By Modupe Gbadeyanka
Twenty talents have been shortlisted to battle for the grand prizes of the second edition of the Headies Mic Check competition sponsored by Airtel Nigeria.
The almost two dozen music acts picked by the organisers were from the over 2,000 entries received from across the country.
Several aspiring Nigerian musical talents were in Lagos from different states across the country, singing songs that suited the texture of their voice, written either by them or their favourite artists.
However, only 20 persons were selected, and they will now have to impress the judges through the live show stage to go home with the grand prize of a brand new car and N5 million.
In his congratulatory message to the 20 contestants, the Chief Commercial Officer of Airtel Nigeria, Mr Femi Oshinlaja, noted that the company is proud to support home-grown talents and cannot wait to see them get to the height of success.
“As an advocate for nurturing and promoting local talent, Airtel is thrilled to be a part of this prestigious music initiative, showcasing the best of Nigeria’s budding musical artists.
“This collaboration aligns perfectly with our commitment to empowering Nigerian talents and celebrating the vibrant music culture of our nation.
“We believe that by providing a platform for emerging artists to showcase their skills, we can contribute to the growth and development of the Nigerian music industry. We are excited to witness the incredible talents, and we look forward to a remarkable and visible growth in their journey to success,” he said.
On her part, the executive producer of Headies Mic Check, Ms Adeseun Oyeneye, said the competition is a major part of the roadmap activation towards the Headies award.
“Unlike every other music talent competition, mic-check is producing an instant star who will not only be a star but have support through his/her career, from the auditioning, to live show, to becoming the winner and climbing the big stage of producing a music video,” she said.
Ms Oyeneye expressed her gratitude to Airtel Nigeria for being an incredible supporter and to other brands that are also supporting the quest to discover and make stars.
The Mic Check talent hunt is organised as one of the build-up events of the 16th Headies Award, which has been scheduled to be held on September 3, 2023, in Atlanta, USA.
Viewers can watch the Headies Mic Check competition on Hiptv every Tuesday and Friday at 2 pm and 7 pm, respectively.