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How Nollywood Can Promote Nigeria’s Hospitality Industry

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By Adeniyi Ogunfowoke

Nollywood is the sobriquet for Nigeria’s film industry and it is unarguably the biggest in Africa. The industry has grown in leaps and bounds that it is recognized all over the world. In fact, the quality of Nigerian movies has improved that it now features Hollywood actors. Although Nollywood is yet to reach the zenith, it has made significant and appreciable progress.

According to Africarenewal online, the Nigerian film industry produces about 50 movies per week, second only to Bollywood. In terms of revenue, Nollywood still generates an impressive $590 million annually. In addition, the entire industry according to data released in 2014 showed that Nollywood is a mouth-watering $3 billion industry.

At Jumia Travel, we believe that Nollywood is a thriving gold mine and if massively exploited, it can help promote and grow Nigeria’s hospitality industry. From our food and dress culture to hotels and tourism destinations, they are all needed to produce a movie. While some producers are already doing, others are not. Hence, we share some ideas on how Nollywood can promote the Hospitality industry.

Shoot movies at these destinations

Nigerians movies are watched all over the all over the world. It has prompted pay TV owners to dedicate channels to showing only Nigerian movies. So, if movies are shot at this destinations regularly, it will doubt showcase the beauty of Nigeria. For example, shooting a movie at the Kajuru Castle, or a scene at Badagry in Lagos, it will no doubt advertise these sites and encourage visitors to check out these sites.

Write scripts that portray our friendliness

In different parts of Africa, Nigerian movies are popular for highlighting witchcraft. Although producers have improved scripting, there is still a long way to go because these witchcraft movies have damaged our image. Producers should abdicate the witchcraft scripts for the ones that promote culture, unity, and diversity of Nigerians.

Become tourism ambassadors

Tourism is a money-spinner that government is grappling to recognize. Since Nollywood is already achieving its potentials, it is only fair for it to rub-off on the hospitality and tourism industry. Nollywood actors and actresses can become ambassadors for hotels, and these tourist destinations. This is something the Nigerian Tourism Development Board can explore. Imagine, a tour to Obudu Cattle Ranch is in the offing and you have an actress like Genevieve Nnaji on board as a tourism ambassador, so many Nigerians will be interested.

Highlight major landmarks

Even if producers don’t shoot movies at tourist’s destinations, they can highlight major tourists landmarks featured in it. For example, I watched a movie where a train was railing past a major landmark in Italy. There was an announcement where passengers were told everything they needed to know about that site. We cannot the same thing in Nigerian movies. You show Zuma Rock in Abuja in a movie, you can brief give tell them about Zuma rock.

Showcase Nigeria’s food and dress culture

If you watch Indian movies, they try as much as possible to sell their way of life. From culture to food, dress, and even religion. It is a well-rounded movie indoctrination. Nigerian producers can also do this.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Relive the Shows You Grew Up With on GOtv

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There was a time in our lives when life was simple. Not perfect, not fancy, but simple in a way that just felt complete.

We weren’t thinking about bills, deadlines, or what the future would look like. Our biggest concern? Whether NEPA would take light before our favourite show came on or if someone would change the channel at the wrong time.

Back then, happiness didn’t need planning. You’d rush through homework, eat quickly, and settle in front of the TV like it was the most important part of your day. And honestly, it was.

Those shows weren’t just shows, they were moments.

Then we grew up. Life got busier, louder, and a lot more demanding. But somehow, those memories stayed.

Sometimes it hits you out of nowhere, like a theme song or seeing your niece or nephew watching something familiar. And just like that, you’re taken back.

Back to when watching SpongeBob SquarePants felt like the highlight of your day. Back to singing along to Mickey Mouse Clubhouse like you were part of the cast. Even those “I’m too grown for cartoons” days still had room for The Thundermans and Henry Danger.

It’s funny how those shows did more than just entertain us. They gave us something to look forward to. Something that made the day feel lighter, no matter what.

But every now and then, there’s something comforting about knowing that those moments still exist somewhere. The things that once made us laugh, relax, and forget everything for a while are still there, unchanged.

Channels like Disney Junior and Nickelodeon are still running those same shows, holding onto that same kind of joy we didn’t even realise we’d miss. And platforms like GOtv quietly keep that connection alive. Because after a long day of trying to figure life out, sometimes what you need isn’t something new.

Sometimes, you just want something that reminds you of who you used to be, something that lets you sit back, laugh a little, and for a moment forget all the noise. And maybe, without even realising it, you smile, because for a few minutes, life feels simple again.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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Stripped: What Happens When Men Can’t Keep It All Together

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Stripped on Africa Magic Showcase

In a world where men are expected to have it all figured out, be strong, provide, and never fall apart, Stripped shows the reality that many don’t talk about.

A new drama series premiered on Africa Magic Showcase on Sunday. The limited series brings together a strong lineup of Nollywood stars, including Daniel Etim Effiong, Efa Iwara, Kunle Remi, Ian Wordi, and Mofe Duncan, in a story that dives deep into the pressures men face behind closed doors.

Stripped follows five friends whose lives are slowly unravelling. From career setbacks to relationship struggles and financial pressure, each man is pushed to the edge in different ways. In a desperate attempt to regain control, they take an unexpected path, stepping into the world of stripping at an upscale club.

Daniel Etim Effiong plays Kel, a former marketing executive now juggling survival and responsibility, while Mofe Duncan (Bolaji) battles to keep his business afloat. Efa Iwara stars as a music video director forced to confront a complicated personal life, Ian Wordi plays a conflicted architect, and a youth pastor caught between duty and desire, while Kunle Remi brings to life a determined hustler trying to rewrite his family’s story.

Their lives intersect when they are recruited by Yvonne, a sharp and calculated lounge owner, who introduces them to a world that challenges everything they thought they knew about themselves.

This series explores identity, pride, friendship, and the silent expectations placed on men. It also shines a light on the emotional weight many carry without saying a word, both vulnerability and moments of humour along the way.

With a strong supporting cast of equally complex female characters, the story unfolds across six episodes, building tension as secrets deepen and relationships are tested.

Watch Stripped on Africa Magic Showcase, available on GOtv Channel 8, with new episodes every Sunday at 8 PM.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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Don’t Just Watch, Decide: Final Days to Vote for AMVCA 12

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Vote for AMVCA 12

As the countdown to the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) draws closer, fans across Africa still have a chance to do more than just watch, they can decide.

Voting is officially in its final days, and this is the moment for audiences to show up for their favourite actors, filmmakers, and stories that have made an impact over the past year.

The AMVCA has always stood out as an award platform that gives viewers a choice, allowing fans directly influence who takes home some of the biggest honours on the night. From standout performances to fan-favourite productions, every vote contributes to shaping the final outcome.

Voting is quick, simple, and free. You can cast your vote via the official AMVCA website or through the myDStv and myGOtv apps. Simply log in or create an account, select your favourites across the categories, and submit. You can also vote multiple times across these platforms to increase your support.

Voting for AMVCA 12 closes on April 26, 2026, at 9:00 PM WAT, and once that window closes, that’s it, no extra time and no second chances.

A lot of people wait until the last minute and either forget or run into issues trying to vote at the same time as everyone else. It’s always better to get it done early.

The awards night will come, the winners will be announced, and conversations will happen again, but between now and then is the only time you actually get to influence the outcome.

So if there’s someone you’re rooting for, or a project you genuinely believe deserves it, this is the time to show up.

Don’t just watch how it plays out. Be part of the reason it plays out that way.

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