Connect with us

Showbiz

Spotify Blends Afrobeats With Naija Food, Culture at Greasy Tunes Café

Published

on

Spotify Greasy Tunes Café

By Modupe Gbadeyanka

Global streaming platform, Spotify, on Tuesday, September 30, 2025, launched its Greasy Tunes Café at Fired & Iced, Lagos.

The three-week experiential campaign is backed by new Spotify data showing that for Nigerian Gen Z, music and food are core pillars of daily life, with Afrobeats dominating their listening habits from morning to night.

Greasy Tunes Café brings this insight to life: customers can order local Nigerian meals and instantly receive a personalised Spotify playlist or podcast, curated in real-time based on their food choices.

At the unveiling of the initiative, several people including newsmen, influencers, podcasters, music artists, and fans were in attendance, setting the perfect scene for the brand’s immersive new experience.

The evening featured two exclusive fireside chats that provided intimate insight into the campaign’s vision.

Spotify executives Bea Theron, Experiential Marketing Manager for Sub-Saharan Africa, and Victor Okpala, Artist and Label Partnership Manager for West Africa, introduced the strategy, with Theron stressing that the café is an immersive experience built on the pillars of culture, music, and food.

She emphasised that Spotify’s role is clear: supporting creatives and prioritising the hyper-local storytelling essential to celebrating the people of Lagos.

“Tonight proves the power of the youth: they build the culture here in Nigeria. The Greasy Tunes Café is our future-facing model, blending the force of Afrobeats with the authenticity of local cuisine. This isn’t just a party; it’s a strategic move to establish the new cultural future of Lagos,” said Theron.

Okpala expanded on the café’s programming, noting that it will serve as both a launchpad for local talent and a centre for education. He highlighted plans to spotlight diverse emerging artists, citing names like Fola and Adekunle Gold.

Okpala also announced specific educational moments, including an October 11 screening of a documentary on Afro-Nigerian Afro-funk and the Eyo masquerade, underscoring its commitment to Nigeria’s rich culture and musical heritage.

Following the executives’ discussion, the spotlight shifted to two of the platform’s biggest recent names: Spotify RADAR and South African artist Thakzin, and Afrobeats artist Fola, who rank among the platform’s most-streamed emerging artists of the 2020s.

Anchored by themes of authenticity and dedication, the artists’ fireside chat offered raw insight into their creative journey. Fola shared that success was anything far from overnight, stressing that background doesn’t define the future. “You have to put in the work; that is my truth,” he said. “Nothing about my journey is overnight. The love I’m receiving fuels me, and my goal is clear: I’m going to take Afrobeats to the next level.”

Thakzin, meanwhile, spoke about the importance of emotion in his sound. “For me, music is about translating real-time feelings into rhythm,” he explained. “If you’re going to push new sounds, you have to go harder, always, because that’s how you break through and move people.”

After the fireside chats concluded, the atmosphere shifted dramatically as DJ Dami Osinubi kicked off the party with electrifying sets. Guests moved to the music, captured moments, and enjoyed a true taste of Nigeria through the local food and drinks. The launch served as the perfect kick-off for the campaign, setting a high bar for the celebration of music, culture, and community ahead.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Showbiz

Before Season 4: The Characters Who Shaped the Rise and Fall of Wura

Published

on

Wura Season 4

Power has shifted, loyalties have been tested, and secrets are no longer buried. As Wura returns for Season 4, before the next chapter unfolds, it’s the perfect moment to revisit the characters whose ambition, secrets, and rivalries have driven the series’ gripping tale of power and consequence. Here are the characters who have shaped the story so far from Season 1 -3.

Mrs Adeleke (Wura)

The boss lady, ruthless CEO of Frontline Gold Mine and the woman at the centre of it all.

Wura built her empire on carefully buried secrets and ruthless decisions. Anyone who threatened her power in the last seasons was silenced, and every move she made was calculated to keep her throne intact.

But power built without mercy eventually demands payment. In the end, Wura’s world collapsed when she discovered the most devastating truth of all: the daughter she had killed in her quest to protect her secrets was actually her own. Faced with the weight of her actions, she pulled the trigger on herself, leaving behind a legacy of power, destruction, and unanswered questions.

Tumininu (Tumi)

Tumi’s journey began with a simple mission: find the truth about her father. What followed was a dangerous path filled with lies, betrayals, and powerful enemies.

Determined and fearless, Tumi chased every clue and confronted the darkest secrets surrounding her family. But the biggest revelation came too late, the woman she had grown to hate the most was the one who gave birth to her.

In her pursuit of justice, Tumi paid the ultimate price. Sometimes the truth costs everything.

Jeje

Jeje was the man caught between two worlds.

Husband to Tumi, yet deeply connected to Wura’s shadowy reality.

For a long time, he carried dangerous truths that could destroy everything. When Jeje finally revealed that Wura was responsible for Tumi’s father’s death, it set off a chain reaction that neither love nor loyalty could stop. His confession changed the course of every life connected to the Frontline empire.

Mr Adeleke

A respected man sworn to fight crime and uphold justice. Yet the greatest criminal in his life was the woman he loved, Wura.

Mr Adeleke shared a home with Wura, blind to the darkness hiding in plain sight. Even as the signs became impossible to ignore, his love for her clouded his judgment.

It raises a haunting question: how do you police an entire city, yet fail to see the truth inside your own home?

Iyabo

Iyabo was the quiet force that kept the family together until one truth shattered everything.

Without warning, she revealed the secret that changed the entire story: Tumi was not her biological daughter. No preparation. No gentle explanation. Just a truth that landed like a storm in a fragile family. Family secrets destroy everyone.

As Wura launches its Season 4 this March, the story moves beyond the secrets. With the truth now exposed and the consequences still unfolding, the next chapter promises new power struggles, shifting loyalties, and choices that change everything.

In Wura’s world, the past never stays buried, and the next season may prove that the real battle is only just beginning.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

Continue Reading

Showbiz

Paramount+, HBO Max to Become One Streaming Entity After WBD Deal

Published

on

paramount HBO merger

By Adedapo Adesanya

Paramount+ and HBO Max will become a single, unified streaming service after Paramount Skydance stepped in to acquire Warner Bros. Discovery (WBD) following the surprise exit of Netflix from the bid.

The company’s chief executive officer (CEO), Mr David Ellison, announced during a call with investors on Monday that the company plans to merge Paramount+ and HBO Max into a single, unified platform.

“Our combined company will be home to many of the greatest, most recognisable and beloved franchises in the world, from ‘Harry Potter’ to ‘Top Gun,’ ‘Star Trek’ to ‘Looney Tunes,’ ‘Game of Thrones’ to ‘Yellowstone.’ This represents a tremendous opportunity, and we fully intend to invest in the creative engines of both studios, making them the most sought-after destination for the industry’s leading creative talent,” he said.

Mr Ellison also reassured investors that HBO’s identity and creative vision as a studio would remain unchanged.

“Our viewpoint is HBO should stay HBO.” He also committed to maintaining a robust theatrical slate, pledging 15 films per year, per studio, for a total of at least 30 annual theatrical releases.

This announcement comes on the heels of Paramount’s recent agreement to acquire WBD in a deal estimated at $110 billion. The merger would bring together a vast array of film, TV, and news assets under one corporate entity and is expected to upend the Hollywood landscape as we know it. It also furthers the trend of consolidation seen among other major streaming platforms, such as the combination of Disney+ and Hulu.

With a projected subscriber base of over 200 million, the new streaming service will be positioned as a serious contender among the top streaming giants.

However, the merger also invites close scrutiny from the US Department of Justice over concerns about media concentration and market competition.

Also, industry observers warn that the merger is likely to result in significant job cuts, heightening employee anxieties over layoffs and wage reductions.

There have also been concerns over editorial independence, particularly in light of the Ellison family’s political connections to Donald Trump and increasing scrutiny of newsrooms at CBS and CNN.

Regardless of the concerns, Mr Ellison was optimistic that the transaction would move forward smoothly.

He described the merger as “pro-competition, pro-consumer, and pro-creative community,” emphasising the transaction will “create a stronger Hollywood and global production ecosystem, one that expands consumer choice and unlocks opportunities for creative talent.”

Continue Reading

Showbiz

Netflix Walks Away from Warner Bros Deal After Paramount’s Huge Offer

Published

on

Interest in Netflix stocks

By Adedapo Adesanya

Streaming giant, Netflix, has backed away from its proposal to buy Warner Bros Discovery, clearing the way for Paramount Skydance to win the long battle for one of Hollywood’s most storied studios in a deal worth over $100 billion.

Warner Bros, which announced it was up for sale last year, said Paramount’s latest bid was “superior” to the one from Netflix, which in turn refused to raise its offer.

Paramount, which has been insistent regarding the deal, would also need approval from the US Department of Justice as well as European regulators.

Netflix executives say they have declined to match Paramount’s bid as “the deal is no longer financially attractive” at that price.

The buyer would gain control of the iconic studio along with its films and media networks.

The takeover has been touted to significantly reshape the global media landscape, which includes the streaming market.

Last December, Warner Bros agreed to a takeover offer from Netflix for some of its assets, in a deal worth roughly $82 billion, including debt.

Paramount then made a rival proposal, which was refused by Warner Bros, but an increased offer was made earlier this week, boosted by $1 per share.

“The transaction we negotiated would have created shareholder value with a clear path to regulatory approval,” Netflix co-chief executives Ted Sarandos and Greg Peters said in a statement. “However, we’ve always been disciplined.”

“This transaction was always a ‘nice to have’ at the right price, not a ‘must have’ at any price,” the Netflix executives added.

The announcement came just hours after Mr Sarandos had visited the White House on Thursday.

The development marks the possible end of the saga that saw offers and refusals and could possibly change the global streaming market as Paramount is backed by some of the biggest names in the industry, including Oracle owner, Mr Larry Ellison.

Continue Reading

Trending