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AFRIMA Commences Public Voting

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AFRIMA-Trophy

By Sodeinde Temidayo David

Organisers of the prestigious All Africa Music Awards (AFRIMA) have announced the commencement of public voting for the 2021 edition of the awards.

A statement said the voting is global and that fans and lovers of African music worldwide would determine who wins the various awards for the 38 categories.

The voting, which commenced on September 27, will end on Saturday, November 20 and can be done via the website of AFRIMA.

However, intending voters must have an account and log in with the appropriate details to access the voting platform, while new users are expected to create an account by clicking on the create account option visible on the web page, and fill in their details, ensuring they remember the details to login later.

Upon successful login to the voting platform, voters will find the dashboard area where the impact of the voting engagement is displayed as well as the shareable Uniform Resource Locator (URL).

The unique shareable URL enables voters to acquire more vote count when they share the URL on social platforms to be used for any artistes in any category as chosen.

To make this easy, AFRIMA has made the web interface user friendly, as voters can navigate to the menu and find the regional and continental categories to vote from.

On each of the voting categories, intending voters can find respective artiste, artistes images, artistes name, track title of nominations, country, including YouTube or Soundcloud link to preview before voting.

Every voter upon sign up are entitled to three vote counts per day for each of the 38 categories of the awards, more vote counts can be acquired or accumulated based on fans engagements with a unique shareable URL found on the fans or voters’ dashboard.

According to the show organisers, winners will be determined by 100 per cent public votes in some categories while a combination of 50 per cent public votes and 50 per cent of votes from the academy of voters’ will determine winners in other categories.

The AFRIMA international academy of voters comprises professionals in the music industry in Africa, including various musicologists, producers, veteran artistes, artiste managers, music or entertainment journalists and DJs among others.

The International Committee of AFRIMA has 100 per cent votes to select the winner in the ‘Legend Award’ category. It is seen that the late Fela Anikulapo Kuti, and King Sunny Ade who hails from Nigeria, are a few of the past winners of this category.

AFRIMA also announced that over 8,800 songs have been received as entries which were screened down to 400 songs by the jury into continental and regional categories cutting across African talents and creatives living on the continent and in the diaspora.

In partnership with the African Union Commission (AUC), AFRIMA 2021 will be broadcast live on 84 television stations in 109 countries from Eko Hotels & Suites, Lagos, Nigeria.

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18 Gulder Ultimate Search Contestants Comb Jungle for Akolo’s Secret

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Gulder Ultimate Search Akolo's secret

By Dipo Olowookere

The search for the secret buried by a mysterious craftsman named Akolo who once lived in a small town called Ijuka, which existed many centuries ago, has begun.

To comb the jungle for the lost secret kept in an iron chest of the late wise craftsman are 18 Nigerians who auditioned for the Gulder Ultimate Search (GUS) Season 12 recently across the key regions of the country.

These brave contestants are already facing challenges as they make their way to the jungle for this treasure hunt.

One question that may be brewing in the minds of readers at the moment could be; why are these GUS contestants after Akolo’s secret and what is its importance?

Every season, GUS takes viewers on a journey through time to seek out a treasure that many say are mere tales of legends. This season, The Age of Craftsmanship goes to Ijuka, where Akolo settled down amongst the blacksmiths and woodcarvers. He soon began to teach the best among the people because his skills were superior to theirs. His name spread beyond the town, but what drew the attention of many was his special brew.

Akolo’s brew was nothing like any that existed in the town. He used ingredients which no one had ever seen before that he got from trading his great works with European merchants. The king soon heard of his fame and appointed Akolo to be a member of his advisory council.

Although Akolo formed a close bond with the king, he never revealed the recipe of his brew. That was a secret Akolo guarded jealously. As the fame of his brew grew, trading routes began to pass through Ijuka, and many sought to taste his brew. Ijuka became a prosperous town, and soon enemies began to gather.

They were jealous of Akolo’s wisdom and his close bond with the king and wanted the secret of his brew for themselves. They tried several times to kill him but to no avail.

Fearing for his life, Akolo left the town for the mangrove forest with his secret brew recipe and all his knowledge, never to be seen again. Ijuka, a once prosperous town, suffered Akolo’s absence and was soon laid to waste by foreign invaders.

Now, the council of elders has chosen 18 brave warriors to go back in time to The Age of Craftsmanship to search for the iron chest containing Akolo’s secret. These 18 warriors have endured several challenges to prove they are worthy of retrieving the iron chest of the wise craftsman Akolo.

Which of them would find the chest and open it to reveal the secret of the craftsman?

To find out, viewers have to watch the show every Saturday and Sunday at 8 pm on Africa Magic Showcase (DStv channel 151), Africa Magic Urban (DStv channel 153) and Africa Magic Family (DStv channel 154 & GOtv channel 2).

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Omah Lay, Telz, Others to Join #YouTubeBlack Voices Music Class of 2022

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Omah Lay

By Modupe Gbadeyanka

A roster of 54 artists, songwriters and producers from Nigeria and other countries have been selected to join the #YouTubeBlack Voices Music Class of 2022.

The #YouTubeBlack Voices Music Class of 2022 is a development programme designed to directly support and mentor Black artists, songwriters & producers worldwide.

The addition of songwriters and producers to the 2022 class demonstrates the continuation and expansion of YouTube’s efforts to support Black artists on the platform.

The programme, supported by the #YouTube Black Voices Fund, has creatives from Australia, Brazil, Canada, USA, the UK, South Africa and Kenya.

With the aim of equipping up-and-coming Black artists, songwriters & producers with the resources to succeed on YouTube, the class will be grouped into two programme streams: one for artists and one for songwriters and producers.

Class participants will each receive dedicated partner support, seed funding to invest in the development of their channels, and opportunities to participate in training and networking programs focused on production, fan engagement and wellbeing.

Over the next 6 months, they will also get opportunities to develop their catalogues and collaborate with other global artists, songwriters, and producers who have also been selected to take part in the programme.

“African music is taking the entire world by storm and the #YouTubeBlackVoices Fund is an opportunity to both celebrate and nurture African artistry and help songwriters, producers and artists share their craft with global audiences,” YouTube’s Head of Music, Sub-Saharan, Addy Awofisayo stated.

“Black culture is expansive and ever-changing and YouTube Music is committed to celebrating that experience through music,” Awofisayo added.

Four acts from Nigeria made the cut and they are Omah Lay, Singer-songwriter CKay, Producer P.Priime and singer Telz.

“My music speaks to the people that love me, the people I love and the people that have been through what I have been through.

“I see the #YouTubeBlack Voices Fund having an impact on my career in different ways. It would allow me provide content about my musical journey to my fans, and in marketing them to a greater audience,” Omay Lay commented on his inclusion, while CKay said the “knowledge of instruments coupled with digital production is an integral part of my music-making process. My traditional South-Eastern origin explains my use of Igbo language in my music and my extensive knowledge of High-Life music.”

On his part, P.Priime disclosed that “I have so many ideas I’d love to bring to life and I know with the right resources and funding, I’d be able to achieve that,” while Telz sees the #YouTubeBlack Voices Fund impacting his career in various ways — especially in bringing his ideas to life and helping him network with other creatives globally.

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Temple Company Seals Marketing Deal With Zee World

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Zee World

By Sodeinde Temidayo David

A marketing deal has been signed between the Temple Company and Zee Entertainment Enterprises Limited, owners of the Zee World TV channel.

It was gathered that Zee Entertainment picked the full-service creative agency based in Nigeria as its representative in the country and it is believed that it is to drive industry growth.

The Temple Company will interface with public sector organisations, looking to leverage its widely accepted platforms to their advantage.

According to the Indian television station, the partnership will present a unique advantage that decision-makers can leverage to better connect with Nigerians.

Speaking on the new deal, the founder of the Temple Company, Mr Idris Olorunnimbe, noted that the partnership was in line with the goal of the company to foster cross-border collaboration that will help drive growth for both Indo-Nigerian creative industries.

“We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories,” he noted.

In his remarks, the Chief Executive Officer, Sub-Saharan African and Indian Islands, Zee Entertainment, Mr Somnath Malakar, expressed optimism about the partnership and noted that this deal will promote Zee Entertainment goal to present sectoral growth.

“We are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest-growing TV market in Africa,” Mr Malakar noted.

Zee World debuted on the Nigerian television scene in February 2015 and has over the years proved to be a favourite among Nigerian families, especially the females.

This follows the latest MPS data ratings, which noted that the channel commands a viewership base of up to one-fifth of the entire Nigerian Pay-TV landscape, making it a desired platform for advertisers.

Zee World channel has been ranked as Nigeria’s most-watched TV channel across all platforms.

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