories.

The list was dominated by South African content creators with 12, followed by Nigeria with 10 and Kenya with 4, all from different professional, social and academic backgrounds.

This is the second class of African creators in the #YouTubeBlack Voices Fund which is now established as a multi-year commitment aimed at nurturing Black creators and artists on YouTube.

In 2021, the program welcomed 133 grantees from Australia, Brazil, Kenya, Nigeria, the United Kingdom, Brazil, and United States in its inaugural year, with plans to invest directly in over 500 innovators and artists globally to fulfil its objective.

As part of the #YouTubeBlack Voices Fund Class of 2022, each of the 26 African YouTubers selected will receive seed funding alongside dedicated support to help them develop their channels. They will also take part in bespoke and hands-on training, workshops and networking programmes.

“We are excited to be working with an outstanding group of young and talented African creators who understand that content that resonates with their audience is both entertaining and thought-provoking,” the Managing Director, Emerging Markets, YouTube EMEA, Mr Alex Okosi.

“This group of creators is making content that starts important conversations about issues we face in society, which really resonate with their audience. We are inspired by them and hope that the skills they learn from being part of this programme will help them touch more lives than they’d ever imagined,” he added.

One of the lucky content creators, Fisayo Fosudo from Nigeria, who has a background in economics and communication, uses his channel, under his own name, to analyse trends and developments in the technology space while showing his viewers how they can benefit from these trends.

Kenyan creator Justus Nandwa, who hosts the popular online series Shared Moments with Justus, puts a human face to issues faced by ordinary African men and women by telling inspiring and life-changing stories that encourages his audience to make the best out of life.

South African self-published author, HIV/AIDS awareness advocate and award-winning social entrepreneur, Nozibele Qamngana has the mission to use her channel, under her name, to demystify and hold open conversations about living with HIV.

Below is Africa’s full list of the #YouTubeBlack Voices Creator Class of 2022 (in alphabetical order per country).

YOUTUBE CHANNEL

CREATOR

COUNTRY

Angel Lately

Wendy Angel Nangayo

Kenya

cheymuv

Cheyenne Chelimo Umulinga Muvunyi

Kenya

Mandi Sarro

Mandi Sarro

Kenya

Shared Moments with Justus

Justus Nandwa

Kenya

Adaeze’s Space

Adaeze Jideonwo

Nigeria

Chinyere Abang

Chinyere Nneka Abang

Nigeria

Data Pepple

Data Willie-Pepple

Nigeria

Fisayo Fosudo

Oluwafisayo Fosudo

Nigeria

fummeee

Ikede Adebisi Oluwafunmilayo

Nigeria

Hn clothings

Chima Chikodinaka Perpetua

Nigeria

Skybelle

Nwamaka Joy Izugbara

Nigeria

Steven Ndukwu

NDUKWU STEPHEN ANTHONY

Nigeria

TNC Africa

Olawale Adetula

Nigeria

Ummeeta Rabiu

Halima Yusuf Rabiu

Nigeria

Critics Company

The critics company

South Africa

DEFINING

Bongani

South Africa

Dennis Ngango

South Africa

Nomathamsanqa Plaatjie

South Africa

Manjra

Aarif Muhammad Manjra

South Africa

Michelle Expert

Mitchell Lima

South Africa

Mlungisi Nkosi

Mlungisi Nkosi

South Africa

Mpoomy Ledwaba

Nompumelelo

South Africa

Nico Nomyayi

Nico Nomyayi

South Africa

Nozibele Qamngana

Nozibele Qamngana

South Africa

The Ndlovu’s Uncut

Hungani Malcolm Ndlovu

South Africa

The Tshegofatso

Tshegofatso Isaac

South Africa

Uncomfortable Growth

Abigail Gugulethu Nyatsumba

South Africa

Xukununu_Bold

Xukununu Ntsetselelo

South Africa

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Ecobank Nigeria to Host Photography, Art, Design Exhibition

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Design Exhibition

By Modupe Gbadeyanka

As part of activities to commemorate this year’s World Photography Day slated for Friday, August 19, Ecobank Nigeria will host a Photography, Arts and Design Exhibition (PADE).

The 3-day event themed A Canvas for Africa’s Creatives will hold at the state-of-the-art head office complex of the bank, Ecobank Pan African Centre (EPAC), on Ozumba Mbadiwe, Victoria Island from Friday, August 19 to Sunday, August 21, 2022.

The Head of Marketing and Corporate Communications of Ecobank Nigeria, Mr Jide Sipe, explained in a statement that the exhibition was conceived by the financial institution to help showcase the brilliance of Nigerian creatives to the world.

He further stated that the exhibition is part of the bank’s current strategy as a pan-African bank to sustain its legacy as a foremost supporter of the creative industry in the country, noting that it provides a platform for harnessing and powering the creativity of the African continent.

The event, which he said is open for members of the public to attend for free, will witness an assemblage of creative influencers in photography, visual arts, vocal and dramatic arts, and designs, adding that there will also be digital engagement ideas for creatives, photography contest and draws on social media, amongst others.

“At the event, we expect portrait photographers, event photographers, landscape photo artists and basically everyone with lenses to capture moments and frame memories in time.

“We also expect creative influencers in visual arts such as painters, calligraphers, cartoonists, make-up artists and basically everyone good with a brush or pen. In attendance too will be spoken word poets, influencers, videographers and basically everyone who can compose a distinct audio-visual reality.

“We are in contact with architects, interior designers, graphic designers and basically everyone who enjoys bringing abstractions to life. There will also be side attractions, including games, photo booths, performances, VR station for kids, and 3D virtual art displays,” he said.

Mr Sipe further called on all creatives and influencers to do short videos introducing and showcasing themselves on social media.

“We will have a contest where people would take pictures or paint a notable Nigerian landmark and share their inspiration with us.

“Participants must hashtag their photos or paintings with #Padebyecobank to participate. There will also be a raffle draw on social media to determine who wins the free family photoshoot during the exhibition. This is open to people who attend the exhibition. It is a total package,”

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Prime Video Intensifies Efforts to Cut Market Share of Netflix, Others in Nigeria

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Prime Video

By Adedapo Adesanya

Global streaming service, Amazon’s Prime Video, has increased its investment in Nigeria with customers now able to sign up for the streaming service in the local currency, Nigerian Naira, a move that will see it compete with Netflix and other competitors in the Nigerian market.

The news comes as Prime Video’s first local marketing campaign for Nigeria launches with the announcement of two Local Amazon Originals for Nigerian customers, Gangs of Lagos and LOL: Last One Laughing Naija.

In a release, it said for N2,300 per month, customers in Nigeria can sign up for a Prime Video membership at PrimeVideo.com and enjoy a great selection of entertainment, including global Amazon Original movies and TV series, popular Hollywood titles, exclusive Nollywood movies, and local Nigerian originals coming soon.

Prime Video members can also stream and download and watch anytime, anywhere through the Prime Video app on compatible mobile devices, tablets, Smart TVs, or online at PrimeVideo.com.

Customers can also control the amount of data they use by selecting Good, Better, or Best streaming quality, or downloading on their mobile device for offline viewing later.

Speaking on the foray into the Nigerian market, Mr Josh McIvor, director of International Expansion, Prime Video said, “We’re delighted to be increasing our investment in Prime Video for customers in Nigeria, making it a truly localised experience.

“From local payment and a full-scale local marketing campaign to more local content specifically for Nigerian customers, our investment in Nigeria is a significant step towards our broader expansion plans in Africa and our ambition to be the most local of global streaming services.”

Adding her input, Mrs Wangi Mba-Uzoukwu, head of Nigerian Originals, Prime Video said, “We know our customers want to see locally relevant faces, places, and stories alongside our global content on Prime Video, so we’re excited to be bringing Nigerian customers these brand-new Local Amazon Originals, Gangs of Lagos and LOL: Last One Laughing Naija, which will complement our growing selection of Nollywood and African series and movies.

“The news signals our continued commitment to the Nigerian TV and Film industry, bringing the very best of authentic, homegrown stories to not only our customers in Nigeria but also Prime Video members around the world.”

Prime Video noted that both local productions build on recent film deals made by the service including an exclusive commissioning slate deal with Nemsia Films for three feature films, beginning with Breath of Life, launching next year.

Other exclusive licensing agreements include deals with leading Nigerian production studios Inkblot Studios and Anthill Studios, bringing Prime Video customers exclusive access to their movies after theatrical releases, such as box-office hit King of Thieves, Superstar, Progressive Tailors Club, Bad Comments, and Badamasi, which are currently available to watch. This highlights the commitment by Prime Video to deliver local and authentic African films to a global audience of more than 200 million Prime members worldwide.

The new Nigerian Originals will join Prime Video’s selection of global Amazon Original series like The Boys, The Terminal List, The Marvelous Mrs Maisel, and upcoming, highly anticipated The Lord of the Rings: The Rings of Power, as well as popular Amazon Original movies like Coming 2 America, The Tomorrow War, and Tom Clancy’s Without Remorse.

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Joeboy, 29 Others for YouTube Music Foundry Class of 2022

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YouTube Music Foundry Class of 2022

By Modupe Gbadeyanka

Nigerian music sensation, Joeboy, has been chosen alongside 29 independent artists across the globe for the YouTube Music Foundry Class of 2022.

The Foundry program was created in 2015 to assist the artists to build sustainable careers on their own terms and so far, 250 independent entertainers have passed through the system, including Arlo Parks, beabadoobee, Dave, Dua Lipa, Clairo, ENNY, Eladio Carrion, girl in red, Gunna, Japanese Breakfast, Kenny Beats, Natanael Cano, Omar Apollo, Rema, Rina Sawayama, ROSALÍA, Saba, Snail Mail, Tems, Tenille Arts and many more talented musicians.

It was gathered that this year’s program is the largest class to date, with 30 independent artists drawn from 15 countries, including Ghana, the United States, Canada, the United Kingdom, Mexico, Japan, and Australia, among others.

Foundry artists are recognised for their storytelling, and innovative approach to music and are viewed as the next generation entertainers.

The 2022 Foundry Class reinforces YouTube’s commitment to supporting Sub-Saharan artists as next-generation global music stars; playing a part in developing individual talent in the region.

The Foundry programme ensures that artists can be independent and still have a successful career in music with the support of platforms like YouTube and this year will power two programs, the Foundry Class of 2022 and the independent release support.

Commenting on his inclusion, Joeboy said, “Being an independent artist simply requires me to be at the centre of all of my dealings as a creative. Aside from creating the music, I have to carry out due diligence to make sure I am making the right decisions every now and then.”

On his part, Ghana’s Black Sherif said, “Success as an independent artist is connecting with one more person on any level through my music. Once that is constantly achieved, in my opinion, everything else will follow. Being a Foundry artist for me means a strong global platform with support to visually take my expression to the next level and reach more people in the process.”

“It’s no small task to be an artist in 2022, working to find stability, fulfilment, and fans who get it. Foundry celebrates the courage of independent artists and the communities that surround them. Our global team is lucky to be their champion and reduce barriers on their journey, every step of the way,” the YouTube Artist Partnerships Lead, Naomi Zeichner said.

Also, SSA YouTube Music Lead, Addy Awofisayo, disclosed that, “We believe that lowering the barrier to entry that unlocks opportunities for music artists to create and connect with a global audience is crucial. But beyond that, Foundry will assist the music artists participants in navigating a new increasingly digital industry as they connect with fans and generate revenue.”

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