By Modupe Gbadeyanka
The 2020 edition of the GTBank Fashion Weekend will be one of the biggest and exhibitors will enjoy many exciting benefits, the organisers have assured.
A statement from the lender disclosed that the event, which enters its fifth year, will take place on Saturday, November 14, and Sunday, November 15, 2020.
Themed The Future of Fashion Retail, the GTBank Fashion Weekend will feature a hybrid of online and physical experiences, including online masterclasses, an immersive online shopping experience with free delivery nationwide, and a runway show, the statement noted.
In addition, hundreds of indigenous small fashion businesses will have the opportunity to expand their online presence, reach new markets, and position their businesses for sustainable growth.
“Fashion is more than just art or endeavour, it is a way of life, and as we make adjustments to how we live in these new realities, we are also reimagining how we create value for small businesses, the local fashion industry and our customers through the GTBank Fashion Weekend,” the CEO of GTBank, Mr Segun Agbaje, said.
“This year, key parts of our fashion experience will go online, but the focus remains the same; to drive the growth of our fashion industry by promoting enterprise for small businesses in the sector,” he assured.
The banker said further that, “At GTBank, we will continue to lend the full weight of our franchise to safeguarding lives and livelihoods not only by leading the fight to curtail the COVID-19 outbreak, but also creating and championing initiatives that help businesses and individuals thrive.”
The GTBank Fashion Weekend is one of the most anticipated events in the fashion industry, giving room for entrepreneurs and fashion enthusiasts to get the latest in the sector.
According to the financial institution, which is regarded as the friend of SMEs, there would be an e-commerce platform this year to allow hundreds of small businesses to connect with thousands of online consumers, whilst providing fashion lovers with an immersive online shopping experience. This, it said, is in line with its vision of promoting enterprise.
It said the “must-attend” master classes for entrepreneurs and fashion enthusiasts have been designed to deliver the same quality in content and engagement as previous years, through interactive webinars that will focus on exploring new and exciting ways to build and sustain fashion brands in these times and the future.
Also, there would be a runway show, designed with current realities in mind, to feature a carefully curated ensemble of bold and enthralling fashion statements by Africa’s finest fashion brands delivered in a socially distanced environment.
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