Showbiz
What’s Behind Nigeria’s Love of Local Music?
Music is an integral part of Nigerian life and there’s no doubt that Nigerians love music — whether it’s local or international. But in recent times Nigerians have consistently demonstrated their love for local artists, with many of these musicians outranking their foreign counterparts in the West, including those who are the biggest names in entertainment.
This is borne out by data from Spotify Wrapped — their annual round-up of the top artists, albums, songs and playlists of the year as streamed by users on the platform from around the world.
That love of local can even go down to city level, as proven by the fact that Lagos native Wizkid was the most streamed artist in Nigeria’s biggest city this year. And what other country on the planet would celebrate its cities’ notorious traffic jams with a four hour-long playlist primarily comprising local artists?
Given that the music and entertainment industry is set to generate around $8-billion for the economy this year, it’s a phenomenon that should undoubtedly be celebrated and encouraged.
But what drives this passion? Music from Naija (as Nigerians lovingly refer to their country) is going places and gaining worldwide popularity. This is thanks to a new wave of Nigerian artists who are creating innovative music and drawing interest from beyond the region’s borders by showcasing the vitality of the local music industry.
Afrobeats, the heavy-beat, electronic music from Nigeria, has become pop music gaining a global fan base and establishing a path to worldwide domination. Thanks to the Afrobeats’ growing popularity, renowned artists like Snoop Dogg, Drake and Ed Sheeran have collaborated with Nigerian artists, bringing them worldwide attention.
This is a point of pride for Nigerians and could provide a clue as to why they prefer local artists and music, whether they’re listening in nightclubs, at weddings or music festivals, or just through street DJs.
In Spotify’s recently released Wrapped data, Nigerian artists singing and rapping in the Afropop genre dominated the local music scene, with artists like WizKid, Burna Boy, DaVido, and Olamide topping the list of five most-streamed artists. International singer Drake is the only foreign hitmaker in the top five list.
The fact that these artists’ songs tend to revolve around love, wealth, partying, and some of society’s vices — like online fraud — all things which Nigerians deal with on a daily basis may provide some context as to why they resonate more than songs by foreign artists. .
It’s not just the latest club bangers driving Nigeria’s love of local music either. They’re also streaming local albums much more regularly than their international counterparts. Of the top 10 albums streamed by Nigerian Spotify listeners, seven were local. WizKid’s rave of the moment album Made in Lagos topped the chart, beating international artist Justin Bieber’s Justice.
Interestingly, the Wrapped data shows that Nigerians also enjoyed their local music to make the most of the time they spend in traffic. On the top five car data charts, homegrown talents and music dominated the list with LADIPOE’s Feeling topping the chart, followed by Essence, Wizkid featuring Tems, and Bounce by Ruger. Lojay’s Monalisa and DaVido’s Ke Star Remix ranked fourth and fifth respectively.
The Wrapped data shows that the love of Nigerian music cuts across age groups too. Even Gen Zs, who’ve grown up with easy access to international artists, show a strong preference for local performers. Top on the list of these artists and songs are Gbese by Yung Felix and Positivv, Feeling by LADIPOE and Bounce by Ruger.
Across the African continent, other data from Wrapped shows that Nigerian artists also ranked among the top 40 artists in sub-Saharan African countries like Ghana, Kenya, Tanzania and Uganda.
Showbiz
Heartbeat: First Looks, Bold Choices and the Start of Something Real!
Heartbeat wasted no time turning up the heat in its premiere episode, kicking off with instant attraction, bold choices and dynamics that immediately set the tone for the season.
Ten singles, five men and five women, stepped into the Love Pad, but instead of long introductions, they were thrown into their first test. Each person had to make an initial choice based solely on photos, no conversations, no context, just instinct. Chidera, a 30-year-old who revealed she had been single for ten years, was the first to choose, picking Alvin, a 25-year-old actor. Alvin, however, followed his own instinct and selected Queen Latifa, a 26-year-old entrepreneur whose calm confidence stood out instantly.
As the house filled up, it became clear that some singles were already emerging as early favourites. Igwe, a 26-year-old oil and gas professional, quickly became one of the most sought-after men, attracting interest from more than one woman. On the other side, Hilda, a 28-year-old actress from Ghana, found herself drawing repeated attention, setting the stage for potential rivalry and connection.
The dynamics shifted again with the introduction of the Love Nest, a private room designed for two singles to spend the night away from the rest of the house. A hidden key added suspense, and when Kenna found it, he made a bold move by choosing Queen Latifa. The decision made them the first pair to share the Love Nest and instantly altered the energy in the house.
Next came the Love Dip game, where housemates picked numbers from a ballot box. Matching numbers meant becoming partners for the night, creating unexpected pairings and opening the door to fresh conversations. New combinations like Igwe and Hilda, Shekina and Alvin, Toria and Henry, and Chidera and Kenna sparked curiosity, chemistry, and a few raised eyebrows.
By the end of the episode, the singles had settled into the Love Pad, but emotionally, nothing was settled. The men openly discussed attraction and possibilities, while the women made it clear they were watching closely and not ready for half-hearted intentions or games.
Episode One didn’t give all the answers, but it asked the right questions. With overlapping interests, early connections, and choices already creating tension, Heartbeat is clearly gearing up for deeper emotions, surprises and evolving relationships.
Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8, and Showmax.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
6 Things We Expect To See On Africa Magic’s ‘Heartbeat’
The first episode of Africa Magic’s newest dating reality show, Heartbeat, premiered on Sunday night, January 11, 2026, and it is clear that Sunday nights are about to get a lot more fun. The singles came in and wasted no time in giving a show.
With Seyitan Atigarin at the helm and ten eclectic singles searching for a “Promise Lock,” the stage is set for a 12-week journey that promises to be more than just your average dating show.
Following an impressive first episode, here are five things we expect to see as the season unfolds.
1) Strong Personalities:
These singles came in with all confidence in who they are and what they represent. They have an idea of what they are looking for and seem like they will be going for it. Will there be a personality clash at some point or even ego bruises over partners? Time will definitely tell, and we’ll all be watching.
2) The Inevitable (and Messy) Love Triangle
If the First Glance reveal told us anything, it’s that tastes in the house are overlapping fast. We’ve already seen Henri and Ken eyeing the same ladies, while more than one woman seems intrigued by Igwe’s “cool and collected” energy. We expect a classic love triangle to form by the end of week two. There is nothing like a little competition to turn a “Love Pad” into a pressure cooker, and we are here for every bit of the “who-chose-who” drama.
3) Romance and Some “Heated” Tension:
If there is one thing that was obvious in the first episode, it is that the singles may have some physical attractions already. All thanks to the love pad, we got a first kiss from Ken and Queen Latifa, and one can only wonder what is to come in the following weeks.
4) High-Stakes “Compatibility” Challenges
Heartbeat isn’t just about sitting around and looking pretty. We expect to see weekly games and challenges specifically designed to test more than just physical attraction. From teamwork exercises that reveal who has a short fuse to “compatibility quizzes” that expose how well the pairs actually know each other, these tasks will likely be the catalyst for the season’s biggest arguments and its most romantic breakthroughs.
5) Intellectual Fireworks (The “Slumflower” Effect)
With Chidera Eggerue (The Slumflower) in the house, we aren’t just getting romance; we’re getting a masterclass in boundaries and emotional intelligence. Chidera has already made it clear she isn’t here for “bare minimum” energy. We expect her presence to challenge the men to step up their game, not just with flashy gifts, but with deep, intentional conversation. Expect some heated debates on feminism, dating standards, and “the patriarchy” over breakfast.
6) The “Promise Lock” Pressure Cooker
The show’s ultimate prize isn’t just a partner; it’s the Promise Lock. As the 12-week deadline approaches, the pressure to “lock it in” is going to turn friends into foes. We expect the final episodes to be a high-stakes showdown where couples have to decide if their “house romance” can survive a Lagos traffic jam or a Ghanaian family meeting. Who will commit, and who will leave their partner hanging at the gate?
Heartbeat Episode 1 successfully set the stage for a season of “romance, tension, and side-eyes.” If what we saw on the first episode is any indication, we’re in for a very messy, very entertaining three months. Catch the next episode on Africa Magic Showcase (DStv Channel 151 | GOtv Channel 8) at 9 pm on Sunday. You can also watch all the drama on the go via the DStv and GOtv Stream apps, available on the iOS and Play stores.
Showbiz
What I Want to be Remembered for—Ckay
By Modupe Gbadeyanka
Love Nwantiti crooner, Chukwuka Chukwuma Ekweani, professionally known as Ckay, recently told CNN International on African Voices, which aired on January 10, 2026, the legacy he intends to leave behind.
Speaking in his home studio with the show anchor, Larry Madowo, the singer said, “I want my legacy to be that I innovated the sound, I advanced the culture, and I made the world a better place than I met it.”
Ckay, who also doubles as a songwriter and producer, further said, “I would say it’s definitely made its mark in the history books of Afrobeats, definitely, and I’m really proud to, you know, be a part of this whole culture.”
While explaining the rationale behind his biggest hit, Love Nwantiti, with over a billion streams on Spotify, said, “I was in between relationships at the time I wrote that song […]. I was making a beat, and I freestyled on the beats. I was just vibing my feelings straight from the heart. Like most times I don’t always take a pen and write songs. Sometimes I like to just pour it straight from the heart.”
With other popular releases such as Emiliana and Felony, Ckay spoke to his growth as an artist, saying, “As a person I’ve grown in love with each time I make a song. If you listen to the lyrics and what I’m saying, you can tell that I’ve grown in love […]. I’m a lot more mature now and my music has grown with it as well.”
Ckay broke out by going viral on TikTok and reflects on the phenomenon of social media trends and he said, “There was a time when in the early stages of this people would laugh that I was making TikToks for songs. People didn’t think it was cool to make TikToks. Fast forward now because people have seen the impact, everybody is making TikToks.”
He is carving his own path in the world of Afrobeats. His music comes under the subgenre of Emo Afrobeats. He tells Madowo how this sound came about, “Being a cancer, cancers are known to be emotional people. We’re known to be very like in touch with our feelings. As a creative, my essence, which is my feelings, just naturally comes through my music even without me really trying. Afrobeats being my cultural heritage, I just felt like for me to come into this space, it was very important that I brought a different perspective to the sound.”
Despite using the term ‘Afrobeats’, Ckay addresses the overgeneralisation of the style of music, saying, “Africa has over 50 countries, more than 50 cultures. Nigeria alone has over 36 ethnic groups with different languages, food, music, rhythm. With the music they also have their own instruments also not all of them play guitar and piano, there’s African instruments too. Coming to a whole continent and just calling everything Afrobeats, it’s not the most apt, but it’s a start, right? I think for the Western world, it’s a start to help them understand African music.”
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