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Felabration Becomes Bigger With Rite Foods Sponsorship

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Felabration Rite Foods

By Modupe Gbadeyanka

The 2021 edition of Felabration, a one-week annual festival of music and art commemorating the late Afrobeat legend, Fela Anikulapo Kuti, will be bigger and better with Rite Foods Limited as the sponsor, taking into cognizance the legacy the music icon has left behind for posterity.

Felabration, which holds yearly from October 11 to 17 at the New Afrika Shrine in Ikeja, Lagos, was conceived in 1998 by Yeni Anikulapo-Kuti in celebration of life and times of her late father, Fela, who was also a human rights activist.

According to the organisers, this year’s theme is Viva Nigeria Via Africa and will be packed with exciting activities to make it memorable.

Commenting on the sponsorship, the Managing Director of Rite Foods Limited, Mr Seleem Adegunwa, said the late Afrobeat king embodied justice, courage, and hope for the people during his lifetime and deserves to be celebrated.

Mr Adegunwa posits that the Truly World-Class and innovative company with the I CAN I AM mentality will continue to identify with well-meaning initiatives like Felabration, which continually renews what the late megastar stood and fought for during his lifetime.

He stated that the leading food and beverage company would use the entertainment platform to provide maximum refreshment to music lovers, with its 12 Bigi variants of carbonated soft drinks, Bigi Table water, Fearless energy drink brands, and Rite sausages, that has set the pace in the Nigerian market.

Its contribution to the memorable event will include a posthumous award for the late Afrobeat king, who was at the forefront against injustice, inequality, and other depravities.

The beautifully designed award would be part of the company’s posthumous honour for the megastar, who left an indelible mark in the entertainment industry and earned global recognition for his unrivalled stage performance in his genre of music.

The Fearless brand resonates with Fela’s positive energy of fearlessness, positivity, and can-do spirit. Fearless is the leader in the energy drinks market, just like Fela was the global musical icon during his lifetime.

Activities to mark Felabration include Afrobics dance competition, a show where contestants will compete by showcasing afrobeat dance moves with any song of their choice from any of Fela’s songs, like “Colonial Mentality,” “Teacher No Teach Me Nonsense,” “Mr Follow Follow,” “Zombie o Zombie,” among others.

Others include schools’ debate with the topic COVID 19 is a Blessing The National Question Devolution or Evolution for the Felabration Symposium, with the moderator/chairman Femi Falana amongst prominent speakers like Senator Shehu Sani.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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18 Gulder Ultimate Search Contestants Comb Jungle for Akolo’s Secret

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Gulder Ultimate Search Akolo's secret

By Dipo Olowookere

The search for the secret buried by a mysterious craftsman named Akolo who once lived in a small town called Ijuka, which existed many centuries ago, has begun.

To comb the jungle for the lost secret kept in an iron chest of the late wise craftsman are 18 Nigerians who auditioned for the Gulder Ultimate Search (GUS) Season 12 recently across the key regions of the country.

These brave contestants are already facing challenges as they make their way to the jungle for this treasure hunt.

One question that may be brewing in the minds of readers at the moment could be; why are these GUS contestants after Akolo’s secret and what is its importance?

Every season, GUS takes viewers on a journey through time to seek out a treasure that many say are mere tales of legends. This season, The Age of Craftsmanship goes to Ijuka, where Akolo settled down amongst the blacksmiths and woodcarvers. He soon began to teach the best among the people because his skills were superior to theirs. His name spread beyond the town, but what drew the attention of many was his special brew.

Akolo’s brew was nothing like any that existed in the town. He used ingredients which no one had ever seen before that he got from trading his great works with European merchants. The king soon heard of his fame and appointed Akolo to be a member of his advisory council.

Although Akolo formed a close bond with the king, he never revealed the recipe of his brew. That was a secret Akolo guarded jealously. As the fame of his brew grew, trading routes began to pass through Ijuka, and many sought to taste his brew. Ijuka became a prosperous town, and soon enemies began to gather.

They were jealous of Akolo’s wisdom and his close bond with the king and wanted the secret of his brew for themselves. They tried several times to kill him but to no avail.

Fearing for his life, Akolo left the town for the mangrove forest with his secret brew recipe and all his knowledge, never to be seen again. Ijuka, a once prosperous town, suffered Akolo’s absence and was soon laid to waste by foreign invaders.

Now, the council of elders has chosen 18 brave warriors to go back in time to The Age of Craftsmanship to search for the iron chest containing Akolo’s secret. These 18 warriors have endured several challenges to prove they are worthy of retrieving the iron chest of the wise craftsman Akolo.

Which of them would find the chest and open it to reveal the secret of the craftsman?

To find out, viewers have to watch the show every Saturday and Sunday at 8 pm on Africa Magic Showcase (DStv channel 151), Africa Magic Urban (DStv channel 153) and Africa Magic Family (DStv channel 154 & GOtv channel 2).

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Omah Lay, Telz, Others to Join #YouTubeBlack Voices Music Class of 2022

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Omah Lay

By Modupe Gbadeyanka

A roster of 54 artists, songwriters and producers from Nigeria and other countries have been selected to join the #YouTubeBlack Voices Music Class of 2022.

The #YouTubeBlack Voices Music Class of 2022 is a development programme designed to directly support and mentor Black artists, songwriters & producers worldwide.

The addition of songwriters and producers to the 2022 class demonstrates the continuation and expansion of YouTube’s efforts to support Black artists on the platform.

The programme, supported by the #YouTube Black Voices Fund, has creatives from Australia, Brazil, Canada, USA, the UK, South Africa and Kenya.

With the aim of equipping up-and-coming Black artists, songwriters & producers with the resources to succeed on YouTube, the class will be grouped into two programme streams: one for artists and one for songwriters and producers.

Class participants will each receive dedicated partner support, seed funding to invest in the development of their channels, and opportunities to participate in training and networking programs focused on production, fan engagement and wellbeing.

Over the next 6 months, they will also get opportunities to develop their catalogues and collaborate with other global artists, songwriters, and producers who have also been selected to take part in the programme.

“African music is taking the entire world by storm and the #YouTubeBlackVoices Fund is an opportunity to both celebrate and nurture African artistry and help songwriters, producers and artists share their craft with global audiences,” YouTube’s Head of Music, Sub-Saharan, Addy Awofisayo stated.

“Black culture is expansive and ever-changing and YouTube Music is committed to celebrating that experience through music,” Awofisayo added.

Four acts from Nigeria made the cut and they are Omah Lay, Singer-songwriter CKay, Producer P.Priime and singer Telz.

“My music speaks to the people that love me, the people I love and the people that have been through what I have been through.

“I see the #YouTubeBlack Voices Fund having an impact on my career in different ways. It would allow me provide content about my musical journey to my fans, and in marketing them to a greater audience,” Omay Lay commented on his inclusion, while CKay said the “knowledge of instruments coupled with digital production is an integral part of my music-making process. My traditional South-Eastern origin explains my use of Igbo language in my music and my extensive knowledge of High-Life music.”

On his part, P.Priime disclosed that “I have so many ideas I’d love to bring to life and I know with the right resources and funding, I’d be able to achieve that,” while Telz sees the #YouTubeBlack Voices Fund impacting his career in various ways — especially in bringing his ideas to life and helping him network with other creatives globally.

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Temple Company Seals Marketing Deal With Zee World

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Zee World

By Sodeinde Temidayo David

A marketing deal has been signed between the Temple Company and Zee Entertainment Enterprises Limited, owners of the Zee World TV channel.

It was gathered that Zee Entertainment picked the full-service creative agency based in Nigeria as its representative in the country and it is believed that it is to drive industry growth.

The Temple Company will interface with public sector organisations, looking to leverage its widely accepted platforms to their advantage.

According to the Indian television station, the partnership will present a unique advantage that decision-makers can leverage to better connect with Nigerians.

Speaking on the new deal, the founder of the Temple Company, Mr Idris Olorunnimbe, noted that the partnership was in line with the goal of the company to foster cross-border collaboration that will help drive growth for both Indo-Nigerian creative industries.

“We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories,” he noted.

In his remarks, the Chief Executive Officer, Sub-Saharan African and Indian Islands, Zee Entertainment, Mr Somnath Malakar, expressed optimism about the partnership and noted that this deal will promote Zee Entertainment goal to present sectoral growth.

“We are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest-growing TV market in Africa,” Mr Malakar noted.

Zee World debuted on the Nigerian television scene in February 2015 and has over the years proved to be a favourite among Nigerian families, especially the females.

This follows the latest MPS data ratings, which noted that the channel commands a viewership base of up to one-fifth of the entire Nigerian Pay-TV landscape, making it a desired platform for advertisers.

Zee World channel has been ranked as Nigeria’s most-watched TV channel across all platforms.

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