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TikTok for Artists Launches in Nigeria

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TikTok for Artists

By Modupe Gbadeyanka

A new all-in-one insights platform, TikTok for Artists, has launched in Nigeria to provide artists, their labels, and their teams with the data and tools needed to better understand their music performance, audience, and fan engagement on TikTok.

The introduction of the platform to the Nigerian market followed its global debut earlier this year. It reaffirms TikTok’s investment in the African music industry, supporting the region’s thriving creative community with tools that empower them to build sustainable, global careers.

TikTok for Artists helps users to promote their work and drive success both on and off the platform because its daily-updated dashboards and comprehensive analytics give unprecedented access to transparent, actionable data providing insights on how music and content is performing, and how fans are interacting with it.

The platform is available now for all artists with a certified TikTok Artist Account. Artists can also grant access to their managers and label teams, ensuring that the right people have the insights they need to plan effective campaigns.

With TikTok for Artists, entertainers have access to a comprehensive suite of features designed to provide them and their teams with transparent, actionable data. It delivers detailed song performance insights, including views, posts, and creator engagements per track, along with granular post performance metrics that cover views, likes, comments, shares, and post completion rates. The platform also provides valuable follower insights, offering a demographic breakdown of the audience by gender, age, and language.

Beyond analytics, TikTok for Artists provides a wealth of educational resources, including step-by-step guides to the platform’s tools and features, as well as support and resources designed to help artists build a sustainable, long-term music career.

The platform also officially introduces the Pre-Release tool, enabling artists to create campaigns for upcoming albums and allowing fans to pre-save directly to their preferred streaming platform, such as Spotify or Apple Music.

“TikTok for Artists is a game changer. It has so much information about my music, my followers, and how they’re using my songs in their posts. And it’s brilliant that I can give access to my team, who can also use the data to help us plan our campaigns,” a British artist, Jordan Adetunji, said.

Also commenting, the Head of Music Partnerships for UK, Ireland, and SSA at TikTok, Toyin Mustapha, said, “TikTok has always been a key space for music discovery and promotion across Africa.

“With the launch of TikTok for Artists in Nigeria, we’re giving artists and their teams access to insights that can help them engage their fans in more meaningful ways and grow their careers globally. This platform is about putting powerful, transparent data in the hands of creators so they can make smarter decisions and connect with the global TikTok community.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Stripped: What Happens When Men Can’t Keep It All Together

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Stripped on Africa Magic Showcase

In a world where men are expected to have it all figured out, be strong, provide, and never fall apart, Stripped shows the reality that many don’t talk about.

A new drama series premiered on Africa Magic Showcase on Sunday. The limited series brings together a strong lineup of Nollywood stars, including Daniel Etim Effiong, Efa Iwara, Kunle Remi, Ian Wordi, and Mofe Duncan, in a story that dives deep into the pressures men face behind closed doors.

Stripped follows five friends whose lives are slowly unravelling. From career setbacks to relationship struggles and financial pressure, each man is pushed to the edge in different ways. In a desperate attempt to regain control, they take an unexpected path, stepping into the world of stripping at an upscale club.

Daniel Etim Effiong plays Kel, a former marketing executive now juggling survival and responsibility, while Mofe Duncan (Bolaji) battles to keep his business afloat. Efa Iwara stars as a music video director forced to confront a complicated personal life, Ian Wordi plays a conflicted architect, and a youth pastor caught between duty and desire, while Kunle Remi brings to life a determined hustler trying to rewrite his family’s story.

Their lives intersect when they are recruited by Yvonne, a sharp and calculated lounge owner, who introduces them to a world that challenges everything they thought they knew about themselves.

This series explores identity, pride, friendship, and the silent expectations placed on men. It also shines a light on the emotional weight many carry without saying a word, both vulnerability and moments of humour along the way.

With a strong supporting cast of equally complex female characters, the story unfolds across six episodes, building tension as secrets deepen and relationships are tested.

Watch Stripped on Africa Magic Showcase, available on GOtv Channel 8, with new episodes every Sunday at 8 PM.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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Don’t Just Watch, Decide: Final Days to Vote for AMVCA 12

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Vote for AMVCA 12

As the countdown to the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) draws closer, fans across Africa still have a chance to do more than just watch, they can decide.

Voting is officially in its final days, and this is the moment for audiences to show up for their favourite actors, filmmakers, and stories that have made an impact over the past year.

The AMVCA has always stood out as an award platform that gives viewers a choice, allowing fans directly influence who takes home some of the biggest honours on the night. From standout performances to fan-favourite productions, every vote contributes to shaping the final outcome.

Voting is quick, simple, and free. You can cast your vote via the official AMVCA website or through the myDStv and myGOtv apps. Simply log in or create an account, select your favourites across the categories, and submit. You can also vote multiple times across these platforms to increase your support.

Voting for AMVCA 12 closes on April 26, 2026, at 9:00 PM WAT, and once that window closes, that’s it, no extra time and no second chances.

A lot of people wait until the last minute and either forget or run into issues trying to vote at the same time as everyone else. It’s always better to get it done early.

The awards night will come, the winners will be announced, and conversations will happen again, but between now and then is the only time you actually get to influence the outcome.

So if there’s someone you’re rooting for, or a project you genuinely believe deserves it, this is the time to show up.

Don’t just watch how it plays out. Be part of the reason it plays out that way.

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Taking Aspiring Filmmakers From the Classroom to Prime-Time

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Classroom to Prime-Time

For many aspiring filmmakers, the ultimate culmination of their cinematic dreams is to be able to live through the art form they love. 

Filmmakers don’t just want to make a film. They want to build a career doing it. To achieve that, they need training that equips them with industry-relevant skills of the highest standard. 

For the MultiChoice Talent Factory (MTF), this understanding is integral to all of its programmes. Academy graduates are equipped with the precise skills required by their industry, empowering them to become prime-time TV professionals.

Since MTF is a MultiChoice initiative, its three academies – in Lusaka, Nairobi and Lagos – provide training in the specific, high-demand technical skills needed by the industry-leading content producer.

MultiChoice, a Canal+ company, is the largest producer of authentic, original content on the African continent. “Africa’s most-loved storyteller” produced 5 340 hours of world-class local content in 2025. 

MTF students are trained to these exacting MultiChoice standards. This leaves them well placed to excel in the industry once they graduate. 

And excel, they do. MTF graduates speak with pride of the success they have found since leaving the highly respected hub of African film and television training.

Technical skills

Actor, producer, writer and storyteller Myde Glover went on from MTF West Africa Academy to host film festivals and win Africa Magic Viewers’ Choice Awards (AMVCAs). 

He credits much of his success to the storytelling skills he learned at MTF, as well as the technical standards the MTF Academy sets. 

“The storytelling skills I gained at MTF helped me become a better actor, producer and director. It helps me put the story first,” he says. “However, I was also taught the technical and delivery requirements for submitting projects to platforms like DStv, GOtv, and Showmax. I approach every project with those standards in mind, understanding that quality matters in every aspect.”

Glover says the three most important things for aspiring filmmakers to remember are teamwork, being open to constructive criticism, and staying focused on their goal. 

“Strong collaboration improves the quality of any production, feedback helps you grow creatively, and focus ensures you see projects through without losing sight of why you started,” he says. 

Lifetime network

Graduating from MTF provides filmmakers with a network that can last a lifetime. Alumni often hire each other as they evolve through their working lives, creating a self-sustaining ecosystem of skilled professionals.

Bahati Kajigi Benjamin from DRC found that MTF gave him the network he needed to tell stories close to his heart. 

“My experience with MTF was incredible,” says Benjamin. “I formed a family with my fellow students, and we bonded deeply. We collaborated on numerous films and wrote one that is particularly meaningful to me, illustrating the struggles of my people.” 

That film was titled The Canvas, a Zee World project.

Benjamin currently works as a camera operator and editor at Sauti Media Hub in Uganda, producing Kampala Creme, one of the top East African reality shows. He says he secured the position through a recommendation from a fellow MTF alumnus.

Benjamin says his time at MTF was invaluable in honing his skills in cinematography and colour grading.

“I gained extensive knowledge about camera techniques, lighting, and colour harmony in film, which I am currently applying in my role at Kampala Creme. 

Benjamin appreciates the importance of paying opportunities forward. He recently shared his cinematography expertise on a three-month online platform called Film Chat, aimed at empowering up-and-coming African creatives.

His advice to young creatives is to never overlook the importance of marketing themselves, and to remember that filmmaking is a business. 

“Funders want to understand more than just the script or story,” he says. “You should spend time discussing the financial aspects and the impact the film will create. This is what appeals to investors. Ultimately, it’s an investment for a return.”

Career transformation

MTF West Africa graduate Allen Onyige pursued his passion for human behaviour and storytelling at MTF after leaving university and working in live broadcasting. He describes his time at MTF West Africa as “transformative”.

“MTF refined my creative vision, strengthened my technical skills, and played a pivotal role in shaping my journey as a filmmaker,” he says. “The experience changed my life and set me on the path toward meaningful visual storytelling.”

He says understanding the business side of broadcasting was just as important as the creative skills he gained. 

After he left MTF, his production company was commissioned by Africa Magic to produce several series and feature films, including Ikenna’s Trial, Sikiru, Elenini, Kadara, and Dear Future Me. 

In 2024, Onyige won the Best Indigenous Language Series award at the AMVCAs for Irora Iya. He also served as director of photography on Grind, now on Amazon Prime. His documentary Sunset in Makoko was nominated for Best Documentary at the AMVCAs. He also worked as a cinematographer on the Emmy Award–winning documentary Mothers of Chibok.

Onyige says young people looking to build a career in film and TV should first look to learn the craft and business of filmmaking, but to master one specific skill. Secondly, he recommends being a team player who sets high standards. 

“Be a man or a woman of excellence,” he says. “Integrity will get you jobs that talent alone may not be able to give you.”

  • To learn more about the MultiChoice Talent Factory and how to launch a career in African film and television, visit https://multichoicetalentfactory.com 

  • Applications for the 2027 intake are still open, and the closing date is 27 May 2026.

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