Showbiz
How Nigeria’s Hospitality Industry Can Leverage Entertainment Sector
By Adeniyi Ogunfowoke
Hospitality has so many branches which include but not limited to music and film. To present a total hospitality package to tourists and visitors, these two must be aligned.
In Nigeria, you can arguably posit that there is yet to be a synergy between the hospitality and entertainment industry. This is a minus for both industries because the country is losing out from a major revenue loop. Although both sectors can exist independently, it will do the economy a whole lot of good if they synergise.
Let’s give more credence to this. According to Nigeria’s Hospitality Report, Travel and Tourism was directly responsible for 1.9% (N2.3 billion in actual numbers) of the country’s total GDP in 2017.
Meanwhile, a report in the Vanguard Newspaper reveals that the entertainment and creative sector contributed 2.3 per cent which was approximately N239 billion to the nation’s Gross Domestic Product, GDP in 2016. Definitely, the numbers would have increased in 2017.
You can only imagine how much the Nigerian government will earn if both industries are synergised. In fact, more than the above-referenced figures can be earned if the government and stakeholders explore the endless gains of the hospitality and entertainment industry.
Nigeria’s Entertainment Industry
The entertainment industry has grown by leaps and bounds. Unlike in the past when Nigerians have the knack for foreign films and music, the opposite is the case now. They have embraced Nigerian films and music. The likes of Rita Dominic, Genevieve Nnaji, Pete Edochie, Funke Akindele, Wizkid, Olamide, and Davido et al are known all over the world including African countries. They are also celebrated in the country. Hence, they are ‘tools’ that can be used to push the Nigerian hospitality industry.
Interestingly, the government has recognised that the creative industry has a huge goldmine and has supported the industry with several grants.
In 2013, the government then established N200 billion (or about $1.2 billion) intervention fund for the entertainment industry. Last year, the federal government again supported the Nigerian film industry with N420m grant.
The government support has largely boosted the entertainment industry. You can observe this in the quality of videos and songs emerging from the country.
The Hospitality industry
There has really been no reported grant or fund for the hospitality industry unlike what is happening in entertainment. This is probably why the industry is laid back.
When you talk about hospitality in Nigeria, we mostly look at it from the perspective of hotels and tourist attractions-which need government attention. It is beyond this. There is food, flight, festivals, culture, film, music and much more.
The industry has infinite opportunities that only being explored by a few stakeholders and government interest is limited.
Again, quoting the Nigeria Hospitality report, the number of direct jobs created by the sector peaked at 1.2 million compared to 651,000 in 2016 (1.6%), that’s 1.8% of total employment in the country. This is estimated to rise by 4.7% by end of 2018 to approximately 1.3 million jobs (1.8% of total employment). If the government could invest in the hospitality industry, these figures will definitely increase.
How the hospitality industry can leverage the entertainment sector
Since entertainment is getting more attention from the government, it can be said that the hospitality industry will have to leverage on entertainment for the purpose of business and earn more revenue.
This said it is not rocket science to synergise both sectors to earn more revenue.
Artistes and producers must recognise that there are beautiful, pleasant and awesome Nigerian destinations where they can shoot their videos. For example, we have the Obudu Cattle Ranch, the Kajuru Castle, Olumirin Waterfalls and a host of others. They do not need to visit South Africa or Dubai to shoot their movies. The more these destinations get celebrity endorsements, the more Nigerians will be interested in checking out these destinations and of course, these destinations can earn more revenue.
Furthermore, hospitality stakeholders should partner with artists so that they can endorse their hospitality spots. They do not need to pay the artists cash but they can compensate them in kind. For example, whenever, they have shows or performances, they can provide a certain number of rooms to the artistes and his backroom staff. This will translate to more bookings for the hotel.
Finally, the Nigerian tourist spots need dire attention. So, these artists can organise shows and performances at these spots. The more performances at these tourists attractions, the more they feature prominently in the media. Since the media sets the agenda, the condition of these destinations will be known to the government. They can now, in turn, develop these destinations.
Conclusion
Entertainment and Hospitality can contribute more than it is currently doing to Nigeria’s Gross Domestic Product. That is if it is synergised. The government have a key role to play. They have to also give the grant to the hospitality sector. However, because hospitality is yet to have the influence or impact that entertainment has, the former can leverage on the later to more revenue.
Showbiz
Heartbeat: First Looks, Bold Choices and the Start of Something Real!
Heartbeat wasted no time turning up the heat in its premiere episode, kicking off with instant attraction, bold choices and dynamics that immediately set the tone for the season.
Ten singles, five men and five women, stepped into the Love Pad, but instead of long introductions, they were thrown into their first test. Each person had to make an initial choice based solely on photos, no conversations, no context, just instinct. Chidera, a 30-year-old who revealed she had been single for ten years, was the first to choose, picking Alvin, a 25-year-old actor. Alvin, however, followed his own instinct and selected Queen Latifa, a 26-year-old entrepreneur whose calm confidence stood out instantly.
As the house filled up, it became clear that some singles were already emerging as early favourites. Igwe, a 26-year-old oil and gas professional, quickly became one of the most sought-after men, attracting interest from more than one woman. On the other side, Hilda, a 28-year-old actress from Ghana, found herself drawing repeated attention, setting the stage for potential rivalry and connection.
The dynamics shifted again with the introduction of the Love Nest, a private room designed for two singles to spend the night away from the rest of the house. A hidden key added suspense, and when Kenna found it, he made a bold move by choosing Queen Latifa. The decision made them the first pair to share the Love Nest and instantly altered the energy in the house.
Next came the Love Dip game, where housemates picked numbers from a ballot box. Matching numbers meant becoming partners for the night, creating unexpected pairings and opening the door to fresh conversations. New combinations like Igwe and Hilda, Shekina and Alvin, Toria and Henry, and Chidera and Kenna sparked curiosity, chemistry, and a few raised eyebrows.
By the end of the episode, the singles had settled into the Love Pad, but emotionally, nothing was settled. The men openly discussed attraction and possibilities, while the women made it clear they were watching closely and not ready for half-hearted intentions or games.
Episode One didn’t give all the answers, but it asked the right questions. With overlapping interests, early connections, and choices already creating tension, Heartbeat is clearly gearing up for deeper emotions, surprises and evolving relationships.
Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8, and Showmax.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
6 Things We Expect To See On Africa Magic’s ‘Heartbeat’
The first episode of Africa Magic’s newest dating reality show, Heartbeat, premiered on Sunday night, January 11, 2026, and it is clear that Sunday nights are about to get a lot more fun. The singles came in and wasted no time in giving a show.
With Seyitan Atigarin at the helm and ten eclectic singles searching for a “Promise Lock,” the stage is set for a 12-week journey that promises to be more than just your average dating show.
Following an impressive first episode, here are five things we expect to see as the season unfolds.
1) Strong Personalities:
These singles came in with all confidence in who they are and what they represent. They have an idea of what they are looking for and seem like they will be going for it. Will there be a personality clash at some point or even ego bruises over partners? Time will definitely tell, and we’ll all be watching.
2) The Inevitable (and Messy) Love Triangle
If the First Glance reveal told us anything, it’s that tastes in the house are overlapping fast. We’ve already seen Henri and Ken eyeing the same ladies, while more than one woman seems intrigued by Igwe’s “cool and collected” energy. We expect a classic love triangle to form by the end of week two. There is nothing like a little competition to turn a “Love Pad” into a pressure cooker, and we are here for every bit of the “who-chose-who” drama.
3) Romance and Some “Heated” Tension:
If there is one thing that was obvious in the first episode, it is that the singles may have some physical attractions already. All thanks to the love pad, we got a first kiss from Ken and Queen Latifa, and one can only wonder what is to come in the following weeks.
4) High-Stakes “Compatibility” Challenges
Heartbeat isn’t just about sitting around and looking pretty. We expect to see weekly games and challenges specifically designed to test more than just physical attraction. From teamwork exercises that reveal who has a short fuse to “compatibility quizzes” that expose how well the pairs actually know each other, these tasks will likely be the catalyst for the season’s biggest arguments and its most romantic breakthroughs.
5) Intellectual Fireworks (The “Slumflower” Effect)
With Chidera Eggerue (The Slumflower) in the house, we aren’t just getting romance; we’re getting a masterclass in boundaries and emotional intelligence. Chidera has already made it clear she isn’t here for “bare minimum” energy. We expect her presence to challenge the men to step up their game, not just with flashy gifts, but with deep, intentional conversation. Expect some heated debates on feminism, dating standards, and “the patriarchy” over breakfast.
6) The “Promise Lock” Pressure Cooker
The show’s ultimate prize isn’t just a partner; it’s the Promise Lock. As the 12-week deadline approaches, the pressure to “lock it in” is going to turn friends into foes. We expect the final episodes to be a high-stakes showdown where couples have to decide if their “house romance” can survive a Lagos traffic jam or a Ghanaian family meeting. Who will commit, and who will leave their partner hanging at the gate?
Heartbeat Episode 1 successfully set the stage for a season of “romance, tension, and side-eyes.” If what we saw on the first episode is any indication, we’re in for a very messy, very entertaining three months. Catch the next episode on Africa Magic Showcase (DStv Channel 151 | GOtv Channel 8) at 9 pm on Sunday. You can also watch all the drama on the go via the DStv and GOtv Stream apps, available on the iOS and Play stores.
Showbiz
What I Want to be Remembered for—Ckay
By Modupe Gbadeyanka
Love Nwantiti crooner, Chukwuka Chukwuma Ekweani, professionally known as Ckay, recently told CNN International on African Voices, which aired on January 10, 2026, the legacy he intends to leave behind.
Speaking in his home studio with the show anchor, Larry Madowo, the singer said, “I want my legacy to be that I innovated the sound, I advanced the culture, and I made the world a better place than I met it.”
Ckay, who also doubles as a songwriter and producer, further said, “I would say it’s definitely made its mark in the history books of Afrobeats, definitely, and I’m really proud to, you know, be a part of this whole culture.”
While explaining the rationale behind his biggest hit, Love Nwantiti, with over a billion streams on Spotify, said, “I was in between relationships at the time I wrote that song […]. I was making a beat, and I freestyled on the beats. I was just vibing my feelings straight from the heart. Like most times I don’t always take a pen and write songs. Sometimes I like to just pour it straight from the heart.”
With other popular releases such as Emiliana and Felony, Ckay spoke to his growth as an artist, saying, “As a person I’ve grown in love with each time I make a song. If you listen to the lyrics and what I’m saying, you can tell that I’ve grown in love […]. I’m a lot more mature now and my music has grown with it as well.”
Ckay broke out by going viral on TikTok and reflects on the phenomenon of social media trends and he said, “There was a time when in the early stages of this people would laugh that I was making TikToks for songs. People didn’t think it was cool to make TikToks. Fast forward now because people have seen the impact, everybody is making TikToks.”
He is carving his own path in the world of Afrobeats. His music comes under the subgenre of Emo Afrobeats. He tells Madowo how this sound came about, “Being a cancer, cancers are known to be emotional people. We’re known to be very like in touch with our feelings. As a creative, my essence, which is my feelings, just naturally comes through my music even without me really trying. Afrobeats being my cultural heritage, I just felt like for me to come into this space, it was very important that I brought a different perspective to the sound.”
Despite using the term ‘Afrobeats’, Ckay addresses the overgeneralisation of the style of music, saying, “Africa has over 50 countries, more than 50 cultures. Nigeria alone has over 36 ethnic groups with different languages, food, music, rhythm. With the music they also have their own instruments also not all of them play guitar and piano, there’s African instruments too. Coming to a whole continent and just calling everything Afrobeats, it’s not the most apt, but it’s a start, right? I think for the Western world, it’s a start to help them understand African music.”
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