Spotify Enables AI-Guide DJ Feature for Premium Users in Nigeria

By Modupe Gbadeyanka

Premium users of Spotify in Nigeria will now begin to enjoy the AI-guide DJ feature on the popular streaming platform.

DJ is a personalized AI guide that knows users’ music tastes so well that it can choose what to play for. This feature, first rolling out in beta, will deliver a curated line-up of music alongside commentary around the tracks and artists the users will like in a stunningly realistic voice.

Spotify stated in a statement that it enabled this feature for its users because “personalization is at the heart of what we do at Spotify.”

“The beauty of these experiences is our ability to deliver the right piece of music for that exact moment in time and maybe even connect you with your next favourite artist in the process,” it added.

Premium users of the platform can find their personal AI DJ by opening the Spotify mobile app on iOS or Android devices. From there, they can head to the Music Feed on Home and tap play on DJ.

The AI DJ feature, according to Spotify, was created to take personalisation to the next level and connect artists and fans in a deeper, more meaningful way.

Since launching in the US, Canada, UK and Ireland earlier this year, DJ has become the most discussed Spotify feature on social media.