By Sodeinde Temidayo David
A marketing deal has been signed between the Temple Company and Zee Entertainment Enterprises Limited, owners of the Zee World TV channel.
It was gathered that Zee Entertainment picked the full-service creative agency based in Nigeria as its representative in the country and it is believed that it is to drive industry growth.
The Temple Company will interface with public sector organisations, looking to leverage its widely accepted platforms to their advantage.
According to the Indian television station, the partnership will present a unique advantage that decision-makers can leverage to better connect with Nigerians.
Speaking on the new deal, the founder of the Temple Company, Mr Idris Olorunnimbe, noted that the partnership was in line with the goal of the company to foster cross-border collaboration that will help drive growth for both Indo-Nigerian creative industries.
“We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories,” he noted.
In his remarks, the Chief Executive Officer, Sub-Saharan African and Indian Islands, Zee Entertainment, Mr Somnath Malakar, expressed optimism about the partnership and noted that this deal will promote Zee Entertainment goal to present sectoral growth.
“We are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest-growing TV market in Africa,” Mr Malakar noted.
Zee World debuted on the Nigerian television scene in February 2015 and has over the years proved to be a favourite among Nigerian families, especially the females.
This follows the latest MPS data ratings, which noted that the channel commands a viewership base of up to one-fifth of the entire Nigerian Pay-TV landscape, making it a desired platform for advertisers.
Zee World channel has been ranked as Nigeria’s most-watched TV channel across all platforms.
Spotify Unveils Ad Studio in Nigeria, Jamaica, Others
By Modupe Gbadeyanka
A self-serve ad platform of Spotify known as Ad Studio has been launched in Nigeria, Jamaica, Nigeria, Ghana, Kenya, Tanzania and Uganda.
The Ad Studio is a tool on the Spotify platform that allows artists, brands and businesses to easily run audio and video ads. Advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time.
A statement from the organisation disclosed that the innovative advertising medium was designed to entertainers build a custom audio ad for free right in Ad Studio, in as little as 24 hours.
“Reaching audiences with Spotify Ad Studio is efficient and easy,” said Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user. “You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”
Before now, Spotify had launched Ad Studio in other markets, including America and Europe, and looks forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
In order to advertise with this tool, advertisers need to spend a minimum of N100,000. Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices. This is where young people are — and where young people go, marketers follow. 71% of Spotify Free listeners are under 35 and the median age of podcast listeners is 27.
In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57.9 per cent use music apps — up from 54 per cent last year.
The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z. Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.
The launch of Ad Studio is another way Spotify is leading the way in audio innovation globally, and providing advertisers with the opportunity to grow their audiences in these emerging markets.
Take Baba Suwe’s Death as Act of God—Sanwo-Olu
By Aduragbemi Omiyale
Governor Babajide Sanwo-Olu of Lagos State has described the death of popular Nigerian comic actor, Mr Babatunde Omidina, otherwise known as Baba Suwe, as painful.
In a statement issued on Tuesday by his Chief Press Secretary (CPS), Mr Gboyega Akosile, the Governor also said the demise of the movie star was a great loss to his family, Nollywood and the country as a whole, especially his fans and lovers.
He urged the deceased family, friends, associates and the movie practitioners to take Baba Suwe’s death in good faith and as an act of God.
In his heartfelt condolences to the Omidina family and the Nigerian entertainment industry on the passage of the renowned actor, the Governor said, “The late Babatunde Omidina, popularly known as Baba Suwe was a bundle of talent, who used his God-given gift to advance the course of mankind.”
“As an actor, he put smiles on the faces of many people through his comic roles in different movies and television drama series,” he added.
“No doubt the death of a loved one is usually painful because it is irreparable but we must always take solace in God, especially if the deceased had lived a fulfilled life, just like the late Babatunde Omidina, who was a celebrated actor during his lifetime.
“Baba Suwe’s death had left a vacuum that would take some time to be filled in the entertainment industry. I pray that God will grant the late Babatunde Omidina eternal rest and grant the family, colleagues and associates the fortitude to bear the irreparable loss,” Mr Sanwo-Olu further said.
Baba Suwe died on Monday at age 63. He nursed diabetes before his demise.
Veteran Comic Yoruba Actor Baba Suwe Dies
By Dipo Olowookere
A veteran comic actor in the Yoruba movie industry, Babatunde Omidina, otherwise known as Baba Suwe, is dead.
A close associate of the popular role-interpreter, Modupe Johnson, another veteran in the industry fondly known as Fali Werepe, confirmed the death of her colleague on Monday.
She posted on her social media platform that Baba Suwe, who married one of her close friends, Monsurat Omidina, popularly known as Omoladun Kenkelewu, breathed his last.
In 2009, Baba Suwe lost his actress wife, Omoladun, to the cold hands of death and two years later, he was apprehended by officials of the National Drug Law Enforcement Agency (NDLEA) at the Murtala Mohammed Airport, Lagos on the suspicion that he ingested cocaine wraps.
He later got a judgement in court against the agency, which was ordered to pay him N25 million as compensation.
A few years ago, the comic actor was down with sickness and funds were raised for his treatment abroad. Since then, he has not been too prominent on the television screen.
Before his demise, Baba Suwe acted and produced several movies.
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