Showbiz
MultiChoice Has Created Long-Term Jobs, Supported Talent Development—James Omokwe
By Modupe Gbadeyanka
The African film industry has remained untapped because of low investment but this is gradually changing due to the significant interest from MultiChoice, which is engaging local filmmakers like Mr James Omokwe to tell authentic African stories.
In this interview, Mr Omokwe delved into the impact of MultiChoice on African filmmaking as well as how the company empowered him to succeed in the sector, which is projected to be the next crude oil.
You’ve been in the industry for over a decade now. What moment would you say marked the true turning point in your career as a filmmaker?
Absolutely. The biggest turning point for me was in 2014. I had started working in the industry around 2011, and my first film came out in 2013 as a director. But things weren’t quite working out the way I hoped. Like many filmmakers, especially in Nigeria, I was struggling. I remember watching one of my films on an iPad, just reminiscing, and honestly, I was on the verge of giving up and returning to a more “stable” job.
Then sometime around October or November 2014, a friend who was starting a TV show asked if I’d be open to coming on as a consulting producer. That was my first real producing gig, and even though I had some experience before, this was different. That experience opened the door to television for me. From there, I started executive producing other shows and that opportunity completely changed my career. It was a massive turning point.
You’re known for crafting stories that feel deeply local but widely relatable. What draws you to the kinds of stories you choose to tell?
From the start, our company had one key mission — to tell authentically African stories. That’s always been our driving force. When you come into an industry dominated by certain genres like romance or comedy, you want to stand out. I’ve always had a deep connection to our history, culture, and oral traditions. I feel like storytelling is in our DNA as Africans.
We’re not just making films for entertainment; we’re trying to preserve something. To pass on knowledge, memory, and identity. Every project I’ve worked on carries some form of cultural nuance that reflects where we come from. It’s always intentional.
One of your major early projects, ‘Ajoche’, sparked a big reaction for its bold narrative and authentic tone. What did that project mean to you, and how did it shift how you were seen in the industry?
Ajoche was a real blessing. It was the first major project we did that felt deeply authentic. It wasn’t just epic in scope, but in how true it was to our culture. I honestly didn’t expect people to embrace it the way they did. At one point, I heard it did really good numbers. I’m not sure how accurate, but the feedback was incredible.
Even now, people still talk about it online. I saw someone mention it on Twitter just yesterday and the show aired in 2018! It really cemented my place as someone committed to telling authentically African stories. To this day, it’s still one of the projects I’m most proud of.
What role would you say MultiChoice and Africa Magic played in helping you take on projects like that, from production to distribution and beyond?
Africa Magic gave me an environment to create and that’s huge. They gave me my first real opportunity and the creative freedom to bring my vision to life. That doesn’t just mean writing the story, but visualising it, building the world with my team, and really owning the work. They didn’t just fund it, they empowered us.
Without their support, I don’t think Ajoche, Riona or other shows would have happened the way they did. They gave us room to grow and prove ourselves, and I’m truly grateful for that.
Would you say that working with Africa Magic opened up new creative or commercial opportunities for you?
Absolutely. Working with MultiChoice helped me build a structure that I now apply to every project. It gave me an edge in how I produce, how I manage teams, and how I build shows from scratch. That expertise has been invaluable.
Even now, the film we’re currently working on, ‘The Yard’, is being praised for its technical quality and storytelling. We’re in talks for international distribution. And all of that comes from the experience and growth I’ve had producing for Africa Magic over the past eight years. That experience can’t be bought. It shaped me, and I carry it into everything I do.
Beyond your own success, how have your projects contributed to job creation or the growth of the local production economy?
I wish I had the data in front of me but I can say confidently that over the past eight years, our projects have probably employed more than 5,000 people. ‘Ajoche’ alone had 700 people. “The Yard,” currently has a crew strength of about 90 people, working for several months straight.
These are jobs for actors, crew, stylists, set designers — across the board. We’re now working on our seventh or eighth show. These productions feed into the local economy, they keep people employed, and they build careers. The impact is real.
There’s often talk about preserving cultural integrity. Has MultiChoice given you the space to create without compromising cultural nuance?
Definitely. From the beginning, Africa Magic has been intentional about projecting authentic African stories. I remember early meetings where they made it clear that our culture must shine through and they supported that.
They don’t force it, but the expectation is clear. And most producers understand the responsibility. We’re not just making content for entertainment, we’re showcasing who we are to the entire continent. So yes, they’ve allowed us to preserve our identity, and they’ve helped us do it in a way that’s powerful and widely seen.
Finally, based on your experience, what would you say to people who question whether MultiChoice is truly investing in the Nigerian creative economy?
I’d say that question is like asking if the sky is red. The answer is obvious. Since 2014, I’ve worked on numerous productions with MultiChoice, and I’ve seen the direct impact.
They’ve created real, long-term jobs. They’ve supported talent development. They’ve invested in stories that matter. The success I’ve had and that many others have had is tied to their commitment to this industry. You can’t fake that kind of impact. It’s clear, it’s measurable, and it’s ongoing.
If you’re wondering what to stream this week on DStv as the new year settles in and the first full workweek wraps up, we’ve got you. From a brand-new reality dating show that’s about to break the internet to crime drama that will have you at the edge of your seat, here’s your ultimate guide to what to watch.
- Heartbeat – Africa Magic Showcase (DStv 151)
Starting with the star of the week, Heartbeat. It’s Africa Magic’s new dating reality show premiering on Sunday, January 11, 2026.
The show brings together 10 singles, five men and five women, all looking for love in a specially designed love pad. Over 12 weeks, the cameras will capture every flirt, fight, and awkward silence, plus the games and challenges that push them to get to know each other intimately.
And yes, some of these contestants are here for the love and drama. We’ve got Chidera ‘The Slumflower’ Eggrue, Alvin Leonard, Queen Latifah, Igwe Cruise, and more. If you love romance and reality TV chaos, this is your Sunday night fix.
- Paris & Nicole: The Encore – M-Net (DStv 101)
Airing on Sat, January 10 at 10pm, Paris Hilton and Nicole Richie are set to take over your screen. This time, the BFFs are writing, producing, and starring in a one-word opera inspired by their childhood song “Sanasa.”
Episode 3, titled ‘The Sanasapera!’, is pure chaos. They work at Sonic, hijack a Hollywood celebrity tour to find an audience, and then get on stage to perform. If you love ridiculous, unfiltered celebrity energy that makes you question what “high art” even is, this one’s for you.
- There’s a Zulu On My Stoep – M-Net Movies 4 (DStv 108)
Perfect for the weekend is this South African classic airing on Saturday, January 10, at 6:25pm. The film follows two boys who meet in South Africa and form a lifelong friendship, then reunite as adults for a wild adventure.
Directed by Gray Hofmeyr and starring Leon Schuster, John Matshikiza, and Wilson Dunster, it’s a mix of heartfelt bonding and fun. Basically, it’s the perfect palate cleanse before veering into reality TV drama.
- Dating: No Filter South Africa – Bravo (DStv 124)
If you can’t get enough of dating drama, this South African reality series is a must-watch. On the show, singles go on blind dates, and their every move is accompanied by hilarious commentary from SA’s funniest celebrities.
Episodes 5 & 6 of Season 2 promise awkward encounters, accidental sparks, and laugh-out-loud commentary. Perfect if you’re into late-night TV chaos and love seeing people make all the wrong moves in the name of love. It’s airing on Sunday, January 11, at 11:45pm.
- The Split – Africa Magic Showcase (DStv 151)
Taking you into the world of Nollywood, The Split is a high-stakes financial crime drama that will have you holding your breath. The 26-episode series follows three bankers who pocket money that isn’t theirs. When the deceased account owner’s son resurfaces with proof, their pact unravels, sending the trio spiralling into guilt, fear, and betrayal.
With stars like Anee Icha, Baaj Adebule, Esosa Benard, and David Jones David, this one is your Thursday and Friday night adrenaline fix. It airs at 8:30pm.
- Daughters of Water – Africa Magic Showcase (DStv 151)
Still on must-watch Nollywood shows, Daughters of Water is one to look out for. The drama follows the journey of destiny and spiritual heritage through Anie, a disgraced investigative journalist who returns to her hometown, Ikot Ndem, seeking a comeback. Her arrival coincides with the sacred Ukang Festival, where seven “Daughters of Water” from special families take part in a river-dipping ceremony to honour river spirits.
Starring Imoh Eboh as Anie, alongside Ade Laoye, Teniola Aladese, and Bobby Ogbolu, new episodes are released every Monday, Tuesday, and Wednesday at 8:30 PM on Africa Magic Showcase (DStv Channel 151), and you can catch up on previous episodes on Showmax.
All these shows and more are available on DStv, with subscribers still enjoying the opportunity to receive an instant upgrade when they stay connected on their current package or renew on any eligible package, unlocking more movies, sports, kids’ content and local shows from January to February 2026.
By Adedapo Adesanya
Lagos State is officially welcoming Africa and the global music community for the 9th edition of the All Africa Music Awards (AFRIMA), which kicked off in the Nigerian commercial capital.
The Africa’s global music celebration commenced on Wednesday, January 7 and will wrap up on Sunday, January 11, 2026. Yesterday was the Welcome Soiree for nominees and guests, hosted by the British High Commission in Nigeria.
Other highlights of the five-day event include the Africa Music Business Summit on Thursday, January 8; the AFRIMA Music Village, featuring performances by over 25 A-list artistes and DJs from across the continent on Friday, January 9 at Ikeja City Mall; and the Main Awards Ceremony on Sunday, January 11 at Eko Hotels and Suites, Lagos. The awards will be broadcast live to audiences in more than 84 countries worldwide.
Speaking on Wednesday at a press conference held at the Bagauda Kaltho Press Centre, Lagos State Secretariat, Alausa, Ikeja, to herald the commencement of the global event, the Lagos State Commissioner for Tourism, Arts and Culture, Mrs Toke Benson-Awoyinka, who spoke on behalf of the state government as the official host city, described AFRIMA as “a truly remarkable celebration of creativity, excellence and the unifying power of music across Africa and the world.”
“This gathering is a powerful convergence of cultures, ideas and possibilities. It is a moment where Africa speaks to the world through rhythm, melody and storytelling, and Lagos is deeply honoured to host this gathering of exceptional talents, industry leaders, policymakers and creative visionaries,” she said.
She noted that music and culture have become powerful tools for economic growth and global connection, adding that Lagos is proud to host an event that continues to shape narratives and connect continents.
On his part, AFRIMA President and Executive Producer, Mr Mike Dada, explained that AFRIMA, in partnership with the African Union Commission, is “the longest and biggest-running African music platform that promotes and showcases African talent to the rest of the world.”
He said the last edition was held in Dakar, Senegal, and after extensive deliberations, the African Union awarded the hosting rights of the 9th edition to Lagos.
“The goal of AFRIMA goes beyond entertainment. The idea is to showcase African music talent, demonstrate the capacity of the continent and tell the world that Africa is full of excellence. We also use this platform to promote peace and integration, and to show that music can take young people away from the streets,” he noted.
Mr Dada added that AFRIMA also promotes African cities and tourism.
“Many of us know London and Paris more than we know African cities. Through AFRIMA, we promote African destinations to the world, which is why the event is broadcast to over 30 countries,” he said.
He further disclosed that AFRIMA has provided about 6,000 tickets to the Lagos State Government through the Ministry for distribution across all local governments and LCDAs, to enable young people who may not otherwise afford it to attend the AFRIMA Music Village free of charge.
Also speaking, AFRIMA Associate Producer, Mr Olisa Adibua, said awards platforms are critical to the growth of the music industry.
“In other parts of the world, industries thrive because they have infrastructure and systems that reward excellence. For music to grow in Africa, awards like AFRIMA are necessary. We are the backbone and part of the future of the industry,” he stated.
By Adedapo Adesanya
The board of Warner Bros. Discover (WBD) on Wednesday once again rejected a hostile takeover offer from Paramount Skydance, affirming its sale to Netflix.
The board said it continued to believe the Paramount bid is inferior to a previously announced deal with Netflix to buy WBD’s studio and streaming business for $72 billion.
“We have a signed merger agreement with Netflix, it’s a compelling value, a clear path to closing and protections for our shareholders if something stops the close, whatever that might be,” said Mr Samuel Di Piazza, who chairs the WBD board said, as per CNBC on Wednesday.
Business Post reported last year that WBD entered into an agreement to sell its streaming and studio business to Netflix. However, Paramount has been vying to acquire the entirety of WBD, including its pay TV networks.
In the days following the announcement of that deal, Paramount launched its hostile bid, taking directly to shareholders an offer of $30 per share, all cash for the entirety of Warner Bros. Discovery, including its TV networks.
WBD’s board made an initial recommendation to reject the offer, and Paramount subsequently made another push for the coveted assets. In late December Paramount guaranteed the backing of billionaire Larry Ellison, the father of Paramount Skydance CEO David Ellison, as a clear response to questions raised by WBD’s board.
Paramount first showed interest in acquiring all of Warner Bros. Discovery’s assets in September.
The company made three takeover offers before Warner Bros. Discovery kicked off a formal sale process, inviting other bidders into the fold. It would eventually settle for Netflix.
Netflix issued its own statement welcoming the WBD board’s recommendation and noting it has been engaging with the US Department of Justice and European Commission on antitrust concerns surrounding the merger.
“The WBD Board remains fully supportive of and continues to recommend Netflix’s merger agreement, recognizing it as the superior proposal that will deliver the greatest value to its stockholders, as well as consumers, creators and the broader entertainment industry,” Netflix co-CEOs Mr Ted Sarandos and Mr Greg Peters said in the statement.
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