Showbiz
How to Invest in Art Like a Pro
By Marelize van Zyl
Art has become an increasingly attractive alternative investment, offering the opportunity to diversify one’s portfolio, while having the potential for significant returns. One of its biggest advantages is that, at the very least, it tends to hold its value, and, over time, it can appreciate, all while offering buyers the pleasure of enjoying their acquisitions.
The global art market was valued at $552 billion in 2024 and is projected to grow to $585.98 billion in 2025 and $944.59 billion by 2033. This growth is primarily driven by increased artwork sales, particularly among high-net-worth individuals seeking to include art in their investment portfolios alongside traditional assets like stocks, bonds, and real estate. However, investing in art is not exclusive to the wealthy – aspiring collectors can enter the market by acquiring more affordable pieces from emerging and up-and-coming artists.
If you’re looking to start your journey into art collecting and investment, here are some valuable tips:
- Understand the factors that influence value
Before making a purchase, it’s essential to understand what contributes to the value of art:
Several factors influence price appreciation, including:
- The artist’s status and biography – Well-established artists with a strong reputation have higher demand, and promising emerging artists showing potential and growth in their careers allow for significant returns on early investment in their works.
- Provenance – An artwork’s commercial and ownership history as well as its exhibition and literature records can significantly impact its value.
- Artistic significance – Works that play an important role in an artist’s career or the broader art movement in terms of subject matter, medium or styles tend to appreciate more.
- Market trends – Staying informed about which artists and styles are gaining traction can help make informed investment decisions.
- Seek expert advice
Navigating the art market requires knowledge and experience. Consulting specialists who understand market trends and artist trajectories can differentiate a purchase that holds its value from one that significantly appreciates. A well-advised acquisition can result in exponential returns.
For example, in 2012, I sold a still life titled I Love You All the Time by Georgina Gratrix for R45,000. By 2018, her career had flourished, leading to the artwork selling at an Aspire Art auction for R591,000, providing an astounding 1,211% return on investment. Similarly, a Lisa Brice artwork purchased in 2018 for R39,000 sold for R1.2 million in 2023, showcasing the immense appreciation potential in the contemporary art market.
- Explore emerging artists
While investing in blue-chip artists like Irma Stern, whose paintings average R5 million, is a secure way to preserve capital, identifying promising emerging artists can be an exciting and lucrative endeavour. Cinga Samson, for example, started painting in a shared artist studio in Khayelitsha, Cape Town. By 2021, after securing a solo show in New York and being signed by leading galleries, his works began reaching £321,300 at auction. An early piece, originally bought in 2010 for R1,700, later sold for R240,000 in 2023. This demonstrates how strategic investments in emerging talent can yield substantial rewards.
- Consider online auctions and payment flexibility
For new collectors, online art auctions are an effective way to enter the market, offering exposure to a variety of artworks and pricing insights. Aspire Art recently introduced a “buy now, pay later” model, allowing buyers to pay off artworks interest-free over three months, making art collecting more accessible.
- Exercise patience and build a long-term strategy
Investing in art is a long-term commitment. While some works appreciate rapidly, others take years or even decades. Art collecting is a passion-driven pursuit that can become a lucrative investment when approached strategically.
- Take advantage of the current buyer’s market
Right now, market conditions favour buyers, making it an opportune time to start investing in art. With careful selection and strategic acquisitions, investors can lay a strong foundation for future appreciation as market dynamics evolve.
Marelize van Zyl is the CEO of Aspire Art
Showbiz
Connections Tested as Heartbeat Heats Up in Episode 3
Episode 3 of Heartbeat picked up right where the drama left off, and this time, emotions ran even higher as new games, unexpected pairings, and bold choices changed the energy in the Love Pad.
After winning the kissing challenge, Igwe claimed the Love Nest key and chose Toria for a private night together. While the pair shared a cosy evening, the morning after came with mixed feelings. Toria admitted she felt uncomfortable being so exposed on camera and began questioning their connection, while Igwe seemed ready to move on, saying the spark just wasn’t there anymore. Just like that, what looked promising quickly cooled off.
But the house didn’t stay quiet for long. The singles were thrown into the Love Dip game, where everyone picked numbers, and anyone who matched automatically became partners for the night. The random twist led to surprising combinations across the house, forcing some singles to step outside their comfort zones.
Still, not everyone stuck to the rules. Despite being paired with other people, Ken and Latifah couldn’t resist each other. The two quietly slipped away from their assigned partners and ended up cuddling on the couch, proving their connection might be stronger than they’d like to admit.
Elsewhere, different emotions were brewing. Alvin’s calm and unreadable personality left Shekinah confused about where they stood, while Chidera and Kenna grew even closer, deciding to focus solely on each other rather than risk outside distractions. Their decision to “lock in” made them one of the most stable pairs in the house.
Then came a playful but revealing poolside card game, where singles had to complete daring or flirty tasks. From seductive dances to bold moves meant to send messages, the challenge stirred jealousy, laughter, and side-eyes across the group. Feelings were tested in real time, and it became obvious that everyone was still very much exploring their options.
But the biggest moment of the night was the official Heartbeat Game.
In this challenge, each male sat in the “hot seat” while the women had one minute each to impress him using props from a mystery box, from scarves to feathers and other playful items. The goal was simple: charm, tease, and create a spark. After every round, the men secretly scored each woman over ten.
The woman with the highest total score would win the ultimate prize, the Love Nest key and the power to choose who she’d spend the night with. One by one, the scores rolled in, and confidence filled the room as the women gave it their all.
When the final results were counted, Latifah came out on top, earning the highest ratings and securing the key. With all the power now in her hands, she had a major decision to make: return to Ken, the connection everyone already knew about, Henri, her new paired partner or Igwe, to explore someone new.
In true Heartbeat fashion, she chose unpredictability. Latifah made a bold decision about who she would take into the Love Nest, leaving Ken visibly stunned and the rest of the house buzzing. But who did she actually pick? Tune in next week to find out.
If Episode 3 proved anything, it’s that comfort zones don’t last long in Heartbeat, and one bold choice can change everything.
Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
From Igwe’s Power Move to Latifa’s Shocking Decision, Episode Three Refuses to Calm Down
Episode three of Africa Magic Heartbeat picked up exactly where the tension left off, and if episode two was about shifting power, this one was about using it.
After winning the “Score the Kiss” challenge, Igwe made his choice and selected Toria to join him in the Love Nest. The decision felt deliberate and a little dangerous, confirming his growing reputation as the wildcard of the season. As the rest of the house watched, it became clear that Igwe was no longer just reacting to attention. He was actively shaping the chaos.
With the Love Nest decided, the remaining singles were left to chance. Numbers were drawn, and new pairings emerged for the night. Alvin found himself paired with Hilda, Queen Latifa with Henri, and Ken with Shekinah. But the pairing that raised eyebrows was Chidera and Kena, who once again picked matching numbers. At this point, it felt less like a coincidence and more like the universe insisting on unfinished business.
The next morning brought a poolside game that quickly turned uncomfortable. When Queen Latifa was asked to suck Igwe’s toe and did so without hesitation, all eyes shifted to Ken. The moment lingered, and the tension was unmistakable.
Things escalated further when it was Igwe’s turn. Asked to walk up to the person he found most attractive and kiss them, he initially moved toward Chidera, clearly enjoying the suspense. At the last second, he switched direction and kissed Queen Latifa instead. The reaction was immediate. Ken later admitted it was difficult to watch, and episode three made it clear that jealousy was no longer subtle.
As the day progressed, it became obvious that some of the earlier pairings were already losing steam. They struggled to find rhythm, except for Chidera and Kena who continued growing closer. Elsewhere, Shekinah appeared to shift her focus toward Igwe, a move that felt less about connection and more about sending a message to Alvin.
Toria, meanwhile, pulled Alvin aside for a heart-to-heart conversation. She openly expressed her discomfort, pointing out that he seemed torn between her and Shekinah. Calling herself possessive and jealous, she asked him to be honest and clear the air. Before the conversation could settle, Shekinah arrived, and the tension became too much. Toria chose to walk away.
As night fell, host Seyitan Atigarin introduced a new Heartbeat challenge centred on seductive dancing. This time, the women took the floor while the men watched and scored. According to Seyitan, the goal was simple: explore, take risks, and avoid locking into early comfort zones. Toria sat out the challenge due to feeling unwell, but the rest of the ladies came prepared.
Queen Latifa dominated the round, repeatedly scoring perfect tens from the men. When the final scores were tallied, she emerged the winner and earned the power to choose who would join her in the Love Nest.
All eyes turned to Ken. But Latifa had other plans.
Instead of choosing familiarity, she announced she wanted fresh blood. The decision landed like a bombshell and brought episode three to a close on a cliffhanger that promised even more disruption.
If episode three proved anything, it is that comfort does not last long on Heartbeat. Power keeps changing hands, jealousy is no longer hidden, and choices are starting to carry real consequences.
Catch the next episode of Heartbeat on Africa Magic Showcase, DStv Channel 151 and GOtv Channel 8, at 9 pm on Sunday. If you missed episode 3, catch up on Showmax, the DStv or GOtv Stream apps or via the Catch Up feature on your decoder.
Showbiz
Nigerian Record Labels Reject Plans by NCC to Pay Royalties to MCSN
By Adedapo Adesanya
Major Nigerian record labels have kicked against a plan by the Nigerian Copyright Commission (NCC) to disburse music copyright levies to the Musical Copyright Society Nigeria (MCSN).
According to a report by Pulse Nigeria, the opposition is being led by the umbrella body representing several leading Nigerian record labels – Record Label Proprietors Initiative Limited (ReLPI) – an industry group that includes Mavin Records, Chocolate City, and Davido Music Worldwide (DMW) among others.
According to the publication, ReLPI argues that the NCC’s decision to channel the levy solely through MCSN is flawed and does not reflect the structure of rights ownership in sound recordings. MCSN is recognised by the NCC as the only Collective Management Organization (CMO) allowed to license, monitor, and distribute royalties for Musical Works and Sound Recordings in Nigeria.
However, at At the centre of the dispute is the private copying levy, a statutory compensation meant to remunerate rights holders for unauthorised private copying of copyrighted works, such as music copied onto personal devices.
According to ReLPI, sound recording owners—primarily record labels—are major beneficiaries under the law but were not adequately consulted or represented in the proposed distribution framework. They maintained that Section 89(3) of the Copyright Act 2022 allows the NCC to disburse such levies not only to approved collective management organisations (CMOs) but also to other representatives of rights holders.
ReLPI formally raised concerns with the NCC, stressing that MCSN does not have the mandate to collect or distribute royalties on behalf of its members in a letter dated January 21, 2025.
The controversy has also drawn international attention, particularly from the International Federation of the Phonographic Industry (IFPI), which represents record labels worldwide. Pulse Nigeria reported that the body wrote to the NCC on January 22, 2026, urging transparency and fairness in the disbursement process.
IFPI emphasised that the portion of the levy attributable to sound recordings must be paid directly to legitimate rights holders or bodies with a clear and unequivocal mandate to represent them.
Despite these objections, the NCC has reportedly maintained its position, insisting that MCSN remains the only recognised CMO in the Nigerian music sector and will therefore receive the funds. ReLPI members claim they have been informed that the commission intends to proceed with the payment.
Business Post reports that this development has reignited broader debates about governance and transparency in Nigeria’s music copyright ecosystem.
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