By Sodeinde Temidayo David
A marketing deal has been signed between the Temple Company and Zee Entertainment Enterprises Limited, owners of the Zee World TV channel.
It was gathered that Zee Entertainment picked the full-service creative agency based in Nigeria as its representative in the country and it is believed that it is to drive industry growth.
The Temple Company will interface with public sector organisations, looking to leverage its widely accepted platforms to their advantage.
According to the Indian television station, the partnership will present a unique advantage that decision-makers can leverage to better connect with Nigerians.
Speaking on the new deal, the founder of the Temple Company, Mr Idris Olorunnimbe, noted that the partnership was in line with the goal of the company to foster cross-border collaboration that will help drive growth for both Indo-Nigerian creative industries.
“We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories,” he noted.
In his remarks, the Chief Executive Officer, Sub-Saharan African and Indian Islands, Zee Entertainment, Mr Somnath Malakar, expressed optimism about the partnership and noted that this deal will promote Zee Entertainment goal to present sectoral growth.
“We are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest-growing TV market in Africa,” Mr Malakar noted.
Zee World debuted on the Nigerian television scene in February 2015 and has over the years proved to be a favourite among Nigerian families, especially the females.
This follows the latest MPS data ratings, which noted that the channel commands a viewership base of up to one-fifth of the entire Nigerian Pay-TV landscape, making it a desired platform for advertisers.
Zee World channel has been ranked as Nigeria’s most-watched TV channel across all platforms.