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How Nollywood Can Promote Nigeria’s Hospitality Industry

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By Adeniyi Ogunfowoke

Nollywood is the sobriquet for Nigeria’s film industry and it is unarguably the biggest in Africa. The industry has grown in leaps and bounds that it is recognized all over the world. In fact, the quality of Nigerian movies has improved that it now features Hollywood actors. Although Nollywood is yet to reach the zenith, it has made significant and appreciable progress.

According to Africarenewal online, the Nigerian film industry produces about 50 movies per week, second only to Bollywood. In terms of revenue, Nollywood still generates an impressive $590 million annually. In addition, the entire industry according to data released in 2014 showed that Nollywood is a mouth-watering $3 billion industry.

At Jumia Travel, we believe that Nollywood is a thriving gold mine and if massively exploited, it can help promote and grow Nigeria’s hospitality industry. From our food and dress culture to hotels and tourism destinations, they are all needed to produce a movie. While some producers are already doing, others are not. Hence, we share some ideas on how Nollywood can promote the Hospitality industry.

Shoot movies at these destinations

Nigerians movies are watched all over the all over the world. It has prompted pay TV owners to dedicate channels to showing only Nigerian movies. So, if movies are shot at this destinations regularly, it will doubt showcase the beauty of Nigeria. For example, shooting a movie at the Kajuru Castle, or a scene at Badagry in Lagos, it will no doubt advertise these sites and encourage visitors to check out these sites.

Write scripts that portray our friendliness

In different parts of Africa, Nigerian movies are popular for highlighting witchcraft. Although producers have improved scripting, there is still a long way to go because these witchcraft movies have damaged our image. Producers should abdicate the witchcraft scripts for the ones that promote culture, unity, and diversity of Nigerians.

Become tourism ambassadors

Tourism is a money-spinner that government is grappling to recognize. Since Nollywood is already achieving its potentials, it is only fair for it to rub-off on the hospitality and tourism industry. Nollywood actors and actresses can become ambassadors for hotels, and these tourist destinations. This is something the Nigerian Tourism Development Board can explore. Imagine, a tour to Obudu Cattle Ranch is in the offing and you have an actress like Genevieve Nnaji on board as a tourism ambassador, so many Nigerians will be interested.

Highlight major landmarks

Even if producers don’t shoot movies at tourist’s destinations, they can highlight major tourists landmarks featured in it. For example, I watched a movie where a train was railing past a major landmark in Italy. There was an announcement where passengers were told everything they needed to know about that site. We cannot the same thing in Nigerian movies. You show Zuma Rock in Abuja in a movie, you can brief give tell them about Zuma rock.

Showcase Nigeria’s food and dress culture

If you watch Indian movies, they try as much as possible to sell their way of life. From culture to food, dress, and even religion. It is a well-rounded movie indoctrination. Nigerian producers can also do this.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Veteran Nigerian Actor Kola Oyewo Dies at 80

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By Modupe Gbadeyanka

Veteran Nigerian actor, Mr Kola Oyewo, is reported to have breathed his last at the age of 80.

A popular Nollywood actor, Mr Kunle Afod, confirmed the news of the passing of the scholar, dramatist and filmmaker on Friday in a post on his Instagram page.

Before his passing, Mr Afod recently visited the university teacher at his residence, where he made monetary donations to him.

In his post on Friday, he announced the death of the thespian, saying “Tonight, we lost a true legend. Kola Oyewo has taken his final bow.”

“His remarkable talent, timeless performances, and immense contributions to the Nigerian theatre and film industry will never be forgotten. His legacy will continue to inspire generations to come,” he further wrote.

Recall that in an interview with Mr Afod, the deceased disclosed how his battle with prostate enlargement affected his acting career, which spanned over six decades.

Mr Oyewo began his acting career in 1964 with the Oyin Adejobi Theatre Group after he was born on March 27, 1946, in Oba-Ile, Osun State.

During his lifetime, he acted in several movies, including Saworoide, Super Story, Sango, and Koseegbe, amongst others. He also played the role of Odewale in Ola Rotimi’s play, The Gods Are Not to Blame.

In 1996, he became a lecturer at Obafemi Awolowo University and retired in September 2011 as a senior lecturer. He later moved to Redeemer’s University as the Head of the Department of Dramatic Art. He later worked at Elizade University, Ilara-Mokin, Ondo State, as a performing arts lecturer.

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Watching BBN and the World Cup Is No Longer a Location Thing

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Big Brother Naija Reunion is on, the World Cup tournament is kicking off, or that new DStv/GOtv series everyone has been talking about just dropped, and somehow, you’re not at home. Maybe you’re in traffic, at work, or just not near a TV. In moments like these, the real question is no longer “what’s showing?” but “how do I not miss it?”

That shift is precisely why the DStv and GOtv Stream have become more than just viewing platforms. They are now part of how people actually experience television on the move, at home, on phones, and in real time.”

Whether it’s someone trying to catch a live show while commuting, watching highlights during a break at work, or simply preferring to stream directly from their device instead of using a decoder, these apps have quietly changed how entertainment is consumed.

But beyond streaming and access, many users still don’t fully understand how to navigate them properly. Here’s a simple guide.

1. Getting Started

Download the DStv Stream or GOtv Stream app from your device’s app store and sign in using your DStv or GOtv account details.

Once you’re logged in, you’ll land on the home page, where you’ll find a mix of live TV, recommended content, trending titles, and recently added shows.

2. Watching Live TV

One of the easiest ways to use the platform is through the Live TV section.

Simply:

  • Tap on Live TV

  • Browse available channels

  • Select the channel you want

  • Start watching instantly

This is especially useful for:

  • Big Brother Naija live broadcasts

  • Football matches and tournaments

  • News coverage

  • Reality shows

  • Live events

You can move between channels just as you would on a decoder.

3. Finding Shows and Movies

For viewers who already know what they want to watch, the search feature offers a quick way to find specific shows, movies, channels, or sporting events without scrolling through categories.

The platform also organizes content into categories, making it easier to discover something new.

4. Catch Up on Missed Episodes

If you missed an episode because you were busy, the catch-up feature allows you to watch selected programs after they have aired. Instead of waiting for reruns, you can simply search for the show and pick up right where you left off. This feature is especially useful during busy periods when it can be difficult to keep up with daily shows.

5. Explore Recommended and Trending Content

The home page regularly highlights:

  • Trending shows

  • Newly added content

  • Popular movies

  • Recommended titles based on viewing habits

If you’re not sure what to watch next, this section can help you discover content you may have otherwise missed.

6. Accessing Showmax Content

One of the biggest additions to the streaming experience is the integration of Showmax content.

Viewers can now access a wide range of Showmax movies, series, and entertainment content directly through the streaming platform, making it easier to move between live TV and on-demand viewing without constantly switching services.

From international blockbusters to local favorites, there’s significantly more content available to explore.

7. Creating a Personal Viewing Experience

The platform allows users to:

  • Continue watching from where they stopped

  • Save favorite content

  • Browse viewing history

  • Discover personalized recommendations

This makes it easier to keep track of ongoing series and find content that matches your interests.

With the DStv Stream and GOtv Stream, live channels, catch-up viewing, on-demand entertainment, and Showmax content are all available in one place, making it easier than ever to watch what you want, when you want, and wherever you are.

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Drama, Tears, and Showdowns: BBNaija Reunion Starts on Heated Note

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The Big Brother Naija Season 10 reunion kicked off yesterday, and honestly, nobody was prepared for how quickly things went from zero to heated. From unresolved tensions to emotional confessions, it looks like the housemates came ready to finally say everything they’ve been holding back.

If episode one is anything to go by, the rest of the reunion is set to be explosive.

Here are some of the highlights from Episode 1 of the reunion:

Sabrina opened up about her early exit, saying that if she had stayed longer, viewers would have seen more of her personality, and that a love interest storyline likely wouldn’t have happened.

Tracy reflected on her time in the house, admitting she didn’t feel emotionally prepared for the experience. She also expressed that while she wanted a deeper connection with Kuture, things felt too physical for her.

Zita revisited her time in the house as well, insisting her fight with Mide was not performative and that she often felt cornered by how things played out. Mide, however, pushed back, saying Zita misunderstood her intentions and that she is not condescending.

Zita and Danboskid also addressed their failed “ship,” finally laying the relationship drama to rest.

Thelma had an emotional moment while defending herself in the Isabella and Kayinkumi situation, with tensions rising further when Big Soso jumped into the conversation, escalating things between her and Thelma.

We also saw more tension unfold between Tega and Thelma, with revelations that added even more weight to their already strained dynamic.

And just when we thought it couldn’t get any hotter, the episode ended on a cliffhanger, with Kola and Doris going head-to-head, leaving viewers waiting for what comes next.

If this is just episode one, the rest of the reunion promises nothing short of chaos, clarity, and confrontations.

Big Brother Naija S10 reunion is clearly not holding back this year. You can catch all the drama at 10 pm on Africa Magic Showcase and 10:30 pm on Africa Magic Family on DStv and GOtv.

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