Showbiz
How to Invest in Art Like a Pro

By Marelize van Zyl
Art has become an increasingly attractive alternative investment, offering the opportunity to diversify one’s portfolio, while having the potential for significant returns. One of its biggest advantages is that, at the very least, it tends to hold its value, and, over time, it can appreciate, all while offering buyers the pleasure of enjoying their acquisitions.
The global art market was valued at $552 billion in 2024 and is projected to grow to $585.98 billion in 2025 and $944.59 billion by 2033. This growth is primarily driven by increased artwork sales, particularly among high-net-worth individuals seeking to include art in their investment portfolios alongside traditional assets like stocks, bonds, and real estate. However, investing in art is not exclusive to the wealthy – aspiring collectors can enter the market by acquiring more affordable pieces from emerging and up-and-coming artists.
If you’re looking to start your journey into art collecting and investment, here are some valuable tips:
- Understand the factors that influence value
Before making a purchase, it’s essential to understand what contributes to the value of art:
Several factors influence price appreciation, including:
- The artist’s status and biography – Well-established artists with a strong reputation have higher demand, and promising emerging artists showing potential and growth in their careers allow for significant returns on early investment in their works.
- Provenance – An artwork’s commercial and ownership history as well as its exhibition and literature records can significantly impact its value.
- Artistic significance – Works that play an important role in an artist’s career or the broader art movement in terms of subject matter, medium or styles tend to appreciate more.
- Market trends – Staying informed about which artists and styles are gaining traction can help make informed investment decisions.
- Seek expert advice
Navigating the art market requires knowledge and experience. Consulting specialists who understand market trends and artist trajectories can differentiate a purchase that holds its value from one that significantly appreciates. A well-advised acquisition can result in exponential returns.
For example, in 2012, I sold a still life titled I Love You All the Time by Georgina Gratrix for R45,000. By 2018, her career had flourished, leading to the artwork selling at an Aspire Art auction for R591,000, providing an astounding 1,211% return on investment. Similarly, a Lisa Brice artwork purchased in 2018 for R39,000 sold for R1.2 million in 2023, showcasing the immense appreciation potential in the contemporary art market.
- Explore emerging artists
While investing in blue-chip artists like Irma Stern, whose paintings average R5 million, is a secure way to preserve capital, identifying promising emerging artists can be an exciting and lucrative endeavour. Cinga Samson, for example, started painting in a shared artist studio in Khayelitsha, Cape Town. By 2021, after securing a solo show in New York and being signed by leading galleries, his works began reaching £321,300 at auction. An early piece, originally bought in 2010 for R1,700, later sold for R240,000 in 2023. This demonstrates how strategic investments in emerging talent can yield substantial rewards.
- Consider online auctions and payment flexibility
For new collectors, online art auctions are an effective way to enter the market, offering exposure to a variety of artworks and pricing insights. Aspire Art recently introduced a “buy now, pay later” model, allowing buyers to pay off artworks interest-free over three months, making art collecting more accessible.
- Exercise patience and build a long-term strategy
Investing in art is a long-term commitment. While some works appreciate rapidly, others take years or even decades. Art collecting is a passion-driven pursuit that can become a lucrative investment when approached strategically.
- Take advantage of the current buyer’s market
Right now, market conditions favour buyers, making it an opportune time to start investing in art. With careful selection and strategic acquisitions, investors can lay a strong foundation for future appreciation as market dynamics evolve.
Marelize van Zyl is the CEO of Aspire Art
Showbiz
New Drama Alert: Africa Magic’s Latest Shows to Watch on GOtv

Just when you thought GOtv was done bringing top-tier entertainment, it’s back with more! If you’ve been sleeping on Our Husband and The Yard, now is the time to catch up. Plus, a brand-new drama, Wings, is here to take you on a thrilling ride.
Wings – Love, Power, and Dangerous Secrets
Investigative journalist Deino Akume never backs down from a story. When she crosses paths with Yani Goma, the powerful COO of Sun’Su Airlines, she is drawn to him. But beneath the airline’s glamorous image lies a dark underworld of smuggling and corruption,
As Deino digs deeper, she realizes Yani may be part of the very crimes she’s trying to expose. Now, she faces an impossible choice– pursue the truth and risk everything, or protect the man she’s falling for.
With tension, betrayal, and shocking twists. Wings will keep you on the edge of your seat! Don’t miss the premiere of Wings on Africa Magic Showcase, GOtv Channel 8.
Other new Africa Magic shows you do not want to miss are Our Husband and The Yard.
Our Husband, a marriage built on lies.
Zara Nnamani thought she had the perfect marriage until her husband suddenly drops dead, exposing a shocking truth. His side chick, Tiny, enters the picture, and instead of mourning, Zara is forced into an uneasy alliance with Tiny. With secrets, betrayal, and a mysterious death hanging over them, can these two women survive each other? Find out on Africa Magic Showcase, GOtv Channel every Monday to Wednesday at 8:30 PM.
Then there’s The Yard –Power, Survival & Revenge
In the gritty streets of Ajagoro, power is everything. Tega, a hustling bus driver, just wants to survive as he’s left with overwhelming debts incurred from the sudden death of his father. On the other hand, Odafe Junior, the son of a powerful bus park boss, refuses to follow in his father’s footsteps. But when fate pulls both boys together, they have one goal– bring down Chief Odafe. However, power has a way of changing people. Will Tega become the very thing he despised? The Yard is a gripping tale of ambition and power, airing every Monday to Wednesday at 8:00 PM on Africa Magic Showcase.
Do not just hear about it, experience it. Step up now to unlock a world of exciting and entertaining programs. To upgrade, subscribe, or reconnect, simply download the MyGOtv app or dial *288# and download the GOtv Stream App to enjoy your favourite shows anytime, anywhere.
Showbiz
Voices of the Future: How MultiChoice Talent Factory Filmmakers are Redefining African Storytelling

Africa’s creative landscape is transforming, driven by the dynamic voices of Generation Z. This tech-savvy, socially conscious, and unapologetically authentic generation are not just consuming content; they are shaping it. Through film, television, and digital media, they are challenging norms, driving culture, and defining the future of African entertainment.
With one of the youngest populations in the world, Gen Z’s influence on Africa’s cultural landscape is undeniable. From activism movements like #EndSARS in Nigeria to the Finance Bill protests in Kenya, young Africans are making their voices heard across various sectors, including entertainment. Their stories are not only relevant; they are becoming the cornerstone of the modern African narrative.
Gen Z’s evolving media consumption habits reflect their desire for authenticity and representation. According to the PwC Africa Entertainment and Media Outlook 2024–2028, Nigeria’s over-the-top (OTT) streaming is set to grow at a 10.5% compound annual growth rate, while linear TV is expected to increase by 8.1%. Similarly, in Kenya, OTT streaming is projected to grow by 10.9%, with linear TV seeing a smaller 3.2% rise. These statistics highlight the shift towards digital platforms, where Gen Z seeks content that aligns with their realities.
An Ernst & Young (EY) survey reinforces this trend, revealing that authenticity is the most valued trait in content among Gen Z. They crave stories that mirror their experiences, struggles, and aspirations, unfiltered and true to life. This is where young African filmmakers are stepping in, bringing fresh perspectives and narratives that resonate deeply with their audience.
Recognising the importance of nurturing this new wave of filmmakers, MultiChoice Africa’s leading entertainment powerhouse has invested in the MultiChoice Talent Factory (MTF) academies in Lagos, Lusaka, and Nairobi. These academies equip aspiring creatives with the skills to excel in storytelling, production, and cinematography. Each year, 60 filmmakers graduate from the MTF programme, stepping into the industry with innovative ideas and techniques. Many of these filmmakers go on to produce critically acclaimed films that captivate audiences across the continent.
The significance of the MTF initiative is reflected in the continued success of its alumni. Films such as Gone (West Africa), Everything Light Touches (West Africa), The Immersive Alarm (East Africa), Deadbeat (East Africa), Mwananga (Southern Africa), and Rivals in Time (Southern Africa) were nominated for the AMVCAs, showcasing the impact of MTF-trained filmmakers. Past standout productions like Irora Iya, Obi Di Omimi, and Inu Jin have also earned critical acclaim, further cementing the diversity and depth of storytelling coming from MTF alumni.
These achievements highlight a fundamental shift in the media landscape: Viewers are now creators. By empowering young filmmakers to tell their stories, MultiChoice has played a pivotal role in this transformation. The work of MTF alumni proves that authentic African stories, told by Africans, have the power to lead the way in global entertainment.
Showbiz
Watch, Laugh, Bond: The Best Shows for Every Occasion

TV isn’t just about what you watch, it’s about who you watch it with. We can’t deny that there is something special about watching TV with people you care about. The random side comments, someone laughing before the funny part even lands, or that one person who starts asking questions in the middle of the show.
It is the little things that make watch parties fun and GOtv makes it even easier to enjoy these moments. Whether you’re cuddled up with your partner, hanging with your siblings, or catching up on drama with your long-distance best-friend, here is how to make every viewing moment feel perfect.
A Night in with your partner
You and your partner might have had a long day and you both want something chill. Well, that is the perfect time to grab a blanket, order your favourite food or warm something quick, and press play on ‘Forgiveness’ on Africa Magic Showcase (Ch. 8). It’s one of those emotional stories that spark real conversations like the kind where someone suddenly asks, “Would you still love me if I did that?” You’ll laugh, get a little teary, and pause at least once to argue about who was wrong. It’s not just a movie night, but also a perfect time to bond with your partner.
Family Movie Night
There is nothing more wholesome than having the whole family gather in front of the screen. A perfect choice for family movie night is Anna Ferrah’s Story on Saturday at 8:00 PM on Africa Magic Family (Ch. 7). It’s packed with emotions and lessons thateveryone in the family can learn from. It is also the kind of entertainment that will make everyone more intentional about the bond in the family, including your dad who swears he doesn’t like TV.
Movie Night With The Crew
Friends are over, the snacks are ready, and all that’s missing is the perfect show to bring all the vibes. My Flatmates on Africa Magic Family (Ch. 7) is exactly what you need– pure comedy, full of drama in the best way. It would almost feel like you’re watching your own friend group on screen and this is a great way to unwind with your crew and initiate the playful banter.
Virtual watch party for long distance best friends
You and your best friend might be living in different cities, but that doesn’t mean you can’t still binge-watch something together. Plan a virtual watch party and both tune into The Reunion of the Real Housewives of Lagos on Africa Magic Showcase (Ch. 8) on April 13. You already know how it goes, one of you will text first saying “Omg, did you see that part?”. The best part about watching something as juicy as a reunion for RHOL is that you’re not just watching, but you and your best friend would probably have a topic to talk about throughout the week and might even turn the virtual watch party to a tradition for reality shows.
Solo Movie Night
Sometimes, the best nights are the ones you spend alone, just you, your favorite snack, and a good movie. If you are feeling like kicking back and letting the world pause for a bit, it’s the perfect time to watch Ill Fated on Africa Magic Showcase (Ch.8). Elfreda, a freshman at the University of Lagos, befriends her troubled neighbour Femi, unaware he’s a victim of illegal research. Their relationship grows, despite danger. It is packed with intrigue and thrill. The unfolding story will keep you glued to the screen, with no need to talk to anyone. It is just you, yourself, and a deeply emotive story with no interruptions.
So, no matter the occasion, GOtv has the perfect shows to keep you entertained. In order not to miss out, quickly renew your subscription or upgrade your package today via the MyGOtv app or dial *288#. And if you are out and about, you can still catch your favoriteshows anytime, anywhere with the GOtv Stream App
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