Showbiz
How Nollywood Can Promote Nigeria’s Hospitality Industry
By Adeniyi Ogunfowoke
Nollywood is the sobriquet for Nigeria’s film industry and it is unarguably the biggest in Africa. The industry has grown in leaps and bounds that it is recognized all over the world. In fact, the quality of Nigerian movies has improved that it now features Hollywood actors. Although Nollywood is yet to reach the zenith, it has made significant and appreciable progress.
According to Africarenewal online, the Nigerian film industry produces about 50 movies per week, second only to Bollywood. In terms of revenue, Nollywood still generates an impressive $590 million annually. In addition, the entire industry according to data released in 2014 showed that Nollywood is a mouth-watering $3 billion industry.
At Jumia Travel, we believe that Nollywood is a thriving gold mine and if massively exploited, it can help promote and grow Nigeria’s hospitality industry. From our food and dress culture to hotels and tourism destinations, they are all needed to produce a movie. While some producers are already doing, others are not. Hence, we share some ideas on how Nollywood can promote the Hospitality industry.
Shoot movies at these destinations
Nigerians movies are watched all over the all over the world. It has prompted pay TV owners to dedicate channels to showing only Nigerian movies. So, if movies are shot at this destinations regularly, it will doubt showcase the beauty of Nigeria. For example, shooting a movie at the Kajuru Castle, or a scene at Badagry in Lagos, it will no doubt advertise these sites and encourage visitors to check out these sites.
Write scripts that portray our friendliness
In different parts of Africa, Nigerian movies are popular for highlighting witchcraft. Although producers have improved scripting, there is still a long way to go because these witchcraft movies have damaged our image. Producers should abdicate the witchcraft scripts for the ones that promote culture, unity, and diversity of Nigerians.
Become tourism ambassadors
Tourism is a money-spinner that government is grappling to recognize. Since Nollywood is already achieving its potentials, it is only fair for it to rub-off on the hospitality and tourism industry. Nollywood actors and actresses can become ambassadors for hotels, and these tourist destinations. This is something the Nigerian Tourism Development Board can explore. Imagine, a tour to Obudu Cattle Ranch is in the offing and you have an actress like Genevieve Nnaji on board as a tourism ambassador, so many Nigerians will be interested.
Highlight major landmarks
Even if producers don’t shoot movies at tourist’s destinations, they can highlight major tourists landmarks featured in it. For example, I watched a movie where a train was railing past a major landmark in Italy. There was an announcement where passengers were told everything they needed to know about that site. We cannot the same thing in Nigerian movies. You show Zuma Rock in Abuja in a movie, you can brief give tell them about Zuma rock.
Showcase Nigeria’s food and dress culture
If you watch Indian movies, they try as much as possible to sell their way of life. From culture to food, dress, and even religion. It is a well-rounded movie indoctrination. Nigerian producers can also do this.
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.
By Adedapo Adesanya
Mr Peter Okoye, professionally known as Mr P, has alleged that a proposed multi-billion Naira sale of the defunct P-Square’s music catalogue collapsed after prospective buyers uncovered irregularities during the due diligence process.
This revelation offers a fresh financial dimension to the long-running dispute that has divided Nigeria’s most successful music duos.
The singer made the allegation in a video series posted on his social media pages, where he shared his account of the events surrounding the group’s 2021 reunion and the disagreements that followed with his twin brother, Mr Paul “Rudeboy” Okoye, and their elder brother and former manager, Mr Jude “Engees” Okoye.
According to Mr P, the failed catalogue transaction occurred after the brothers publicly reunited in 2021.
He alleged that interested buyers had made offers worth billions of Naira for the rights to P-Square’s music catalogue, but the proposed deal did not proceed after issues were allegedly discovered in backend records submitted as part of the due diligence process.
As of press time, neither Rudeboy nor Mr Jude Okoye has publicly responded to the latest allegation.
Mr P’s claims add another layer to the financial disagreements that have repeatedly overshadowed the affairs of the award-winning music duo, whose catalogue includes hit songs such as Bizzy Body, Do Me, Personally, No One Like You and Chop My Money.
Beyond the alleged failed sale, the singer claimed that shortly after the brothers reconciled in 2021, he was asked by his two other brothers to sign documents aimed at reviving P-Square under a new bank account.
The music maker said he declined because he wanted to preserve the renewed family relationship rather than return to a business arrangement he believed could recreate the conflicts that had led to the group’s earlier split.
Mr P also alleged that before the reunion, both Rudeboy and Jude had disagreed over a N90 million loan. According to him, Rudeboy assured him that he would be kept informed about discussions taking place behind his back.
The singer insisted that the widely celebrated reunion in November 2021 was never intended to revive P-Square as a commercial entity. Instead, he said the brothers had only agreed to reconcile as family members while continuing their respective solo music careers and supporting each other’s work.
P-Square, formed in 1999 by Peter and Paul Okoye with Jude serving as manager, became one of Africa’s biggest music acts before publicly splitting in 2017 following years of disagreements over management, finances and creative control. Although the brothers reunited in 2021 and returned to the stage, their relationship deteriorated again, with Rudeboy later confirming that P-Square no longer existed.
The latest revelations also come against the backdrop of an ongoing criminal case involving Mr Jude Okoye.
Last year, the Economic and Financial Crimes Commission (EFCC) arraigned the former manager before the Federal High Court in Lagos on allegations involving approximately N1.38 billion, $1 million and £34,537.59 in alleged money laundering. He has since pleaded not guilty and was granted bail.
Mr P, who testified for the prosecution during the trial, said his video series is far from over and promised to continue sharing what he described as the true story behind the collapse of P-Square and the business decisions that ultimately strained the family’s relationship.
By Modupe Gbadeyanka
Popular musician, Mrs Iyun Janet Oluwatoyosi Ajilore, otherwise known as Saint Janet, has died.
The singer, known for her explicit lyrics, was said to have died in the early hours of Sunday, August 2, 2026, after a brief illness.
Her demise has thrown some of her admirers into shock. Some of her fans and colleagues have started to send their condolences.
The Highlife musician, who is also fondly called Mama Yabis, rose to fame after her controversial Faaji Plus featured lewd lyrics and was banned multiple times by regulatory bodies like PMAN and the Lagos State House of Assembly.
However, this did not stop her from performing at private events, as she was loved by some who were moved by her guts and electrifying live performances, energetic stage presence, and unique style of engaging audiences through satire, humour, and socially unfiltered commentaries.
The battle of the sexes continued in Big Brother Naija Season 11 as the gentlemen claimed victory in this week’s wager task presentation, while the ladies fell short in a debate centred on the age-old question: Nature or Nurture?
From the start of the season, Biggie split the House into two teams, with the ladies and gentlemen to compete against each other in key challenges, including wager task presentations and arena games. For this week’s wager, the teams were assigned opposing sides in a Nature versus Nurture debate, with the gentlemen arguing that inherited traits have the greatest influence on who people become, while the ladies defended the idea that people are largely shaped by their upbringing, environment and life experiences.
After both teams presented their arguments, Biggie declared the gentlemen the winners of the wager. While announcing the result, he admitted that neither team delivered an outstanding performance, noting that the House is still in its “honeymoon phase” and that he was selecting a winner based on the stronger overall presentation.
Despite his reservations, Biggie singled out Nomy, Neche, Chimsom Chuka, Cassi and Gerard for their standout contributions, praising their confidence, delivery and commitment during the task.
With one team victory secured, the rivalry between the ladies and the gentlemen continues to heat up, and the competition is only getting tougher.
But that’s not the only thing viewers have to look forward to this weekend. All eyes are now on the Saturday night party and Sunday’s live show, where the mystery surrounding The Gambit will finally be revealed. Tune in from 7:00 p.m on Africa Magic Showcase (DStv Channel 151 and GOtv channel 8) and Africa Magic Family (DStv Channel 154 and GOtv channel 7) to find out who The Gambit is and what it could mean for the game as the twists in Big Brother Naija Season 11 continue to unfold.
Keep up with all the drama, twists and surprises on DStv and GOtv, or stream the show live on DStv Stream and GOtv Stream.
