Music is vital to every culture; it unites people and reflects their identity and heritage in profound ways. Over the years, it has served as a tool for storytelling, celebrating moments, and driving social change.
In Africa, music is deeply woven into the fabric of society, playing a pivotal role in cultural expression and social cohesion. As cultures progress, music evolves, with new genres constantly emerging and shaping the global music landscape. Among the diverse genres that have emerged from the continent, Afrobeats stands out as a vibrant and influential force that has captured global attention.
In recent years, Afrobeats has transcended its origins as a local genre to become a global sensation. Its energetic rhythms have not only captured audiences worldwide but have also deepened the global appreciation for African culture.
As a prominent pay-TV provider, GOtv hosts several music channels that offer non-stop entertainment with Afrobeats at the center. These channels feature a variety of content that ensures the rich cultural heritage of Afrobeats thrives and inspires future generations.
The music stations on GOtv are at the heart of its efforts to boost African music. Channels like Sound City, Hip TV, and TRACE Naija are dedicated to showcasing the best of Afrobeats, Highlife, Hip-hop, and other popular African genres. These channels and their carefully crafted shows highlight the talent and creativity of African artists and also serve as a vital platform for both established and emerging artists, ensuring their music reaches a wide and varied audience.
Let’s explore some of these channels:
Sound City: With shows like “Top 10 South Africa”, “Urban Music Jams”, and “Soundcity Africa Rox”, the channel provides a regional perspective on African music. The urban culture and lifestyle promoted by Sound City contribute to the popularity of Afrobeats. Tune in to GOtv Channel 21 to watch all the amazing shows and highlights on Sound City.
TRACE Naija: This channel is synonymous with the best of Nigerian music and culture. TRACE Naija’s shows, such as “Afrobeats 10”, “Hits Non Stop”, “Top 10 Hip Hop”, and “We Are Afrobeats”, showcase the hottest tracks and artists dominating the Nigerian music scene and Afrobeats as a genre. TRACE provides a mix of music videos, countdown shows, and artist spotlights, ultimately helping to propel local artists into the spotlight and connect them with fans across Africa and beyond. TRACE Naija is available on GOtv Channel 46.
Hip TV: As one of Africa’s leading entertainment channels, Hip TV is dedicated to showcasing the best of Afrobeats and contemporary African music. With popular shows like “Top 10 Nigeria”, “Trending”, and “Lyrics to Go”, Hip TV provides a dynamic platform for artists to showcase their music and connect with their fans, offering a platform for wider reach. Hip TV is on GOtv Channel 22 for your non-stop entertainment.
MTV Base: With shows such as “Face Off”, “Lyrics on Afrobeats”, and “DJ Takeover”, MTV Base offers a mix of music charts, interviews, and entertainment news that promote Afrobeats and African music culture. You can enjoy MTV Base content on GOtv Channel 45.
As a brand, GOtv prides itself on being a leader, making a profound impact on African music by not only creating a platform for wider reach and better community building for talents but also ensuring the legacy of Afrobeats is sustained.