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AI and African storytelling: Empowering the Next Generation of Filmmakers

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AI and African storytelling

Artificial Intelligence (AI) is rapidly transforming the global film industry, presenting both opportunities and challenges.

The MultiChoice Talent Factory (MTF), a leading pan-African film and TV production academy, recognises the transformative potential of AI in empowering the next generation of African storytellers.

Besides being a sustainable, impactful talent pipeline, MTF is a flagship MultiChoice CSI initiative, with the goal of ensuring that Africa’s next generation are not just consumers, but active shapers of the technology evolution. As storytellers, they are also equipped to make use of technology, leverage AI to enhance African creativity and drive industry growth on the continent.

The AI enabler 

In this understanding of the new technology, AI is not seen as an alternative to human creativity, or a threat, but an enabler; an amplifier. For African filmmakers, AI opens doors to enhance storytelling, streamline production processes, and bring authentic narratives to life in innovative ways. By embracing AI, filmmakers can elevate their craft, making it more efficient and accessible while preserving the rich humanity that defines African storytelling traditions.

AI is already established as an invaluable tool in the production of mainstream commercial films. Several cult and commercial films have used AI as an integral part of their production process.

Among these was The Irishman from 2019, which used an AI technology called FaceSwap to reference older movies of the lead actors, and then create youthful “de-aged” versions of those actors.

A similar type of “deepfake” technology is also sometimes used in high-budget action movies to replace the faces of stunt artists with the faces of the lead actors in the final film. Such a technique was used in the Marvel movie Shang-Chi And The Legend of the Ten Rings, where machine learning was used to “swap” the faces of stunt doubles during fight scenes.

In The Brutalist, AI was used to improve the pronunciation of lead actors Adrien Brody and Felicity Jones, who speak Hungarian in parts of the movie.

Some filmmaking AI applications have drawn praise, while others have courted controversy. However, for Africa to occupy its rightful space as home to many of the world’s greatest stories, the continent’s storytelling talent must learn these AI methods – and a host of others.

The tools at work

Many of these AI tools are pre-production tools that enhance the efficiency of the process and even make it more affordable. During the process, AI technology can be used for applications like idea iteration, scene blocking, to generate mood boards, or to assist with initial script drafts.

AI can also assist in generating a range of plot possibilities, help to pre-visualise scenes, streamline editing and create sophisticated visual effects.

While AI offers immense potential, it also raises ethical questions, such as data privacy, representation, and the responsible use of technologies like deepfakes. MTF stresses the importance of addressing these concerns thoughtfully, encouraging filmmakers to use AI in ways that respect cultural values and maintain trust with audiences.

Opportunities for African Storytellers

For African filmmakers, AI presents a unique opportunity to tell stories that resonate globally while staying rooted in local cultures. By leveraging AI, they can create visually stunning films, enhance production efficiency, and reach wider audiences through platforms like MultiChoice’s hyperlocal content ecosystem, which prioritises stories that reflect viewers’ lived experiences.

MTF’s mission is to empower young filmmakers to seize these opportunities, ensuring they are equipped to navigate the technological future of the industry. By encouraging a deep understanding of AI’s capabilities, MTF encourages graduates to push creative boundaries while maintaining the authenticity of African narratives.

MultiChoice, parent company to MTF, is already deploying AI to enrich its content offering and to improve user experiences. AI tools are applied to extract useful insights from the oceans of data generated by MultiChoice subscribers and used to customise and refine their customer journeys.

In the final analysis, AI is critical to delivering a world-class training programme that will equip aspiring film and TV professionals to thrive in a dynamic media landscape. With AI as a partner, the next generation of filmmakers is ready to redefine the art and impact of African cinema.

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Connections Tested as Heartbeat Heats Up in Episode 3

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Heartbeat Watch This Weekend on DStv

Episode 3 of Heartbeat picked up right where the drama left off, and this time, emotions ran even higher as new games, unexpected pairings, and bold choices changed the energy in the Love Pad.

After winning the kissing challenge, Igwe claimed the Love Nest key and chose Toria for a private night together. While the pair shared a cosy evening, the morning after came with mixed feelings. Toria admitted she felt uncomfortable being so exposed on camera and began questioning their connection, while Igwe seemed ready to move on, saying the spark just wasn’t there anymore. Just like that, what looked promising quickly cooled off.

But the house didn’t stay quiet for long. The singles were thrown into the Love Dip game, where everyone picked numbers, and anyone who matched automatically became partners for the night. The random twist led to surprising combinations across the house, forcing some singles to step outside their comfort zones.

Still, not everyone stuck to the rules. Despite being paired with other people, Ken and Latifah couldn’t resist each other. The two quietly slipped away from their assigned partners and ended up cuddling on the couch, proving their connection might be stronger than they’d like to admit.

Elsewhere, different emotions were brewing. Alvin’s calm and unreadable personality left Shekinah confused about where they stood, while Chidera and Kenna grew even closer, deciding to focus solely on each other rather than risk outside distractions. Their decision to “lock in” made them one of the most stable pairs in the house.

Then came a playful but revealing poolside card game, where singles had to complete daring or flirty tasks. From seductive dances to bold moves meant to send messages, the challenge stirred jealousy, laughter, and side-eyes across the group. Feelings were tested in real time, and it became obvious that everyone was still very much exploring their options.

But the biggest moment of the night was the official Heartbeat Game.

In this challenge, each male sat in the “hot seat” while the women had one minute each to impress him using props from a mystery box,  from scarves to feathers and other playful items. The goal was simple: charm, tease, and create a spark. After every round, the men secretly scored each woman over ten.

The woman with the highest total score would win the ultimate prize,  the Love Nest key and the power to choose who she’d spend the night with. One by one, the scores rolled in, and confidence filled the room as the women gave it their all.

When the final results were counted, Latifah came out on top, earning the highest ratings and securing the key. With all the power now in her hands, she had a major decision to make: return to Ken, the connection everyone already knew about, Henri, her new paired partner or Igwe, to explore someone new.

In true Heartbeat fashion, she chose unpredictability. Latifah made a bold decision about who she would take into the Love Nest, leaving Ken visibly stunned and the rest of the house buzzing. But who did she actually pick? Tune in next week to find out.

If Episode 3 proved anything, it’s that comfort zones don’t last long in Heartbeat, and one bold choice can change everything.

Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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From Igwe’s Power Move to Latifa’s Shocking Decision, Episode Three Refuses to Calm Down

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Africa Magic Heartbeat episode 3

Episode three of Africa Magic Heartbeat picked up exactly where the tension left off, and if episode two was about shifting power, this one was about using it.

After winning the “Score the Kiss” challenge, Igwe made his choice and selected Toria to join him in the Love Nest. The decision felt deliberate and a little dangerous, confirming his growing reputation as the wildcard of the season. As the rest of the house watched, it became clear that Igwe was no longer just reacting to attention. He was actively shaping the chaos.

With the Love Nest decided, the remaining singles were left to chance. Numbers were drawn, and new pairings emerged for the night. Alvin found himself paired with Hilda, Queen Latifa with Henri, and Ken with Shekinah. But the pairing that raised eyebrows was Chidera and Kena, who once again picked matching numbers. At this point, it felt less like a coincidence and more like the universe insisting on unfinished business.

The next morning brought a poolside game that quickly turned uncomfortable. When Queen Latifa was asked to suck Igwe’s toe and did so without hesitation, all eyes shifted to Ken. The moment lingered, and the tension was unmistakable.

Things escalated further when it was Igwe’s turn. Asked to walk up to the person he found most attractive and kiss them, he initially moved toward Chidera, clearly enjoying the suspense. At the last second, he switched direction and kissed Queen Latifa instead. The reaction was immediate. Ken later admitted it was difficult to watch, and episode three made it clear that jealousy was no longer subtle.

As the day progressed, it became obvious that some of the earlier pairings were already losing steam. They struggled to find rhythm, except for Chidera and Kena who continued growing closer. Elsewhere, Shekinah appeared to shift her focus toward Igwe, a move that felt less about connection and more about sending a message to Alvin.

Toria, meanwhile, pulled Alvin aside for a heart-to-heart conversation. She openly expressed her discomfort, pointing out that he seemed torn between her and Shekinah. Calling herself possessive and jealous, she asked him to be honest and clear the air. Before the conversation could settle, Shekinah arrived, and the tension became too much. Toria chose to walk away.

As night fell, host Seyitan Atigarin introduced a new Heartbeat challenge centred on seductive dancing. This time, the women took the floor while the men watched and scored. According to Seyitan, the goal was simple: explore, take risks, and avoid locking into early comfort zones. Toria sat out the challenge due to feeling unwell, but the rest of the ladies came prepared.

Queen Latifa dominated the round, repeatedly scoring perfect tens from the men. When the final scores were tallied, she emerged the winner and earned the power to choose who would join her in the Love Nest.

All eyes turned to Ken. But Latifa had other plans.

Instead of choosing familiarity, she announced she wanted fresh blood. The decision landed like a bombshell and brought episode three to a close on a cliffhanger that promised even more disruption.

If episode three proved anything, it is that comfort does not last long on Heartbeat. Power keeps changing hands, jealousy is no longer hidden, and choices are starting to carry real consequences.

Catch the next episode of Heartbeat on Africa Magic Showcase, DStv Channel 151 and GOtv Channel 8, at 9 pm on Sunday. If you missed episode 3, catch up on Showmax, the DStv or GOtv Stream apps or via the Catch Up feature on your decoder.

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Nigerian Record Labels Reject Plans by NCC to Pay Royalties to MCSN

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MCSN

By Adedapo Adesanya

Major Nigerian record labels have kicked against a plan by the Nigerian Copyright Commission (NCC) to disburse music copyright levies to the Musical Copyright Society Nigeria (MCSN).

According to a report by Pulse Nigeria, the opposition is being led by the umbrella body representing several leading Nigerian record labels – Record Label Proprietors Initiative Limited (ReLPI) – an industry group that includes Mavin Records, Chocolate City, and Davido Music Worldwide (DMW) among others.

According to the publication, ReLPI argues that the NCC’s decision to channel the levy solely through MCSN is flawed and does not reflect the structure of rights ownership in sound recordings. MCSN is recognised by the NCC as the only Collective Management Organization (CMO) allowed to license, monitor, and distribute royalties for Musical Works and Sound Recordings in Nigeria.

However, at At the centre of the dispute is the private copying levy, a statutory compensation meant to remunerate rights holders for unauthorised private copying of copyrighted works, such as music copied onto personal devices.

According to ReLPI, sound recording owners—primarily record labels—are major beneficiaries under the law but were not adequately consulted or represented in the proposed distribution framework. They maintained that Section 89(3) of the Copyright Act 2022 allows the NCC to disburse such levies not only to approved collective management organisations (CMOs) but also to other representatives of rights holders.

ReLPI formally raised concerns with the NCC, stressing that MCSN does not have the mandate to collect or distribute royalties on behalf of its members in a letter dated January 21, 2025.

The controversy has also drawn international attention, particularly from the International Federation of the Phonographic Industry (IFPI), which represents record labels worldwide. Pulse Nigeria reported that the body wrote to the NCC on January 22, 2026, urging transparency and fairness in the disbursement process.

IFPI emphasised that the portion of the levy attributable to sound recordings must be paid directly to legitimate rights holders or bodies with a clear and unequivocal mandate to represent them.

Despite these objections, the NCC has reportedly maintained its position, insisting that MCSN remains the only recognised CMO in the Nigerian music sector and will therefore receive the funds. ReLPI members claim they have been informed that the commission intends to proceed with the payment.

Business Post reports that this development has reignited broader debates about governance and transparency in Nigeria’s music copyright ecosystem.

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