Showbiz
AFRIMA, British High Commission to Promote Culture, Creative Exchange
By Adedapo Adesanya
The All Africa Music Awards (AFRIMA) and the British High Commission in Nigeria have entered into a cultural partnership aimed at boosting creative exchange, strengthening cultural ties, and opening more international doors for African music as the 9th AFRIMA Awards is set to hold from January 7-11, 2026.
The collaboration, formalised through a newly signed Cultural Cooperation Agreement, also affirms that the British Deputy High Commission in Lagos will co-host the Welcome Soirée for the Nominees and Guests in Lagos, the official opening event of the 9th AFRIMA Awards Week.
The exclusive gathering will take place on January 7, 2026 and in attendance will be AU officials, AFRIMA delegates, jury members, international guests, nominees, creatives, and media professionals for an evening of networking and cultural connection.
Unarguably, Africa’s global music awards, the 9th AFRIMA, is organised by the International Executive Committee of AFRIMA in partnership with the African Union Commission and the Lagos State government as the Official Host City.
Speaking of the partnership, AFRIMA’s Chief Experience Officer (CXO), Mr Adenrele Niyi, described the collaboration as a strategic move to deepen cultural diplomacy through music.
“This partnership reflects AFRIMA’s mission to position African music as a global force,” she said. “Beyond the awards, we are committed to building spaces where creativity meets opportunity and where African talent can confidently engage the world. Working with the British High Commission expands our platform for industry innovation, collaboration, and meaningful cultural exchange.”
Mr Niyi added that this edition of AFRIMA will place strong emphasis on strengthening global creative-industry relationships.
“Partnerships like this show just how relevant African music has become on the world stage. We’re honoured to collaborate with such an important institution, and we believe the impact will go far beyond 2025.”
The agreement, signed by Mr Gill Lever OBE, Chargé d’Affaires, British High Commission Nigeria, aligns with the UK’s ongoing support for Nigeria’s creative industries through enhanced cultural exchange and innovation.
She said, “The UK is delighted to partner with AFRIMA to celebrate the extraordinary creativity and talent of Africa’s music industry. This collaboration reflects our commitment to strengthening cultural ties between the UK and Nigeria, and across the African continent. Our Jollof and Tea campaign has shown us the power of bringing people together through culture, and we’re excited to build on that spirit. We look forward to a week of celebration that showcases the very best of African music and opens new doors for creative exchange and collaboration.”
Across the five-day celebration, the 9th AFRIMA will deliver a lineup of key events including the Diamond Showcase (January 7–8), the Africa Music Business Summit (January 8), Host City Tour and CSR Visit, the Music Village Concert (January 9), the Nominees & Industry Party (January 10), and the Red Carpet and Grand Awards Night (January 11). The awards ceremony will be broadcast live to more than 84 countries, ensuring the excitement reaches audiences around the world.
Showbiz
Before the Drama Deepens: Meet the Heartbeat Housemates
Episode one introduced the faces and the first attraction, while the second episode is where the real questions start to come up.
Now that the housemates have settled into the Love Pad, it’s no longer just about who picked whom from a picture. Conversations are starting, personalities are showing, and intentions are slowly coming to the surface. Everyone walked into the house with a reason, but not everyone is looking for the same thing.
So before emotions get deeper and connections start to shift, it’s only right to properly meet the singles inside the Heartbeat coven. What do they do outside the cameras? How do they describe themselves? Why did they decide to take this love journey? And at the end of it all, what are they really hoping to gain?
Here’s a closer look at the Heartbeat contestants:
The Women of Heartbeat:
Chidera Eggerue — Age 30
Chidera is a writer, podcaster and bestselling author known as The Slumflower. She rose to fame with the viral #SAGGYBOOBSMATTER movement and now uses her voice to empower women and spark important conversations. She describes herself as confident and unapologetically real, and on Heartbeat, she’s here for one clear reason: to meet a man who can genuinely handle a strong, independent woman, someone equal to her depth and boldness.
Queen Latifa (Lateefa Shittu) —Age 26
Queen Latifa is an entrepreneur from Ogun State with a personality to match. She calls herself “loud, lovely and unapologetic” and brings bold confidence and fun energy into the house. Refusing to settle in love, Queen Latifa is determined to find someone who matches her spirit, intensity and standards, not just someone she likes at first glance.
Hilda Braso Agyekum — Age 28
Hilda is a Ghanaian actress, producer and scriptwriter. She describes herself as a natural flirt who values deep emotional intimacy and authenticity. On Heartbeat, she’s honest about wanting someone who loves her deeply and matches her emotional depth, but she won’t compromise on honesty, intelligence or respect.
Shekinah Esosa — Age 24
Shekinah is a musical artist from Edo State who brings spontaneity, energy and boldness to the show. She describes herself as expressive and unstoppable when she’s into someone. On Heartbeat, she’s after love with intention, someone emotionally intelligent, confident and ready for a real connection.
Toria Kim — Age 26
Toria is a hairstylist and freelance model with a free spirit and authentic vibe. She’s real, bold and confident, and says loyalty, honesty and effort are non‑negotiable for her. On the show, she’s not just out to flirt, she’s here to find a genuine romantic connection with someone who respects what it takes to build something real.
The Men of Heartbeat:
Alvin Leonard — Age 25
Alvin is a computer scientist, licensed cabin crew member and shoemaker all in one. He describes himself as a dominant man who values quality time and mutual interest. After some tough experiences with love in the past, Alvin says he’s on Heartbeat to find his better half, someone who complements him emotionally and stands with him through life’s ups and downs.
Igwe Cruise — Age 29
Igwe is an oil and gas professional with a calm, intentional personality. He describes himself as someone who doesn’t play games and knows exactly what he likes. He’s here for both love and adventure, looking for a connection that’s real, steady and exciting all at once. Someone who’s prepared for a deeper connection beyond just surface attraction.
Henri Chibueze — Age 27
Henri is a business person, and he calls himself both a playboy and a loverboy, believing these qualities can coexist when you’re with the right person. He mentioned that his spec in a woman is an athlete, someone who has empathy and values loyalty. He says he is on the show to explore emotional chemistry with someone special, someone who appreciates fun but also genuine connection and commitment.
Ken Nwaomucha — Age 26
Ken is a realtor from Warri with his own fashion brand. He describes himself as a playful lover boy with confidence and charm. Although he brings a fun, flirtatious energy, Ken says he’s serious about finding his dream woman, someone who brings out both his romantic and loyal sides without drama.
Ikenna Damian Maduba — Age 31
Ikenna also known as Kena is an entrepreneur and the founder of Nevada Nightclub in Abuja. Once shy, he now carries a confident, jovial energy and says he’s attracted to women who are natural, courteous and genuine. Loyalty means a lot to him, and while he admits he can be fiery, he says he’s ready to make a real emotional connection when he meets the right woman.
These are the singles on the Heartbeat show, each one with their own story.
With distinct personalities and clear intentions, the cast is ready to create emotional sparks, unexpected bonds and unforgettable reality TV moments that will keep you watching right through to the final Promise Lock.
Don’t miss Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8, and Showmax.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
Heartbeat: First Looks, Bold Choices and the Start of Something Real!
Heartbeat wasted no time turning up the heat in its premiere episode, kicking off with instant attraction, bold choices and dynamics that immediately set the tone for the season.
Ten singles, five men and five women, stepped into the Love Pad, but instead of long introductions, they were thrown into their first test. Each person had to make an initial choice based solely on photos, no conversations, no context, just instinct. Chidera, a 30-year-old who revealed she had been single for ten years, was the first to choose, picking Alvin, a 25-year-old actor. Alvin, however, followed his own instinct and selected Queen Latifa, a 26-year-old entrepreneur whose calm confidence stood out instantly.
As the house filled up, it became clear that some singles were already emerging as early favourites. Igwe, a 26-year-old oil and gas professional, quickly became one of the most sought-after men, attracting interest from more than one woman. On the other side, Hilda, a 28-year-old actress from Ghana, found herself drawing repeated attention, setting the stage for potential rivalry and connection.
The dynamics shifted again with the introduction of the Love Nest, a private room designed for two singles to spend the night away from the rest of the house. A hidden key added suspense, and when Kenna found it, he made a bold move by choosing Queen Latifa. The decision made them the first pair to share the Love Nest and instantly altered the energy in the house.
Next came the Love Dip game, where housemates picked numbers from a ballot box. Matching numbers meant becoming partners for the night, creating unexpected pairings and opening the door to fresh conversations. New combinations like Igwe and Hilda, Shekina and Alvin, Toria and Henry, and Chidera and Kenna sparked curiosity, chemistry, and a few raised eyebrows.
By the end of the episode, the singles had settled into the Love Pad, but emotionally, nothing was settled. The men openly discussed attraction and possibilities, while the women made it clear they were watching closely and not ready for half-hearted intentions or games.
Episode One didn’t give all the answers, but it asked the right questions. With overlapping interests, early connections, and choices already creating tension, Heartbeat is clearly gearing up for deeper emotions, surprises and evolving relationships.
Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8, and Showmax.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
6 Things We Expect To See On Africa Magic’s ‘Heartbeat’
The first episode of Africa Magic’s newest dating reality show, Heartbeat, premiered on Sunday night, January 11, 2026, and it is clear that Sunday nights are about to get a lot more fun. The singles came in and wasted no time in giving a show.
With Seyitan Atigarin at the helm and ten eclectic singles searching for a “Promise Lock,” the stage is set for a 12-week journey that promises to be more than just your average dating show.
Following an impressive first episode, here are five things we expect to see as the season unfolds.
1) Strong Personalities:
These singles came in with all confidence in who they are and what they represent. They have an idea of what they are looking for and seem like they will be going for it. Will there be a personality clash at some point or even ego bruises over partners? Time will definitely tell, and we’ll all be watching.
2) The Inevitable (and Messy) Love Triangle
If the First Glance reveal told us anything, it’s that tastes in the house are overlapping fast. We’ve already seen Henri and Ken eyeing the same ladies, while more than one woman seems intrigued by Igwe’s “cool and collected” energy. We expect a classic love triangle to form by the end of week two. There is nothing like a little competition to turn a “Love Pad” into a pressure cooker, and we are here for every bit of the “who-chose-who” drama.
3) Romance and Some “Heated” Tension:
If there is one thing that was obvious in the first episode, it is that the singles may have some physical attractions already. All thanks to the love pad, we got a first kiss from Ken and Queen Latifa, and one can only wonder what is to come in the following weeks.
4) High-Stakes “Compatibility” Challenges
Heartbeat isn’t just about sitting around and looking pretty. We expect to see weekly games and challenges specifically designed to test more than just physical attraction. From teamwork exercises that reveal who has a short fuse to “compatibility quizzes” that expose how well the pairs actually know each other, these tasks will likely be the catalyst for the season’s biggest arguments and its most romantic breakthroughs.
5) Intellectual Fireworks (The “Slumflower” Effect)
With Chidera Eggerue (The Slumflower) in the house, we aren’t just getting romance; we’re getting a masterclass in boundaries and emotional intelligence. Chidera has already made it clear she isn’t here for “bare minimum” energy. We expect her presence to challenge the men to step up their game, not just with flashy gifts, but with deep, intentional conversation. Expect some heated debates on feminism, dating standards, and “the patriarchy” over breakfast.
6) The “Promise Lock” Pressure Cooker
The show’s ultimate prize isn’t just a partner; it’s the Promise Lock. As the 12-week deadline approaches, the pressure to “lock it in” is going to turn friends into foes. We expect the final episodes to be a high-stakes showdown where couples have to decide if their “house romance” can survive a Lagos traffic jam or a Ghanaian family meeting. Who will commit, and who will leave their partner hanging at the gate?
Heartbeat Episode 1 successfully set the stage for a season of “romance, tension, and side-eyes.” If what we saw on the first episode is any indication, we’re in for a very messy, very entertaining three months. Catch the next episode on Africa Magic Showcase (DStv Channel 151 | GOtv Channel 8) at 9 pm on Sunday. You can also watch all the drama on the go via the DStv and GOtv Stream apps, available on the iOS and Play stores.
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