Showbiz
Nigerian Idol: Legacy, Impact On Music Industry
By Daniel Anazia
The popular music reality show, Nigerian Idol, has undeniably left an indelible mark on the nation’s vibrant music industry. As a platform for discovering and nurturing young talent, it has launched the careers of numerous artistes, contributing to the industry’s global recognition.
Since its inception in 2010, the show has not only unearthed raw talent but also nurtured and launched the careers of numerous exceptional musical talents in the country, providing a platform for them to showcase their skills and shine on national and international stages. Beyond serving as a talent incubator, nurturing raw talent and transforming contestants into polished performers, Nigerian Idol offers a comprehensive training program, including vocal coaching, performance skills, and a source of entertainment for millions of viewers.
The show’s unique blend of talent, competition, and drama has captivated audiences, making it one of the most popular music reality shows in Nigeria. It has helped boost the Nigerian entertainment industry and engaged a large audience by introducing fresh, dynamic personalities to Africa’s premier entertainment scene, further solidifying its place in the Nigerian media landscape.
According to the Chief Executive Officer, West Africa, MultiChoice, John Ugbe, “Nigerian Idol has become a powerful platform for investing in the Nigerian entertainment industry, and has grown to become a vehicle for aspiring exceptional singers who can make a mark.”
“The industry is projected to reach $14.82 billion by 2025, and we need to be deliberate about its trajectory and how young Nigerians will contribute to that future. Nigeria is rich with creative ingenuity and music talent that can shape the world, and we are proud to play a role in actualising this dream for thousands across the country. We are interested in doing even more,” he added.
Also, lending her voice about the show, the Executive Head, Content and Channels, West Africa, MultiChoice Nigeria, Dr Busola Tejumola, said: “Nigerian Idol is more than just a competition; it is a platform that transforms lives.” “Over the years, we have seen aspiring artists step onto that stage and emerge as stars. With the line-up of judges this season, fans can expect passion, commitment, and insightful feedback that will enrich the overall experience of the show.”
Nigerian Idol’s impact on the nation’s music industry is multifaceted. It creates new opportunities for contestants to showcase their talent to a massive audience, potentially leading to increased visibility and recognition. The music competition serves as a springboard for contestants to launch their music careers, even if they don’t win. Also, they connect with industry professionals, potentially leading to collaborations and/or mentorship.
For the record labels and management companies, Nigerian Idol serves as a talent-scouting platform, allowing them to discover new artistes. Winners or notable contestants have secured recording contracts with major labels or independent labels.
The show’s success also translates into economic benefits, with winners often receiving substantial prizes, recording deals, and brand endorsements, contributing to the growth of the Nigerian music industry, with increased investment, infrastructure development, and job creation in various sectors, such as media and advertising.
Brands advertise on the show, creating jobs for marketers, producers, and technical crews. Also, it has led to increased demand for music-related services and products. In terms of fashion, contestants wear outfits designed by Nigerian designers, promoting local fashion and generating income for designers. The show has played a role in promoting Nigerian culture and music, both locally and internationally.
It has helped to showcase the diversity and richness of Nigerian music, contributing to its global appeal and inspiring meaningful conversations. It has attracted investments and partnerships from major brands such as Bigi, a staple from Rites Food Limited, which has partnered with organisers to support young creative talents and contribute to the country’s economic growth. The success of Nigerian Idol has contributed to the growth of the Nigerian music industry, with increased investment, infrastructure development, and job creation. The show’s impact has also led to increased recognition of Nigerian music globally.
Many contestants and winners like Yeka Onka (Season 1), Mercy Chinwo (Season 2), Moses Obi-Adigwe (Season 3), Evelle (Season 4), K-Peace (Season 5), Kingdom Kroseide (Season 6), Progress (Season 7), Victory Gbakara (Season 8), Chima Udoye (Season 9), and Purp (Season 10), have gone on to pursue their music careers, releasing hit singles and albums, collaborating with international artistes, and even winning prestigious awards.
After months of unforgettable vocal showdowns, enthralling performances, and emotional moments, Anu Agosa professionally known as Purp was crowned the winner of Nigerian Idol Season 10. The final episode, which aired live on Sunday, July 13, saw Purp go head-to-head with fellow finalist Raymu, in a high-stakes battle that tested their vocal range, stage presence, and connection with fans.
However, Purp captured the hearts of the viewers and secured the highest number of votes to earn the prestigious title of Nigerian Idol 2025. From goose bump vocals to viral performances, the 25-year-old slayed and conquered the biggest stage in the country as the last woman standing, defeating other vocal powerhouses and fans favourites like Mikki, Lawrence, Bosslady.
Speaking after the win, an emotional Purp said: “This moment feels surreal. I’m so grateful to everyone who voted, supported, and believed in me. This is just the beginning, and I can’t wait to share more music with the world.” From the raspy rift influence of Jazmine Sullivan and Yebba to the smooth depths of Anita Baker, Purp’s sound is soulful, sophisticated, and deeply felt. She doesn’t just sing, she interprets, revealing layers of meaning with every run and refrain. Poised to build a career that bridges the lyrical and the theatrical, Purp is determined to inspire and impact through her artistry. She sees Nigerian Idol as more than a competition, a call to collaborate, a stage to share her gift, and a chance to create music that moves hearts.
Notwithstanding the challenges confronting the reality show, such as intense competition, piracy, and infrastructure deficiencies, its success has created opportunities for artistes, producers, and other industry stakeholders. As the show continues to inspire new generations of musicians, its legacy is cemented. The show remains a vital part of the nation’s music landscape, driving innovation and creativity. With its enduring impact, it is poised to remain a driving force in shaping Nigeria’s music future.
Showbiz
What to Watch This Week: 5 Movies You Shouldn’t Miss
What happens when a woman who has built her entire identity on control suddenly wakes up with none of it? In Little, Jordan Sanders, a powerful tech mogul known for her strict and unapologetic leadership style, finds herself trapped in the body of her teenage self right before a career-defining moment. Forced to relive life from a completely different perspective, she has to navigate school, friendships, and adulthood pressures all at once, while trying to fix a life that is quickly slipping out of her control. To catch Little, tune in on Movie Room Africa on Tuesday, June 17, at 6:40 AM.
Stories like this are part of what makes this week’s viewing lineup worth tuning into.
Across DStv and GOtv, a fresh mix of titles is currently airing, bringing together drama, romance, comedy, action, and suspense for every kind of viewer. From emotional family conflicts and psychological twists to superhero adventures and light-hearted rom-coms, there’s something new every day for viewers looking to unwind with a good story.
If you’re looking for something fresh to watch, here are the movies you can catch this week.
The Other One
What begins as a desperate attempt to survive soon takes a disturbing turn in this psychological thriller. After being kidnapped, a woman devises an unusual escape plan: gaining her captor’s trust by pretending to care for him. But as the lines between manipulation and genuine emotion begin to blur, both find themselves trapped in a dangerous relationship neither can control.
Showing on Africa Magic Showcase on Tuesday, June 16 at 3:30 PM.
Spider-Man: Homecoming
Being a superhero is no easy task, especially when you’re still trying to survive high school. Peter Parker must balance everyday teenage life with the responsibilities that come with being Spider-Man as he faces off against Adrian Toomes, also known as The Vulture, whose dangerous weapons operation threatens countless lives.
Showing on Movie Room Africa on Friday, June 19 at 8:00 PM.
Shazam!
Life changes in an instant for a troubled teenager when a mysterious wizard grants him extraordinary powers. But while being a superhero sounds exciting, he soon learns that great abilities come with even greater responsibilities. As he struggles to balance his newfound identity, a dangerous enemy emerges, threatening not just him but everyone around him.
Showing on Studio Universal on Saturday, June 20 at 5:00 PM.
Asoebi Mamas
Family tensions take centre stage in this drama about privilege, resentment and responsibility. Ajoke enjoys a lavish lifestyle while paying little attention to the hardworking stepdaughters under her roof. But when long-standing grievances begin to surface, her actions threaten to upend the family’s fragile balance.
Showing on Africa Magic Family on Friday, June 19 at 10:00 AM.
Whether you’re planning a quiet evening indoors or simply looking for something new to watch, these titles offer the perfect excuse to settle in and press play.
To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
MasterChef Nigeria: Loye Gets Burnt by Jollof Challenge
The heat was turned all the way up in the MasterChef Nigeria kitchen as the Top 6 faced another Black Apron Day, where one contestant’s dream would come to a boil.
This week’s challenge was a true Nigerian classic with a competitive twist: the contestants had to create a Jollof Rice Feast inspired by two regions of Nigeria. With jollof rice sitting proudly at the heart of Nigerian food culture, the judges were looking for bold flavours, regional identity, strong execution and, most importantly, a dish where jollof was the star of the plate.
For Loye, however, the challenge did not come together the way he had hoped. He was not fully satisfied with the dish he presented, and the judges shared the same concerns. While there were elements of promise, they felt he did not hero the jollof rice enough in a challenge where the beloved dish needed to take centre stage.
Chef Stone acknowledged Loye’s potential, saying he could build himself into a MasterChef, but on the day, the dish was not enough to keep him in the competition. Chef Eros encouraged him to cook with more heart, reminding him that great food is not only about technique, but also emotion, confidence and connection.
After a tough tasting, Loye’s MasterChef Nigeria journey came to an end.
Also feeling the heat were Isabella and David, who joined Loye in the bottom three.
For Isabella, the challenge was an important opportunity to prove that she belonged in the MasterChef kitchen after last week’s disastrous cake bake. She hoped her jollof rice feast would be the dish to take her out of the danger zone, but the judges felt there were too many flavours competing on the plate.
David also found himself under pressure after failing to complete his dish on time, a costly mistake that landed him among the weakest cooks of the day.
But while some dishes struggled to find their rhythm, Favy had every reason to celebrate. Even with the immunity pin in her possession, she cooked with confidence and delivered the standout plate of the day. Her dish earned high praise from the judges for its great flavours, leaving her visibly emotional and overjoyed. In recognition of her outstanding performance, Favy was rewarded with a one-year supply of Sonia products, as well as an exclusive dining experience for her and her family at Ile Eros.
With Loye now eliminated, the competition has officially reached boiling point. The remaining contestants will need to bring more than just seasoning to survive — they will need heart, hustle and plates packed with purpose.
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
MasterChef Nigeria continues on Africa Magic, where the search for Nigeria’s next MasterChef gets hotter with every challenge.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Next week on MasterChef Nigeria, the kitchen gets even hotter as the remaining contestants fight to stay in the competition. With Loye gone and the finale getting closer, there is no room for half-baked ideas, shaky execution or dishes that miss the brief. The pressure is rising, the judges are watching every move, and one wrong plate could send another contestant packing.
Showbiz
Veteran Nigerian Actor Kola Oyewo Dies at 80
By Modupe Gbadeyanka
Veteran Nigerian actor, Mr Kola Oyewo, is reported to have breathed his last at the age of 80.
A popular Nollywood actor, Mr Kunle Afod, confirmed the news of the passing of the scholar, dramatist and filmmaker on Friday in a post on his Instagram page.
Before his passing, Mr Afod recently visited the university teacher at his residence, where he made monetary donations to him.
In his post on Friday, he announced the death of the thespian, saying “Tonight, we lost a true legend. Kola Oyewo has taken his final bow.”
“His remarkable talent, timeless performances, and immense contributions to the Nigerian theatre and film industry will never be forgotten. His legacy will continue to inspire generations to come,” he further wrote.
Recall that in an interview with Mr Afod, the deceased disclosed how his battle with prostate enlargement affected his acting career, which spanned over six decades.
Mr Oyewo began his acting career in 1964 with the Oyin Adejobi Theatre Group after he was born on March 27, 1946, in Oba-Ile, Osun State.
During his lifetime, he acted in several movies, including Saworoide, Super Story, Sango, and Koseegbe, amongst others. He also played the role of Odewale in Ola Rotimi’s play, The Gods Are Not to Blame.
In 1996, he became a lecturer at Obafemi Awolowo University and retired in September 2011 as a senior lecturer. He later moved to Redeemer’s University as the Head of the Department of Dramatic Art. He later worked at Elizade University, Ilara-Mokin, Ondo State, as a performing arts lecturer.
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