Connect with us

Showbiz

AI and African storytelling: Empowering the Next Generation of Filmmakers

Published

on

AI and African storytelling

Artificial Intelligence (AI) is rapidly transforming the global film industry, presenting both opportunities and challenges.

The MultiChoice Talent Factory (MTF), a leading pan-African film and TV production academy, recognises the transformative potential of AI in empowering the next generation of African storytellers.

Besides being a sustainable, impactful talent pipeline, MTF is a flagship MultiChoice CSI initiative, with the goal of ensuring that Africa’s next generation are not just consumers, but active shapers of the technology evolution. As storytellers, they are also equipped to make use of technology, leverage AI to enhance African creativity and drive industry growth on the continent.

The AI enabler 

In this understanding of the new technology, AI is not seen as an alternative to human creativity, or a threat, but an enabler; an amplifier. For African filmmakers, AI opens doors to enhance storytelling, streamline production processes, and bring authentic narratives to life in innovative ways. By embracing AI, filmmakers can elevate their craft, making it more efficient and accessible while preserving the rich humanity that defines African storytelling traditions.

AI is already established as an invaluable tool in the production of mainstream commercial films. Several cult and commercial films have used AI as an integral part of their production process.

Among these was The Irishman from 2019, which used an AI technology called FaceSwap to reference older movies of the lead actors, and then create youthful “de-aged” versions of those actors.

A similar type of “deepfake” technology is also sometimes used in high-budget action movies to replace the faces of stunt artists with the faces of the lead actors in the final film. Such a technique was used in the Marvel movie Shang-Chi And The Legend of the Ten Rings, where machine learning was used to “swap” the faces of stunt doubles during fight scenes.

In The Brutalist, AI was used to improve the pronunciation of lead actors Adrien Brody and Felicity Jones, who speak Hungarian in parts of the movie.

Some filmmaking AI applications have drawn praise, while others have courted controversy. However, for Africa to occupy its rightful space as home to many of the world’s greatest stories, the continent’s storytelling talent must learn these AI methods – and a host of others.

The tools at work

Many of these AI tools are pre-production tools that enhance the efficiency of the process and even make it more affordable. During the process, AI technology can be used for applications like idea iteration, scene blocking, to generate mood boards, or to assist with initial script drafts.

AI can also assist in generating a range of plot possibilities, help to pre-visualise scenes, streamline editing and create sophisticated visual effects.

While AI offers immense potential, it also raises ethical questions, such as data privacy, representation, and the responsible use of technologies like deepfakes. MTF stresses the importance of addressing these concerns thoughtfully, encouraging filmmakers to use AI in ways that respect cultural values and maintain trust with audiences.

Opportunities for African Storytellers

For African filmmakers, AI presents a unique opportunity to tell stories that resonate globally while staying rooted in local cultures. By leveraging AI, they can create visually stunning films, enhance production efficiency, and reach wider audiences through platforms like MultiChoice’s hyperlocal content ecosystem, which prioritises stories that reflect viewers’ lived experiences.

MTF’s mission is to empower young filmmakers to seize these opportunities, ensuring they are equipped to navigate the technological future of the industry. By encouraging a deep understanding of AI’s capabilities, MTF encourages graduates to push creative boundaries while maintaining the authenticity of African narratives.

MultiChoice, parent company to MTF, is already deploying AI to enrich its content offering and to improve user experiences. AI tools are applied to extract useful insights from the oceans of data generated by MultiChoice subscribers and used to customise and refine their customer journeys.

In the final analysis, AI is critical to delivering a world-class training programme that will equip aspiring film and TV professionals to thrive in a dynamic media landscape. With AI as a partner, the next generation of filmmakers is ready to redefine the art and impact of African cinema.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Showbiz

Simple Tool to Transfer Music Without Losing Tracks

Published

on

Music Transfer Tools

Transferring music from one device to another can often feel like a daunting task. For online business owners, eCommerce entrepreneurs, and digital professionals, streamlined processes are essential, and losing precious tracks during a transfer can be frustrating. Fortunately, tools like FreeYourMusic make moving music collections seamless and reliable, ensuring that every track and playlist remains intact.

This guide explores how to use these tools effectively, providing step-by-step tips to transfer music between devices or restore data. By following best practices, users can confidently manage their music libraries and enjoy uninterrupted access to their favorite tracks wherever they go.

Understanding Music Transfer Tools

Music transfer tools are specialized software applications designed to help the movement of audio files between different platforms or devices. They simplify the process by providing a user-friendly interface that allows users to quickly upload, download, and manage music files without needing extensive technical knowledge. For online business owners and agencies, using the right tool can save significant time and ensure that tracks maintain their original quality throughout the transfer, an essential factor when every second counts in a fast-paced digital environment.

These tools typically support multiple file formats and can handle various music libraries, making them versatile choices for users. They hide the complex processes behind a simple interface, allowing anyone to transfer music effortlessly.

Why Use a Music Transfer Tool?

Using a music transfer tool comes with several advantages that cater specifically to those who prioritize efficiency and reliability. Here are a few reasons:

  1. Time Efficiency: Transferring music manually can be a time-consuming process, often leading to frustration. Tools automate much of this work, allowing users to focus on their core activities, such as managing their businesses or campaigns.
  2. Loss Prevention: The fear of losing essential tracks during transfers is a common concern. A dedicated tool minimizes this risk by ensuring that files are copied accurately without corruption or loss.
  3. Compatibility and Flexibility: Many tools offer support for various file formats and can work across different operating systems. This compatibility ensures that users can transfer music regardless of their technology environment, whether it’s Windows, macOS, or mobile devices.
  4. Improved Organization: Some tools come with features that allow users to categorize and manage their music libraries effectively. This can prove invaluable for marketers who rely on specific soundtracks or audio content for promotional activities.

Key Features of an Effective Music Transfer Tool

An effective music transfer tool will offer various key features aimed at enhancing user experience. When choosing a tool, look for the following characteristics:

  1. User-Friendly Interface: A well-designed, intuitive interface that guides the user is crucial. Ideally, anyone should be able to navigate it without hours of training.
  2. Fast Transfer Speeds: Time is money, especially for busy professionals. A good tool will ensure swift transfers without compromising audio quality.
  3. Multi-Platform Support: Whether the user wants to transfer music from a computer to a smartphone, or between cloud services, multi-platform capabilities ensure versatility.
  4. File Integrity Checks: A reliable music transfer tool performs checks to confirm that files have been transferred without corruption, providing peace of mind.
  5. Backup Options: The inclusion of backup features is invaluable. Users should be able to create duplicates of their files easily before beginning the transfer to protect against unforeseen circumstances.

Step-by-Step Guide to Using the Tool

To effectively use a music transfer tool, follow these straightforward steps:

  1. Download and Install the Tool: Start by downloading the software from a trusted source. Follow the installation prompts to set it up on your device.
  2. Connect Your Devices: Use USB cables or a wireless connection to link the devices you will transfer music from and to. Ensure that both devices are recognized by the software.
  3. Select the Music Files: Navigate the software interface to find the music library. Select the tracks you wish to transfer.
  4. Initiate the Transfer: Click the transfer button and monitor the progress. Most tools will display the time remaining and file integrity checks during this phase.
  5. Verify Your Files: Once the transfer is complete, navigate to the destination device and play the tracks to ensure they’ve been transferred correctly.

Common Issues and Troubleshooting

Even though their advantages, users may encounter common issues with music transfer tools. Here are a few problems and their resolutions:

  1. Device Recognition Problems: If the device is not recognized, ensure that drivers are updated and that the device is properly connected.
  2. Transfer Failures: If transfers fail midway, check for stable connections and sufficient storage space on the destination device. Restarting the tool and devices can also resolve this issue.
  3. Corrupted Files: If files appear corrupted post-transfer, verify that the music files are in supported formats and consider reattempting the transfer.

Best Practices for Music Transfer

To enhance the experience and ensure successful music transfers, consider implementing these best practices:

  1. Regular Backups: Consistently back up your music library to separate drives or cloud storage to prevent data loss.
  2. Update Software Regularly: Keeping your transfer tool updated ensures compatibility with the latest devices and file formats, alongside crucial performance enhancements.
  3. Check System Requirements: Make sure the device you’re transferring music to meets the software’s system requirements to avoid any hiccups during the transfer process.

Conclusion

A simple tool to transfer music without losing tracks can save valuable time and eliminate headaches for online business owners and entrepreneurs. By understanding the importance of music transfer tools, selecting one with key features, and following best practices, users can confidently manage their music collections. Embracing these solutions not just streamlines the process but also ensures that creativity and efficiency coexist, eventually allowing professionals to focus on driving their businesses forward.

Continue Reading

Showbiz

Who’s Playing Who? Heartbeat Episodes 5 & 6 Bring All the Twists

Published

on

Heartbeat Watch This Weekend on DStv

Episode 4 ended with Latifah holding the biggest power move of the night. After winning the Heartbeat Game and securing the Love Nest key, she surprised everyone by choosing Ken again instead of exploring someone new. The Love Dip Game followed, flipping the house upside down with unexpected pairings: Igwe with Shekinah, Kena with Toria, Alvin with Chidera, and Hilda with Henri. Kena and Chidera were separated despite being emotionally locked in, though Kena assured everyone it wouldn’t affect their bond. Some singles chose to sleep alone, seeking peace over drama, while tensions and emotions ran high as housemates navigated jealousy, confusion, and budding connections.

Moving into Episode 5, the Love Pad welcomed new singles, instantly shaking things up. Kena continued to steal hearts, but Chidera made it clear that whatever was brewing, she wasn’t stepping aside quietly. Henri decided to focus on Latifah, only for the tension between her and Ken to resurface, proving their push-and-pull was far from over. The biggest revelation came from Ceeoni, who casually dropped that she and Henri were exes,  an unexpected twist that sent shockwaves through the house.

The games heated up with the Love Nest key challenge, which Bosah won and chose Hilda, leaving everyone else free to sleep anywhere and explore new connections. Meanwhile, old flames and new attractions collided: Kena gave Chidera roses to apologise for earlier tension, Jane went after Kenna, and Alvin and Toria explored a connection only to break it off the same day. Igwe and Shekinah continued their confusing dance, giving everyone something to question. Letters were exchanged in the Love Hearts, revealing unspoken feelings, jealousy, and some serious surprises. By the end of Episode 5, the house was buzzing with drama, unresolved emotions, and new sparks flying everywhere.

Episode 6 picked up with even more intensity. Alvin and Toria addressed their fallout, confirming their chapter was closed right before it started, while Igwe called out Latifah for seeming unsure about Ken, and Shekinah confronted Igwe about his letters to multiple women. Ken found himself pulled in three directions: Latifah, Ceeoni, and Hilda, and chaos followed when he lied about setting up a dinner date for Ceeoni, claiming production orchestrated it. Hilda uncovered the truth and immediately told Latifah, leaving her furious and done with Ken. Meanwhile, Ken tried pivoting toward Toria but was shut down, Ceeoni admitted feeling like a victim, and the house was left in complete emotional turmoil.

By the end of these two episodes, old bonds were shaken, new attractions were forming, and the Love Pad was more unpredictable than ever. In this season, no connection is safe, jealousy runs deep, and anyone can switch lanes at a moment’s notice.

Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8. To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, stream anytime on the GOtv Stream App.

Continue Reading

Showbiz

VENUSTA Fashion Show Plans Soil & Symbol Edition at LUTH July 25

Published

on

VENUSTA Fashion Show

By Adedapo Adesanya

The VENUSTA Fashion Show has announced its 2026 edition themed Soil & Symbol, with the cultural runway experience to hold on July 25, 2026, at the New Great Hall of Lagos University Teaching Hospital (LUTH), Lagos.

The campus edition is being staged in collaboration with the College of Medicine and Pharmaceutical Sciences Students’ Association (COMPSSA), marking a strategic expansion of the platform into academic spaces while remaining open to designers, fashion enthusiasts, and cultural stakeholders across Nigeria and the African continent.

According to the organisers, the theme Soil & Symbol interrogates identity, origin, and African heritage. Designers are expected to interpret culture through fabric, texture, symbolism, and storytelling, fusing tradition with contemporary aesthetics in ways that foreground African roots and narratives.

Speaking on the collaboration, VENUSTA founder, Mr Michael Okolie, popularly known as ICHIE PANDA, described the LUTH edition as a strategic move.

He stated that the partnership with COMPSSA is focused on talent exploration, talent exposition, and talent monetisation, noting that campuses are filled with untapped creative potential waiting for the right platform.

According to him, VENUSTA is intentionally building a bridge between academia and the creative industry, ensuring that students who design, model, style, shoot, produce, or manage brands have access to visibility, structure, and economic opportunity.

“This is bigger than a runway,” he added. “It’s about creating a system where talent is discovered, developed, and turned into value.”

In addition to the runway showcase, VENUSTA 2026 will officially unveil a new competition feature, The Search for the FACE OF VENUSTA, a competition designed to engage younger audiences and identify bold personalities who embody culture, confidence, and modern African style. The initiative aims to expand the brand’s reach, scout and train aspiring models and build a vibrant youth drive community.

With a growing youth demographic and a highly engaged campus audience, the LUTH edition presents strong collaboration opportunities for brands seeking authentic access to younger consumers. From fashion and beauty to tech, lifestyle, finance, and media, VENUSTA offers partners cultural relevance, direct engagement, and organic brand storytelling within an influential student ecosystem.

VENUSTA Fashion Show continues to position itself as a forward-thinking platform celebrating African beauty, creativity, and innovation.

For media, sponsorship, or partnership inquiries: Contact ICHIE PANDA 0817879009 0r visit the Instagram page.

Continue Reading

Trending