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What’s Behind Nigeria’s Love of Local Music?

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Nigerian music Local Music

Music is an integral part of Nigerian life and there’s no doubt that Nigerians love music — whether it’s local or international. But in recent times Nigerians have consistently demonstrated their love for local artists, with many of these musicians outranking their foreign counterparts in the West, including those who are the biggest names in entertainment.

This is borne out by data from Spotify Wrapped — their annual round-up of the top artists, albums, songs and playlists of the year as streamed by users on the platform from around the world.

That love of local can even go down to city level, as proven by the fact that Lagos native Wizkid was the most streamed artist in Nigeria’s biggest city this year. And what other country on the planet would celebrate its cities’ notorious traffic jams with a four hour-long playlist primarily comprising local artists?

Given that the music and entertainment industry is set to generate around $8-billion for the economy this year, it’s a phenomenon that should undoubtedly be celebrated and encouraged.

But what drives this passion? Music from Naija (as Nigerians lovingly refer to their country) is going places and gaining worldwide popularity. This is thanks to a new wave of Nigerian artists who are creating innovative music and drawing interest from beyond the region’s borders by showcasing the vitality of the local music industry.

Afrobeats, the heavy-beat, electronic music from Nigeria, has become pop music gaining a global fan base and establishing a path to worldwide domination. Thanks to the Afrobeats’ growing popularity, renowned artists like Snoop Dogg, Drake and Ed Sheeran have collaborated with Nigerian artists, bringing them worldwide attention.

This is a point of pride for Nigerians and could provide a clue as to why they prefer local artists and music, whether they’re listening in nightclubs, at weddings or music festivals, or just through street DJs.

In Spotify’s recently released Wrapped data, Nigerian artists singing and rapping in the Afropop genre dominated the local music scene, with artists like WizKid, Burna Boy, DaVido, and  Olamide topping the list of five most-streamed artists. International singer Drake is the only foreign hitmaker in the top five list.

The fact that these artists’ songs tend to revolve around love, wealth, partying, and some of society’s vices — like online fraud — all things which Nigerians deal with on a daily basis may provide some context as to why they resonate more than songs by foreign artists. .

It’s not just the latest club bangers driving Nigeria’s love of local music either. They’re also streaming local albums much more regularly than their international counterparts. Of the top 10 albums streamed by Nigerian Spotify listeners, seven were local. WizKid’s rave of the moment album Made in Lagos topped the chart, beating international artist Justin Bieber’s Justice.

Interestingly, the Wrapped data shows that Nigerians also enjoyed their local music to make the most of the time they spend in traffic.  On the top five car data charts, homegrown talents and music dominated the list with LADIPOE’s  Feeling topping the chart, followed by Essence, Wizkid featuring Tems, and   Bounce by Ruger. Lojay’s Monalisa and DaVido’s  Ke Star Remix ranked fourth and fifth respectively.

The Wrapped data shows that the love of Nigerian music cuts across age groups too. Even Gen Zs, who’ve grown up with easy access to international artists, show a strong preference for local performers. Top on the list of these artists and songs are Gbese by Yung Felix and Positivv,  Feeling by LADIPOE and  Bounce by Ruger.

Across the African continent, other data from Wrapped shows that Nigerian artists also ranked among the top 40 artists in sub-Saharan African countries like Ghana, Kenya, Tanzania and Uganda.

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Buga Keeps Kizz Daniel on Spotify’s Top Artist Chart for 13th Week

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Buga by Kizz Daniel

By Dipo Olowookere

For the 13th straight week, Afro-beat act, Kizz Daniel, has remained on Spotify’s Top Artist Chart courtesy of his latest song of the moment, Buga, which features Tekno.

In the latest chart released by the audio-streaming platform, Kizz Daniel, who has since moved on from his issues with his former record label, G-Worldwide, was number one. He was followed by Victony, Burna Boy, BNXN (formerly known as Buju) and Rema.

A look at this chart revealed that Tekno was the biggest climber at number, while Ktizo was the highest new entry for the week at number 127.

As for the Top Songs chart, Buga by Kizz Daniel moved up by 72 spots to number one, while Finesse by Pheels and Buju clinched the second spot. Kolomental by Victony occupied number three, Sungba (feat. Burna Boy) – Remix by Asake & Burna Boy is number four and Dada (feat. Davido) – Remix by Young Jonn & Davido is number five.

Further analysis of this log showed that Calm Down has remained on the list for 13 weeks stretch, while Chop & Slide by Victony is the highest new entry this week at number 14.

For the Top Albums of the week, Spotify said Come Home The Kids Miss You by Jack Harlow ranked as the highest new entry at number 5, with the top spot claimed by Rave and Rose by Rema. The second position was taken by I Never Liked You by Future, Barnabas by Kizz Daniel is third, while Made in Lagos Deluxe Edition by WizKid is fourth.

However, Drake continues to claim the most spots in Nigeria with Certified Lover Boy at number 14. Barnabas by Kizz Daniel has been on the Top Albums chart the longest with a 13-week streak, while Born 2 Shine by T DOLLAR is the biggest winner, moving up by 75 spots to number 118.

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YouTube Music, Sarz Academy to Train Producers, Songwriters

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Sarz Academy

By Adedapo Adesanya

YouTube Music has collaborated with The Sarz Academy to train emerging producers and songwriters in Nigeria as part of a series of initiatives commemorating Africa Month 2022.

The training is part of YouTube’s Future Insiders program and will be a three-day training series designed to help young producers and songwriters build their skills and abilities through hands-on training from famous music and industry leaders.

Speaking on this, Mr Osabuohien Osaretin, popularly known as Sarz, founder of the Sarz Academy said, “We founded the Sarz Academy in 2015 to help creatives thrive in the creative and business of entertainment.

“Our objective has always been to help turn the enormous potential that exists in the music creative space into genuine accomplishments.

“We recognize that, although many young Nigerians possess the necessary abilities for the industry, many are unable to create a successful music career owing to a lack of grasp of the business and production foundations.”

Business Post had earlier reported that a series of activities commemorating Africa Month will take place throughout the month of May.

The initiatives, including the Future Insiders’ workshop, are meant to bring attention to and show appreciation for the artists and creatives who are moving Africa’s music business forward.

On her part, Addy Awofisayo, YouTube’s Head of Music, Sub-Saharan Africa explained, “At YouTube, we’ve always been committed to supporting the next generation of music creatives out of Africa, and we are thrilled at the opportunity to connect the impactful work of the YouTubeBlackVoices Fund with The Sarz Academy’s efforts to support the artistic aspirations of Nigerian music creatives.”

Future Insiders is a component of the Black Voices Fund’s Music Community Pillar, which provides possibilities for exposure and learning for young people all across the world.

It has collaborated with community-oriented groups in New York, Los Angeles, the Bay Area, Rio de Janeiro, Houston, Atlanta, London, Lagos, Accra, and now Memphis.

In addition to technical production and business sessions, selected participants will access one-on-one sessions with YouTube to learn how to connect and use the platform to drive the best engagement, as well as learn about all the essential tips such as creating and developing their brands, self-marketing, building positive artist and producer relationships, and revenue streams to consider.

Also commenting, the General Secretary of Sarz Academy, Ms Olajumoke Olayiwola, explained that “the 2022 Future Insiders program will focus on the business and production sides of music, with the primary objective of assuring that new producers do not make the same errors as previous generations.

“This level of success demonstrates that we are on the right route, and we look forward to furthering sessions, the development of new hit-making producers, and the expansion of the Academy to more countries.”

The Masterclass will be held at Ogidi Studios from May 25-27 2022, with attendees able to network and ask facilitators questions about the music industry.

Interested participants can apply via the website https://www.thesarzacademy.com/

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Who Wears Nigerian Idol Season 7 Crown, Progress or Zadok?

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Nigerian Idol Progress Zadok

By Dipo Olowookere

On Sunday, May 22, 2022, the Nigerian Idol Season 7 sponsored by Bigi and Binance will come to an end and a winner announced.

Last Sunday, Banty failed to make it to the Top 2 as she was eliminated from the show after securing the least votes, leaving Progress and Zadok to compete for the N100 million prizes promised by the organisers.

This Sunday, the duo will know their fate but they will expect that their performances in the last episode can fetch them the needed votes to clinch the coveted crown.

Last week, the two contestants showcased their musical talent in the songs performed, comprising their favourite, a song selected for them by the judges, and the last with the 121 Selah choir, a musical gospel group, which added colour to the evening performance.

Progress, who was the first to appear on the music stage, thrilled the judges and the audience electrifyingly with his favourite song A Change is Gonna Come by Sam Cooke, which led to a standing ovation, with IK Osakioduwa, the host, stating “that was amazing.” And on what prompted his choice of song, Progress avowed that it is what the society needs at the moment, the change that would make things better for all and sundry.

His second song Joy released by Wizkid, picked for him by one of the judges, D’Banj, was also wonderfully done, with the host saying “that was very nice,” while the third song, Jon Ogah’s Uncle Zuru performed with the 121 Selah choir was fantastic met with applause and a standing ovation.

His rendition of this tune led to a good commendation from Obi Asika, who confessed that “your confidence is impressive, you are already a winner,” while Simi affirmed “your performance is incredible, l want to be like you,” and D’Banj saying “you have done well, keep progressing.”

Zadok, who said he is a preacher of love, did When a man loves a woman by Michael Bolton, with IK Osakioduwa saying “this is what you know how to do best,” and the second act, Michael Bolton’s Soul Provider selected for him by Simi, one of the judges, was a fascinating performance that led to a flower gift from an excited lady fan, cheering him for the grand finale.

His third gig with Timi Dakolo’s Wish me well got Simi excited, saying “that was astonishing, an excellent rendition” while D’Banj stated “you have a proper voice for the song, you are someone whom others would like to watch in a show,” and Asika “I love the way you perform.”

The final episode of the programme will air this weekend on Africa Magic Showcase (DStv channel 151), Africa Magic Urban (DStv channel 153, and GOtv Supa channel 6), and Africa Magic Family (DStv channel 154 & GOtv channel 2).

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