Showbiz
Eedris Versus 50 Cent: When Will Eedris Stop This 20 Year Old Lie?
By Justin Akpovi-Esade
In the last 20 years, Afro-pop artiste, Eedris Abdulkareem, has persistently propagated a false narrative surrounding an unfortunate incident involving himself and the security personnel of American hip-hop and rap star, Curtis James Jackson, popularly known as 50 Cent, inside a commercial airplane at the local wing of the Murtala Mohammed International Airport (MMIA) in Lagos.
This regrettable incident marked the turning point in Eedris’s once-blossoming career and in a desperate attempt to revive it; he has consistently lied and distorted facts about the event.
For someone who has elevated lying into an art form, this might well be Eedris’s Grammy!
Contrary to Eedris’s claims of fighting for the Nigerian music and entertainment sector, particularly for the likes of Burna Boy, Wizkid, Davido, and others who are currently enjoying the “food wey I cook” (as he often phrases it), the reality of Eedris’s clash with 50 Cent’s security was a selfish, egotistic brawl that not only left him physically bruised but also damaged his professional standing.
When I was with The Guardian newspaper, I was deeply involved in the country’s entertainment circle, having personal connections with the stars of that era, and I witnessed the incident first-hand.
Eedris, in his prime, believed he deserved star treatment during a show that brought 50 Cent to Nigeria. It was an annual mega music show by a multinational company which I will try as much as possible not to mention because the incident has caused them enough embarrassment in the last 20 years already.
However, Eedris’s unreasonable demands and disruptive behaviour jeopardized the meticulously planned event.
Eedris was hot then, and he believed he was the biggest musical act in Africa. In fact, he said that repeatedly during the fracas with 50 Cent’s security. With this mindset, Eedris felt he was not given the star’s treatment at the first leg of the show held at the Tafawa Balewa Square (TBS), Lagos.
At a point, he became uncontrollable, making unreasonable demands as against the contract he signed for the show which got everyone miffed. He demanded to close the show in the early morning hours, causing potential chaos as 50 Cent, the headline artist, was already scheduled to close the event. This demand, coupled with his refusal to vacate the backstage when asked, pitched him against everybody, including the organisers.
Now, for those who may not know anything about concert organisation; that looked like a simple demand, right? Fine, let me explain it to you for your understanding. In planning a show, every artiste on the bill has been allocated time he or she would spend on the stage.
A big concert is planned until the very last minute and as such, a slight deviation from the set course could undo everything. Every artiste knows the exact time he is billed to climb the stage and get out of it. Some artists get carried away on stage and that is when the DJ who most times doubles as ‘timekeeper’ keeps reminding him or her with rapid busts of sounds.
Sometimes, you would hear the artiste say, “DJ, wait, I dey come, give me small time…”, other artists ignore the cue and that is when the compere usually steps in and ends his performance. I would like to tell a short story here to drive home this point. In 1999 or so, Alariwo of Africa was hot with his ‘Yawa Go Gas’ song.
He played every major show in Lagos. So, Alariwo was to perform at that year’s ‘Wicked N Wild’ show by a tobacco company at the same TBS. He knew the scheduled time he was to get on stage, but Alariwo and his band were at another show (I was told he was playing at the Goethe Institute in Victoria Island, close by). Alariwo arrived about 30 minutes late. He thought as one of the biggest stars then, he would be given a pat on the back and ushered on stage. Whoosai! The ‘Oyinbos’ refused him to perform, and in frustration, Alariwo turned to us (journalists) backstage and called us names,(same way Eadris did), for not assisting him to beg the organisers. I later heard he was asked to refund the performance fee he was paid. I do not know how he sorted things out with the organisers but the punishment for his irresponsible act resonated across the entertainment industry.
But Eedris, being the “biggest star in Africa” will not have any of that. He saw it as preferential treatment for 50 Cent. He was an ‘Oyinbo’ (even though he is an African American) and a denigration to him because he was a Nigerian. That was when the “I fought for the rights of Nigerian musicians” delusion began, so, when everybody was asked to clear the backstage to make room for 50 Cent and his large band to have space, that to Eedris was the last straw, and his top cylinder gasket blew.
Of fact, no other artiste had any business being backstage at that time unless to guzzle the free beer and food that were in excess, because a serious artiste after his performance should be home or at a club. But if some wanted to watch 50 Cent perform to learn some new stagecraft or network (which I doubt there would be time for), there is another designated VIP area for that. So, how did it become an issue that people were asked politely (only Eedris did not see the politeness in the tone) to vacate the backstage that he had to create a scene about, screaming Nigerian artistes were being denigrated?
So, I doubt if Eedris slept. Many of us did not sleep after the TBS show because the chartered flight to Port Harcourt for the second leg of the show was announced to leave by 8 am that morning. When I got to the airport, Eedris was already there and for the first time since knowing him and also since he became a star, there were three hefty-looking, bulging biceps guys with him. Recall, that was the era Voltron (where is that guy now sef?), the owner of the professional bodyguard outfit was reigning. Voltron’s bodyguards all had a peculiar way they dressed; black T-shirts, black boots, black pants, and black leather hand gloves etc. That was how those three guys with Eedris were dressed.
I saw it as an improvement, yes, because aside from adding to Eedris’s ‘rep’, his musical status then had reached the stage he should be going about with personal bodyguards. Eedris and two of his band boys, I recall the tall, dark, lanky one (he featured prominently in the ‘Nigeria Jaga Jaga’ music video) were all drinking from a bottle of whisky. It was a little bit too early to be drinking whisky, I reasoned, but then, stars have a way they doing things.
Shortly, a fellow journalist and friend, Olumide Iyanda joined me. Eedris was loud, talking at the top of his voice and he was enjoying all the attention he was getting from other passengers who perhaps were having the opportunity of seeing him at very close quarters for the first time. It was Olumide who explained to me in Pidgin English that Eedris was spoiling for a ‘showdown’, and that was what he was saying in mostly Yoruba. Then I knew he was still smarting from what happened at the TBS earlier that morning.
At intervals, officials of the multinational company, and organisers of the show, two of whom I know very well, would go to Eedris to appeal to him. He did not want to hear any of what they were saying. News came in that 50 Cent who was coming from Eko Hotel, was already close by, and it was wise everybody boarded the plane to save time. This should be around some minutes past 9 am. We all boarded, and surprisingly, before we boarded, I did not see Eedris and his crew, only for me to see them in the ‘First Class’ section of the plane. And because it was a free seating arrangement, I and Olumide found the three seats just immediately behind the ‘First Class’ seats vacant and tucked ourselves in. The same two officials of the company were appealing to Eedris to stand up. Then, I did not know that that section was already designated for 50 Cent and his crew, so I wondered why they were telling Eedris and his men to go and find other seats.
Other Nigerian artists were murmuring in disagreement with Eedris’s action just right behind I and Olumide, but Eedris already had his mind made up and that was when for the second time, he said he was the “biggest artiste in Africa just as 50 Cent was the biggest in America”. He was calling his fellow artists ‘weaklings’ who could not stand up for their ‘rights’.
Then, I saw three very big fellas in front of Eedris, telling him to stand up. The Nigerian star refused. There were exchanges of words. I looked beyond the guys and saw 50 Cent just by the door of the plane with a “what is going on here?” expression written all over his face. Without further ado, one of 50’s security dragged Eedris up and Eedris’ security responded and it became a free-for-all. I did not even stand up from my seat as I was too stunned and taken by surprise by what was happening to react. Blows were falling with heavy thuds and what I saw next was one of 50’s guys having Eedris in a deadly chokehold while the blood of one of his bodyguards was flowing freely from a deep gash on his right cheek. When Eedris was finding it difficult to breathe, with his last strength, he managed to scream: “Nigeria journalists, una dey here and dem dey beat me like dis, Nigerian artistes, shame on you all”. I recall someone saying behind me; “sebi wen dem dey beg you since, you no gree, nah now you know say Nigerian journalists and artistes dey here abi? Idiot”.
Eedris was losing breath, his hands were slowly dropping, that was when the sound of a bottle that was smashed violently, caused panic in the plane and saved Eedris. I am not sure you have witnessed pandemonium inside a plane or a small area before. You shouldn’t do. Everybody was trying to run to the front of the plane where the only exit door was, over 100 people, all at once! That was when airport security with FAAN officials came and evacuated us all back to the departure lounge.
The Lie of Young Buck
At this point, I would like to address the lie told by one of 50 Cent’s sidekicks who I never knew was in his band when the incident happened. Young Buck. His real name is David Darnell Brown. I have been seeing a video where Young Buck, who is also an American artiste described what could have happened only in a Hollywood movie as what happened that day.
The video made me laugh and very angry at the same time. He said Eedris, in the course of the fracas, made a call and as the plane was taxiing, a very “big dude” appeared on the runway and was walking towards the plane and the pilots stopped the plane, opened the door and jumped out!
Wait o, did that guy narrate the incident of that day or there was another one involving Eedris and 50 Cent that I know nothing about? Why do people take delight in lying? And if one must lie, why don’t you tell a lie about an event you were SOLE witness to?
The plane did not even start its engines that morning. The door of the plane did not close. So, where did Young Buck see a “big dude” walking towards the taxiing plane after Eedris’s call which made the pilots flee, and left us all in the middle of the runway? Haba! No nah! In all my adult life, Young Buck’s lie should win an international award because it was my first time coming into close contact with a lie and perhaps a liar!
Even if I can’t recall every other person inside the plane like group members of defunct KC Presh and Kcee’s brother who is a billionaire now, Emeka ‘E-Money’ who then was like the manager of the group, I have consistently mentioned Olumide Iyanda who by the grace of God is still very much alive, so I am asking, when did a “big dude” appear from the woods and was walking towards the already taxiing plane which made the pilot flee and abandon us all on the runway?
Wen dat one happen abeg?
Now, back to where airport security evacuated all of us back to the departure lounge. At the lounge, Eedris was still blowing hot. He was all over the place making a whole lot of noise. The other artists in the plane who were all now back with us at the departure lounge were not happy with him but no one, because of his violent disposition, could confront him. They were scared of him because, at that point, Eedris was ready to fight even his father.
On the other side, officials of the company were trying to placate 50 Cent while some non-artistes who could muster the courage to meet Eedris, were talking to him. The mission was clear: let there be peace and the journey to Port Harcourt should resume.
How I Got Into The News
I was sitting some metres away from a boiling Eedris at the departure lounge. Somehow, our eyes locked and he probably did not see the disgust about his action written all over my face or he did, but decided to find out why I was disgusted.
As I made to walk past him (we were all restless, walking about the lounge that day anyway), Eedris beckoned on me to stop. I stood in front of him and in his phoney American accent which he was parading when he was a star, he asked me how I perceived his action.
Well, what many others including his colleagues were too afraid to tell him, I now had the opportunity to. I told him what he did was “stupid”. I recall using the word stupid. Before he could react, I gave him an analogy that if he had just two chairs in his living room, one was finer than the other, and a stranger came visiting, which of the chairs would he offer the visitor? That was when it dawned on him that I was not on his side. He flared up and we started exchanging harsh words. He called me a ‘sell out’ taking sides with a foreigner against my own.
The next thing, his goons jumped me from behind and in less than a minute, my long-sleeved shirt was in tatters, and my two mobile phones, one a Nokia and one Motorola, were smashed into smithereens. I however managed to take a few potshots at Eedris but three men to one when I am not a ‘Jack Bauer’ was like 27.90 to 1.06 odds to win.
It was one of the officials of the company who brought another new shirt for me, I don’t even know how he did it. So, folks, that was how I got into the news.
How Charlie Boy Got Involved
Enter Charly Boy into the mix. Unknown to some of us, Eedris had pulled a call through to him even amid the hell storm. A much younger Charly Boy then, with some rough-looking characters (who will you see with Charlie Boy if not rough-looking characters especially when he is the self-acclaimed Area Fada?) arrived; all looking like some goons in a low-budget Nigerian movie.
As of then, there was cheering news that 50 Cent had agreed to continue the trip to Port Harcourt. We were all shuttling between the tarmac just outside the departure lounge and inside the lounge because 50 Cent and his bandsmen refused to join the rest of us there. They were now scared and understandably so.
When Charly Boy arrived and was within earshot of 50 Cent, he announced loudly in his American accent: “This is our country, we run things, things don’t run us”. That to 50 Cent was a veiled threat and I overheard him ask the officials of the company that organised the show: “Who the f*ck is this guy?”. He was told Charly Boy was the president of PMAN. In case you don’t know the full meaning of PMAN, let me help you. PMAN means Performing Musicians Association of Nigeria. And that was when 50 Cent changed his mind again about going to Port Harcourt.
He figured what manner of an artistes’ union president is this who did not bother to hear from the other party before issuing a veiled threat. Did I forget to tell you that as we were being evacuated from the plane, Eedris loudly told 50 Cent’s men that if they dared step foot on Port Harcourt soil, he would call Ijaw militants (many of you erroneously referred to those militants then as ‘Niger Delta’ militants but they were actually of Ijaw/Rivers stock only) on them?
Need I remind you that back in the day, it was Ijaw militants that the whole country dreaded the same way we now dread Boko Haram and bandits from the north? Boko Haram and bandits were on the sidelines then watching the M.O of Ijaw militants, and one must commend them, they have taken terrorism a notch higher.
After the veiled threat by Charly Boy, 50 Cent once again refused to embark on the trip to Port Harcourt. The organisers were now desperate.
Eedris on seeing Charlie Boy, calmed down, perhaps with the hope that CB (Charly Boy) would handle the situation well. So, the ‘begging’ shifted from Eedris to Charlie Boy and 50 Cent. Charlie Boy was being prevailed upon to recant his threat and embrace 50 Cent to make him relax.
To be fair to Eedris who has constantly accused Charlie Boy of throwing him under the bus for pecuniary reasons, I cannot independently verify if Charlie Boy was offered any financial reward to calm 50 Cent down because I was some metres away as officials of the company crowded over Charlie Boy. But having known CB for years, very close, I will not however swear at the shrine of Amadioha that Charly Boy did not extract some promises from the organisers to play the role he later played that day which disappointed Eedris. And in a flash, CB changed from being confrontational to being a mediator.
The time was around 3 pm. The drama that started around 9 am had lasted that long. Tension was high, the Port Harcourt show was that evening, and news was filtering in that people who had already bought tickets were spoiling for a fight should the show not happen.
Of course, Port Harcourt already knew what was playing out in Lagos. So, CB became the mediator. And in about 30 minutes with 50 Cent, the American agreed for the second time to go ahead with the trip. There was relief in the air. We were all set to board the plane again. As we were getting set to leave the departure lounge, something told me something was not right. When I looked at the face of one of the officials of the company, his happy face from about five minutes ago, was now gloomy. That was when he broke the news that 50 Cent would no longer embark on the trip. I was later told he decided after he received a call.
The call I was made to understand was from the American Embassy in Lagos and the embassy official made it clear that 50 Cent’s safety was no longer guaranteed once he left Lagos for Port Harcourt, and that he should immediately proceed to the international wing and take a flight back to America. Again, I cannot independently verify the telephone call angle.
That was how 50 Cent did not play that mega show in Port Harcourt.
Hours after, Eedris began to spin the lie that he was fighting for the rights of Nigerian musicians. He instantly became a Gani Fawehinmi (a late human rights lawyer). He was going from one TV station to the other and because the multinational company was still hurting from the bruise on its corporate entity by the botched show, they did not want to join issues with Eedris.
Eedris took over the narrative, and as the days went by, he believed his fight that day was for the music industry and artists. And as the years went by, when the Burna Boys, Davidos and Wizkids became stars, Eedris wanted to plug into their success and so, he again changed the narrative to “I paved the way for you guys”. “Na me cook the food wey una dey eat today?” HOW? Again, I ask, HOW?
I have a question for Eedris Abdukareem. If what you did at the Lagos airport was noble and meant to “pave the way” or “*cook food wey dem dey eat today”* for the stars of today, why did you apologise to 50 Cent at the PHABA Awards ceremony held at the International Conference Centre, Abuja, some couple of years after?
Again, I was involved in the awards organisation as a member of the Media Committee. I and other journalists were at the lobby of the hotel where we were lodged the morning of the awards when news came that Eedris was seeking journalists ‘approval’ and cooperation in advance because he would be apologising to 50 Cent later in the night. All my friends and colleagues turned and looked at me. I was like, what was that look for? They wanted to find out my position about the move of Eedris. I told them I was cool with it. I was happy Eedris had regained his senses and was tired of playing Gani Fawehinmi.
We were appealed to give that segment of the show some degree of media attention to achieve among other things, a good image for the country because according to the organisers, reconciliation and peaceful coexistence were among the objectives of the awards ceremony.
We say we hear. And night came, 50 Cent was closing the show as he was coincidentally the headline artiste when Eedris crashed the stage. A bemused 50 was taken aback. He only recalled who Eedris was when our Nigerian star explained himself and profusely apologised for that unfortunate and avoidable incident in Lagos. It was a brief, embarrassing moment when 50 did not know who Eedris was. What that tells you is that Eedris did not fight 50 but his security/bouncers. Anyway sha, that night ended well, journalists published the news. It however did not gain much traction like the fight with ’50 Cent’ in Lagos because Eedris firmly took over the narrative and controlled it (the Social Media that has turned everybody into a journalist now was not alive then) which turned him into a HERO and ‘Artiste’s rights activist.’
Another twist to the issue came years after the Abuja incident when Eedris ran into me at a celebrity restaurant, O’Jez, inside the National Stadium, Surulere, Lagos. I was waiting for some friends at the open-air section when Eedris in the company of another guy arrived.
As they were making their way upstairs to the VIP section, our eyes met and he stopped and was talking to the guy with him. I was prepared for another fight because then, he was no longer the ‘biggest star in Africa’, so I figured he would take his anger and frustration out on me the second time. He walked straight to me and said: “Bro, I was told that I fought with you at the airport during the 50 Cent issue. I can’t remember that happening, but anyway, if it is true, I am sorry.” I was stunned. He was told he fought with me? I could only mutter that I heard. And they left. I must confess, I felt very sorry for Eedris. I thought something was wrong with him and he needed some help and counselling. It did not take long for him to continue his self-delusion about his fight for ‘Nigerian artists’ and the industry anyway.
Eedris is like a once-upon-a-time rich, local man. He had two cars and was very popular in the area. Then by some unfortunate string of events, he lost his popularity and the little money he had. Suddenly, some very young boys sprang up in the neighbourhood; very loud, a fleet of exotic cars, mansions, diamond chains and bracelets and endless clubbing. Eedris waited for them to come to him and say “Bros, we are loyal.
We understand how you were popular back then, “hold this one”. You too much bros”. He waited, none of these today’s stars ‘send’ Eedris. So, Eedris decided to spin his 50 Cent incident to make it look like he fought for the betterment of the Nigeria music industry, it was bait. If these youngsters had swallowed it, they would have run to him to recognize his royalty. But these boys are smart. They checked for how Eedris “paved the way” for them, but they did not see. And so, some ignored his yearly rant until Burna Boy boldly called his bluff, and that is why you are also reading this piece because I have tried to stomach Eedris’s 20-year-old lie till now. Like Burna Boy, I have decided to tell Eedris Abdulkareem that it is time he stopped the lie and faced reality. It would have been better if he had humbled himself and used one of these new kids on the block to revive his career he killed with his own hands instead of trying to claim what is not. His bloated sense of entitlement is not only annoying, it is also irritating.
Akpovi-Esade is a journalist and Media Lobbyist
Showbiz
Holiday Preview: Festive Season Programmes to Watch Out for on GOtv
Imagine it’s Christmas. The aroma of jollof rice wafts through the air, kids run around in matching outfits, and the TV is tuned to GOtv Channel 3, M-Net Movies 4. But this isn’t just any Christmas morning—this one’s about to go wild. A mischievous cat wreaking havoc, Matilda bending spoons with her mind, and Babe, the pig, proving why kindness trumps all.
This year, GOtv is turning your festive lineup into a whirlwind of unforgettable stories that will leave you laughing, crying, and cheering—all in one sitting. Here’s a guide to some of the festive season movies that will make your holiday season not just merry but downright legendary.
Dr. Seuss’ The Cat in the Hat
“Chaos has never been this entertaining!”
What happens when a family’s holiday preparations meet a six-foot-tall cat with a penchant for mischief? Absolute pandemonium! From balancing teetering stacks of furniture to unleashing his Thing 1 and Thing 2 accomplices, the Cat pushes the boundaries of holiday cheer. Did you know this whimsical character has sparked debates about his “anarchic” influence for decades?
This Christmas, let the Cat in the Hat remind you that sometimes, a little chaos is needed to bring families together. Catch this iconic film on Thursday, December 19th, at 12:15 pm.
Matilda
“Who says kids can’t save Christmas?”
Matilda Wormwood may be small, but her courage and wit are larger than life. Remember the scene where she finally takes a stand against Miss Trunchbull? That’s not just a victory—it’s a moment that defines resilience. This heartwarming classic proves that even the tiniest among us can create the biggest miracles.
Gather the family and let Matilda inspire a holiday spirit filled with courage, imagination, and just a touch of telekinesis. This family favourite airs on Wednesday, December 25th, at 3:00 pm.
Babe & Babe: Pig in the City
“From farmyard hero to city superstar!”
What could be more festive than the tale of a pig who defies the odds? Babe’s journey to prove his worth is a story that echoes the true spirit of the holidays: kindness, determination, and belief in oneself. In Babe: Pig in the City, the stakes are raised as our lovable hero ventures into an urban jungle.
These tales are more than entertaining—they’re a gentle reminder to embrace every family member, even the most unlikely ones. Catch Babe on Monday, December 23rd, at 8:35 am, and don’t miss the sequel, Babe: Pig in the City, airing the next day, Tuesday, December 24th, at 9:00 am.
Cloudy with a Chance of Meatballs
“Let it rain… cheeseburgers?”
What if your holiday feast literally fell from the sky? This imaginative adventure takes festive indulgence to a whole new level. Whether it’s giant pancakes or spaghetti tornadoes, Cloudy with a Chance of Meatballs brings a colourful twist to the festive spirit. But beyond the fun, it’s a heartfelt story about family, innovation, and the courage to dream big. Join the adventure on Sunday, December 22nd, at 2:25 pm
Problem Child & Problem Child 2
“When holiday chaos meets Junior…”
Imagine this: one kid, two parents, and endless mayhem. Problem Child introduces us to Junior, the walking definition of “holiday surprises.” In the sequel, the laughs double as Junior’s antics escalate to new heights. It’s hilarious, nostalgic, and a perfect reminder that no family gathering is complete without a little drama. Watch the chaos unfold on Tuesday, December 24th, at 1:55 pm, followed by even more antics in Problem Child 2 at 3:25
Your Holiday Starts Here
This Christmas, GOtv isn’t just delivering entertainment; it’s creating moments you’ll treasure forever. From whimsical chaos to heartwarming tales, M-Net Movies 4 on Channel 3 has it all.
So grab a plate of Christmas jollof, huddle up with your loved ones, and let the holiday magic unfold on screen. And don’t forget to tune in to GOtv Channel 3 to catch these festive classics.
Don’t miss the chance to make your holiday season unforgettable. Subscribe, upgrade, or reconnect now through the MyGOtv App or dial *288#. This Christmas is not just about the presents—it’s about the stories that bring us together.
Showbiz
All Set for Stanbic IBTC Pension Managers’ FUZE 3.0 Festival
By Modupe Gbadeyanka
Barring any unforeseen circumstances, all roads will lead to the Livespot Entertarium in Lekki, Lagos for the Stanbic IBTC Pension Managers’ FUZE Talent Show 3.0 on Saturday, December 21, 2024.
The festival is the biggest talent extravaganza in Nigeria. It is a platform that celebrates the country’s creativity and innovation.
According to the organisers, the programme promises to be a game-changing platform for unveiling Nigeria’s next generation of young talents.
The FUZE 3.0 festival features a prize pool of N50 million and an esteemed panel of judges, including industry icons like Funke Adepoju, Akinwande Akinsulire, Don Flexx, and Korede Bello.
With the theme Light it Up, this event is more than just a competition; it is a movement that celebrates Nigerian creativity in music, dance, fashion, and technological innovation.
“We are not merely hosting a talent show; we are creating a platform that amplifies the extraordinary potential of Nigerian youths in music, dance, fashion, and technology.
“The FUZE Festival is designed to showcase this potential, providing a vibrant space where young talent can shine, connect, and collaborate; ultimately fostering innovation and creativity within our communities.
“By celebrating diverse artistic expressions, the festival aims to inspire the next generation of leaders and change-makers in Nigeria,” the chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, said.
Globally acclaimed Nigerian musical powerhouses that embody the excellence and vibrant energy of the Nigerian entertainment industry, Wande Coal, BNXN and Qing Madi, will be on stage to thrill guests and participants and electrify the atmosphere with their chart-topping hits.
This celebration is expected to birth new Nigerian talents with the potential to make a global impact after their grooming stages.
The event will include a unique holiday shopping festival. Premium Nigerian and international brands in fashion, beauty, personal care, tech, food, and beverage will display their quality goods and products for all holidaymakers and fun-seekers looking for amazing seasonal discounts on special gift items.
The exhibition area will be more than a shopping destination; it will be an immersive experience that complements the talent show’s vibrant atmosphere.
Showbiz
Elevator Shoes Discreetly Improve Your Height
Shoes are a staple of the fashion industry. Hundreds of brands exist that make and produce a wealth of shoes each year. Shoes can be stylish, comfortable, and unique, but did you know that certain shoes offer some great benefits?
Elevator shoes provide a primary advantage that many men would enjoy—the appearance of being taller. And it’s not just the appearance of height for the sake of looking taller, the benefits from the height increase of elevator shoes go beyond mere looks.
The fashion industry is always innovating—as any good industry does. One of the most regarded crazes has been guido maggi elevator shoes. They’re different from regular sneakers or loafers. Elevator shoes have a specially designed insole—that is cleverly concealed—that provides a discreet increase in height.
The height increases range from 2.5-5 inches, depending on the brand and design. Elevator shoes are not only made in one style, many variations can accommodate many social gatherings and settings.
Elevator Shoes Provide A Height Increase
One of the main benefits of elevator shoes is that they discreetly improve your height. Since the lift is hidden inside the shoe, the shoes themselves do not attract unwanted attention. These are not high-heels or platform shoes—they’re a subtle design.
Not only do they offer a height increase, but elevator shoes can also improve your stride while providing extra support. The world average height for a man is 5ft 10.5 in, while the average female height is 5ft 5 in. Some might want a little extra help to reach or surpass the average.
Some people might indeed want only a minor height increase—nothing too obvious and elevator shoes can provide that while also offering a boost of confidence.
As I said before, elevator shoes can also improve your posture. Proper posture will see your shoulders square and a more defined, straightened walking gait. The added height could also help you maintain eye contact more easily and pay closer attention to facial cues and expressions, thus improving the flow of your conversations.
Elevator Shoes Offer Comfort
Comfort is one of the main reasons people buy and wear any type of clothing. You might think that elevator shoes would be uncomfortable or that they could cause foot pain or soreness, however, neither of those is true. One of the primary goals for the design of elevator shoes was to make movements like running, walking, and hiking as easy as can be while wearing them.
In contrast, high heels can be excruciatingly painful. They offer the same height increase benefit as elevator shoes but rarely offer the same subtle design or comfort. Often, elevator shoes contain extra padding in the soles to reduce the impact on your feet when walking, jogging, or running.
As with nearly any new pair of shoes, you will need a short period to ‘break them in’ but it’s not more strenuous than any other type of shoes.
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