Showbiz
How to Invest in Art Like a Pro
By Marelize van Zyl
Art has become an increasingly attractive alternative investment, offering the opportunity to diversify one’s portfolio, while having the potential for significant returns. One of its biggest advantages is that, at the very least, it tends to hold its value, and, over time, it can appreciate, all while offering buyers the pleasure of enjoying their acquisitions.
The global art market was valued at $552 billion in 2024 and is projected to grow to $585.98 billion in 2025 and $944.59 billion by 2033. This growth is primarily driven by increased artwork sales, particularly among high-net-worth individuals seeking to include art in their investment portfolios alongside traditional assets like stocks, bonds, and real estate. However, investing in art is not exclusive to the wealthy – aspiring collectors can enter the market by acquiring more affordable pieces from emerging and up-and-coming artists.
If you’re looking to start your journey into art collecting and investment, here are some valuable tips:
- Understand the factors that influence value
Before making a purchase, it’s essential to understand what contributes to the value of art:
Several factors influence price appreciation, including:
- The artist’s status and biography – Well-established artists with a strong reputation have higher demand, and promising emerging artists showing potential and growth in their careers allow for significant returns on early investment in their works.
- Provenance – An artwork’s commercial and ownership history as well as its exhibition and literature records can significantly impact its value.
- Artistic significance – Works that play an important role in an artist’s career or the broader art movement in terms of subject matter, medium or styles tend to appreciate more.
- Market trends – Staying informed about which artists and styles are gaining traction can help make informed investment decisions.
- Seek expert advice
Navigating the art market requires knowledge and experience. Consulting specialists who understand market trends and artist trajectories can differentiate a purchase that holds its value from one that significantly appreciates. A well-advised acquisition can result in exponential returns.
For example, in 2012, I sold a still life titled I Love You All the Time by Georgina Gratrix for R45,000. By 2018, her career had flourished, leading to the artwork selling at an Aspire Art auction for R591,000, providing an astounding 1,211% return on investment. Similarly, a Lisa Brice artwork purchased in 2018 for R39,000 sold for R1.2 million in 2023, showcasing the immense appreciation potential in the contemporary art market.
- Explore emerging artists
While investing in blue-chip artists like Irma Stern, whose paintings average R5 million, is a secure way to preserve capital, identifying promising emerging artists can be an exciting and lucrative endeavour. Cinga Samson, for example, started painting in a shared artist studio in Khayelitsha, Cape Town. By 2021, after securing a solo show in New York and being signed by leading galleries, his works began reaching £321,300 at auction. An early piece, originally bought in 2010 for R1,700, later sold for R240,000 in 2023. This demonstrates how strategic investments in emerging talent can yield substantial rewards.
- Consider online auctions and payment flexibility
For new collectors, online art auctions are an effective way to enter the market, offering exposure to a variety of artworks and pricing insights. Aspire Art recently introduced a “buy now, pay later” model, allowing buyers to pay off artworks interest-free over three months, making art collecting more accessible.
- Exercise patience and build a long-term strategy
Investing in art is a long-term commitment. While some works appreciate rapidly, others take years or even decades. Art collecting is a passion-driven pursuit that can become a lucrative investment when approached strategically.
- Take advantage of the current buyer’s market
Right now, market conditions favour buyers, making it an opportune time to start investing in art. With careful selection and strategic acquisitions, investors can lay a strong foundation for future appreciation as market dynamics evolve.
Marelize van Zyl is the CEO of Aspire Art
Showbiz
Museums Are Strategic Drivers of Tourism, Education, National Identity—YSMA Director
By Modupe Gbadeyanka
The director of the Yemisi Shyllon Museum of Art (YSMA) of Pan-Atlantic University, Lagos, Mr Jess Castellote, has described museums as not only cultural institutions, but strategic drivers of tourism, education, and national identity.
He said this when the facility welcomed a delegation of the board of trustees and governing council of the Eko Tourism Foundation (ETF) on May 11, 2026.
The visiting team was led by the former Minister of Information and Culture, Mr Lai Mohammed. The visit reinforced the growing alignment and importance of art, heritage, and the creative economy to Lagos State’s ambitions of becoming a global cultural tourism hub.
Mr Castellote described the visit as a strong affirmation of the museum’s growing relevance within Nigeria’s tourism and cultural landscape.
“YSMA was founded with the vision of preserving Nigerian art and making it accessible to the public through learning and engagement. To see this vision align so naturally with Lagos State’s broader cultural tourism aspirations is both relevant and encouraging,” he enthused.
The Vice-Chancellor of Pan-Atlantic University, Prof. Enase Okonedo, in her remarks, stressed the importance of partnerships that connect education, culture, and public impact.
“At Pan-Atlantic University, we strongly believe that universities must contribute meaningfully to society beyond the classroom,” she remarked.
“The Yemisi Shyllon Museum of Art embodies that commitment by serving as a centre for education, cultural preservation, and community engagement. We commend ETF for the excellent work they are doing.
“Collaborations and visits of this nature strengthen the role of both the university and the museum within the wider vision of Lagos as a globally competitive cultural capital,” the university don stated.
In his speech, Mr Mohammed underscored the role of culture as the foundation of sustainable tourism and described YSMA as one of the kinds of institutions capable of reshaping how the world sees Lagos and Nigeria.
“Tourism thrives on identity, memory, and authentic experiences, and institutions like the Yemisi Shyllon Museum of Art are central to that vision,” he said.
“Lagos cannot aspire to global cultural relevance without investing in and promoting places that preserve our stories, celebrate our creativity, and project the richness of our heritage to the world. What has been built here at YSMA represents exactly the kind of cultural destination that belongs on the itinerary of every visitor to Lagos,” he added.
The former Minister donated copies of his recent book, Headlines and Soundbites: Media Moments that Defined an Administration, to the Pan-Atlantic University Library.
Established in 2019 as Nigeria’s first purpose-built and privately funded university museum, YSMA is evolving into one of West Africa’s most important cultural institutions, combining a globally significant art collection with educational and community-enriching programming.
Showbiz
Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others
By Aduragbemi Omiyale
Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’
This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).
The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).
Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”
Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
Showbiz
MasterChef Nigeria surprise: From Nightmare to Dream Come True, Fads is Back and On Fire
The MasterChef Nigeria kitchen is no stranger to unexpected twists — and this week delivered one of its biggest surprises yet.
In a dramatic turn of events, previously eliminated home cooks Fads, Pearl and Margaret were given an extraordinary second chance: a shot at redemption and an opportunity to fight their way back into the competition.
With a place back in the MasterChef kitchen — and a chance to compete for the life-changing ₦73 million prize — on the line, the trio faced a high-pressure Redemption Challenge centred around one deceptively simple ingredient: eggs.
Tasked with mastering three culinary fundamentals in just 10 minutes, the contestants had to deliver the perfect poached egg, boiled egg and omelette — a challenge designed to test precision, timing and technical skill under immense pressure.
In a dramatic cook-off, it was Fads who rose to the occasion, impressing the judges with her execution and earning her place back in the MasterChef kitchen. For Pearl and Margaret, however, the challenge marked the end of their MasterChef journey, as they bid farewell to the competition for good.
True to the spirit of MasterChef Nigeria, the competition was far from over. The Top 8 immediately faced another challenge — a celebration of the Staples of Success — where culinary skill met high stakes. With an impressive ₦2 million up for grabs, the home cooks had yet another opportunity to prove themselves in the MasterChef kitchen.
The arrival of the white apron cook was met with excitement in the MasterChef Nigeria kitchen, as the home cooks embraced the moment with enthusiasm and ambition.
However, while some rose to the occasion, others struggled to meet the judges’ exacting standards.
Derry’s dish was dealt a major setback when her chicken was found to be undercooked. David’s red chilli starter and roasted chicken main failed to deliver the impact the judges had hoped for and overwhelmed by emotion, Favy faced a challenge of her own when her panna cotta refused to set, forcing her to rethink her dish under pressure.
Demilade impressed the judges with a standout combination of Potato Crisps and a creative Plantain Split, showcasing both confidence and flair in the kitchen. Fads, meanwhile, delivered a remarkable comeback with her comforting yet elevated take on Yam Chips and Potato Soup — a dish that earned high praise from the judges. Clearly impressed, Chef Eros described Fads’ creation as “restaurant ready.”
Demilade and Fads rose above the competition to secure coveted spots in the Top 2, earning themselves a shot at the ₦2 million prize.
In the end, it was Fads who claimed Dish of the Day, completing an impressive comeback story as she walked away with ₦2 million and renewed confidence in the MasterChef Nigeria kitchen.
Next week, tensions rise as the Top 8 take on a high-pressure Fashion Challenge, with the MasterChef kitchen also welcoming special guest judge Ezinne Chinkata.
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
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