Showbiz
The Power of Change: How TV Evolution Empowers Everyone

The television sector is at an exciting stage of development. Its evolution has accelerated – particularly over the past decade – and, most importantly, it has empowered all stakeholders.
While discussing consumer preferences and expectations, Dr. Busola Tejumola, Executive Head of Content & Channels, West Africa at MultiChoice, explained that today’s audiences are shaping the content they consume. Audiences now actively seek out their preferred content, from music to shows, contributing to the proliferation of platforms available to them.
Content Democracy
Traditional media offers tightly scheduled content, but online platforms, streaming services, and over-the-top (OTT) platforms have democratized content, allowing users to curate their viewing experiences based on personal tastes.
Over the years, we’ve adjusted or removed content based on data indicating it was no longer resonating with viewers. That is the power of the audience!
Broadcasters and production houses must be agile, adapting their offerings in real time to meet the audience’s evolving tastes. In West Africa, Big Brother Naija exemplifies this, using live polls and surveys to gauge sentiment, which then directly influences the storyline.
Just as audiences are changing, so are filmmakers. New technologies now give filmmakers a wide array of platforms to share their stories, compared to the limited options of the past, such as pay TV.
Today, filmmakers are no longer limited to a single broadcaster; technology is empowering producers to own and distribute their content.
When it comes to monetizing content, blockchain technology offers a new way to track and authenticate usage, helping young producers secure the royalties they deserve. This is particularly relevant as AI continues to scrape and reuse online content without consent.
Atinuke Ngozi Babatunde, Director of MultiChoice Talent Factory (MTF) West Africa, emphasized the role of technology and intellectual property in shaping the future of TV:
“At MTF, we incorporate courses on law, filmmaking ethics, ethical AI use, and protecting the rights of all film stakeholders. As online spaces evolve, issues like rights, ownership, and piracy are only becoming more critical.
Our curriculum constantly adapts to reflect new trends,” she added. “We cover animation, virtual reality, and augmented reality as these technologies become more central to the television industry.”
Emerging Trends
A major trend over the past 10 years is the miniaturization and affordability of equipment. Now, a creator can produce high-quality content using just a smartphone. This removes yet another barrier to entry for aspiring filmmakers.
A lack of budget or equipment is no longer an excuse – if you have a decent phone, there’s little stopping you from telling your story. MTF’s “Low Budget/No Budget” course equips young filmmakers with frugal innovation skills, which have long been a hallmark of African creativity.
Drone technology has also become more affordable, with some students purchasing camera drones as an income stream. Drones add depth to film production and have become mainstream tools for filmmakers.
Another significant shift in the last decade is Africa’s emergence on the global film stage. Films are being made in Africa not only by African filmmakers but also by filmmakers from industrialized nations and the African diaspora.
Collaboration and skills exchange play a role here. Recently, I participated in an event organized by the U.S. Consulate in Nigeria, where Nigerian filmmakers and musicians explored the importance of building a global African creative community.
Storytelling in Our DNA
Storytelling is deeply ingrained in African culture, forming the foundation of MTF’s approach to filmmaking.
Our courses situate African filmmaking within this rich storytelling tradition. This foundation drives the hyper-local content on channels like Africa Magic, where many of our graduates work, telling authentic African stories for a dedicated audience.
Through this technological evolution, all stakeholders in the television sector now have a say in its trajectory. Filmmakers, students, audiences, and broadcasters are all contributing to how content is created and consumed – often in real-time, collaborative settings.
Together, we are shaping the future of African filmmaking.
Showbiz
Celebrating African Cinema: AMVCA’s Growing Influence in Global Entertainment

The Africa Magic Viewers’ Choice Awards (AMVCA), often compared to the Oscars, has evolved beyond a simple awards ceremony into an influential platform boosting African cinema’s global visibility. As the 11th edition approaches, the AMVCA continues to highlight African filmmakers’ work, helping to position Africa’s cinematic output as a significant force in international entertainment.
Initially established to showcase Africa’s diverse storytelling traditions, the AMVCA has grown from a regional event into one of the most anticipated events on the global film calendar. This increased prominence reflects the growing recognition of Africa’s cinematic quality and originality. The AMVCA brings together a wide range of African filmmaking talents, enhancing the event’s global recognition. As African content expands on streaming platforms like Showmax, the awards provide filmmakers with access to broader international audiences.
While the comparison to the Oscars speaks to its prestige, the AMVCA’s true value lies in showcasing authentic African stories and talent. Celebrating both established and emerging creative voices, it creates a space where African filmmakers receive recognition for their contributions to global cinema. This is particularly important as African stories gain traction on the international stage.
Recognition from the AMVCA extends beyond trophies, opening doors to new opportunities and global collaborations. Past winners have seen their careers blossom through international film festival invitations, co-productions, and global distribution deals. The award serves as a validation that elevates African filmmakers’ work to the international stage.
A key strength of the AMVCA is its recognition of the full spectrum of industry talent. The awards highlight not only actors and directors but also the technical experts- cinematographers, editors, sound engineers, costume designers, and music composers- emphasising African cinema’s diverse talent pool. The addition of the best music score category further acknowledges how original compositions enhance storytelling and emotional impact in African films.
As African films increasingly appear on global platforms and receive critical acclaim, the AMVCA has become an industry cornerstone. With its 11th edition approaching, the awards’ role in recognising and celebrating African cinema remains vital. By recognizing excellence across all filmmaking aspects, from visual storytelling to musical composition, the AMVCA provides a comprehensive platform for honouring the complete artistic vision behind each production.
The global entertainment industry is paying attention, and the AMVCA ensures that African cinema is not just part of the conversation but actively shapes it. This evolution from a regional awards show to a globally recognized institution demonstrates the growing influence of African cinema and the diverse talent emerging from the continent. Through categories like Best Music Score, the AMVCA continues to elevate all components that make African storytelling unique and compelling on the world stage.
Showbiz
Popular Gospel Artist Big Bolaji Dies

By Dipo Olowookere
A famous Nigerian gospel singer, Mr Bolaji Olarewaju, otherwise known as Big Bolaji or Big B, has died after a brief illness.
A statement from his family confirmed the death of the prolific musician on Saturday.
Big Bolaji, who is an ordained Pastor in the Redeemed Christian Church of God (RCCG), was a qualified surveyor while he was alive.
He was known for his energy while performing on stage.
“It is with profound sadness that we announce the passing of Bolaji Olarewaju, affectionately known as Big B, a cherished father, husband, brother, and an esteemed figure in both the church community, an ordained pastor in the RCCG and a giant in the music industry and our community.
“Bolaji left us on Easter Saturday, April 19, 2025, after a brief illness,” the statement obtained by Business Post read.
The death of Big Bolaji is coming a few weeks after four gospel artists died in a road crash in Ogun State.
Showbiz
Spotify Users Experience Technical Glitch Globally

By Adedapo Adesanya
Spotify users in Nigeria and around the world are currently experiencing challenges with the music streaming app.
Checks by Downdetector, which tracks platforms, showed more than 20,000 people reported Spotify was not properly functioning on Wednesday afternoon.
Users are still able to play music they had downloaded onto their device, and were also unable to view artists or use the search function on the app.
Business Post can also independently verify this issue as efforts to search for songs returned no outcome.
After trying to search for music, the app appears to time out and displays a message reading “something went wrong” with a refresh button.
This is not exclusive to Nigeria as thousands more reported issues in the US and parts of Europe, according to reports.
Spotify in a post on X, formerly known as Twitter said, “We are aware of the outage and working to resolve it as soon as possible. The reports of this being a security hack are false.”
Earlier it had said, “the issue with Search has been addressed” as it was rolling out the update to its users.
As of now, it is unclear how long it will be before the app begins working properly again.
Spotify has more than 675 million users worldwide.
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