Showbiz
COSON, GEM to Educate Nigerians on Intellectual Property
By Dipo Olowookere
In a bid to properly educate and enlighten the Nigerian populace and the entertainment industry in particular, the Growth and Empowerment Project (GEM), funded by the World Bank and domiciled in the Federal Ministry of Industry, Trade and Investment, has just entered into a new partnership with Copyright Society of Nigeria (COSON).
In the partnership, GEM has domiciled at COSON House, a just developed tool kit for education in intellectual property with emphasis on copyright, aimed at ensuring a well-rounded, global understanding of the subject in Nigeria.
At a meeting held at the boardroom of COSON House, Ikeja, on Thursday August 9, 2018 during which the partnership was concluded, Mr Bello Abba Yakasai, Cluster Manager, GEM Project, said that the initiative was borne out of the need to engender a culture of respect for intellectual property rights amongst practitioners in the industry and users of intellectual property in the country.
This, he said appeared to have been difficult in the past, owing to the ambiguous nature of the subject.
Mr Yakasai said, “What we aim to achieve with this tool kit is to simplify the grey areas with respect to Intellectual Property so as to make it understandable by everyone. The IP manual, we are certain, will bring about a reorientation amongst everyone; be it the owners of the intellectual property or the end users.”
The tool kit developed under the GEM project by Mr John Asein, an internationally respected expert on copyright and a former Director of the Nigerian Copyright Institute will be formerly presented to the intellectual property community at a special event tagged, ‘Let’s Talk Copyright (LTC),’ which will hold at the COSON House Arena on September 1, 2018. Let’s Talk Copyright will be the climax of the 2018 No Music Day celebration.
As has been the practice over the last eight years, different representatives of COSON, in a media blitz, will simultaneously be at key broadcast stations across the country on September 1, the annual No Music Day, to discuss with Nigerians the intriguing subject of intellectual property which is shaping the new global economy.
After the Media Blitz, various artistes, performers, movie makers, broadcasters, legal practitioners and the media are expected to descend on COSON House for “Let’s Talk Copyright” (LTC) where the new Tool Kit will be unveiled by the creator, Mr John Asein supported by officials of GEM and the World Bank.
According to Mr Yakasai, the decision to partner with COSON on the project is in recognition of the unassailable impact that COSON has made across the continent with respect to intellectual property.
In the words of Mr Yakasai, “COSON, more than any other institution in Nigeria, has shown that it has the capacity to manage such an important resource and to put it to good use for the larger society.”
Responding to Mr Yakasai, COSON Chairman, Mr Tony Okoroji, thanked the GEM team for their continued confidence in COSON. He said that with COSON as custodian of the IP tool kit, GEM and its partner agencies can rest assured that the tools will be properly deployed and that the message will get to every stakeholder in the industry
In attendance at the meeting were the COSON General Manager, Mr Chinedu Chukwuji, Head of Public Affairs, Mr Chibueze Moses Okereke and COSON Head of Legal, Ms Simi Wash-Pam.
Also present at the meeting was the creator of the tool kit, Mr John Assien, who is also Executive Secretary of Reprographic Rights Organization of Nigeria (REPRONIG) and other members of the GEM Project team which included Mr Ndubuisi Kanu, Assistant Cluster Manager and Mr Johnson Akeredolu GEM Project Officer, Tourism and Hospitality.
Africa’s biggest reality television show, Big Brother Naija, returns for its highly anticipated Season 11 on Sunday, 26 July 2026 on DStv and GOtv.
The launch show will air from 7 pm on Africa Magic Showcase and Africa Magic Family channels, with the 24-hour show on DStv channel 198 and GOtv channel 49. BBNaija fans can also watch the show live via DStv and GOtv Stream.
This season’s winner will walk away with a record ₦160 million grand prize, which includes a cash sum of N100 million and a brand-new SUV. The prize is the highest in the show’s history, raising the stakes for what is expected to be another landmark season.
Speaking on the new season, Atinuke Babatunde, Executive Head, Content and Channels, West Africa, MultiChoice, said:
“Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers. Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale”.
The new season also ushers in an exciting lineup of brand partners, with betPawa, the home of Africa’s biggest winners, joining the Big Brother Naija family as the Headline Sponsor.
Commenting on the partnership, Borah Omary Ndanyungu, Head of Local Marketing & CSR, betPawa, said: “At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about. Big Brother Naija is one of Africa’s most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11. We look forward to rewarding fans, deepening engagement throughout the season and delivering exciting experiences that complement the energy and excitement of the show.”
Guinness returns as the Gold Sponsor, while Minimie comes on board as an Associate Sponsor, reinforcing continued confidence from leading brands in one of Africa’s most influential entertainment platforms.
On the season’s partnerships, Babatunde commented: “We are delighted to welcome betPawa as our Headline Sponsor alongside Guinness and Minimie, whose partnership reflects the enduring value and impact of the Big Brother Naija platform.”
Since its return in 2017, Big Brother Naija has evolved beyond a reality TV show into a cultural phenomenon, creating household names, creating jobs across the creative economy, and shaping popular culture.
With Ebuka Obi-Uchendu returning as the show’s host, viewers can expect a season filled with unexpected twists, dynamic tasks, strategic gameplay, entertaining challenges and the authentic interactions that have made Big Brother Naija one of Africa’s most-watched reality TV show franchises.
Season 11 premieres on Sunday, 26 July 2026, with viewers able to follow every moment of the action throughout the season on DStv, GOtv, DStv Stream and GOtv Stream. Eligible subscribers can vote through the MyDStv and MyGOtv self-service apps, upgrade their packages for additional voting benefits, and enjoy uninterrupted access throughout the season by subscribing or renewing for multiple months.
By Modupe Gbadeyanka
The first dedicated talent management training institution in Nigeria, TGM Academy, is set to commence operations in September 2026.
This institution is the brainchild of one of Nigeria’s leading public relations and strategic communications agencies, That Good Media (TGM).
The firm has expertise in talent management, influencer sourcing, personal branding, media relations and reputation management.
According to a statement from the company, TGM Academy will equip aspiring and practising talent managers with the knowledge, skills and industry exposure required to support the growth of Nigeria’s rapidly expanding creative economy.
The academy was established to professionalise talent management as a viable career path while developing a new generation of globally competitive managers capable of strengthening Nigeria’s creative ecosystem.
While talent management has become increasingly important in helping creatives access international opportunities, build sustainable careers and create long-term
commercial value, the profession has lacked structured education, recognised standards and dedicated capacity-building platforms.
Ahead of the launch in about two months, TGM is organising a Talent Management Leadership Roundtable on Tuesday, July 28, 2026, at the Abora Suites of Eko Hotel and Suites, Lagos, in partnership with the Lagos State Ministry of Tourism, Arts and Culture, the French Consulate, and Megowa, a digital platform connecting Nollywood talent with industry opportunities, training and resources across the African creative landscape.
Expected at the event are senior talent managers, entertainment executives, brand leaders, diplomats, cultural institutions, media executives, creatives and key decision makers whose work is shaping the future of Nigeria’s creative economy.
The roundtable themed Talent Management as Critical Infrastructure for Cultural Exchange and the Creative Economy will examine the evolving role of
talent management as a strategic enabler of commercial growth, international collaboration and cultural exchange.
It will create a platform for honest conversations around the future of talent management and its role in driving the creative economy, as participants will explore how professional management contributes to the long-term success of creatives, what brands expect before entering partnerships, how managers can build trusted relationships with corporate organisations, and how diplomatic missions and international cultural institutions engage with the creative sector through cultural exchange programmes, festivals and international collaborations.
The discussions will also examine the structures, competencies and ethical standards required for Nigerian talent managers to compete successfully within global markets, with insights generated during the roundtable to directly inform the curriculum, partnerships and learning framework of TGM Academy ahead of its official launch.
The wait is almost over. On July 26, Big Brother Naija returns for its eleventh season, bringing with it a brand-new theme, fresh housemates and another chapter of the reality show that continues to dominate conversations across Africa.
While fans are still guessing who will make it into Biggie’s House, one thing is already clear: this season is raising the stakes.
Everything Is For The Taking
This year’s theme, Everything Is For The Taking, sets the tone for what promises to be one of the most competitive seasons yet. It suggests a game where every task, every alliance and every decision could make the difference between staying in the House and walking away with the grand prize.
For the new housemates, nothing will come easy. They’ll have to earn every opportunity, win over viewers and navigate the twists that have become a hallmark of the BBNaija experience.
A New Set of Housemates, Endless Possibilities
As always, the identities of the new housemates remain under wraps, but that has only added to the excitement.
Every BBNaija season introduces a unique mix of personalities. Some become fan favourites almost overnight, others surprise everyone with their strategy, while a few create unforgettable moments that keep social media buzzing throughout the season.
Who will become this year’s breakout star? Fans will soon find out.
Big Brands Return for Season 11
Season 11 will once again feature some of Nigeria’s biggest brands, with betPawa as the headline sponsor, House of Guinness as the gold sponsor and Minimie as the associate sponsor.
Their continued partnership reflects the cultural impact and wide audience the show continues to attract year after year.
The Countdown Begins
With the premiere just around the corner, anticipation is building for another season of drama, competition, unexpected twists and unforgettable moments.
Whether you’re tuning in for the games, the relationships, the strategy or the entertainment, BBNaija Season 11 promises another exciting ride.
The countdown has officially begun, and if the theme is anything to go by, this season will remind everyone that in Biggie’s House, everything truly is for the taking.
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