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AFRIMA, British High Commission to Promote Culture, Creative Exchange

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AFRIMA-Trophy

By Adedapo Adesanya

The All Africa Music Awards (AFRIMA) and the British High Commission in Nigeria have entered into a cultural partnership aimed at boosting creative exchange, strengthening cultural ties, and opening more international doors for African music as the 9th AFRIMA Awards is set to hold from January 7-11, 2026.

The collaboration, formalised through a newly signed Cultural Cooperation Agreement, also affirms that the British Deputy High Commission in Lagos will co-host the Welcome Soirée for the Nominees and Guests in Lagos, the official opening event of the 9th AFRIMA Awards Week.

The exclusive gathering will take place on January 7, 2026 and in attendance will be AU officials, AFRIMA delegates, jury members, international guests, nominees, creatives, and media professionals for an evening of networking and cultural connection.

Unarguably, Africa’s global music awards, the 9th AFRIMA, is organised by the International Executive Committee of AFRIMA in partnership with the African Union Commission and the Lagos State government as the Official Host City.

Speaking of the partnership, AFRIMA’s Chief Experience Officer (CXO), Mr Adenrele Niyi, described the collaboration as a strategic move to deepen cultural diplomacy through music.

“This partnership reflects AFRIMA’s mission to position African music as a global force,” she said. “Beyond the awards, we are committed to building spaces where creativity meets opportunity and where African talent can confidently engage the world. Working with the British High Commission expands our platform for industry innovation, collaboration, and meaningful cultural exchange.”

Mr Niyi added that this edition of AFRIMA will place strong emphasis on strengthening global creative-industry relationships.

“Partnerships like this show just how relevant African music has become on the world stage. We’re honoured to collaborate with such an important institution, and we believe the impact will go far beyond 2025.”

The agreement, signed by Mr Gill Lever OBE, Chargé d’Affaires, British High Commission Nigeria, aligns with the UK’s ongoing support for Nigeria’s creative industries through enhanced cultural exchange and innovation.

She said, “The UK is delighted to partner with AFRIMA to celebrate the extraordinary creativity and talent of Africa’s music industry. This collaboration reflects our commitment to strengthening cultural ties between the UK and Nigeria, and across the African continent. Our Jollof and Tea campaign has shown us the power of bringing people together through culture, and we’re excited to build on that spirit. We look forward to a week of celebration that showcases the very best of African music and opens new doors for creative exchange and collaboration.”

Across the five-day celebration, the 9th AFRIMA will deliver a lineup of key events including the Diamond Showcase (January 7–8), the Africa Music Business Summit (January 8), Host City Tour and CSR Visit, the Music Village Concert (January 9), the Nominees & Industry Party (January 10), and the Red Carpet and Grand Awards Night (January 11). The awards ceremony will be broadcast live to more than 84 countries, ensuring the excitement reaches audiences around the world.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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BBNaija 11: 17 Housemates Face Eviction as Neche Emerges Head of House

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BBNaija housemates

The Big Brother Naija Season 11 housemates facing possible eviction this week are Tram, Barry, Goddessa, Yusuf, Temi Nkem, Sultex, Abi, Araga, Flora, Nomy, Ricky, Kamsy, Sheba, Oyin, Keivo, Gerad and Bells.

The 17 housemates emerged from this week’s nomination process, which saw the housemates vote to save three of their fellow housemates from possible eviction.

Conspiracy Hour

Ahead of the nomination process, Biggie announced Conspiracy Hour, giving the housemates the opportunity to rally together, discuss their thoughts and share who they would like to save ahead of the nominations.

This was followed by the nomination process, where the housemates were asked to save three of their fellow housemates from possible eviction. Chimsom Chuka, the Most Influential Player of the Week, Neche, the Head of House, and Nomy, the Benchwarmer, were exempt from the process.

Cassi, Bluethopia and Gerad were initially saved by their fellow housemates. However, as Head of House, Neche had the power to remove one housemate from the list and chose to remove Gerad.

Neche Wins Head of House Challenge

Neche emerged as this week’s Head of House after going head-to-head with Chimsom Chuka in the final round of the Head of House challenge.

The final stage was an endurance test, with Neche outlasting Chimsom Chuka to claim the Head of House position and its accompanying privileges, including immunity from this week’s nominations.

Biggie Introduces BB Bucks

Biggie also introduced the housemates to BB Bucks, the official currency of the Big Brother house.

The BB Bucks have no value outside the house but can be earned through tasks, challenges and other activities. While the housemates can earn BB Bucks, they can also lose them depending on how they choose to use them.

The BB Marketplace will also open in the house, giving the housemates the opportunity to spend their BB Bucks on items and privileges available to them during their stay.

Voting Is Now Open

With the nomination process completed, voting is now open, giving viewers the opportunity to decide which of the nominated housemates will remain in the competition.

Fans can cast their votes through the MyDStv app, MyGOtv app or the official  Africa Magic website before voting closes at 9:00 p.m. on Thursday.

Catch all the drama live and 24/7 on DStv channel 198 and GOtv channel 49. BBNaija Season 11 is also available to watch on DStv Stream and GOtv Stream.

For updates and exclusive news, visit the official Africa Magic Big Brother Naija page or join the conversation on social media using the hashtag #BBNaija.

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Martins, Mercedes Evicted From Big Brother Naija Season 11

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Martins Big Brother Nigeria

The Big Brother Naija Season 11 House has recorded its first evictions on Sunday night, with Martins and Mercedes leaving the competition after polling the fewest votes from viewers.

Speaking with host Ebuka Obi-Uchendu after his eviction, Martins remained positive about what comes next, saying he plans to surprise the world with his next steps outside the House.

For Mercedes, the eviction was not something she considered a loss. She said she gave the experience everything she had and was proud of how she spent her time in the House. On what comes next, she revealed plans to perform globally while continuing to build her massage and concierge businesses. She also shared that one of her priorities is paying for her father’s surgery.

Chimsom Chuka Takes the First Most Influential Player of the Week (MIPOW) Title

While two housemates said goodbye to Biggie’s House, the evening also brought a new advantage for Chimsom Chuka, who emerged as the first Most Influential Player of the Week (MIPOW). The title earned him the betPawa Elite Award and immunity from next week’s eviction.

This adds another layer to the competition as the remaining housemates settle into the reality of the game, with strategies, alliances, and individual influence already beginning to take shape.

Nomy Receives Strike and Final Warning

Moments before the live eviction show, Big Brother summoned the housemates for a meeting following repeated violations of his instructions by Nomy. After addressing the importance of following the House rules, Big Brother issued Nomy a strike and final warning, making it clear that housemates cannot choose which of his instructions to follow.

With two housemates already out of the competition and Chimsom Chuka holding immunity for the coming week, the race for the N160 million grand prize is fast heating up.

Keep up with all the drama, suspense and gameplay in Big Brother Naija Season 11 on DStv channel 198 and GOtv channel 49, or watch it live on DStv Stream. Download the DStv Stream app and sign up – no dish, no decoder needed.

Mercedes Big Brother Nigeria

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One Decision. Four Different Stories: The Movies Worth Watching on GOtv This August

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GOtv This August

Every great movie starts with a decision; sometimes it’s the decision to do the right thing. Sometimes it’s the decision to fight back. Other times, it’s a split-second choice that turns an ordinary day into complete chaos.

This August, GOtv’s movie lineup is built around characters whose lives change because of one decision. Some are chasing redemption. Some are fighting for survival. Others are simply trying to make it through the madness they’ve found themselves in. Whatever your movie preference, these are stories that will keep you invested from beginning to end.

When bad decisions become great comedy

Let’s be honest, some of the funniest movies are built around people making one terrible decision after another. That’s exactly the kind of fun Bad Behaviour (Stunt) brings. Airing every Friday on TNT, the comedy is packed with chaotic moments, outrageous situations and plenty of laughs, making it the perfect way to leave the stress of the week behind and ease into the weekend.

Catch Bad Behaviour (Stunt) every Friday from 7 August at 2:55 pm on TNT, available on GOtv Max and higher packages.

One act of courage changes everything

There are action movies, and then there are movies that leave you wondering how the characters survived at all.

In Mad Max: Fury Road, Imperator Furiosa risks everything when she decides to help a group of women escape from the ruthless Immortan Joe. Along the way, she crosses paths with Max Rockatansky, and together they embark on a relentless fight for freedom across a brutal wasteland. With breathtaking action, unforgettable chase scenes and Charlize Theron’s commanding performance, it’s easy to see why the film remains one of the most celebrated action movies of its generation.

Watch Mad Max: Fury Road on Saturday, 8 August at 8:00 pm on Studio Universal, available on GOtv Supa+.

Starting over isn’t always simple

Everyone deserves a second chance. Unfortunately for Tom Dolan, getting one isn’t as easy as confessing the truth.

In Honest Thief, Tom decides to come clean about the money he stole years earlier so he can build an honest future with the woman he loves. But instead of finding justice, he discovers that two FBI agents have plans of their own. What follows is a gripping game of cat and mouse where trust is scarce, danger is everywhere, and survival becomes the only option.

Catch Honest Thief on Friday, 14 August at 8:00 pm on MovieRoom, available on GOtv Max and higher packages.

When giving up isn’t an option

Losing his sight could have marked the end of his story. Instead, it becomes the reason he writes a new one.

Blind War follows a former SWAT officer whose quiet life is shattered when the enemy from his past resurfaces and threatens his daughter. Forced back into action, he must rely on his instincts, determination and years of training to protect the person who matters most. It’s an emotional action thriller that proves courage isn’t measured by what you can see, but by what you’re willing to fight for.

Catch Blind War on Saturday, 29 August at 7:00 pm on KIX, available on GOtv Supa and higher packages.

Four movies. Four unforgettable stories.

Whether you’re looking for something to make you laugh after a busy week, an action film that keeps your heart racing or a thriller packed with twists you won’t see coming, GOtv’s August movie lineup has something for every mood.

So the next time you’re wondering what to watch, you won’t have to spend half the evening searching. Just pick a movie, settle in and let the story take over.

To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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