Showbiz
Spotify Reports 163.5% Average Streaming Growth in Nigeria
By Adedapo Adesanya
Spotify says music streaming in Nigeria has grown at an average rate of 163.5 per cent, underscoring the speed at which the country has emerged as a global streaming force since it launched here in 2021.
In a statement, the music streaming company reported triple-digit year-on-year growth in its early years and sustained momentum through 2025.
The platform, which entered the Nigerian market in February 2021, described the journey as one marked by rapid cultural acceleration.
Spotify said at the heart of that growth was Afrobeats, which recorded a 5,022 per cent increase in streams locally between 2021 and 2025.
It added that other genres also witnessed remarkable expansion. According to the platform, Amapiano surged by 10,330 per cent; Gospel and Praise grew by 5,499 per cent; Hip-hop and Rap rose by 3,020 per cent; while R&B climbed by 2,602 per cent.
Spotify further said language had become another growth engine, with indigenous-language listening increasing by 554 per cent in 2024 and 87 per cent in 2025 within Nigeria.
Globally, indigenous-language streams rose by 141 per cent in 2024 and 41 per cent in 2025, reflecting what the company described as a growing appetite for local-language storytelling and sound.
According to Spotify, listening habits reflected global curiosity from day one. The first track streamed in Nigeria at launch was “到此為止” by Shiga Lin, reinforcing the platform’s view that Nigerian users are eclectic and open to discovery.
Over the five-year period, the most-streamed artists in Nigeria include Burna Boy, Davido, Asake, Wizkid and Seyi Vibez.
Among the most replayed songs are ‘Remember’ and ‘Lonely At The Top’ by Asake; ‘Kese (Dance)’ by Wizkid; ‘Doha’ by Seyi Vibez; and ‘With You’ by Davido featuring Omah Lay.
The platform said the number of Nigerian artists on Spotify has grown by 158 per cent since launch, while users have created more than 25 million playlists within the period.
According to the company, in 2025 alone, Nigeria recorded over 1.4 million play hours on the platform.
Spotify also noted that podcast consumption is expanding, with more than 59 billion total podcast hours streamed since its launch.
The platform added that user behaviour reflects a young and adventurous market, with the average listener aged 26. In recent months, Nigerians streamed an average of 150 different artists, which Spotify described as evidence of a discovery-driven audience.
By Modupe Gbadeyanka
A Nigerian actress, Temitope Osoba, fondly called Tope Osoba by her fans, has reportedly passed away.
She died barely a year after she survived a battle with breast cancer, reports say.
The 41-year-old entertainer left the acting world to cater to her health, but returned shortly after she had a successful treatment in 2025.
The movie producer, however, has not been very active in the past months, ostensibly due to her health.
Her demise has come as a shock to some of her colleagues and admirers, as she was very lively during her lifetime.
Details about the unfortunate incident, which became known to her fans on Wednesday morning, have not been given by her family.
The first official voting of Big Brother Naija Season 11 is here, and fans have the power to decide who stays in the House and who leaves the competition.
After a week of getting to know the housemates, watching alliances form and seeing personalities emerge, this is where fans move from watching the game to influencing it. If you’ve been thinking about voting, here are five reasons why now is the time.
1. This Is the Season’s First Real Eviction
First evictions are always significant. They set the tone for the weeks ahead, reshape the House and often change the direction of the game. Viewers hold the power to change the trajectory of the game as they influence who continues their BBN journey and who the first set of housemates to leave are.
2. It’s Too Early to Lose Someone You Enjoy Watching
You may not have settled on a favourite housemate yet, and that’s perfectly normal. It’s only the first eviction. But if there’s someone you’ve enjoyed watching over the past week, this is your chance to help keep them in the House. Waiting until you’ve picked a favourite could mean losing a housemate you wish had stayed a little longer.
3. Every Vote Shapes the Competition
Who stays and who leaves affects everything from alliances and rivalries to tasks and strategies. The decisions viewers make this week will have an impact on how the game unfolds in the coming weeks.
4. Online Buzz Doesn’t Keep Housemates in the House
A housemate may trend all week, but that doesn’t automatically translate into safety. At the end of the day, it’s the votes that determine who survives eviction.
5. Don’t Leave It to Someone Else
It’s easy to assume other fans will do the voting, but every vote contributes to the final result. If there’s a housemate you’d like to see remain in the competition, this is your opportunity to back them.
Here’s How to Vote
Voting is available through the MyDStv app and MyGOtv app, as well as the Africa Magic voting website.
To vote:
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Register or log in using your mobile number and password.
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Select your favourite housemate.
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Choose the number of votes you’d like to cast.
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Submit your votes before the voting window closes.
Looking to boost your voting power? You can also earn bonus votes by playing games and completing quizzes on the MyDStv app and MyGOtv app.
The voting window for the first eviction is now open and closes on Thursday at 10:00 p.m. If there’s a housemate you’d like to see in the House for another week, be sure to cast your votes before the deadline.
Catch all the drama live and 24/7 on DStv channel 198 and GOtv channel 49. BBNaija season 11 is also available to watch on DStv Stream and GOtv Stream. For updates and exclusive news, visit www.africamagic.dstv.com/
After days of anticipation, Flora and Aikou have been confirmed as this season’s Gambits after receiving the highest number of votes from viewers. This was revealed during Sunday’s live show, where host Ebuka Obi-Uchendu announced the pair as the viewers’ choices.
Introduced as a brand-new twist for Season 11, The Gambit guarantees two selected housemates a place in the House until the final day. Although they will participate in tasks and House activities throughout the season, they will not be eligible to compete for the grand prize.
Sunday’s live show also marked the end of the Ladies-versus-Gentlemen format that defined the opening weeks of the competition. With the teams officially dissolved, the housemates will now compete as individuals.
Biggie also unveiled this week’s wager task, Game On, challenging the housemates to define the identity of Season 11. Through a creative presentation incorporating elements such as a logo, slogan, song, artwork and props, the housemates have been tasked with capturing what they believe this edition of Big Brother Naija should stand for and how they want it to be remembered.
The excitement continues today with the second Head of House Challenge at 2:00 p.m., where housemates will once again battle for power in the House. This will be followed by this week’s nomination show at 7:00 p.m., when viewers will find out who will become the first set of housemates to face possible eviction.
With Flora and Aikou’s fate in the House secured till the last day and the housemates now playing as individuals, the stakes have never been higher as the battle for the grand prize gathers momentum.
Viewers can enjoy the 24/7 BBNaija Season 11 experience on DStv and GOtv, or stream every episode live on DStv Stream and GOtv Stream.
For more updates, visit Africa Magic’s Big Brother Naija page and follow #BBNaija on X (@bbnaija), Instagram (@bigbronaija) and Facebook (Big Brother Naija).
