Nigeria @60: Boomerang’s Magic Makers Plans Big for Viewers

Boomerang Magic Makers

By Dipo Olowookere

Activities to make the 60th independence anniversary of Nigeria memorable are already being unveiled. On Wednesday, President Muhammadu Buhari revealed the anniversary logo in Abuja, though he said the diamond celebration will be low-key because of the global health crisis caused by COVID-19.

But one company planning to make the day, October 1, worthwhile is WanerMedia, owners of Boomerang, the favourite television channel of children and the young at heart.

Boomerang, which is exclusive to DStv, a leading pay-TV in Nigeria, is celebrating the day with Nigerians through the Magic Makers initiative, which kicked off on Mother’s Day, followed by Father’s Day.

Addressing newsmen on Thursday via a virtual conference, Boomerang said it has prepared for its young viewers fun activities, engagements, testimonials, and everything in-between to help commemorate this important day in Nigeria’s history.

Children will be expected to share the fruits of their creative imaginations with their peers across Africa. They will also, through a video series to be posted on the Boomerang’s Magic Makers website, share their stories and use the platform to showcase cool, creative ideas to mark the day.

From specially designed crafts to yummy recipes, DIY stop-motion tutorials, quizzes to interactive activities and games to encourage creative thinking, the website will keep kids entertained with refreshed, fun, new stuff to discover until the end of October.

The company said Magic Makers, which enters its third edition, will be aired across the African continent, giving them the opportunity to let other kids from other countries have a feel of the nation’s cultural diversity.

At the media briefing yesterday, the Senior Director for Brands & Digital at WarnerMedia Entertainment Networks, covering Africa, France and Israel, Mr Adrien Fallu, assured that the company was looking to create contents specially designed for Nigerian children, though this is not immediate.

According to him, the company cherish the Nigerian market, noting that this was why it’s identifying with the country on her independence celebration.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via

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