Showbiz
Why Investing in Local Content is a Catalyst for Growth
Today, more and more people want to see their heritage come to life. They want their stories told and their experiences reflected on screen. With a growing appetite for African content, businesses have a great opportunity to invest in local productions – and consequently local people.
The desire for local content and the drive to consume content allows broadcasters to improve the skills of local production crews, invest in better equipment and facilities, and highlight local talent on- and off-screen, and also adjacent industries.
In Nigeria, for instance, MultiChoice plays a pivotal role in empowering talent and driving economic development. It invests directly and indirectly in the African entertainment industry, providing critical skills support and training.
Its flagship channel, Africa Magic, is a springboard for aspiring and established talents to showcase their skills. This commitment paves the way for new and seasoned entertainment professionals to flourish, elevating the industry and the country as a whole.
Today, it employs more than 1,000 dedicated staff members, and that’s just the beginning. Indirectly, it supports more than 20,000 jobs across various sectors, from production crews to small businesses that thrive in the entertainment industry.
Another example is Kwenda Magic in Angola, a testament to MultiChoice Africa’s commitment to celebrating local culture and fostering growth through top-quality content. Its productions are shifting the dial, with DStv Angola now seen as the main investor in local content in the country.
This channel, meticulously curated for the Angolan audience, has not only exceeded its targets but has also created more than 3,000 jobs. These jobs span the entire spectrum of content creation, from actors to writers, producers, and technicians.
Kwenda Magic showcases the diverse narratives that make the country unique. Investing in local content empowers communities and amplifies their voices, strengthening their collective identity.
Zambezi Magic provides direct and indirect employment opportunities across Zambia, Zimbabwe, Botswana, Eswatini, Malawi, Lesotho and Namibia, producing local content not only to entertain but also to empower communities and stimulate economic development across the region.
In Uganda, Pearl Magic Prime is a respected DStv and GOtv channel. Its success and credibility are underpinned by its broad viewership but also by its significant economic impact.
Since 2021, more than 25 licensed and commissioned shows have graced the platform, employing approximately 1,000 people directly and indirectly. Even more impressively, these productions garnered a remarkable 15 local and international awards in 2022 alone.
Finally, in Namibia, MultiChoice has partnered with the Namibia Film Commission to support female filmmakers, also sponsoring two Namibian female filmmakers to establish a Sisters Working in Film and Television (SWIFT) chapter.
This initiative is part of the broadcaster’s commitment to diversity and gender equality in the film and television industry. By empowering women in film, the company contributes not only to personal growth but also to the broader development of the Namibian film sector.
Beyond the investment in the film industry, MultiChoice has also launched Network TV. This local channel offers current affairs, sports, youth entertainment, as well as travel shows – exclusively for Namibians, by Namibians.
Through this channel, the company has employed 4 people and supported a further 10 through indirect investment. It’s a step towards greater, hyper-localised content that supports a brighter future for Namibia’s creative industry and beyond.
MultiChoice’s dedication to tailoring content to each market is evident through the increasing number of local channels and productions in each region.
At MultiChoice, we believe in improving the quality of people’s lives through what we do. One of our most significant contributions to this mission is our investment in local content – content that speaks to people, tells their stories, and helps build a united, Pan-African identity.
Local content isn’t just a source of entertainment; it’s a powerful force for economic progress and the preservation of our rich cultural heritage. We remain steadfast in our commitment to nurturing talent, catalysing economic prosperity and telling African stories for African people.
When Pragya and Abhi’s complicated love story kept viewers glued to their screens in Kumkum Bhagya, many Nigerian homes were already familiar with the emotional rollercoaster that ZeeWorld dramas bring. From hidden identities and unexpected betrayals to family members standing in the way of love, the show became one of the many dramas that turned ordinary evenings into moments of suspense and heated conversations.
The same happened with This is Fate, where viewers followed the journey of characters like Prachi and Ranbir through love, misunderstandings and family conflicts. Every revelation, heartbreak and reunion became something audiences discussed long after the episode ended.
This is the magic ZeeWorld has created over the years. The channel has mastered a style of storytelling built around emotions Nigerians connect with.
For many Nigerian women, ZeeWorld is not just another entertainment channel. It has become part of everyday routines, family conversations and shared viewing experiences.
Here is why it continues to hold their attention.
Love Stories That Keep Viewers Invested
ZeeWorld understands the power of romance, especially when love is tested. Love is never simple in ZeeWorld’s dramas. Characters have to deal with family expectations, misunderstandings, betrayal and difficult choices before finding happiness. This emotional journey keeps viewers invested because they are not just watching a love story unfold; they are hoping for the characters to overcome every obstacle.
Family Drama That Feels Familiar
Beyond romance, ZeeWorld’s biggest strength is its focus on family. Many of its storylines explore themes Nigerians understand deeply, parental expectations, family loyalty, marriage pressures and the desire to protect loved ones. While the settings may be different, the emotions feel familiar. The mother trying to protect her child, the family fighting to preserve its name or the woman trying to find acceptance are experiences that resonate with many viewers.
Characters Who Become Part of the Conversation
A major reason ZeeWorld has built such a loyal audience is the connection viewers have with its characters. Fans celebrate their favourite characters, criticise their decisions and debate their choices like they are discussing people they know. A storyline from a ZeeWorld drama can easily become the main topic of conversation among friends, sisters or family members.
The Joy of Watching Together
In a world where streaming has made entertainment more individual, ZeeWorld still represents the traditional television experience where people gather around the same screen and share reactions together. It is the channel playing while dinner is being prepared, the show discussed during visits and the reason viewers make sure they do not miss an important episode.
Television trends may change and new streaming platforms may emerge, but stories built on love, family and human emotion rarely go out of style. As long as ZeeWorld continues to tell those stories, it will keep giving Nigerian women a reason to tune in, laugh, cry and ask the same question at the end of every episode.
Don’t miss your favorite Zee World shows on GOtv Ch 30.
To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
There wasn’t a dry eye in the MasterChef Nigeria kitchen as fan favourite David bowed out in one of the most emotional episodes of the season, leaving Fads and Favy as the final two contestants standing in the race for the life-changing ₦73 million grand prize.
With the grand finale within touching distance, the Top 3 walked into the kitchen to find an elegantly laid dining table and an exquisite signature dish created by Chef Eros and Chef Stone. After savouring the meal alongside the judges, they received what would become the defining challenge of their MasterChef journey: recreating the dish with absolute precision to earn a coveted place in the finale.
There were no second chances. With Favy’s immunity pin already behind her, all three contestants stood on equal footing.
“Precision is your friend. Panic is your enemy,” Chef Stone cautioned as the clock began to tick.
For Fads, the challenge became her finest hour. Calm, focused and technically brilliant, she delivered a plate that impressed the judges with its flawless execution, balanced flavours and refined presentation. Her performance earned her Dish of the Day and secured her place as the first finalist.
Favy also rose to the occasion, presenting a dish that won praise for its taste and composure under pressure.
David, however, struggled to bring his vision to life. Despite pouring everything he had into the cook—admitting he had cooked with his “last breath”—his risotto lacked the required texture, while his duck fell short on flavour. In a competition where every detail mattered, those small imperfections had enormous consequences.
Standing beside Favy in the bottom two, David waited anxiously as the judges delivered their final decision.
His MasterChef journey had come to an end.
What followed was one of the season’s most unforgettable moments. Overcome with emotion, David broke down as he reflected on how far he had come. Across the room, Favy was so consumed by the moment that she barely realised she had secured her place in the finale.
Yet even in defeat, David’s story found a remarkable new beginning.
Moved by his passion, determination and undeniable talent, the judges described him as “a diamond in the rough” and rewarded his potential with an extraordinary opportunity: a fully sponsored six-month professional training programme at Chef Stone’s Red Dish culinary school, followed by a paid six-month internship at Chef Eros’s Ile Eros restaurant.
It was a powerful reminder that while competitions may end, dreams do not.
Now, the table is set for an unforgettable finale.
Next week, Fads and Favy will go head-to-head in one last culinary showdown for the MasterChef Nigeria title and the life-changing ₦73 million prize.
Two finalists. One kitchen. One final opportunity to create the dish that changes everything.
MasterChef Nigeria airs every Sunday at 7:00 p.m. on Africa Magic Showcase and Africa Magic Family, with repeat broadcasts on Wednesdays at 6:00 p.m. on Africa Magic Showcase and Thursdays at 12:00 p.m. on Africa Magic Family.
What happens when one tragic event forces a family to confront secrets they’ve spent years trying to bury? In The Journal, the mysterious death of a family member brings five siblings back together, but instead of finding answers, they uncover hidden truths that threaten to change everything they thought they knew about each other. To catch The Journal, tune in on Africa Magic Showcase Ch 8 on Saturday at 7:15 PM.
Stories like this are what make Nollywood impossible to ignore. Whether you’re in the mood for emotional family drama, romance, suspense or stories packed with unexpected twists, GOtv has a lineup of Nollywood movies to keep you entertained all weekend.
If you’re looking for what to watch, here are some Nollywood movies to add to your watchlist this weekend.
Iya
Some battles don’t happen outside the home. In Iya, a mother is determined to drive a wedge between her son and his wife. She goes to great lengths to frustrate her daughter-in-law, hoping to push her back into the life she once lived, making money from her beauty. It’s an emotional story about family interference, manipulation and the lengths some people will go to get what they want.
Showing on Africa Magic Yoruba Ch 2 on Saturday at 8:25 PM.
One Man
Nkechi and Amara share a close bond as sisters, but poverty tears them apart while they are still young. Years later, fate brings them back together, but their reunion doesn’t go as expected. Instead, a shocking decision threatens to change both of their lives forever. It’s a touching story about family, sacrifice and the unexpected turns life can take.
Showing on Africa Magic Epic Ch 6 on Saturday at 11:05 AM.
Unlucky
Kenny and Nora’s relationship is already far from perfect, but things become even more complicated when Mabel, a brilliant tech enthusiast, moves in next door. What starts as a simple neighbourly connection soon turns into a complicated love triangle that leaves everyone questioning where their hearts truly belong.
Showing on Africa Magic Showcase Ch 8 on Sunday at 10:14 PM.
My Madam And I
Chief Donald and Jifeofor have spent years as rivals, but life has a funny way of changing the script. While the two men continue their feud, their children unexpectedly fall in love. Now they must decide whether love is strong enough to overcome pride, family rivalry and years of bad blood.
Showing on Africa Magic Family Ch 7 on Sunday at 11:05 PM.
Whether you’re in the mood for family drama, romance, suspense or stories packed with emotional twists, GOtv’s Nollywood lineup has you covered this weekend. So settle in and let these stories take over your screen.
To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
