By Modupe Gbadeyanka
A notable audio streaming platform, Spotify, has launched an initiative known as My Spotify campaign designed to curate music tailored to meet their needs based on their listening pattern.
A statement from the company the My Spotify campaign is “about celebrating the individual, their unique musical journey, and the powerful emotions that music evokes. We’re not just a streaming service; we’re a personal audio companion that evolves with you.”
It stated that over the coming weeks, fans will discover banners and personalised messages in-app, revealing their unique My Spotify listening habits.
Spotify also noted that users would also receive recommendations for personalised features like daylist, DJ, Blend, Daily Mix, and the Made for You hub.
“We’re taking personalisation to a whole new level, with more suggestions, notifications, and call-to-action prompts across the platform,” he disclosed further.
The platform stated that, “Our advanced algorithms introduce users to new artists and songs that resonate with their tastes, sparking an intimate journey of musical exploration.”
“From Amapiano Mix and Afrobeats Mix to Chill Mix and Hip Hop Mix, there’s something for every moment and every emotion,” it added.
The firm averred that it would serve users with cool features like Daily Mix and Made for You based on listening history, creating a sonic tapestry that reflects their unique identity.
“Our AI DJ and daylist features use artificial intelligence to craft dynamic listening experiences that adapt to your mood and the rhythm of your day. And with Blend, friends and couples can discover the magic of their shared musical tastes,” it added.
Across Sub-Saharan Africa, Spotify has become an integral part of the vibrant music and creator culture, transforming how people listen, and offering a vast world of playlists, music discovery features, and podcasts.
Through shared playlists, the music platform has fostered a sense of community, strengthening bonds and creating a shared cultural identity.
