Sanwo-Olu Praises Chain Reactions Africa for Lagos Shopping Festival

By Modupe Gbadeyanka

The management and staff of Chain Reactions Africa have been applauded by the Lagos State Governor, Mr Babajide Sanwo-Olu, for the successful hosting of the Lagos Shopping Festival.

The inaugural edition of Lagos Shopping Festival, a 72-hour non-stop shopping and entertainment fiesta, ended on a high note on Thursday, December 26, 2024 with incredible musical performances by some of Nigeria’s A-list artists like Young Jonn, Teni The Entertainer, and EmmaOMG.

Others were Adekunle Gold, Wande Coal, BNXN, Ayo Maff, DJ Neptune, D’Incredible DJ, DJ Dips and DJ YK Mule.

Mr Sanwo-Olu praised the Public Relations (PR) company for creating an unforgettable blend of entertainment and commerce and reigniting the culture of strategic scaling and optimisation of small businesses.

According to the Governor, the fact that the 72-hour non-stop event was concluded without any hitch or medical emergency was a testament to the organisers’ excellent organisational skills and event management capability.

He emphasised that the festival has demonstrated its ability to drive collaboration and business connectivity while advancing the collective aspiration for a thriving, inclusive and resilient Lagos, which stands as Nigeria’s commercial hub and model for other states.

At the event, hordes of shoppers and fun seekers thronged the iconic Mobolaji Johnson Arena in Onikan, Lagos to experience a shopping and partying fiesta that exploded beyond their expectations.

They braved the chilly weather, sang and danced along to the performances of some of the best Nigerian acts, leaving indelible memories etched on their minds.

The festival, with free gate fee, turned out to be the biggest event in Lagos this December. Powered by the Lagos State Government in collaboration with Chain Reactions Africa, a frontline PR firm – together they made the Christmas holiday truly magical for Lagosians from December 23-25 with non-stop vibes and unforgettable shopping experiences.

The Lagos Shopping Festival is the first that brings and connects shoppers with Micro, Small and Medium-sized Enterprises (MSMEs), providing opportunities, value-driven collaborations and growth with innovators, entertainers and creative industry, as well as the food industry and everyone at appreciably discounted deals.

Indeed, the festival was a success story, with commendations also coming from several vendors as well as lead sponsors and top brands such as Zenith Bank, Tolaram Group, First Bank Plc and Guinness. These iconic brands brought unmatched energy and creativity to the festival, reinforcing their shared dedication to promoting the country’s vibrant culture, heritage and national pride.