Showbiz
How Have Podcasts Contributed to the Rise of Afrobeats?
By Ncebakazi Manzi
The rise of Afrobeats over the past decade or so has been nothing short of remarkable. From the streets of Nigeria and Ghana, it has become a global phenomenon, with some of the world’s biggest artists collaborating with Afrobeats icons and emerging artists alike.
In a sign of how rapid the ascent of Afrobeats has been, Spotify recently held events in Nigeria celebrating 13 billion streams of the genre. The growth of Afrobeats is unlikely to slow down anytime soon either, especially as streaming continues to grow across Africa. According to research firm Statista, the continent’s streaming market is set to grow from US$362.5 million this year to US$513.2 million in 2027. Combine that expansion with significant diaspora populations and you have the ingredients for further inter-continental pollination and growth.
But there are other forces advancing the growth of Spotify. Podcasts in particular are playing an increasingly important role. That’s true not just on the African continent, but around the world too.
Africa’s podcast growth
Before looking at how podcasts and music streaming services have complemented each other to drive Afrobeats’ growth, it’s worth providing some additional context around the evolution of podcasts in Africa.
Thanks to rising smartphone adoption and increasingly affordable connectivity, the medium has seen significant growth across the continent. In fact, podcast listenership in Nigeria grew by an astonishing 222% between 2021 and 2022.
Unsurprisingly, it’s not just listenership that’s grown but production too. While it’s difficult to get an exact idea of how many African-produced podcasts there actually are, you only need to open your podcasting app and type a few continent and country-specific search terms in to see how much choice there is today. These podcasts cover a growing number of niches too, including Afrobeats.
At the recent Afrobeats celebration events that were held in Lagos, Nigeria, the first day featured Spotify for Podcasters sessions which were focused on empowering creators and showcasing top podcasts. These events included a workshop on the basics of podcasting followed by a panel discussion with Nigerian podcasters. Next were live podcast recordings of a Spotify for Artists Masterclass on “Afrobeats Intelligence” and “I Said what I Said” featuring Afrobeats artists, Pheelz and Nissi. The day ended with a surprise performance by Pheelz bringing Afrobeats lovers and the expanding community of podcasters together.
Spreading the word about Afrobeats
There are a number of high-quality podcasts with an Afrobeats focus that not only highlight tracks from the genre but also delve into meaningful discussions related to the music.
Take Afrobeats Intelligence, for example. Founded by award-winning Nigerian music journalist Joey Akan, the podcast is a spin-off of his newsletter of the same name. And while it may be rooted in Nigeria, the podcast celebrates creative excellence from across the African continent.
Terms and Conditions by Pulse, meanwhile, dissects worthy culture-related conversations with insights and varying perspectives. Hosted by Neo Akpofure, ex-BBNaija housemate, Oyindasola Chekwa ESQ, a lifestyle influencer and content creator and Sayo AK an artist, planner, and entrepreneur. The podcast was launched in 2021 and also provides invaluable insights into the music industry from people who’ve been in the thick of it.
An older offering comes in the shape of Loose Talk, hosted by the trio of veteran media and music journalists Osagie Alonge, Steve Dede, and Ayomide Tayo. Founded in 2016, when the African podcasting scene was still in its infancy, the show discusses all things music and culture. After a three-year hiatus, Loose Talk started putting out new episodes this year.
Complementary mediums
That these and other shows have built sustainable offerings not only demonstrates the hunger to learn more about Afrobeats as a genre but also their potential to grow the genre’s popularity both in Africa and around the world. That shouldn’t be too surprising either. Being audio-driven mediums primarily, podcasts and music can be incredibly complementary mediums.
This ability to act as a promotional vehicle is underlined by our own Spotify data. It shows that the country with the highest number of Afrobeats podcast listeners is the UK, beating out Nigeria, with the US in the third spot.
For listeners, it’s easy to imagine how this symbiosis between streaming and podcasts comes about. They might have a friend recommend an Afrobeats artist or have their curiosity sparked by a song featured on the soundtrack for a movie or series. Once they’ve listened to those songs, they’ll likely want to find out more about the artist or to discover other, similar artists.
Podcasts offer them a convenient way of doing that (especially if they can access said podcasts from the same app), while also providing insights into the genre and news on the latest artist releases, collaborations, and developments.
Afrobeats and beyond
While Afrobeats has undoubtedly been one of the biggest beneficiaries of Africa’s podcasting explosion, there is no doubt that other genres are benefitting and will benefit in the future too. As more and more African producers launch their own podcasts and smartphone penetration and connectivity continue to grow across the continent, that symbiotic influence will only keep growing.
Ncebakazi Manzi is the Podcast Manager at Spotify Sub-Saharan Africa
Showbiz
Dividends: A Must-Watch Series on Africa Magic
A new kind of story is unfolding on Africa Magic Showcase, and it’s one that feels all too familiar.
Dividends, a gripping Nigerian dramedy, dives into the emotional and financial fallout of a failed Ponzi scheme, placing everyday realities at the centre of its storytelling.
Premiered on March 30, 2026, Dividends airs Mondays to Wednesdays at 8:30 PM WAT on Africa Magic Showcase (GOtv Channel 8), and is also available for streaming on DStv and GOtv Stream, making it easily accessible for viewers to follow every twist as it unfolds.
At the heart of the series is “The Golden Bars,” a too-good-to-be-true investment scheme that ultimately collapses, leaving devastation in its wake. What follows is a layered narrative that tracks the lives of three strangers brought together by shared loss of money, stability, and, in many ways, identity.
Through its characters, Dividends explores themes that resonate deeply within the Nigerian context: the lure of quick wealth, the pressure to succeed, and the quiet resilience required to rebuild when everything falls apart. It’s a story that doesn’t just entertain, it reflects.
Leading the story is Riyo David as Isa, alongside a dynamic cast including Ronnie Dikko, Omattuteejames, Cassiee_jae, Floydigbo, and Koko_ashley, each bringing depth to a narrative shaped by ambition, desperation, and consequence.
Blending drama, suspense, and social commentary, Dividends sparks conversation. As the series unfolds, viewers can expect to be drawn into a world where choices carry weight, and every decision has a ripple effect.
For audiences looking for something both engaging and thought-provoking, Dividends fast becoming one to watch.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
5 Best AI UGC Video Generators Tested
User-generated content (UGC) continues to shape how brands connect with audiences across TikTok, Instagram Reels, and YouTube Shorts. However, producing consistent and authentic content at scale often requires significant time, budget, and coordination with creators. This is where an AI UGC video generator becomes a practical solution.
These tools allow marketers and creators to generate UGC-style videos using AI avatars, prompts, or templates—reducing reliance on traditional production workflows. Below are five of the best AI UGC video generator platforms in 2026, with Pollo AI leading the list for its ad-focused capabilities.
1. Pollo AI
Pollo AI is a specialized AI UGC video generator built for creating high-volume, user-generated style ads with minimal effort. It allows users to generate videos by adding a product link, uploading images, or simply describing the ad. There is also an option to upload a reference ad, making it easier to recreate successful formats or adapt viral video styles for new campaigns.
The platform supports a wide range of formats, including UGC ads, explainer videos, story videos, news-style clips, and music videos. It also enables users to clone video ads or replicate viral content patterns, which is useful for rapid creative testing. This flexibility helps teams produce multiple variations quickly without rebuilding content from scratch.
A key strength of Pollo AI is its lifelike AI avatars with accurate lip-syncing. These avatars simulate real creators, offering diverse demographics and natural delivery styles that make videos feel more authentic. Combined with built-in voiceovers and background music, users can easily produce polished UGC-style ads without hiring actors or influencers.
The workflow is straightforward: upload a presenter image, input a script, adjust video settings, and generate the final output in minutes. Many teams adopt solutions like AI UGC video generator with Pollo AI tools to scale campaigns efficiently while maintaining control over messaging and creative direction.
Key Features of This AI UGC Video Generator
- Generate ads from product links, images, or prompts
- Clone viral videos and replicate ad formats
- Lifelike avatars with realistic lip-sync
- Multiple formats including UGC ads and story videos
- Built-in voiceovers and music customization
Best Use Cases
Pollo AI is well-suited for performance marketing, especially for brands running paid campaigns on TikTok, Instagram Reels, and YouTube Shorts. It works well for rapid A/B testing, influencer-style ads, personalized campaign creatives, and even as a YouTube outro maker to create engaging endings for video content.
2. Pika AI
Pika AI is a creative-focused AI UGC video generator that emphasizes visual storytelling and stylization. It allows users to turn simple prompts into short, engaging video clips, often with dynamic motion and artistic effects that resemble user-generated edits seen on social platforms.
The platform is designed for speed and experimentation. Users can quickly generate multiple variations of a concept, making it easier to test different creative directions. While the output may lean more toward stylized visuals than hyper-realistic UGC, it can still capture attention effectively in crowded feeds.
Pika AI also offers intuitive controls for adjusting motion, transitions, and overall tone. This makes it accessible for beginners while still providing enough flexibility for creators who want to explore unique visual styles.
Key Features of This AI UGC Video Generator
- Prompt-based video creation
- Strong visual stylization and effects
- Fast rendering for short clips
- Simple and accessible interface
Best Use Cases
Pika AI is suitable for meme videos, creative experiments, and short-form content designed to stand out visually on TikTok and Instagram.
3. Runway
Runway is a more advanced AI UGC video generator that combines AI-powered generation with professional editing tools. It supports text-to-video and image-to-video workflows, along with features like background removal and motion tracking.
The platform is particularly useful for users who want greater control over the final output. Instead of relying solely on automation, creators can refine details and adjust elements throughout the editing process. This balance between AI assistance and manual control makes Runway versatile across different skill levels.
While it may have a steeper learning curve compared to simpler tools, Runway delivers high-quality results suitable for more polished UGC-style content.
Key Features of This AI UGC Video Generator
- Text-to-video and image-to-video generation
- Advanced editing tools and controls
- High-quality output
- Flexible workflow for creators
Best Use Cases
Runway is ideal for branded campaigns, product videos, and UGC-style content that requires additional editing and refinement.
4. HeyGen
HeyGen is an avatar-driven AI UGC video generator focused on creating talking-head style videos. It allows users to input scripts and generate videos featuring realistic AI presenters with natural lip-sync and expressions.
The platform supports multiple languages and voice options, making it suitable for global marketing campaigns. Its structured workflow ensures consistent results, which is useful for businesses that need uniform messaging across multiple videos.
Although it is less flexible in terms of creative formats compared to other tools, HeyGen excels in producing clear, human-like communication in video form.

Key Features of This AI UGC Video Generator
- Realistic AI avatars with lip-sync
- Script-based video generation
- Multi-language support
- Consistent output quality
Best Use Cases
HeyGen works well for explainer videos, product introductions, and localized marketing content that requires a human presence.
5. CapCut AI
CapCut AI is a widely used AI UGC video generator that combines AI features with traditional video editing tools. It offers capabilities such as auto-captioning, background removal, and template-based editing tailored for social media content.
The platform is especially accessible, making it a popular choice for beginners and casual creators. Its templates are often aligned with trending formats, helping users quickly produce videos that match current content styles.
CapCut AI also integrates smoothly with social media workflows, allowing users to edit and publish content efficiently without switching tools.
Key Features of This AI UGC Video Generator
- Easy-to-use interface
- AI-powered editing tools
- Pre-built templates for trends
- Social media integration
Best Use Cases
CapCut AI is best for quick content creation, including TikTok videos, Instagram Reels, and short-form clips that follow trending formats.
Final Thoughts
Choosing the right AI UGC video generator depends on the user’s goals. Pollo AI is particularly strong for scalable ad production and campaign testing, while Pika AI focuses on creativity and visual experimentation. Runway offers advanced control, HeyGen specializes in avatar-based communication, and CapCut AI provides accessibility for everyday content creation.
As demand for UGC-style videos continues to grow, these tools offer practical ways to produce engaging content efficiently while adapting to different creative and marketing needs.
Showbiz
How to Vote in AMVCA 12: Step-by-Step Guide for Fans Across Africa
The Africa Magic Viewers’ Choice Awards 12 is here, and beyond the glitz and glamour, fans across Africa have a powerful role to play, deciding who takes home some of the biggest awards of the night.
With 11 out of 32 categories open to public voting, this is your chance to support your favourite actors, filmmakers, and content creators.
Voting officially opened on March 29, 2026, and runs until April 26, 2026, ahead of the awards ceremony on May 9, 2026.
Here’s a simple step-by-step guide to help you cast your votes.
Step 1: Visit the Official Voting Platforms
Go to the official Africa Magic voting platform via: The Africa Magic website: www.africamagic.tv/amvca and the MyDStv or MyGOtv mobile app.
Once there, click on the “Vote” section to begin.
Step 2: Register an Account
If you’re a first-time user, create an account by providing:
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Full name
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Year of birth
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Gender
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Country/location
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Mobile number (in international format)
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Password
You’ll receive a verification code (OTP) via SMS or WhatsApp. Enter it to activate your account.
And if you’re already registered? Simply log in.
Step 3: Log In
Use your:
Registered mobile number
Password
Step 4: Choose Your Favourite Nominees
Browse through the voting categories and select your preferred nominees.
Public voting categories include:
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Best Digital Content Creator
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Best Short Film
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Best Scripted M-Net Original
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Best Unscripted M-Net Original
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Best Indigenous M-Net Original
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Best Indigenous Language Film (West, East, South, North & Central Africa)
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Best Movie
Step 5: Allocate Your Votes
You can cast up to 100 votes per platform.
Distribute your votes across multiple nominees or go all-in on your top favourites, it’s your call.
Step 6: Submit Your Vote
Click “Vote” to submit, and your votes will be counted immediately.
Important Things to Remember
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Voting is free (data charges may apply)
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Only selected categories are open to public voting
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Voting closes on April 26, 2026
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Late votes will not be counted
The Africa Magic Viewers’ Choice Awards is more than just an awards show; it’s a celebration of African storytelling shaped by both industry experts and fans like you.
So don’t just watch, vote, support your favourites, and be part of the moment.
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