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MultiChoice Has Created Long-Term Jobs, Supported Talent Development—James Omokwe

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James Omekwe

By Modupe Gbadeyanka

The African film industry has remained untapped because of low investment but this is gradually changing due to the significant interest from MultiChoice, which is engaging local filmmakers like Mr James Omokwe to tell authentic African stories.

In this interview, Mr Omokwe delved into the impact of MultiChoice on African filmmaking as well as how the company empowered him to succeed in the sector, which is projected to be the next crude oil.

You’ve been in the industry for over a decade now. What moment would you say marked the true turning point in your career as a filmmaker?

Absolutely. The biggest turning point for me was in 2014. I had started working in the industry around 2011, and my first film came out in 2013 as a director. But things weren’t quite working out the way I hoped. Like many filmmakers, especially in Nigeria, I was struggling. I remember watching one of my films on an iPad, just reminiscing, and honestly, I was on the verge of giving up and returning to a more “stable” job.

Then sometime around October or November 2014, a friend who was starting a TV show asked if I’d be open to coming on as a consulting producer. That was my first real producing gig, and even though I had some experience before, this was different. That experience opened the door to television for me. From there, I started executive producing other shows  and that opportunity completely changed my career. It was a massive turning point.

You’re known for crafting stories that feel deeply local but widely relatable. What draws you to the kinds of stories you choose to tell?

From the start, our company had one key mission — to tell authentically African stories. That’s always been our driving force. When you come into an industry dominated by certain genres like romance or comedy, you want to stand out. I’ve always had a deep connection to our history, culture, and oral traditions. I feel like storytelling is in our DNA as Africans.

We’re not just making films for entertainment; we’re trying to preserve something. To pass on knowledge, memory, and identity. Every project I’ve worked on carries some form of cultural nuance that reflects where we come from. It’s always intentional.

One of your major early projects, ‘Ajoche’, sparked a big reaction for its bold narrative and authentic tone. What did that project mean to you, and how did it shift how you were seen in the industry?

Ajoche was a real blessing. It was the first major project we did that felt deeply authentic. It wasn’t just epic in scope, but in how true it was to our culture. I honestly didn’t expect people to embrace it the way they did. At one point, I heard it did really good numbers. I’m not sure how accurate, but the feedback was incredible.

Even now, people still talk about it online. I saw someone mention it on Twitter just yesterday and the show aired in 2018! It really cemented my place as someone committed to telling authentically African stories. To this day, it’s still one of the projects I’m most proud of.

What role would you say MultiChoice and Africa Magic played in helping you take on projects like that, from production to distribution and beyond?

Africa Magic gave me an environment to create and that’s huge. They gave me my first real opportunity and the creative freedom to bring my vision to life. That doesn’t just mean writing the story, but visualising it, building the world with my team, and really owning the work. They didn’t just fund it, they empowered us.

Without their support, I don’t think Ajoche, Riona or other shows  would have happened the way they did. They gave us room to grow and prove ourselves, and I’m truly grateful for that.

Would you say that working with Africa Magic opened up new creative or commercial opportunities for you?

Absolutely. Working with MultiChoice helped me build a structure that I now apply to every project. It gave me an edge in how I produce, how I manage teams, and how I build shows from scratch. That expertise has been invaluable.

Even now, the film we’re currently working on, ‘The Yard’, is being praised for its technical quality and storytelling. We’re in talks for international distribution. And all of that comes from the experience and growth I’ve had producing for Africa Magic over the past eight years. That experience can’t be bought. It shaped me, and I carry it into everything I do.

Beyond your own success, how have your projects contributed to job creation or the growth of the local production economy?

I wish I had the data in front of me  but I can say confidently that over the past eight years, our projects have probably employed more than 5,000 people. ‘Ajoche’ alone had 700 people. “The Yard,” currently has a crew strength of about 90 people, working for several months straight.

These are jobs for actors, crew, stylists, set designers — across the board. We’re now working on our seventh or eighth show. These productions feed into the local economy, they keep people employed, and they build careers. The impact is real.

There’s often talk about preserving cultural integrity. Has MultiChoice given you the space to create without compromising cultural nuance?

Definitely. From the beginning, Africa Magic has been intentional about projecting authentic African stories. I remember early meetings where they made it clear that our culture must shine through and they supported that.

They don’t force it, but the expectation is clear. And most producers understand the responsibility. We’re not just making content for entertainment, we’re showcasing who we are to the entire continent. So yes, they’ve allowed us to preserve our identity, and they’ve helped us do it in a way that’s powerful and widely seen.

Finally, based on your experience, what would you say to people who question whether MultiChoice is truly investing in the Nigerian creative economy?

I’d say that question is like asking if the sky is red. The answer is obvious. Since 2014, I’ve worked on numerous productions with MultiChoice, and I’ve seen the direct impact.

They’ve created real, long-term jobs. They’ve supported talent development. They’ve invested in stories that matter. The success I’ve had and that many others have had  is tied to their commitment to this industry. You can’t fake that kind of impact. It’s clear, it’s measurable, and it’s ongoing.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Paramount+, HBO Max to Become One Streaming Entity After WBD Deal

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paramount HBO merger

By Adedapo Adesanya

Paramount+ and HBO Max will become a single, unified streaming service after Paramount Skydance stepped in to acquire Warner Bros. Discovery (WBD) following the surprise exit of Netflix from the bid.

The company’s chief executive officer (CEO), Mr David Ellison, announced during a call with investors on Monday that the company plans to merge Paramount+ and HBO Max into a single, unified platform.

“Our combined company will be home to many of the greatest, most recognisable and beloved franchises in the world, from ‘Harry Potter’ to ‘Top Gun,’ ‘Star Trek’ to ‘Looney Tunes,’ ‘Game of Thrones’ to ‘Yellowstone.’ This represents a tremendous opportunity, and we fully intend to invest in the creative engines of both studios, making them the most sought-after destination for the industry’s leading creative talent,” he said.

Mr Ellison also reassured investors that HBO’s identity and creative vision as a studio would remain unchanged.

“Our viewpoint is HBO should stay HBO.” He also committed to maintaining a robust theatrical slate, pledging 15 films per year, per studio, for a total of at least 30 annual theatrical releases.

This announcement comes on the heels of Paramount’s recent agreement to acquire WBD in a deal estimated at $110 billion. The merger would bring together a vast array of film, TV, and news assets under one corporate entity and is expected to upend the Hollywood landscape as we know it. It also furthers the trend of consolidation seen among other major streaming platforms, such as the combination of Disney+ and Hulu.

With a projected subscriber base of over 200 million, the new streaming service will be positioned as a serious contender among the top streaming giants.

However, the merger also invites close scrutiny from the US Department of Justice over concerns about media concentration and market competition.

Also, industry observers warn that the merger is likely to result in significant job cuts, heightening employee anxieties over layoffs and wage reductions.

There have also been concerns over editorial independence, particularly in light of the Ellison family’s political connections to Donald Trump and increasing scrutiny of newsrooms at CBS and CNN.

Regardless of the concerns, Mr Ellison was optimistic that the transaction would move forward smoothly.

He described the merger as “pro-competition, pro-consumer, and pro-creative community,” emphasising the transaction will “create a stronger Hollywood and global production ecosystem, one that expands consumer choice and unlocks opportunities for creative talent.”

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Netflix Walks Away from Warner Bros Deal After Paramount’s Huge Offer

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Interest in Netflix stocks

By Adedapo Adesanya

Streaming giant, Netflix, has backed away from its proposal to buy Warner Bros Discovery, clearing the way for Paramount Skydance to win the long battle for one of Hollywood’s most storied studios in a deal worth over $100 billion.

Warner Bros, which announced it was up for sale last year, said Paramount’s latest bid was “superior” to the one from Netflix, which in turn refused to raise its offer.

Paramount, which has been insistent regarding the deal, would also need approval from the US Department of Justice as well as European regulators.

Netflix executives say they have declined to match Paramount’s bid as “the deal is no longer financially attractive” at that price.

The buyer would gain control of the iconic studio along with its films and media networks.

The takeover has been touted to significantly reshape the global media landscape, which includes the streaming market.

Last December, Warner Bros agreed to a takeover offer from Netflix for some of its assets, in a deal worth roughly $82 billion, including debt.

Paramount then made a rival proposal, which was refused by Warner Bros, but an increased offer was made earlier this week, boosted by $1 per share.

“The transaction we negotiated would have created shareholder value with a clear path to regulatory approval,” Netflix co-chief executives Ted Sarandos and Greg Peters said in a statement. “However, we’ve always been disciplined.”

“This transaction was always a ‘nice to have’ at the right price, not a ‘must have’ at any price,” the Netflix executives added.

The announcement came just hours after Mr Sarandos had visited the White House on Thursday.

The development marks the possible end of the saga that saw offers and refusals and could possibly change the global streaming market as Paramount is backed by some of the biggest names in the industry, including Oracle owner, Mr Larry Ellison.

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Why Wildlife Shows Hook Us: The Allure of NatGeo Wild

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GOtv NatGeo Wild

There is something undeniably captivating about wildlife documentaries. The moment a predator locks eyes with its prey, the awe of seeing animals in their natural habitat, the thrill of nature’s drama playing out in real time. These are experiences that rein us in and refuse to let go. NatGeo Wild doesn’t just show the wild; it invites us to feel it, understand it, and marvel at it.

What is it about the wild that keeps pulling us back, no matter how many times we watch?

The Explorer in All of Us

At our core, we are wired much like the animals we watch. Curiosity drives us the way it drives a leopard to investigate a sound in the distance. Wildlife shows activate that instinct. We scan scenes like hawks from above, reading body language, anticipating danger, noticing subtle shifts in behaviour. In these moments, we’re more than viewers; we’re explorers, investigators, and sometimes even adventurers.

It’s a way to witness danger safely. A way to test our instincts and a way to connect with the power and beauty of the natural world, all from the comfort of home.

The Comfort of Nature’s Stories

Nature may be ruthless, but it is rarely random. Like a herd moving in rhythm or a pack operating with purpose, wildlife shows follow a structure we instinctively understand: predator and prey,  threat and escape,  loss and resilience.

Within a single episode, chaos settles into balance. Even in harsh environments, there is order just as there is in the wild. That predictability offers comfort, reminding us that survival follows rules, patterns, and rhythms older than humanity itself.

NatGeo Wild Shows That Keep Us Glued to the Screen

Over the years, NatGeo Wild has mastered the art of storytelling that moves like nature itself, quiet when it needs to be, explosive when it matters most. These are not just documentaries; they are immersive experiences that sharpen the senses and stir instinct.

Africa’s Deadliest

Step into the African wilderness, where survival is a daily contest of speed, strength, and strategy. Africa’s Deadliest introduces us to predators that hunt with the patience of chess players and the precision of seasoned warriors. From crocodiles lying in wait beneath murky waters to lions coordinating attacks across the savannah, each episode breaks down how instinct, timing, and dominance decide who eats and who doesn’t.

Wild, Smart and Deadly

Wild, Smart and Deadly is where brains meet brawn in the animal kingdom. This series delves into the intelligence behind nature’s deadliest hunters, showcasing creatures that use strategy, cunning, and sheer wit to survive. From octopuses escaping predators with mind-blowing tricks, to predators setting up elaborate ambushes, every episode reveals how survival in the wild is a high-stakes chess game. Watching it feels like witnessing nature’s most elite tacticians at work, where one smart move can mean the difference between life and death.

Born in Africa

In the wild, birth is only the beginning. Born in Africa follows young animals from their first breath into a world that offers no mercy. Every stumble, chase, and lesson learned is part of a race against time. From a giraffe learning to stand within minutes to lion cubs discovering the rules of dominance, the series captures vulnerability, growth, and resilience in its purest form.

Wild Mediterranean

The Mediterranean may look serene, but beneath its surface lies a battlefield of survival. Wild Mediterranean uncovers a world where predators hunt in crystal waters and creatures adapt to shifting coastlines and hidden dangers. From dramatic underwater pursuits to life along rugged shores, the series reveals a region shaped by adaptation, resilience, and quiet ferocity.

Hostile Planet

Here, nature shows no mercy. Hostile Planet explores environments so extreme they feel uninhabitable, yet life persists. Animals endure freezing tundras, scorching deserts, and violent storms, adapting in ways that defy belief. Every episode is a testament to resilience, revealing how instinct, evolution, and sheer willpower allow life to survive against impossible odds.

These shows captivate because they do more than entertain; they educate, inspire, and transport us into worlds we’d rarely get to see otherwise. Every episode is an invitation to explore, learn, and marvel at the wonders of nature.

Catch all these incredible wildlife stories on NatGeo Wild, GOtv Channel 100.

Subscribers can also enjoy more value with the We Got You offer, available until 28th February 2026. Pay for your current package and automatically get upgraded to the next one at no extra cost,  giving access to more channels, more shows, and more moments like these.

To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream anytime with the GOtv Stream App.

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