Dipo Olowookere
By Dipo Olowookere
The Max Live Concert taking place on Sunday, May 16, 2021 (today) in Lagos has received the full backing of Fearless energy drink, a premium brand of Rite Foods Limited.
The show, organised by Max FM 102.3, will feature top artistes like Reekado Banks, Ladipoe, Laycon, Blackbonez, Ckay, Skales, Falana, Crayon, Idahams, Ruger, Candy bleakz, amongst others.
The concert is themed Music Experience with the slogan Party of all Parties.
Fearless energy drink disclosed that it supported the programme as part of its commitment to the growth of the music and entertainment industry.
Speaking on the sponsorship, Rite Foods’ Brand Manager, Ms Boluwatife Adedugbe, said the lion mentality of I CAN, I AM of Rite Foods, which has led to the production of premium brands, has prompted the Fearless energy brand to identify with the hugely popular broadcast station in promoting entertainment.
She stated that the narrative of the Fearless brand as a market leader in the energy drink segment is no longer news, as its large share in the sector speaks for itself and has graciously become a reflection of the preference for the Fearless brand by consumers.
Ms Adedugbe pointed out that everything about Rite Foods is intentional, from the state-of-the-art facilities to the products, hence it has continued to produced brands of global standard, especially with the ground-breaking first-ever packaged polyethylene terephthalate (PET) bottle brands for the leading Fearless energy drink.
Established in 2007 as a subsidiary of Ess-Ay Holdings, Rite Foods’ has also set the pace in the beverage sector with its 12 leading variants which include the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, and the Bigi Ginger Ale.
Also, on the company’s stables are the Rite Spicy, Bigi Beef and Rite Sausages which have been the mark of excellence for the industry, while its Bigi Premium Table Water, produced with global best practices in purification, offers quality, freshness, confidence and reliability.
