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5 Lessons I Learned Building a Comedy Brand from a Character Named Tegwolo

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Erem Emeka House of Ajebo

By Erem Emeka

When I first started animating the character Tegwolo, my goal was to make people laugh and capture the hilarious, everyday struggles of Nigerian life through cartoons. I never imagined that this simple idea would be the foundation for a full-fledged media brand, House of Ajebo, a YouTube channel with millions of subscribers. Our newest venture, Jeni and Keni, a fun learning channel for kids with Afrobeat music, shows how we’ve expanded beyond that first character.

The journey from a single funny idea to a sustainable media business is a marathon, not a sprint. Many people see the subscriber counts and the viral skits, but they don’t see the years of strategy, failure, and learning that happen behind the scenes. For any aspiring creator out there wondering how to turn their passion into a profession, here are five lessons I’ve learned along the way.

Your First Fan Must Be You 

Before you can convince millions to watch your content, you have to be completely sold on it yourself. You will be your own writer, editor, marketer, and motivator for a very long time. If you don’t genuinely love what you are creating, you will burn out. In the early days, there were times when the views were low and the progress felt slow. What kept me going? I genuinely thought Tegwolo was hilarious. I was my own biggest fan. That passion is your fuel. If you’re not excited to watch your own video for the tenth time during the edit, why would anyone else be excited to watch it once?

Consistency is More Important Than Virality 

Everyone wants a viral video. But virality is unpredictable; it’s like lightning in a bottle. A sustainable channel, however, is built on consistency. It’s about building a relationship with your audience, and relationships are built on trust and reliability. Our audience knows to expect new content from us regularly. This consistency turns casual viewers into a loyal community. They don’t just show up for one hit video; they subscribe for the ongoing story. Focus on creating a realistic production schedule you can stick to. A thousand dedicated fans who show up every week are more valuable than a million viewers who show up once and never return.

Learn the Language of Business, Not Just Comedy 

I am a comedian and a storyteller. But to run House of Ajebo and manage channels like Jeni and Keni, I also had to become a businessman. This is the part of the job that nobody talks about, but it’s the most critical for long-term success. You need to understand your analytics. Who is watching your content? Where are they from? What keeps them engaged? This data is gold. It helps you make smarter creative decisions. You also need to understand monetization, budgeting, and team management. You are the CEO of your brand. Don’t be afraid to learn about spreadsheets, contracts, and negotiation. Your creativity deserves a solid business foundation to support it.

Your Character is Your Brand; Protect It

Whether your “character” is an animated personality like Tegwolo, a teaching brand like Jeni and Keni, or simply your authentic self on camera, that is your brand. Every piece of content you release, every comment you reply to, and every brand you partner with defines what that brand stands for. We’ve had offers for collaborations that would have paid well but didn’t align with the family-friendly, relatable humor of House of Ajebo. We turned them down. Protecting the integrity of your brand is a long-term investment in the trust of your audience. If your audience trusts you, they will support you in everything you do, including your brand partnerships.

Collaboration is a Superpower 

You cannot do it all alone. At some point, to grow, you need to build a team. For me, that meant hiring other animators, writers, and voice actors who could help expand the world of House of Ajebo and create new intellectual properties like Jeni and Keni. But collaboration also means working with other creators. The creator community in Nigeria is incredibly supportive. Working with other creators introduces you to new audiences and pushes you to be more creative. It’s about community over competition. The same goes for brands. The right partnership isn’t just an advert; it’s a collaboration that provides value to your audience and gives you the resources to make better content. Approach it as a creative partnership, not just a transaction.

Building a multi-brand media company on YouTube is challenging and immensely rewarding. It requires you to be an artist, a scientist, and an entrepreneur all at once. But if you stay true to your unique voice and approach your enterprise like a business from day one, you can build something truly special.

Erem Emeka is the Creator of House of Ajebo

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Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others

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Facebook Made by Africa Campaign

By Aduragbemi Omiyale

Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’

This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).

The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).

Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.

Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.

Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”

Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”

Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”

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MasterChef Nigeria surprise: From Nightmare to Dream Come True, Fads is Back and On Fire

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MasterChef Nigeria

The MasterChef Nigeria kitchen is no stranger to unexpected twists — and this week delivered one of its biggest surprises yet. 

In a dramatic turn of events, previously eliminated home cooks Fads, Pearl and Margaret were given an extraordinary second chance: a shot at redemption and an opportunity to fight their way back into the competition.

With a place back in the MasterChef kitchen — and a chance to compete for the life-changing 73 million prize on the line, the trio faced a high-pressure Redemption Challenge centred around one deceptively simple ingredient: eggs.

Tasked with mastering three culinary fundamentals in just 10 minutes, the contestants had to deliver the perfect poached egg, boiled egg and omelette — a challenge designed to test precision, timing and technical skill under immense pressure.

In a dramatic cook-off, it was Fads who rose to the occasion, impressing the judges with her execution and earning her place back in the MasterChef kitchen. For Pearl and Margaret, however, the challenge marked the end of their MasterChef journey, as they bid farewell to the competition for good.

True to the spirit of MasterChef Nigeria, the competition was far from over. The Top 8 immediately faced another challenge — a celebration of the Staples of Success — where culinary skill met high stakes. With an impressive 2 million up for grabs, the home cooks had yet another opportunity to prove themselves in the MasterChef kitchen.

The arrival of the white apron cook was met with excitement in the MasterChef Nigeria kitchen, as the home cooks embraced the moment with enthusiasm and ambition.

However, while some rose to the occasion, others struggled to meet the judges’ exacting standards.

Derry’s dish was dealt a major setback when her chicken was found to be undercooked. David’s red chilli starter and roasted chicken main failed to deliver the impact the judges had hoped for and overwhelmed by emotion, Favy faced a challenge of her own when her panna cotta refused to set, forcing her to rethink her dish under pressure.

Demilade impressed the judges with a standout combination of Potato Crisps and a creative Plantain Split, showcasing both confidence and flair in the kitchen. Fads, meanwhile, delivered a remarkable comeback with her comforting yet elevated take on Yam Chips and Potato Soup — a dish that earned high praise from the judges. Clearly impressed, Chef Eros described Fads’ creation as “restaurant ready.”

Demilade and Fads rose above the competition to secure coveted spots in the Top 2, earning themselves a shot at the 2 million prize.

In the end, it was Fads who claimed Dish of the Day, completing an impressive comeback story as she walked away with 2 million and renewed confidence in the MasterChef Nigeria kitchen.

Next week, tensions rise as the Top 8 take on a high-pressure Fashion Challenge, with the MasterChef kitchen also welcoming special guest judge Ezinne Chinkata.

Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.

The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.

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Netflix Spends $135bn on Films, TV Shows in 10 Years

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By Adedapo Adesanya

Data from Netflix reveals that more than $325 billion was contributed to the global economy over the past decade, creating more than 425,000 jobs in over 50 countries, including Nigeria.

A decade ago, Netflix expanded into almost every country in the world in a single day, and since then, it has been “a champion of local stories”, spotlighting them on a global stage.

Netflix signalled its Nigeria ambitions with the acquisition of Lionheart, a film produced in 2018 by industry veteran, Genevieve Nnaji, as its first original film in the country.

The streamer has since commissioned and co-produced multiple original series and films in the years since.

However, in late 2024, it was reported that Netflix was exiting the Nigerian market; it denied the reports, but has since cut back on original productions.

Viewing of non-English language titles represented less than a tenth of total viewing on Netflix ten years ago, while today it’s more than a third.

Netflix says the data underscores its continued commitment to supporting creative communities everywhere.

In Nigeria, some Netflix-affiliated films have amassed hit followings and series, such as Gingerrr, King of Boys, The Black Book, Anikulapo, Sugar Rush, Hijack ’93, among others.

Speaking on the development, Mr Ted Sarandos, co-CEO of Netflix, commented: “[…] what really matters are the people behind those numbers — the writers, directors, carpenters and electricians, the small business owners and community members and of course, the fans who make everything possible.”

This data is revealed as Netflix launches The Netflix Effect, designed to bring together stories from around the world that explore the economic and cultural impact Netflix has had on the entertainment industry.

“Over the last decade, Netflix shows and movies have consistently shaped what people read, buy, listen to, eat, wear and play. We’ve pushed old songs back up the musical charts, helped niche sports go mainstream, and boosted sales of everything from chess sets to Halloween costumes, to home storage.” Mr Sarandos added.

“Now we have a responsibility to keep that flywheel going. That’s why, while other entertainment companies pull back, we’re leaning in — spending tens of billions of dollars on content every year, investing in production facilities from Spain to New Jersey, and growing the entertainment industry through training programmes that have reached over 90,000 people across more than 75 countries.”

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