Showbiz
AI and African storytelling: Empowering the Next Generation of Filmmakers
Artificial Intelligence (AI) is rapidly transforming the global film industry, presenting both opportunities and challenges.
The MultiChoice Talent Factory (MTF), a leading pan-African film and TV production academy, recognises the transformative potential of AI in empowering the next generation of African storytellers.
Besides being a sustainable, impactful talent pipeline, MTF is a flagship MultiChoice CSI initiative, with the goal of ensuring that Africa’s next generation are not just consumers, but active shapers of the technology evolution. As storytellers, they are also equipped to make use of technology, leverage AI to enhance African creativity and drive industry growth on the continent.
The AI enabler
In this understanding of the new technology, AI is not seen as an alternative to human creativity, or a threat, but an enabler; an amplifier. For African filmmakers, AI opens doors to enhance storytelling, streamline production processes, and bring authentic narratives to life in innovative ways. By embracing AI, filmmakers can elevate their craft, making it more efficient and accessible while preserving the rich humanity that defines African storytelling traditions.
AI is already established as an invaluable tool in the production of mainstream commercial films. Several cult and commercial films have used AI as an integral part of their production process.
Among these was The Irishman from 2019, which used an AI technology called FaceSwap to reference older movies of the lead actors, and then create youthful “de-aged” versions of those actors.
A similar type of “deepfake” technology is also sometimes used in high-budget action movies to replace the faces of stunt artists with the faces of the lead actors in the final film. Such a technique was used in the Marvel movie Shang-Chi And The Legend of the Ten Rings, where machine learning was used to “swap” the faces of stunt doubles during fight scenes.
In The Brutalist, AI was used to improve the pronunciation of lead actors Adrien Brody and Felicity Jones, who speak Hungarian in parts of the movie.
Some filmmaking AI applications have drawn praise, while others have courted controversy. However, for Africa to occupy its rightful space as home to many of the world’s greatest stories, the continent’s storytelling talent must learn these AI methods – and a host of others.
The tools at work
Many of these AI tools are pre-production tools that enhance the efficiency of the process and even make it more affordable. During the process, AI technology can be used for applications like idea iteration, scene blocking, to generate mood boards, or to assist with initial script drafts.
AI can also assist in generating a range of plot possibilities, help to pre-visualise scenes, streamline editing and create sophisticated visual effects.
While AI offers immense potential, it also raises ethical questions, such as data privacy, representation, and the responsible use of technologies like deepfakes. MTF stresses the importance of addressing these concerns thoughtfully, encouraging filmmakers to use AI in ways that respect cultural values and maintain trust with audiences.
Opportunities for African Storytellers
For African filmmakers, AI presents a unique opportunity to tell stories that resonate globally while staying rooted in local cultures. By leveraging AI, they can create visually stunning films, enhance production efficiency, and reach wider audiences through platforms like MultiChoice’s hyperlocal content ecosystem, which prioritises stories that reflect viewers’ lived experiences.
MTF’s mission is to empower young filmmakers to seize these opportunities, ensuring they are equipped to navigate the technological future of the industry. By encouraging a deep understanding of AI’s capabilities, MTF encourages graduates to push creative boundaries while maintaining the authenticity of African narratives.
MultiChoice, parent company to MTF, is already deploying AI to enrich its content offering and to improve user experiences. AI tools are applied to extract useful insights from the oceans of data generated by MultiChoice subscribers and used to customise and refine their customer journeys.
In the final analysis, AI is critical to delivering a world-class training programme that will equip aspiring film and TV professionals to thrive in a dynamic media landscape. With AI as a partner, the next generation of filmmakers is ready to redefine the art and impact of African cinema.
Showbiz
Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others
By Aduragbemi Omiyale
Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’
This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).
The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).
Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”
Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
Showbiz
MasterChef Nigeria surprise: From Nightmare to Dream Come True, Fads is Back and On Fire
The MasterChef Nigeria kitchen is no stranger to unexpected twists — and this week delivered one of its biggest surprises yet.
In a dramatic turn of events, previously eliminated home cooks Fads, Pearl and Margaret were given an extraordinary second chance: a shot at redemption and an opportunity to fight their way back into the competition.
With a place back in the MasterChef kitchen — and a chance to compete for the life-changing ₦73 million prize — on the line, the trio faced a high-pressure Redemption Challenge centred around one deceptively simple ingredient: eggs.
Tasked with mastering three culinary fundamentals in just 10 minutes, the contestants had to deliver the perfect poached egg, boiled egg and omelette — a challenge designed to test precision, timing and technical skill under immense pressure.
In a dramatic cook-off, it was Fads who rose to the occasion, impressing the judges with her execution and earning her place back in the MasterChef kitchen. For Pearl and Margaret, however, the challenge marked the end of their MasterChef journey, as they bid farewell to the competition for good.
True to the spirit of MasterChef Nigeria, the competition was far from over. The Top 8 immediately faced another challenge — a celebration of the Staples of Success — where culinary skill met high stakes. With an impressive ₦2 million up for grabs, the home cooks had yet another opportunity to prove themselves in the MasterChef kitchen.
The arrival of the white apron cook was met with excitement in the MasterChef Nigeria kitchen, as the home cooks embraced the moment with enthusiasm and ambition.
However, while some rose to the occasion, others struggled to meet the judges’ exacting standards.
Derry’s dish was dealt a major setback when her chicken was found to be undercooked. David’s red chilli starter and roasted chicken main failed to deliver the impact the judges had hoped for and overwhelmed by emotion, Favy faced a challenge of her own when her panna cotta refused to set, forcing her to rethink her dish under pressure.
Demilade impressed the judges with a standout combination of Potato Crisps and a creative Plantain Split, showcasing both confidence and flair in the kitchen. Fads, meanwhile, delivered a remarkable comeback with her comforting yet elevated take on Yam Chips and Potato Soup — a dish that earned high praise from the judges. Clearly impressed, Chef Eros described Fads’ creation as “restaurant ready.”
Demilade and Fads rose above the competition to secure coveted spots in the Top 2, earning themselves a shot at the ₦2 million prize.
In the end, it was Fads who claimed Dish of the Day, completing an impressive comeback story as she walked away with ₦2 million and renewed confidence in the MasterChef Nigeria kitchen.
Next week, tensions rise as the Top 8 take on a high-pressure Fashion Challenge, with the MasterChef kitchen also welcoming special guest judge Ezinne Chinkata.
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Showbiz
Netflix Spends $135bn on Films, TV Shows in 10 Years
By Adedapo Adesanya
Data from Netflix reveals that more than $325 billion was contributed to the global economy over the past decade, creating more than 425,000 jobs in over 50 countries, including Nigeria.
A decade ago, Netflix expanded into almost every country in the world in a single day, and since then, it has been “a champion of local stories”, spotlighting them on a global stage.
Netflix signalled its Nigeria ambitions with the acquisition of Lionheart, a film produced in 2018 by industry veteran, Genevieve Nnaji, as its first original film in the country.
The streamer has since commissioned and co-produced multiple original series and films in the years since.
However, in late 2024, it was reported that Netflix was exiting the Nigerian market; it denied the reports, but has since cut back on original productions.
Viewing of non-English language titles represented less than a tenth of total viewing on Netflix ten years ago, while today it’s more than a third.
Netflix says the data underscores its continued commitment to supporting creative communities everywhere.
In Nigeria, some Netflix-affiliated films have amassed hit followings and series, such as Gingerrr, King of Boys, The Black Book, Anikulapo, Sugar Rush, Hijack ’93, among others.
Speaking on the development, Mr Ted Sarandos, co-CEO of Netflix, commented: “[…] what really matters are the people behind those numbers — the writers, directors, carpenters and electricians, the small business owners and community members and of course, the fans who make everything possible.”
This data is revealed as Netflix launches The Netflix Effect, designed to bring together stories from around the world that explore the economic and cultural impact Netflix has had on the entertainment industry.
“Over the last decade, Netflix shows and movies have consistently shaped what people read, buy, listen to, eat, wear and play. We’ve pushed old songs back up the musical charts, helped niche sports go mainstream, and boosted sales of everything from chess sets to Halloween costumes, to home storage.” Mr Sarandos added.
“Now we have a responsibility to keep that flywheel going. That’s why, while other entertainment companies pull back, we’re leaning in — spending tens of billions of dollars on content every year, investing in production facilities from Spain to New Jersey, and growing the entertainment industry through training programmes that have reached over 90,000 people across more than 75 countries.”
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