Showbiz
Eedris Versus 50 Cent: When Will Eedris Stop This 20 Year Old Lie?
By Justin Akpovi-Esade
In the last 20 years, Afro-pop artiste, Eedris Abdulkareem, has persistently propagated a false narrative surrounding an unfortunate incident involving himself and the security personnel of American hip-hop and rap star, Curtis James Jackson, popularly known as 50 Cent, inside a commercial airplane at the local wing of the Murtala Mohammed International Airport (MMIA) in Lagos.
This regrettable incident marked the turning point in Eedris’s once-blossoming career and in a desperate attempt to revive it; he has consistently lied and distorted facts about the event.
For someone who has elevated lying into an art form, this might well be Eedris’s Grammy!
Contrary to Eedris’s claims of fighting for the Nigerian music and entertainment sector, particularly for the likes of Burna Boy, Wizkid, Davido, and others who are currently enjoying the “food wey I cook” (as he often phrases it), the reality of Eedris’s clash with 50 Cent’s security was a selfish, egotistic brawl that not only left him physically bruised but also damaged his professional standing.
When I was with The Guardian newspaper, I was deeply involved in the country’s entertainment circle, having personal connections with the stars of that era, and I witnessed the incident first-hand.
Eedris, in his prime, believed he deserved star treatment during a show that brought 50 Cent to Nigeria. It was an annual mega music show by a multinational company which I will try as much as possible not to mention because the incident has caused them enough embarrassment in the last 20 years already.
However, Eedris’s unreasonable demands and disruptive behaviour jeopardized the meticulously planned event.
Eedris was hot then, and he believed he was the biggest musical act in Africa. In fact, he said that repeatedly during the fracas with 50 Cent’s security. With this mindset, Eedris felt he was not given the star’s treatment at the first leg of the show held at the Tafawa Balewa Square (TBS), Lagos.
At a point, he became uncontrollable, making unreasonable demands as against the contract he signed for the show which got everyone miffed. He demanded to close the show in the early morning hours, causing potential chaos as 50 Cent, the headline artist, was already scheduled to close the event. This demand, coupled with his refusal to vacate the backstage when asked, pitched him against everybody, including the organisers.
Now, for those who may not know anything about concert organisation; that looked like a simple demand, right? Fine, let me explain it to you for your understanding. In planning a show, every artiste on the bill has been allocated time he or she would spend on the stage.
A big concert is planned until the very last minute and as such, a slight deviation from the set course could undo everything. Every artiste knows the exact time he is billed to climb the stage and get out of it. Some artists get carried away on stage and that is when the DJ who most times doubles as ‘timekeeper’ keeps reminding him or her with rapid busts of sounds.
Sometimes, you would hear the artiste say, “DJ, wait, I dey come, give me small time…”, other artists ignore the cue and that is when the compere usually steps in and ends his performance. I would like to tell a short story here to drive home this point. In 1999 or so, Alariwo of Africa was hot with his ‘Yawa Go Gas’ song.
He played every major show in Lagos. So, Alariwo was to perform at that year’s ‘Wicked N Wild’ show by a tobacco company at the same TBS. He knew the scheduled time he was to get on stage, but Alariwo and his band were at another show (I was told he was playing at the Goethe Institute in Victoria Island, close by). Alariwo arrived about 30 minutes late. He thought as one of the biggest stars then, he would be given a pat on the back and ushered on stage. Whoosai! The ‘Oyinbos’ refused him to perform, and in frustration, Alariwo turned to us (journalists) backstage and called us names,(same way Eadris did), for not assisting him to beg the organisers. I later heard he was asked to refund the performance fee he was paid. I do not know how he sorted things out with the organisers but the punishment for his irresponsible act resonated across the entertainment industry.
But Eedris, being the “biggest star in Africa” will not have any of that. He saw it as preferential treatment for 50 Cent. He was an ‘Oyinbo’ (even though he is an African American) and a denigration to him because he was a Nigerian. That was when the “I fought for the rights of Nigerian musicians” delusion began, so, when everybody was asked to clear the backstage to make room for 50 Cent and his large band to have space, that to Eedris was the last straw, and his top cylinder gasket blew.
Of fact, no other artiste had any business being backstage at that time unless to guzzle the free beer and food that were in excess, because a serious artiste after his performance should be home or at a club. But if some wanted to watch 50 Cent perform to learn some new stagecraft or network (which I doubt there would be time for), there is another designated VIP area for that. So, how did it become an issue that people were asked politely (only Eedris did not see the politeness in the tone) to vacate the backstage that he had to create a scene about, screaming Nigerian artistes were being denigrated?
So, I doubt if Eedris slept. Many of us did not sleep after the TBS show because the chartered flight to Port Harcourt for the second leg of the show was announced to leave by 8 am that morning. When I got to the airport, Eedris was already there and for the first time since knowing him and also since he became a star, there were three hefty-looking, bulging biceps guys with him. Recall, that was the era Voltron (where is that guy now sef?), the owner of the professional bodyguard outfit was reigning. Voltron’s bodyguards all had a peculiar way they dressed; black T-shirts, black boots, black pants, and black leather hand gloves etc. That was how those three guys with Eedris were dressed.
I saw it as an improvement, yes, because aside from adding to Eedris’s ‘rep’, his musical status then had reached the stage he should be going about with personal bodyguards. Eedris and two of his band boys, I recall the tall, dark, lanky one (he featured prominently in the ‘Nigeria Jaga Jaga’ music video) were all drinking from a bottle of whisky. It was a little bit too early to be drinking whisky, I reasoned, but then, stars have a way they doing things.
Shortly, a fellow journalist and friend, Olumide Iyanda joined me. Eedris was loud, talking at the top of his voice and he was enjoying all the attention he was getting from other passengers who perhaps were having the opportunity of seeing him at very close quarters for the first time. It was Olumide who explained to me in Pidgin English that Eedris was spoiling for a ‘showdown’, and that was what he was saying in mostly Yoruba. Then I knew he was still smarting from what happened at the TBS earlier that morning.
At intervals, officials of the multinational company, and organisers of the show, two of whom I know very well, would go to Eedris to appeal to him. He did not want to hear any of what they were saying. News came in that 50 Cent who was coming from Eko Hotel, was already close by, and it was wise everybody boarded the plane to save time. This should be around some minutes past 9 am. We all boarded, and surprisingly, before we boarded, I did not see Eedris and his crew, only for me to see them in the ‘First Class’ section of the plane. And because it was a free seating arrangement, I and Olumide found the three seats just immediately behind the ‘First Class’ seats vacant and tucked ourselves in. The same two officials of the company were appealing to Eedris to stand up. Then, I did not know that that section was already designated for 50 Cent and his crew, so I wondered why they were telling Eedris and his men to go and find other seats.
Other Nigerian artists were murmuring in disagreement with Eedris’s action just right behind I and Olumide, but Eedris already had his mind made up and that was when for the second time, he said he was the “biggest artiste in Africa just as 50 Cent was the biggest in America”. He was calling his fellow artists ‘weaklings’ who could not stand up for their ‘rights’.
Then, I saw three very big fellas in front of Eedris, telling him to stand up. The Nigerian star refused. There were exchanges of words. I looked beyond the guys and saw 50 Cent just by the door of the plane with a “what is going on here?” expression written all over his face. Without further ado, one of 50’s security dragged Eedris up and Eedris’ security responded and it became a free-for-all. I did not even stand up from my seat as I was too stunned and taken by surprise by what was happening to react. Blows were falling with heavy thuds and what I saw next was one of 50’s guys having Eedris in a deadly chokehold while the blood of one of his bodyguards was flowing freely from a deep gash on his right cheek. When Eedris was finding it difficult to breathe, with his last strength, he managed to scream: “Nigeria journalists, una dey here and dem dey beat me like dis, Nigerian artistes, shame on you all”. I recall someone saying behind me; “sebi wen dem dey beg you since, you no gree, nah now you know say Nigerian journalists and artistes dey here abi? Idiot”.
Eedris was losing breath, his hands were slowly dropping, that was when the sound of a bottle that was smashed violently, caused panic in the plane and saved Eedris. I am not sure you have witnessed pandemonium inside a plane or a small area before. You shouldn’t do. Everybody was trying to run to the front of the plane where the only exit door was, over 100 people, all at once! That was when airport security with FAAN officials came and evacuated us all back to the departure lounge.
The Lie of Young Buck
At this point, I would like to address the lie told by one of 50 Cent’s sidekicks who I never knew was in his band when the incident happened. Young Buck. His real name is David Darnell Brown. I have been seeing a video where Young Buck, who is also an American artiste described what could have happened only in a Hollywood movie as what happened that day.
The video made me laugh and very angry at the same time. He said Eedris, in the course of the fracas, made a call and as the plane was taxiing, a very “big dude” appeared on the runway and was walking towards the plane and the pilots stopped the plane, opened the door and jumped out!
Wait o, did that guy narrate the incident of that day or there was another one involving Eedris and 50 Cent that I know nothing about? Why do people take delight in lying? And if one must lie, why don’t you tell a lie about an event you were SOLE witness to?
The plane did not even start its engines that morning. The door of the plane did not close. So, where did Young Buck see a “big dude” walking towards the taxiing plane after Eedris’s call which made the pilots flee, and left us all in the middle of the runway? Haba! No nah! In all my adult life, Young Buck’s lie should win an international award because it was my first time coming into close contact with a lie and perhaps a liar!
Even if I can’t recall every other person inside the plane like group members of defunct KC Presh and Kcee’s brother who is a billionaire now, Emeka ‘E-Money’ who then was like the manager of the group, I have consistently mentioned Olumide Iyanda who by the grace of God is still very much alive, so I am asking, when did a “big dude” appear from the woods and was walking towards the already taxiing plane which made the pilot flee and abandon us all on the runway?
Wen dat one happen abeg?
Now, back to where airport security evacuated all of us back to the departure lounge. At the lounge, Eedris was still blowing hot. He was all over the place making a whole lot of noise. The other artists in the plane who were all now back with us at the departure lounge were not happy with him but no one, because of his violent disposition, could confront him. They were scared of him because, at that point, Eedris was ready to fight even his father.
On the other side, officials of the company were trying to placate 50 Cent while some non-artistes who could muster the courage to meet Eedris, were talking to him. The mission was clear: let there be peace and the journey to Port Harcourt should resume.
How I Got Into The News
I was sitting some metres away from a boiling Eedris at the departure lounge. Somehow, our eyes locked and he probably did not see the disgust about his action written all over my face or he did, but decided to find out why I was disgusted.
As I made to walk past him (we were all restless, walking about the lounge that day anyway), Eedris beckoned on me to stop. I stood in front of him and in his phoney American accent which he was parading when he was a star, he asked me how I perceived his action.
Well, what many others including his colleagues were too afraid to tell him, I now had the opportunity to. I told him what he did was “stupid”. I recall using the word stupid. Before he could react, I gave him an analogy that if he had just two chairs in his living room, one was finer than the other, and a stranger came visiting, which of the chairs would he offer the visitor? That was when it dawned on him that I was not on his side. He flared up and we started exchanging harsh words. He called me a ‘sell out’ taking sides with a foreigner against my own.
The next thing, his goons jumped me from behind and in less than a minute, my long-sleeved shirt was in tatters, and my two mobile phones, one a Nokia and one Motorola, were smashed into smithereens. I however managed to take a few potshots at Eedris but three men to one when I am not a ‘Jack Bauer’ was like 27.90 to 1.06 odds to win.
It was one of the officials of the company who brought another new shirt for me, I don’t even know how he did it. So, folks, that was how I got into the news.
How Charlie Boy Got Involved
Enter Charly Boy into the mix. Unknown to some of us, Eedris had pulled a call through to him even amid the hell storm. A much younger Charly Boy then, with some rough-looking characters (who will you see with Charlie Boy if not rough-looking characters especially when he is the self-acclaimed Area Fada?) arrived; all looking like some goons in a low-budget Nigerian movie.
As of then, there was cheering news that 50 Cent had agreed to continue the trip to Port Harcourt. We were all shuttling between the tarmac just outside the departure lounge and inside the lounge because 50 Cent and his bandsmen refused to join the rest of us there. They were now scared and understandably so.
When Charly Boy arrived and was within earshot of 50 Cent, he announced loudly in his American accent: “This is our country, we run things, things don’t run us”. That to 50 Cent was a veiled threat and I overheard him ask the officials of the company that organised the show: “Who the f*ck is this guy?”. He was told Charly Boy was the president of PMAN. In case you don’t know the full meaning of PMAN, let me help you. PMAN means Performing Musicians Association of Nigeria. And that was when 50 Cent changed his mind again about going to Port Harcourt.
He figured what manner of an artistes’ union president is this who did not bother to hear from the other party before issuing a veiled threat. Did I forget to tell you that as we were being evacuated from the plane, Eedris loudly told 50 Cent’s men that if they dared step foot on Port Harcourt soil, he would call Ijaw militants (many of you erroneously referred to those militants then as ‘Niger Delta’ militants but they were actually of Ijaw/Rivers stock only) on them?
Need I remind you that back in the day, it was Ijaw militants that the whole country dreaded the same way we now dread Boko Haram and bandits from the north? Boko Haram and bandits were on the sidelines then watching the M.O of Ijaw militants, and one must commend them, they have taken terrorism a notch higher.
After the veiled threat by Charly Boy, 50 Cent once again refused to embark on the trip to Port Harcourt. The organisers were now desperate.
Eedris on seeing Charlie Boy, calmed down, perhaps with the hope that CB (Charly Boy) would handle the situation well. So, the ‘begging’ shifted from Eedris to Charlie Boy and 50 Cent. Charlie Boy was being prevailed upon to recant his threat and embrace 50 Cent to make him relax.
To be fair to Eedris who has constantly accused Charlie Boy of throwing him under the bus for pecuniary reasons, I cannot independently verify if Charlie Boy was offered any financial reward to calm 50 Cent down because I was some metres away as officials of the company crowded over Charlie Boy. But having known CB for years, very close, I will not however swear at the shrine of Amadioha that Charly Boy did not extract some promises from the organisers to play the role he later played that day which disappointed Eedris. And in a flash, CB changed from being confrontational to being a mediator.
The time was around 3 pm. The drama that started around 9 am had lasted that long. Tension was high, the Port Harcourt show was that evening, and news was filtering in that people who had already bought tickets were spoiling for a fight should the show not happen.
Of course, Port Harcourt already knew what was playing out in Lagos. So, CB became the mediator. And in about 30 minutes with 50 Cent, the American agreed for the second time to go ahead with the trip. There was relief in the air. We were all set to board the plane again. As we were getting set to leave the departure lounge, something told me something was not right. When I looked at the face of one of the officials of the company, his happy face from about five minutes ago, was now gloomy. That was when he broke the news that 50 Cent would no longer embark on the trip. I was later told he decided after he received a call.
The call I was made to understand was from the American Embassy in Lagos and the embassy official made it clear that 50 Cent’s safety was no longer guaranteed once he left Lagos for Port Harcourt, and that he should immediately proceed to the international wing and take a flight back to America. Again, I cannot independently verify the telephone call angle.
That was how 50 Cent did not play that mega show in Port Harcourt.
Hours after, Eedris began to spin the lie that he was fighting for the rights of Nigerian musicians. He instantly became a Gani Fawehinmi (a late human rights lawyer). He was going from one TV station to the other and because the multinational company was still hurting from the bruise on its corporate entity by the botched show, they did not want to join issues with Eedris.
Eedris took over the narrative, and as the days went by, he believed his fight that day was for the music industry and artists. And as the years went by, when the Burna Boys, Davidos and Wizkids became stars, Eedris wanted to plug into their success and so, he again changed the narrative to “I paved the way for you guys”. “Na me cook the food wey una dey eat today?” HOW? Again, I ask, HOW?
I have a question for Eedris Abdukareem. If what you did at the Lagos airport was noble and meant to “pave the way” or “*cook food wey dem dey eat today”* for the stars of today, why did you apologise to 50 Cent at the PHABA Awards ceremony held at the International Conference Centre, Abuja, some couple of years after?
Again, I was involved in the awards organisation as a member of the Media Committee. I and other journalists were at the lobby of the hotel where we were lodged the morning of the awards when news came that Eedris was seeking journalists ‘approval’ and cooperation in advance because he would be apologising to 50 Cent later in the night. All my friends and colleagues turned and looked at me. I was like, what was that look for? They wanted to find out my position about the move of Eedris. I told them I was cool with it. I was happy Eedris had regained his senses and was tired of playing Gani Fawehinmi.
We were appealed to give that segment of the show some degree of media attention to achieve among other things, a good image for the country because according to the organisers, reconciliation and peaceful coexistence were among the objectives of the awards ceremony.
We say we hear. And night came, 50 Cent was closing the show as he was coincidentally the headline artiste when Eedris crashed the stage. A bemused 50 was taken aback. He only recalled who Eedris was when our Nigerian star explained himself and profusely apologised for that unfortunate and avoidable incident in Lagos. It was a brief, embarrassing moment when 50 did not know who Eedris was. What that tells you is that Eedris did not fight 50 but his security/bouncers. Anyway sha, that night ended well, journalists published the news. It however did not gain much traction like the fight with ’50 Cent’ in Lagos because Eedris firmly took over the narrative and controlled it (the Social Media that has turned everybody into a journalist now was not alive then) which turned him into a HERO and ‘Artiste’s rights activist.’
Another twist to the issue came years after the Abuja incident when Eedris ran into me at a celebrity restaurant, O’Jez, inside the National Stadium, Surulere, Lagos. I was waiting for some friends at the open-air section when Eedris in the company of another guy arrived.
As they were making their way upstairs to the VIP section, our eyes met and he stopped and was talking to the guy with him. I was prepared for another fight because then, he was no longer the ‘biggest star in Africa’, so I figured he would take his anger and frustration out on me the second time. He walked straight to me and said: “Bro, I was told that I fought with you at the airport during the 50 Cent issue. I can’t remember that happening, but anyway, if it is true, I am sorry.” I was stunned. He was told he fought with me? I could only mutter that I heard. And they left. I must confess, I felt very sorry for Eedris. I thought something was wrong with him and he needed some help and counselling. It did not take long for him to continue his self-delusion about his fight for ‘Nigerian artists’ and the industry anyway.
Eedris is like a once-upon-a-time rich, local man. He had two cars and was very popular in the area. Then by some unfortunate string of events, he lost his popularity and the little money he had. Suddenly, some very young boys sprang up in the neighbourhood; very loud, a fleet of exotic cars, mansions, diamond chains and bracelets and endless clubbing. Eedris waited for them to come to him and say “Bros, we are loyal.
We understand how you were popular back then, “hold this one”. You too much bros”. He waited, none of these today’s stars ‘send’ Eedris. So, Eedris decided to spin his 50 Cent incident to make it look like he fought for the betterment of the Nigeria music industry, it was bait. If these youngsters had swallowed it, they would have run to him to recognize his royalty. But these boys are smart. They checked for how Eedris “paved the way” for them, but they did not see. And so, some ignored his yearly rant until Burna Boy boldly called his bluff, and that is why you are also reading this piece because I have tried to stomach Eedris’s 20-year-old lie till now. Like Burna Boy, I have decided to tell Eedris Abdulkareem that it is time he stopped the lie and faced reality. It would have been better if he had humbled himself and used one of these new kids on the block to revive his career he killed with his own hands instead of trying to claim what is not. His bloated sense of entitlement is not only annoying, it is also irritating.
Akpovi-Esade is a journalist and Media Lobbyist
Showbiz
Masterchef Nigeria Top 5 Pressure Sends Derry Home
The heat was high, the flavours were bold, and the pressure was sizzling as the Top 5 home cooks on MasterChef Nigeria were tasked with re-imagining beloved Buka classics in a challenge that demanded they cook with serious “street in their step.”
Joining the judges in the MasterChef kitchen was the well-known and much-loved Chef Bukie Akinmade, who brought her expertise, warmth, and deep love for Nigerian food culture to the judging table.
For this challenge, the contestants had to prepare two dishes inspired by the vibrant energy, flavours, and soul of Nigerian street food and Buka-style cooking. But this was not just about recreating familiar favourites. The home cooks had to turn humble food into fine dining elevating everyday classics while still keeping the heart, spirit, and authenticity of the street alive.
For Derry, the mission was personal. She was determined to let tradition and tribe shine through her food, but unfortunately, her dishes did not land the way she had hoped. The judges felt that her execution did not meet the standard required at this stage of the competition, and after a tough cook, Derry became the next contestant to leave the MasterChef Nigeria kitchen.
Joining Derry in the bottom three were Favy and Fads.
Favy, who still had the immunity pin, was confident in the dish she presented and chose not to use it. However, her undercooked Dubai Pistachio Puff Puff came back to bite, landing her in the danger zone.
Fads also found herself under pressure after serving two starter-style dishes. Time got the better of her in the kitchen, leading to a shocking moment when she accidentally put her hands into hot oil. The incident startled the judges and Fads herself, but she pushed through with determination and made sure her food reached the plate. In the end, the judges were impressed with how well her chicken was cooked, and she was declared safe.
While some contestants struggled to find their rhythm, David and Isabella rose to the occasion and served the strongest dishes of the day.
Although Isabella’s dish was simple, the judges felt that she truly understood the brief and successfully took her food to the streets while giving it the elevation the challenge required. Her flavours, concept, and execution impressed the panel and earned her a place among the top cooks of the challenge.
David, however, brought both flavour and fighting spirit to the plate. The judges were particularly impressed with the look of his dishes, as well as the balance and depth of flavour in his street food classics. His ability to elevate familiar favourites while staying true to the heart of the challenge made him one of the standout performers of the day. David’s fighting spirit paid off as he walked away with Dish of the Day.
MasterChef Nigeria continues next week as the Top 4 battle for a place closer to the ultimate title.
The remaining contestants will be challenged to create two Afro-Italian dishes, with a major prize on the line for the winning dish. As the finale draws closer, every plate matters, every second counts, and only the strongest cooks will survive the heat.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family with rebroadcast on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
Showbiz
Entertainment Non-Stop: Movies and Shows to Watch on GOtv This Week
A renowned professor races across Europe in a desperate bid to stop a deadly virus that could wipe out half of humanity.
In another gripping story, a teenage girl already battling anxiety suddenly finds herself fighting for her life when a ruthless serial killer begins hunting her through the woods.
Elsewhere, two operatives who should be on the same side realise they’ve both been deceived, forcing them into an uneasy alliance in a dangerous world of crime and betrayal.
That’s the kind of tension GOtv is serving up this week.
It’s a lineup that moves from fast-paced thrillers to intense drama and even stories rooted in everyday realities, giving you something different depending on your mood. If you’re looking for what to watch next, here are the movies and shows airing on GOtv this week.
Inferno
Thursday | 22:05pm | Movie Room Africa
Robert Langdon finds himself pulled into a deadly race across Europe after waking up with no memory and a virus-threatening conspiracy unfolding around him. With the help of Dr. Sienna Brooks, he follows a trail of cryptic clues tied to Dante’s Inferno, all while a global catastrophe looms if they fail to act in time. It’s a high-stakes thriller where every second counts and nothing is what it seems.
You Can’t Run Forever
Saturday | 20:00 pm | M-Net Movies 3
A young girl battling anxiety becomes an unexpected target when a ruthless serial killer begins hunting her through the wilderness. What starts as fear quickly turns into a raw fight for survival as she’s forced to rely on instinct, courage, and sheer will to stay alive. With J.K. Simmons leading the tension, it’s a gripping survival thriller that doesn’t let up.
2 Guns
Friday | 23:55 pm | Studio Universal
Two operatives who’ve been unknowingly working against each other suddenly find themselves on the wrong side of a dangerous double-cross. With both the law and criminals closing in, they’re forced into an uneasy partnership to survive the chaos they’ve been dragged into. Packed with action, betrayal, and sharp chemistry between Denzel Washington and Mark Wahlberg, it’s explosive from start to finish.
She Was Never Here
Wednesday | 11:25 am | Africa Magic Showcase
Ralph thinks he’s securing a better future when he gets his fiancée Bianca a chef job at his boss’s home. But behind the opportunity lies a secret deal Bianca makes to earn more money, one that slowly begins to unravel trust, love, and everything they’ve built together. It’s a tense domestic drama where ambition and loyalty collide.
My Period Stories
Saturday | 09:00 am | Africa Magic Family
A podcast-style series that opens up conversations around menstrual health and reproductive rights through interviews, personal testimonies, and real discussions. By blending storytelling with lived experiences, it breaks silence around topics often left unspoken and encourages honest dialogue in a relatable, accessible way.
From Hollywood blockbusters to meaningful conversations that reflect real-life issues, GOtv continues to deliver a diverse mix of entertainment that speaks to every kind of viewer. Whether you’re watching alone or with family, this week’s lineup guarantees something worth your time.
To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
What Gen Z Wants From Entertainment Today
For Gen Z, entertainment has become social, interactive, and deeply tied to culture. A good show doesn’t end when the credits roll; it lives on through memes, group chats, reaction videos, and trending conversations online. The same goes for music, reality TV, and increasingly, live events that bring people together in real time.
This generation doesn’t simply consume content. They participate in it. They want moments worth sharing, stories worth discussing, and experiences that make them feel part of something bigger.
This is what entertainment looks like for Gen Z, it’s no longer just about watching, it’s about participating. And nowhere is this more obvious than during the FIFA World Cup.
For previous generations, football was largely a one-screen experience. You sat in front of the television, watched the match, and discussed it later. Gen Z does things differently. They’re watching the game while texting friends, checking player stats, posting reactions on X, and scrolling through TikTok for instant highlights all at the same time. The match itself is only part of the experience.
The real entertainment lies in the shared moments: predicting scores in group chats, celebrating last-minute winners, debating refereeing decisions, and creating memes before the post-match analysis even begins.
That is why live sports continue to hold such power in today’s entertainment landscape. In an era where almost everything can be watched on demand, live football remains one of the few experiences people still want to consume in real time. Nobody wants to be the last person to know a goal has been scored.
The World Cup, in particular, has evolved into more than a sporting event; it is now a global cultural moment. Fans aren’t simply supporting teams, they’re joining conversations, participating in trends, and sharing experiences with millions of people around the world.
Convenience matters too. Gen Z expects entertainment to fit seamlessly into their lifestyle. Whether they’re watching from home, catching a match on the go, or switching between devices, flexibility is now part of the viewing experience. This is why platforms like DStv and GOtv continue to remain relevant during major tournaments, with SuperSport’s live coverage making it easier for fans to stay connected to the action wherever they are.
But beyond convenience, Gen Z wants one thing above all else: moments. The unexpected upset. The breakout star. The last-minute winner. The scenes that dominate timelines and become part of internet culture. Because for Gen Z, entertainment isn’t measured by what they watch, it’s measured by what they experience and few experiences deliver that quite like the World Cup.
To make football’s biggest moment even more accessible, MultiChoice has introduced special World Cup bundle offers across DStv and GOtv ahead of the 2026 FIFA World Cup in the US, Mexico, and Canada. From June 1, 2026, new customers can get a full decoder kit plus a one-month subscription for ₦15,000 on either platform.
The offer is aimed at helping more Nigerians stay connected to the tournament, which will feature 48 teams and 104 matches. Through SuperSport, viewers will enjoy full live coverage of all games, dedicated 24-hour World Cup channels, expert analysis, highlights, multilingual commentary including pidgin, and flexible viewing options on TV and streaming so fans don’t miss any moment of the action.
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Banking3 years agoFirst Bank Announces Planned Downtime
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