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How Nigeria’s Hospitality Industry Can Leverage Entertainment Sector

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By Adeniyi Ogunfowoke

Hospitality has so many branches which include but not limited to music and film. To present a total hospitality package to tourists and visitors, these two must be aligned.

In Nigeria, you can arguably posit that there is yet to be a synergy between the hospitality and entertainment industry. This is a minus for both industries because the country is losing out from a major revenue loop. Although both sectors can exist independently, it will do the economy a whole lot of good if they synergise.

Let’s give more credence to this. According to Nigeria’s Hospitality Report, Travel and Tourism was directly responsible for 1.9% (N2.3 billion in actual numbers) of the country’s total GDP in 2017.

Meanwhile, a report in the Vanguard Newspaper reveals that the entertainment and creative sector contributed 2.3 per cent which was approximately N239 billion to the nation’s Gross Domestic Product, GDP in 2016. Definitely, the numbers would have increased in 2017.

You can only imagine how much the Nigerian government will earn if both industries are synergised. In fact, more than the above-referenced figures can be earned if the government and stakeholders explore the endless gains of the hospitality and entertainment industry.

Nigeria’s Entertainment Industry

The entertainment industry has grown by leaps and bounds. Unlike in the past when Nigerians have the knack for foreign films and music, the opposite is the case now. They have embraced Nigerian films and music. The likes of Rita Dominic, Genevieve Nnaji, Pete Edochie, Funke Akindele, Wizkid, Olamide, and Davido et al are known all over the world including African countries. They are also celebrated in the country. Hence, they are ‘tools’ that can be used to push the Nigerian hospitality industry.

Interestingly, the government has recognised that the creative industry has a huge goldmine and has supported the industry with several grants.

In 2013, the government then established N200 billion (or about $1.2 billion) intervention fund for the entertainment industry. Last year, the federal government again supported the Nigerian film industry with N420m grant.

The government support has largely boosted the entertainment industry. You can observe this in the quality of videos and songs emerging from the country.

The Hospitality industry

There has really been no reported grant or fund for the hospitality industry unlike what is happening in entertainment. This is probably why the industry is laid back.

When you talk about hospitality in Nigeria, we mostly look at it from the perspective of hotels and tourist attractions-which need government attention. It is beyond this. There is food, flight, festivals, culture, film, music and much more.

The industry has infinite opportunities that only being explored by a few stakeholders and government interest is limited.

Again, quoting the Nigeria Hospitality report, the number of direct jobs created by the sector peaked at 1.2 million compared to 651,000 in 2016 (1.6%), that’s 1.8% of total employment in the country. This is estimated to rise by 4.7% by end of 2018 to approximately 1.3 million jobs (1.8% of total employment). If the government could invest in the hospitality industry, these figures will definitely increase.

How the hospitality industry can leverage the entertainment sector

Since entertainment is getting more attention from the government, it can be said that the hospitality industry will have to leverage on entertainment for the purpose of business and earn more revenue.

This said it is not rocket science to synergise both sectors to earn more revenue.

Artistes and producers must recognise that there are beautiful, pleasant and awesome Nigerian destinations where they can shoot their videos. For example, we have the Obudu Cattle Ranch, the Kajuru Castle, Olumirin Waterfalls and a host of others. They do not need to visit South Africa or Dubai to shoot their movies. The more these destinations get celebrity endorsements, the more Nigerians will be interested in checking out these destinations and of course, these destinations can earn more revenue.

Furthermore, hospitality stakeholders should partner with artists so that they can endorse their hospitality spots. They do not need to pay the artists cash but they can compensate them in kind. For example, whenever, they have shows or performances, they can provide a certain number of rooms to the artistes and his backroom staff. This will translate to more bookings for the hotel.

Finally, the Nigerian tourist spots need dire attention. So, these artists can organise shows and performances at these spots. The more performances at these tourists attractions, the more they feature prominently in the media. Since the media sets the agenda, the condition of these destinations will be known to the government. They can now, in turn, develop these destinations.

Conclusion

Entertainment and Hospitality can contribute more than it is currently doing to Nigeria’s Gross Domestic Product. That is if it is synergised. The government have a key role to play. They have to also give the grant to the hospitality sector. However, because hospitality is yet to have the influence or impact that entertainment has, the former can leverage on the later to more revenue.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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No One Is Safe: Six New Singles Storm the Love Pad In the Heartbeat Show

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Heartbeat Watch This Weekend on DStv

Episode 4 of Heartbeat kicked off with the drama still simmering from the last episode. Latifah held all the cards,  literally, and shocked everyone by choosing Ken to spend the night in the Love Nest, going back to familiar ground instead of exploring someone new. a move that instantly set the tone for the night.

The Love Dip Game followed, flipping the house upside down once again. Matching numbers meant new overnight partners, leading to unexpected pairings: Igwe with Shekinah, Kena with Toria, Alvin with Chidera, and Hilda with Henri.

The biggest shock of the night was Kena and Chidera getting separated despite being emotionally“locked in”y. Kena assured everyone it wouldn’t affect their bond, but later that night, after tucking Chidera into bed, he was spotted hopping onto Hilda’s bed,  leaving the house buzzing. Some singles quietly opted to sleep alone, choosing peace of mind over drama.

Morning brought no relief. Some woke up smiling, but others were drowning in emotions. Toria broke down, exhausted and overwhelmed, while Chidera offered comfort. Kena and Shekinah questioned how couples already “locked in” could even be split. Ken appeared unsure of what he wanted, Igwe was back to his charming ways with Shekinah, and Toria watched every move, convinced their connection wasn’t real. Meanwhile, Ken and Latifah kept the chemistry alive in the Love Nest, and Igwe eventually tried to make peace with Toria,  only to sneak in some playful taunting afterwards.

Just when things felt tense enough, the energy in the Love Pad shifted,  new singles arrived, and sparks immediately began to fly.

Meet the new singles.

Jane: She is an artist and businesswoman, confident and ambitious. She’s here to make her mark, stand out, and see which connections ignite the most chemistry.

Bosah: Describes himself as cool,  calm, collected, and a man of many layers. He avoids manipulative women and hopes to impress through thoughtful conversation and genuine interactions. His type? Light-skinned women who can communicate.

Timi: Describeshimself as the cool guy, mysterious about his love life; he is here to find love while testing others. Tall, dark-skinned, slim women with pretty faces are his type, while insensitivity is a dealbreaker. He plans to vibe naturally and let connections flow.

Sharon Ray: The fashionista, fun, funny, and sarcastic one. Cheaters are a no-go for her, and she plans to make her impression by being unapologetically herself. Her ideal match? Tall, clean men.

Victory: He brings calm, mature energy. Petite, kind, gentle women who can hold constructive conversations catch his eye, while self-centred ladies are a no-go. He’s all about exploring chemistry quietly and naturally.

Ceeoni: Described herself as an icebreaker, witty, fun, and energetic. She loves intelligent, refined men, can’t stand “dirty” behaviour, and is ready to warm her way into someone’s heart while keeping things playful.

The new singles wasted no time in turning heads. Latifah joked that Victory feels like “Ken Pro Max”, and she has an eye for him. Victory admitted interest in Shekinah, Latifah, and Toria, and Toria already sensed Ceeoni might stir up trouble.

To keep things spicy, the singles played a daring card game where each picked a challenge and had to follow it, and things got wild fast. Latifah mimicked the person she finds most annoying (Henri), Toria called out Igwe and Shekinah’s “fake” connection, Shekinah kissed Igwe, Bosa kissed Latifah, Kena seductively fed Chidera, and Ceeoni boldly sat on Ken’s lap, whispering in his ear. Jealousy, tension, and unexpected sparks flew everywhere.

As the night wound down, Latifah and Ken tried to navigate the sudden surge of attention from both old and new singles. Meanwhile, one of the newcomers, Jane, openly declared that she wants Kena, no matter who he’s paired with or locked in with.

By the end of Episode 4, old bonds were shaky, new attractions were forming, and the Love Pad felt more crowded and complicated than ever. With fresh faces, high emotions, and hearts in motion, anything can happen next. Who will find real connection, who will flirt their way into trouble, and who will get left behind?

Tune in to Episode 5 to find out.

Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8.

Subscribers can also enjoy all these and even more value with the We Got You offer, available until 28th February 2026. When you pay for your current package, you’re automatically upgraded to the next package at no extra cost,  giving you access to more channels, more shows, and even more ways to unwind.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, stream anytime on the GOtv Stream App.

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Top 5 Movies We Would Like to See Nominated for 12th AMVCA

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3 Cold Dishes for 12th AMVCA

The African film industry is buzzing with anticipation for the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA). Widely regarded as the “African Oscars,” the AMVCA isn’t just an awards ceremony; it’s a high-octane celebration of our stories, our fashion, and the sheer technical brilliance of filmmakers around the continent.

With the call to entry now officially open, all eyes are on the films that defined 2025 and could dominate the ceremony in May 2026. This year also marks an exciting shift with the introduction of new categories, such as Best Indigenous Language – North Africa and Central Africa, signalling a more inclusive era for continental storytelling.

We saw a series of blockbuster releases and record-breaking titles that captured audiences and sparked conversations across the continent. While the jury ultimately decides the nominees, the streets are already talking. Based on the incredible run of films released between January and December 2025, here are a few movies we would like to see dominate the nominations:

To Kill a Monkey

If any Nigerian film broke the internet in 2025, it was To Kill a Monkey. Kemi Adetiba proves once again why she’s at the top of her game, delivering a bold and culturally resonant story full of ambition, moral conflict, and unforgettable moments. Anchored by a powerful performance from William Benson, the film explores ambition, desperation, and compromise in a way that feels deeply relatable to the Nigerian experience. With exceptional production value, a memorable soundtrack, and storytelling that sticks with you long after the credits roll, To Kill a Monkey is a film made for AMVCA recognition across major categories.

3 Cold Dishes

The AMVCAs have always stood for celebrating the very best of African storytelling, and 3 Cold Dishes fits squarely into that tradition. It is a bold, well-told story that centres African women, African realities, and the kind of cross-border narratives that reflect the continent’s shared experiences.

Led by a standout performance from Osas Ighodaro, the film flips familiar narratives by placing women at the heart of a revenge story shaped by trauma, survival, and justice. Directed by Asurf Oluseyi and executively produced by Burna Boy, the film moves across multiple African countries, using its scale to spotlight the realities of human trafficking without losing emotional depth. Its strong storytelling, cultural relevance, and ambition make 3 Cold Dishes one of the most notable African films of late 2025 and a deserving AMVCA contender.

Mother of the Brides

Africa Magic delivers another hit with Mother of the Brides, a Lagos family drama full of heart, humour, and tension. When their father dies without a will, a matriarch has just 45 days to marry off one of her four daughters or risk losing everything to tradition and scheming in-laws. Her mother works tirelessly to keep the family together amid pressure from relatives and society.

The film doesn’t just show weddings and family drama; it also highlights the darker side of titled families in Nigeria, exposing secrets, power struggles, and the lengths people will go to protect their interests. With strong performances from Gloria Anozie-Young, Kalu Ikeagwu, Linda Ejiofor, Uche Chika Elumelu, and Ibrahim Suleiman, Mother of the Brides delivers laughs, tension, and storytelling, making it a clear standout for AMVCA attention.

Baby Farm

Mo Abudu and EbonyLife hit another high note with Baby Farm, a gripping drama series that shines a light on the dark world of “baby factories.” Starring Rita Dominic and Onyinye Odokoro, the film follows a young woman lured into a prestigious Lagos NGO only to uncover a sinister trafficking ring. Heavy, intense, and impeccably executed, Baby Farm combines blockbuster production quality with socially relevant storytelling, the kind of film that has the power to dominate the AMVCA nominations.

My Father’s Shadow

A cinematic landmark, My Father’s Shadow is the first Nigerian film to grace the Cannes Official Selection. Directed by Akinola Davies Jr., the story follows two young brothers reconnecting with their elusive father against the backdrop of 1993 Lagos. With a powerhouse performance from Sope Dirisu, the film is a poetic exploration of family, memory, and a nation on the brink of change. Its visual storytelling, direction, and performances make it a strong contender for technical and acting awards.

From bold, socially conscious blockbusters to intimate, character-driven stories, 2025 was a remarkable year for African cinema. Each of these films shows the range, depth, and ambition of filmmakers across the continent, telling stories that are both locally grounded and globally resonant. As the 12th edition of the AMVCA approaches, we hope these standout titles get submitted and have the chance to be recognised for the impact, creativity, and storytelling they brought to the screen.

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Your After‑Work Escape: GOtv Shows You Can’t Miss

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After‑Work Escape GOtv Shows

After a long day of work, traffic, deadlines, and back-to-back responsibilities, the last thing most people want is more stress. They just want something that helps them relax. Something familiar that helps their mind slow down. For many households, that small moment of calm begins with the TV.

It is the background comfort while dinner is being made, the show you ease into from the couch, or the story that gently pulls you away from the stress of the day. And with GOtv’s mix of drama, family favourites, and everyday storytelling, finding something to match your evening mood is easier than ever.

Whether you want light entertainment or an engaging drama to sink into, these shows make the perfect after-work escape.

Sister Sister – 6:30 PM | ROK 2

Sister Sister follows the intertwined lives of identical twins Nelly and Nora,  two women born of the same blood but shaped by very different experiences. As they navigate Lagos, love, ambition and family expectations, the sisters find that even the closest bonds can be pushed to the brink when secrets, choices, and personal dreams collide.

This isn’t just another family drama. It is a story about identity, loyalty, and the unspoken ties that bind us. With every episode, you’ll find yourself drawn deeper into their world, laughing, feeling their losses, and wondering how far the family can stretch before it  breaks.

Battleground – 5:00 PM | Africa Magic Family

At the heart of Battleground is Chief Kolade Badmus, a man of influence whose drive for success leaves his family entangled in rivalry, secrets and betrayal.

Kolade’s elegant but sharp‑witted wife, Adaora, tries to hold the family together while his second wife, Cissy, navigates her own place in the home. Their children,  from Mayowa to Teni and Ayo, each carry ambitions and wounds that fuel personal battles and fierce emotional stakes.

Battleground tells a powerful story where loyalty is tested, love is complicated, and every family dinner could uncover another buried truth. With strong performances from veterans like Joke Silva and Shaffy Bello and a narrative that feels as intense as real life, this series is the kind of drama that makes you want to close work early and beat the traffic just so you don’t miss it.

Gifted – 8:00 PM | ROK 2

When young Ebele’s parents die suddenly, she’s thrust into a world of hardship, living under the care of an uncaring uncle and his cruel wife. But in the midst of grief and struggle, something extraordinary begins to stir within her.

Gifted is the story of the transformation of a girl who discovers a remarkable ability that challenges everything she thought she knew about herself. As Ebele’s gift begins to unfold, so does a journey of self‑discovery, resilience and unexpected purpose.

This is not a heavy drama. It is emotional, inspiring, and deeply human. Gifted offers a narrative that reassures, uplifts and reminds you that strength often arrives from the most unlikely places.

The Split – 8:30 PM (Thursdays & Fridays) | Africa Magic Showcase

In a busy banking world, three ordinary professionals, Abdul, Harriet and Tola, face pressure that few of us can imagine. A dormant bank account surfaces, tempting them with the promise of the life they’ve always wanted. But what starts as a risky opportunity slowly evolves into moral conflict, betrayal, and decisions that blur the lines between right and wrong.

The strength of The Split lies in its characters, people you quickly grow to care about, fear for, and judge with every choice they make. It’s a slow-burning drama that pulls you in and keeps you daydreaming, counting the days and hours until the next episode.

These shows are more than just TV content,  they are stories with heart, tension, depth and character that make your evenings feel richer. Whether you want laughter and empathy, deep family drama, emotional transformation, or edge‑of‑your‑seat twists, there’s a perfect unwind waiting for you.

Right now, subscribers can enjoy all these and even more value with the We Got You offer, available until 28th February 2026. When you pay for your current package, you’re automatically upgraded to the next package at no extra cost,  giving you access to more channels, more shows, and even more ways to unwind.

To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream your favourites anytime with the GOtv Stream App.

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