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Nigeria Seeks $100bn Revenue From Creative Economy

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Creative Economy Nigeria $100bn

By Adedapo Adesanya

Nigeria on Wednesday unveiled details of its strategic plans to generate at least $100 billion and create over two million jobs from the creative economy yearly.

The government’s plan was unveiled by the Minister of Art, Culture and the Creative Economy, Mrs Hannatu Musa Musawa, at a roundtable for local and international investors where she presented her ministry’s 8-Point Plan and Roadmap.

Speaking at the event hosted in Ikoyi, the Minister said that if implemented to its fullest, the plan has the potential to achieve the above-stated objectives.

She listed the 8-Point Plan as Nigeria Destination 2023, a national initiative designed to grow the arts, culture and creative economy under one united vision; Skills Development; Fastrack Policy Frameworks; Strategy Governance and Collaboration; Smart Strategic Partnerships; Growth Targets for GDP Contribution and Sectoral Output; Enabling Business Environments; Cultural Heritage Preservation, and Sustainability.

She lamented that despite its huge potential, Nigeria’s creative industry currently contributes just $5 billion to the economy, with its different sub-sectors at various stages of development.

The sectors include music (sound recording, live performances and music videos), visual media (movies, TV shows, comedy shows, podcasts, content creation), visual arts and crafts (canvas painting, design, sculpturing, woodwork and other craft works), heritage & museums, culinary arts, fashion, publishing (books, literary arts, poetry, magazine, etc), and video gaming.

According to the National Bureau of Statistics (NBS), Nigeria’s creative economy has a very low contribution to overall GDP in comparison with benchmark countries, with the industry contributing just 1.2 per cent to Nigeria’s GDP in 2022.

The least when compared to other African countries like Morocco (2.7 per cent), South Africa (3.0 per cent), and Egypt (4.3 per cent).

She also said it ranks low (1.0 per cent) in its ability to earn government revenue from the sector, compared to South Africa’s 12.5 per cent.

To achieve its ambition, Mrs Musawa said the ministry has identified 14 pivotal initiatives that will drive the sector’s growth and significantly boost government revenue by $10 billion – $20 billion.

She grouped these initiatives under four unique pillars namely Technology, Infrastructure and Funding, International Culture Promotion, and Intellectual Property Monetisation.

Under the Technology pillar, the Minister said the Ministry intends to launch a digital content creation tool accessibility program to provide improved and discounted digital tools for Nigerian creatives.

Others include the launch of the Nigeria content distribution initiative to increase the nationwide adoption of digital tools for content distribution, the launch of a study to estimate the size of the creative industry in Nigeria including a framework to size the market going forward, and the expansion of internet accessibility in underserved regions in Nigeria to expand the reach of the other digital initiatives.

For Infrastructure and Funding, she said, this entails cataloguing existing infrastructure for the Arts, Culture and Creative Economy and its current state, developing the appropriate infrastructure needed for the industry and leveraging public-private partnerships to fund development, providing incentives to stakeholders in the creative economy to boost investment and adoption of strategic initiatives, and launching a creative accelerator program to provide capital, and capacity building to creative companies.

Under International Culture Promotion, Mrs Musawa said the ministry will establish a culture promotion office collaborating with Nigerian embassies abroad, to promote Nigerian arts, culture and creative economy, and leverage AfCFTA to boost Nigerian creative output export regionally and globally.

For Intellectual Property Monetisation, she said the country will seek to establish Globally standardised CMOs (Collection Management Organisations) for most of the sectors, launch a Copyright Oversight Initiative in partnership with the Nigeria Communications Commission (NCC) to enhance tracking, monitoring, and enforcement of copyright standards, ensuring CMOs’ adherence to CISAC standards. It will also develop and implement the intellectual property framework and operationalise Nigeria’s IP licencing framework.

Mrs Musawa added that Nigeria’s Creative Economy has the potential to grow by 400 per cent by 2027, positioning the sector to leapfrog in the long term and deliver the vision for the sector.

She revealed that the Ministry has already created several initiatives and entered collaborations towards the realisation of its set goals.

She listed some of these initiatives to include, among others, the Creative Leap Acceleration Program, CultRise, an infrastructure development initiative and Origins, an advanced data capture and management initiative designed to collect, store, analyse, and share critical data related to Nigeria’s cultural and creative industries.

The Minister also listed some of the Ministry’s infrastructure project pipelines, including the Digital & Immersive Art Centre, the Renewed Hope Creative City at the Wole Soyinka Centre, Arts Village in Abuja, setting up of Creative Hubs in Nigeria’s 36 states, the National Entertainment Centre, Abuja Creative City, and the National Gallery of Art, among others.

To aid in the realisation of the government’s job creation target in the creative industry, the Minister disclosed that the Ministry has entered a partnership with BigWin Philanthropy, a major international development partner, to deliver a transformative capacity-building and job creation strategy.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Why Wildlife Shows Hook Us: The Allure of NatGeo Wild

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GOtv NatGeo Wild

There is something undeniably captivating about wildlife documentaries. The moment a predator locks eyes with its prey, the awe of seeing animals in their natural habitat, the thrill of nature’s drama playing out in real time. These are experiences that rein us in and refuse to let go. NatGeo Wild doesn’t just show the wild; it invites us to feel it, understand it, and marvel at it.

What is it about the wild that keeps pulling us back, no matter how many times we watch?

The Explorer in All of Us

At our core, we are wired much like the animals we watch. Curiosity drives us the way it drives a leopard to investigate a sound in the distance. Wildlife shows activate that instinct. We scan scenes like hawks from above, reading body language, anticipating danger, noticing subtle shifts in behaviour. In these moments, we’re more than viewers; we’re explorers, investigators, and sometimes even adventurers.

It’s a way to witness danger safely. A way to test our instincts and a way to connect with the power and beauty of the natural world, all from the comfort of home.

The Comfort of Nature’s Stories

Nature may be ruthless, but it is rarely random. Like a herd moving in rhythm or a pack operating with purpose, wildlife shows follow a structure we instinctively understand: predator and prey,  threat and escape,  loss and resilience.

Within a single episode, chaos settles into balance. Even in harsh environments, there is order just as there is in the wild. That predictability offers comfort, reminding us that survival follows rules, patterns, and rhythms older than humanity itself.

NatGeo Wild Shows That Keep Us Glued to the Screen

Over the years, NatGeo Wild has mastered the art of storytelling that moves like nature itself, quiet when it needs to be, explosive when it matters most. These are not just documentaries; they are immersive experiences that sharpen the senses and stir instinct.

Africa’s Deadliest

Step into the African wilderness, where survival is a daily contest of speed, strength, and strategy. Africa’s Deadliest introduces us to predators that hunt with the patience of chess players and the precision of seasoned warriors. From crocodiles lying in wait beneath murky waters to lions coordinating attacks across the savannah, each episode breaks down how instinct, timing, and dominance decide who eats and who doesn’t.

Wild, Smart and Deadly

Wild, Smart and Deadly is where brains meet brawn in the animal kingdom. This series delves into the intelligence behind nature’s deadliest hunters, showcasing creatures that use strategy, cunning, and sheer wit to survive. From octopuses escaping predators with mind-blowing tricks, to predators setting up elaborate ambushes, every episode reveals how survival in the wild is a high-stakes chess game. Watching it feels like witnessing nature’s most elite tacticians at work, where one smart move can mean the difference between life and death.

Born in Africa

In the wild, birth is only the beginning. Born in Africa follows young animals from their first breath into a world that offers no mercy. Every stumble, chase, and lesson learned is part of a race against time. From a giraffe learning to stand within minutes to lion cubs discovering the rules of dominance, the series captures vulnerability, growth, and resilience in its purest form.

Wild Mediterranean

The Mediterranean may look serene, but beneath its surface lies a battlefield of survival. Wild Mediterranean uncovers a world where predators hunt in crystal waters and creatures adapt to shifting coastlines and hidden dangers. From dramatic underwater pursuits to life along rugged shores, the series reveals a region shaped by adaptation, resilience, and quiet ferocity.

Hostile Planet

Here, nature shows no mercy. Hostile Planet explores environments so extreme they feel uninhabitable, yet life persists. Animals endure freezing tundras, scorching deserts, and violent storms, adapting in ways that defy belief. Every episode is a testament to resilience, revealing how instinct, evolution, and sheer willpower allow life to survive against impossible odds.

These shows captivate because they do more than entertain; they educate, inspire, and transport us into worlds we’d rarely get to see otherwise. Every episode is an invitation to explore, learn, and marvel at the wonders of nature.

Catch all these incredible wildlife stories on NatGeo Wild, GOtv Channel 100.

Subscribers can also enjoy more value with the We Got You offer, available until 28th February 2026. Pay for your current package and automatically get upgraded to the next one at no extra cost,  giving access to more channels, more shows, and more moments like these.

To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream anytime with the GOtv Stream App.

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TikTok’s 2026 The Discover List Features Five African Creators

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TikTok’s Global The Discover List 2026

By Modupe Gbadeyanka

Five creators from Sub-Saharan Africa have been featured in TikTok’s annual global The Discover List 2026, marking a standout moment for the region’s growing influence in the global creator economy.

They were among the 50 most influential creators shaping culture worldwide across five categories: Icons, Innovators, Foodies, Educators, and Originators.

From medical education in Lagos to culinary innovation in Nairobi and Cape Town, and from dynamic design studios in Johannesburg, African creators are not just being seen on the world stage — they are commanding it.

The Discover List 2026 reaffirms that TikTok is not only where trends begin, but where real opportunities take shape and creators turn influence into lasting impact.

The five TikTok creators from Africa featured were Tamia Nontsikelelo from South Africa, Cherie Kihato of Savannah Space from Kenya, Wayne Chang from South Africa, Olawale Ogunlana of HealthKraft Africa from Nigeria, and Trevor Were from Kenya.

Ogunlana breaks down complex medical conditions into clear, engaging videos, turning digital platforms into powerful tools for better health across the continent. He is also one of TikTok’s Sub-Saharan Wellbeing Ambassadors.

As for Chang, he is celebrated for his vibrant culinary content that blends diverse Asian cuisines with locally sourced South African ingredients, while self-taught chef Were transforms simple, everyday meals into exciting and accessible creations. He shares approachable recipes and cooking inspiration from his home kitchen.

Also, Kihato, a creative entrepreneur, showcases heritage through furniture, art and interiors. Through content creation, she has expanded her business beyond Kenya, inspiring a global audience of design lovers and aspiring creatives, while Nontsikelelo fuses storytelling and marketing on TikTok to build powerful, engaged communities around her modest fashion brand.

Commenting on the latest development, the Global Head of Content Operations for TikTok, Mr James Stafford, said, “At TikTok, we are committed to celebrating our inspiring creator community. Today, we are thrilled to unveil The Discover List 2026 — a highlight of 50 creators to watch from around the world.

“From the Educators who are inspiring their communities to learn something new, to the Originators who share their businesses with global audiences on TikTok, we are proud to be a space where new talent can be discovered, and authenticity and creativity can thrive.”

Business Post recalls that in 2025, Sub-Saharan African creators featured on the Discover List for the very first time, a milestone that unlocked unprecedented global visibility.

Those creators were spotlighted in international publications, including TIME Magazine and participated in major global moments such as Cannes Lions International Festival of Creativity.

At Cannes Lions, Chef Abby (Abena Amoakoaa Sintim-Aboagye) from Ghana engaged directly with TikTok CEO Shou Zi Chew and the Mayor of London, further amplifying her global presence. Building on this momentum, she was also nominated at the 2025 TikTok Awards in Sub-Saharan Africa, where she emerged as First Runner-Up in the Food Creator of the Year category.

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Pop Culture Collectibles for Modern Fans and Collectors

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Youtooz Collectibles

Pop culture collectibles have transitioned from niche hobby-shop items into highly sought-after products that drive ecommerce revenue and audience engagement. For entrepreneurs, affiliate marketers, and agencies targeting fandom-driven communities, knowing which items sell, how to verify authenticity, and where to promote listings is crucial. Working with Youtooz Collectibles provides insight into the types of figures and limited-edition items that modern collectors value, along with sourcing strategies, valuation and preservation essentials, and practical selling tactics—all presented with actionable guidance that businesses can use to boost traffic, conversions, and brand authority.

Why Pop Culture Collectibles Matter For Fans And Sellers

Pop culture collectibles matter because they bridge emotional value and market value. For fans, a collectible can be a tangible connection to a beloved franchise, a limited-run expression of identity, or an heirloom. For sellers, especially online store owners, dropshippers, and affiliate sites, those same emotional drivers create predictable demand cycles tied to film releases, anniversaries, conventions, and social trends.

From an ecommerce perspective, collectibles present several advantages: higher average order values, cross-sell potential (e.g., figure + display case), and strong content marketing opportunities. Niche-focused SEO and link-building campaigns can drive targeted traffic that converts at above-average rates: authoritative backlinks from fan sites, review blogs, and industry press amplify visibility for product pages and category hubs.

But, sellers must also navigate seasonality, counterfeits, and fickle trends.

Top Types Of Pop Culture Collectibles

Collectible categories vary in liquidity, storage needs, and audience. Below are the primary types modern fans and collectors pursue, with notes on market behavior.

Action Figures, Toys, And Vinyl Figures

Action figures and vinyl figures (e.g., Funko Pops, designer vinyl) remain top sellers thanks to broad fan bases and affordable price points. Limited runs, convention exclusives, and artist collaborations command premiums. For sellers, boxed mint condition items are easiest to monetize, while rarer loose figures can require restoration expertise.

Comics, Graphic Novels, And Books

Comics and graphic novels have both nostalgic and investment appeal. First issues, variant covers, and signed editions attract collectors and speculators. The comics market responds strongly to on-screen adaptations: a hit series or film frequently spikes demand for original runs.

Movie, TV, And Music Memorabilia

Autographed posters, screen-used props, and concert-worn clothing are high-ticket items. Provenance and certificates of authenticity are critical here, buyers will pay for verified history. Sellers who can source items tied to cultural moments often find passionate, deep-pocketed buyers.

Video Games, Consoles, And Gaming Merchandise

Retro consoles, limited-run cartridges, and sealed games are appreciating assets. Gaming merchandise, soundtracks, artbooks, collector’s editions, performs well alongside new releases. Marketplace demand often clusters around nostalgia waves and remasters.

Limited-Edition Art, Statues, And Designer Toys

High-end statues, limited-run prints, and gallery toys appeal to collectors who prioritize scarcity and craftsmanship. These items require careful storage and targeted marketing: they often sell through specialty sites, auctions, and gallery drops rather than mass marketplaces.

How To Source Rare Finds And Build Inventory

Sourcing determines margins and differentiation. A mixed approach, online research, real-world hunting, and creator partnerships, works best for steady inventory flow.

Online Marketplaces, Auctions, And Market Research

Monitoring eBay, Mercado Libre, Heritage Auctions, and specialized auction houses uncovers underpriced lots and cross-border arbitrage opportunities. Use saved searches, completed-listing data, and market-watch tools to identify price trends. Competitor backlink profiles and topical content can reveal where collectors congregate, valuable intel for outreach and link-building.

Conventions, Local Stores, Estate Sales, And Thrift Hunting

Conventions and local comic shops are goldmines for exclusives and trade-ins. Estate sales and thrift stores sometimes hold miscataloged treasures, signed books, rare comics, original posters. Successful sellers develop quick authentication instincts and a network of local contacts to source before items hit public listings.

Working With Creators, Wholesalers, And Dropship Partners

Direct relationships with creators and licensed wholesalers secure early access and confirmed authenticity. Dropship partnerships reduce upfront inventory risk, useful for testing niche demand. For high-ticket collectibles, working with trusted consignors and offering pre-orders can minimize capital exposure while guaranteeing exclusivity.

Authenticity, Grading, And Valuation Essentials

Trust is the currency of the collectibles market. Clear authentication practices, standardized grading, and transparent valuation make listings more competitive and reduce disputes.

Authentication Methods And Common Certificates

Authentication methods include COAs (Certificates of Authenticity), third-party authenticator stamps (e.g., PSA/DNA for signatures), and provenance documentation (receipts, photos of original acquisition). Digital verification, serialized QR codes or blockchain provenance, has emerged for premium items and limited editions.

Grading Standards And Condition Notes Collectors Care About

Grading protocols differ by category. Comics often use CGC grades: trading cards use PSA: vinyl/statues rely on detailed condition notes (mint, near mint, very fine). Sellers must describe defects, yellowing, seam splits, box crushes, with photos and standard terminology. Accurate grading reduces returns and builds reputation.

Key Factors That Drive Market Value And Price Trends

Scarcity, cultural relevance (tie-ins to media releases), condition, and provenance drive value. Secondary factors include artist/designer notoriety, variant rarity, and international demand. Sellers watching pre-release hype, convention exclusives, and media calendars can anticipate price spikes and adjust inventory strategies.

Storage, Preservation, And Display Best Practices

Proper care preserves value. Whether storing inventory for sale or curating a showroom, small investments in preservation pay off when items sell for premium prices.

Proper Storage, Packaging, And Climate Considerations

Climate control matters: humidity and temperature fluctuations damage paper, vinyl, and fabric. Store comics and books in acid-free sleeves and boxes: keep figures in original packaging when possible and use silica packs to control moisture. For long-term storage, aim for stable, moderate temperatures and low humidity.

Display Strategies For Collectors And For Ecommerce Photography

Displays should protect while showcasing. Use UV-filtering cases for signed posters and dust-free shelves for vinyl figures. For ecommerce photography, shoot both staged lifestyle images and close-ups of condition details: include measurements and scale references. High-quality visuals improve conversion and reduce questions from buyers.

Insurance, Documentation, And Provenance Tracking

Insure high-value inventory and keep digitized records of COAs, receipts, and photos. A simple inventory management system that tags provenance data makes it easier to verify authenticity during sale and supports claims for insurance or dispute resolution.

Selling, Monetizing, And Promoting Pop Culture Collectibles

Turning a collection into recurring revenue requires platform strategy, listing optimization, and community engagement.

Choosing Platforms: Marketplaces, Your Store, And Niche Sites

Marketplaces (eBay, Etsy, StockX) provide reach and discovery: your own ecommerce store offers brand control and higher margins. Niche marketplaces and forums (comic consignment sites, collector communities) attract serious buyers for premium lots. An omnichannel approach, list flagship items on marketplaces and reserve exclusives for the store, balances traffic and margin.

Pricing, Listing Optimization, And SEO Tips For Higher Visibility

Price with data: use completed sales to set competitive ranges and factor in fees and shipping. Optimize listings with keyword-rich titles, structured bullets, and clear condition notes. For organic search, create content hubs, buying guides, value charts, and trend pieces, that naturally attract backlinks. Link-building campaigns targeting fan blogs, review sites, and pop culture publications increase domain authority and lift product pages in search results.

Building Community, Partnerships, And Repeat Customers

Community fuels collectible sales. Host drop announcements, run loyalty programs, and partner with influencers for unboxing content. Affiliate partnerships and guest posts on niche sites drive targeted referral traffic: agencies focusing on backlink strategy can tailor campaigns that place the seller in front of engaged fan audiences. Repeat customers often buy multiple items, offer bundles, pre-order lists, and restock alerts to capture lifetime value.

Conclusion

Pop culture collectibles combine emotional resonance with monetizable demand, an attractive proposition for ecommerce operators and marketers. Success hinges on sourcing smart, verifying thoroughly, preserving carefully, and promoting strategically. For businesses aiming to scale, investing in SEO, high-quality content, and targeted link-building amplifies reach to dedicated fans and converts interest into profitable sales. With the right systems, inventory controls, authentication processes, and promotional partnerships, collectibles can become a dependable, high-margin pillar of a modern ecommerce portfolio.

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