The verdict is in and the message from Johannesburg is clear; the TikTok community has spoken, and Africa has crowned its newest icons. This past Saturday, the 2025 TikTok Awards Sub-Saharan Africa saw Nigerian creators assert their dominance, securing six out of the ten category wins in a night that celebrated the theme “New Era, New Icons”.

From the streets of Sokoto to the studios of Lagos, TikTok honoured the Nigerian trailblazers who are not just steering the global conversation on African culture.

On the night, creators also celebrated the role TikTok played in enabling them to share their culture. “Thank you, TikTok for giving us this platform to showcase our culture, to express our talent,” said 2025 Creator of the Year (@diaryofanortherncook) Raja’atu Muhammed Ibrahim.

Speaking on stage as he collected his Storyteller of the Year Award, Brian Nwana said, “Every single creator is a storyteller. We all tell stories that help drive the local communities, our cities, and our countries, and when we do that we change the perception that the world has about us”.

The platform has also played a significant role in spreading culture through music in 2025. 2025 Artist of the Year and “Laho” hit-maker, Shallipopi said, “Thank you, TikTok, for supporting all upcoming artists and giving them a spotlight to shine.”

The night of glitz, red-carpet glam and soul-thumping performances was a true celebration of African culture and the creativity that brought it to the world stage in 2025.

Here are the full winners from the night:

Creator of the Year (Sponsored by NIVEA)

Winner: Raja’atu Muhammed Ibrahim @diaryofanortherncook (Nigeria)

Taking the night’s most prestigious title, @diaryofanortherncook was recognised for her mastery of visual storytelling through food with the rich sounds of northern music. Based in Sokoto, the creator has captivated a global audience by documenting Northern Nigerian cuisine with that kind of cinematic flair that draws global attention to Nigerian food.

Storyteller of the Year (Sponsored by inDrive)

Winner: Brian Nwana @briannwana (Nigeria)

Based in Abuja, @briannwana claimed the Storyteller of the Year award through his food content. From street interviews to compelling personal narratives woven into his food adventures, Brian has a rare gift for capturing the human experience bite by bite. His content keeps audiences hooked from the first second to the last. His Guinness World Record for the most fast-food restaurants visited in 24 hours is just the latest example of his bold, inventive approach to content.

Education Creator of the Year

Winner: Izzi Boye @izziboye (Nigeria)

Making tech accessible to the masses, @izziboye is the go-to guy for gadget reviews, hacks, and digital tips. He proves that TikTok is a powerful classroom for the digital age.

    Runner-up: @michelle_expert (South Africa) empowers her audience with expert advice and actionable insights from career development and financial literacy to personal growth and everyday decision-making.

Entertainment Creator of the Year (Sponsored by PEP)

Winner: Belove Olocha @beloveolocha (Nigeria)

A dominant force in content creation, Lagos-based @beloveolocha was awarded for her consistent ability to entertain and engage audiences with relatable movie content. She also stands out for incorporating her love for movies, sharing film moments and recommendations that resonate with her community. On stage, Olocha spoke about being grateful she took the risk to make a career as a content creator “Thank you to God first, and then to my mum, my family, and to my community. I want to thank TikTok. I resigned from my job to do content full-time, and it has not been a waste.”

    Runner-up: Jabulani Macdonald @jabu_macdonald (South Africa) is a staple of South Africa’s entertainment scene, known for his quick wit and engaging presence.

Social Impact Creator of the Year (Sponsored by Dis-chem)

Winner: Dejoke Ogunbiyi @noositiwantiwa_ (Nigeria)

Using the platform for good, @Noositiwantiwa_ is driving conversations that matter. From Ibadan, she tackles social issues with grace and impact, mobilising her community for positive change.

    Runner-up: Sinethemba Masinga @ufarm_julia (South Africa) – A champion for agriculture and sustainability, proving that farming is the future.

Artist of the Year

Winner: Crown Uzama @theycallmeshallipopipp (Nigeria)

2025 was the year of“Plutomania”. Shallipopi, popularly referred to as “Pluto Presido” by his fans, “plutomanians”, dominated the soundwaves and the platform, with tracks that sparked viral challenges and became the soundtrack of the year across the continent.

Guests were treated to an electrifying night of glitz and glamour, but the energy peaked when the Pluto Presido himself, Shallipopi, took the stage to accept his Award for the Artist of the Year Award. The Benin-born superstar has had the industry in a chokehold throughout 2025. His smash hit “Laho” both topped the charts and became a cultural reset as it sent shockwaves across our For You Feeds. Blending his signature Edo-infused street lingo with an irresistible Afrobeats bounce, the track sparked a viral frenzy that transcended borders, proving once again that when Nigeria creates, the world moves.

Supported by partner brands like NIVEA, inDrive, Coca-Cola, PEP and Dis-chem, winners hailed from Nigeria, South Africa, Kenya, Ghana, and Tanzania, reflecting the commitment to elevating the voices shaping entertainment, education, and social impact across the continent.

“With Nigerian creators securing six of the ten awards, we are honoured to celebrate their impact, especially as these victories were voted for by the TikTok community, who continue to champion the stories shaping culture”, reflects Boniswa Sidwaba, TikTok’s Head of Content Operations for Sub-Saharan Africa. Adding to this, she said, “Tonight’s ceremony was a gathering of the trailblazers who have redefined what it means to be a creator in Africa. This year, we are honoured to see West African creators who turned short video clips into cultural movements be recognised.”

Audiences across Africa will get a chance to experience the glamour, performances, and emotional acceptance moments when the ceremony is broadcast exclusively on TikTok LIVE on 11 December at 19:00 WAT on the @tiktok.africa account.

And the other 2025 Winners included:

Video of the Year

Winner: Fanuel John Masamaki @zerobrainer0 (Tanzania)

Tanzanian sports creator @zerobrainer0 makes a triumphant return, winning Video of the Year after securing Sports Creator of the Year in 2024. He has become a continent-wide fan favourite thanks to his signature beige blazer and his unique, silent comedy spin on football moments.

Rising Star of the Year

Winner: @tunero_animations (Kenya)

The future of African storytelling is animated. Celebrating the next generation of talent, the Rising Star award went to Nairobi-based @tunero_animations, who has carved out a niche with animated characters like Bob Kichwa Ngumu, whose clever, sarcastic and stubborn traits resonate with Kenyans and the world.

    Runner-up: Esther Francis @estherfrancisbackup (Nigeria), adds a creative and relatable flair to health information that empowers users on the platform with credible information.

Food Creator of the Year (Sponsored by Coca-Cola)

Winner: @malumfoodie (South Africa)

Pretoria’s self-taught cook, @malumfoodie took home the trophy thanks to the flavour and fun his videos bring to the kitchen. His approachable recipes and charismatic delivery using South African street language called Spitori and native South African languages bring a fresh, entertaining twist to his recipes and meals.

    Runner-up: Abena Amoakoaa Sintim-Aboagye @chefabbys (Ghana) – Showcasing the best of Ghanaian cuisine to the world with style. She was recently named amongst Time Magazine’s 2025 list of the 1000 most influential creators in the World

Sports Creator of the Year

Winner: @zozasportscast (Kenya)

From Nairobi to the world, the @zozasportscast team delivers football analysis with passion and precision. They represent a new wave of sports journalism, which is fan-led, authentic, and always on the ball.

    Runner-up: Victor Ademola @ademolavictortv (Nigeria) has kept the Super Eagles and global football conversation alive with energetic commentary.

By Adedapo Adesanya

The All Africa Music Awards (AFRIMA) and the British High Commission in Nigeria have entered into a cultural partnership aimed at boosting creative exchange, strengthening cultural ties, and opening more international doors for African music as the 9th AFRIMA Awards is set to hold from January 7-11, 2026.

The collaboration, formalised through a newly signed Cultural Cooperation Agreement, also affirms that the British Deputy High Commission in Lagos will co-host the Welcome Soirée for the Nominees and Guests in Lagos, the official opening event of the 9th AFRIMA Awards Week.

The exclusive gathering will take place on January 7, 2026 and in attendance will be AU officials, AFRIMA delegates, jury members, international guests, nominees, creatives, and media professionals for an evening of networking and cultural connection.

Unarguably, Africa’s global music awards, the 9th AFRIMA, is organised by the International Executive Committee of AFRIMA in partnership with the African Union Commission and the Lagos State government as the Official Host City.

Speaking of the partnership, AFRIMA’s Chief Experience Officer (CXO), Mr Adenrele Niyi, described the collaboration as a strategic move to deepen cultural diplomacy through music.

“This partnership reflects AFRIMA’s mission to position African music as a global force,” she said. “Beyond the awards, we are committed to building spaces where creativity meets opportunity and where African talent can confidently engage the world. Working with the British High Commission expands our platform for industry innovation, collaboration, and meaningful cultural exchange.”

Mr Niyi added that this edition of AFRIMA will place strong emphasis on strengthening global creative-industry relationships.

“Partnerships like this show just how relevant African music has become on the world stage. We’re honoured to collaborate with such an important institution, and we believe the impact will go far beyond 2025.”

The agreement, signed by Mr Gill Lever OBE, Chargé d’Affaires, British High Commission Nigeria, aligns with the UK’s ongoing support for Nigeria’s creative industries through enhanced cultural exchange and innovation.

She said, “The UK is delighted to partner with AFRIMA to celebrate the extraordinary creativity and talent of Africa’s music industry. This collaboration reflects our commitment to strengthening cultural ties between the UK and Nigeria, and across the African continent. Our Jollof and Tea campaign has shown us the power of bringing people together through culture, and we’re excited to build on that spirit. We look forward to a week of celebration that showcases the very best of African music and opens new doors for creative exchange and collaboration.”

Across the five-day celebration, the 9th AFRIMA will deliver a lineup of key events including the Diamond Showcase (January 7–8), the Africa Music Business Summit (January 8), Host City Tour and CSR Visit, the Music Village Concert (January 9), the Nominees & Industry Party (January 10), and the Red Carpet and Grand Awards Night (January 11). The awards ceremony will be broadcast live to more than 84 countries, ensuring the excitement reaches audiences around the world.

By Adedapo Adesanya

MultiChoice, the parent company to pay television services -DStv and GOtv, has  warned that it could lose up to 12 channels from Warner Bros. Discovery.

This comes after Canal+-owned MultiChoice notified customers that negotiations to renew a distribution agreement with Warner Bros. Discovery had deadlocked.

The agreement expires on December 31, 2025 and puts 12 channels at risk, including Discovery, CNN, TLC, Discovery Family, Real Time, Food Network, HGTV, Investigation Discovery, and Cartoon Network.

The company also confirmed that it will be losing four channels from Paramount Africa and CBS AMC at the end of 2025.

DStv alluded to the cost of renewing agreements being too high. Under its new owner, Groupe Canal+, it has embarked on significant cost-cutting efforts.

The deal may also face further troubles after Netflix announced it had reached a definitive agreement to acquire Warner Bros. Discovery for a total deal worth $83 billion. Pending regulatory approvals, the transaction is expected to close in the third quarter of 2026.

Also, Warner Bros. Discovery is moving forward with its plans to split into two publicly traded halves in 2026. Once the split takes effect, Netflix intends to acquire the Warner Bros. half. The other half, Discovery Global, will house CNN and other cable channels. The Warner Bros. half includes its film and television studios, HBO Max and HBO.

That separation could open the door for MultiChoice to retain the rights to some of the company’s live channels, if Netflix plans to redistribute channels and Canal+ is satisfied with the new pricing.

Netflix’s announcement indicates that it plans to integrate HBO content into its service, which could spell bad news for DStv and Showmax.

“By adding the deep film and TV libraries and HBO and HBO Max programming, Netflix members will have even more high-quality titles from which to choose,” it said.

The move would allow Netflix to optimise plans for customers, enhancing viewing options and expanding access to content.

Its plans for Warner Bros. Discovery licensed linear channels are unclear. However, Netflix stated that existing operations would continue as is.

“Netflix expects to maintain Warner Bros.’ current operations and build on its strengths, including theatrical releases for films,” it said.