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Why Investing in Local Content is a Catalyst for Growth

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Africa Magic Investing in Local Content

Today, more and more people want to see their heritage come to life. They want their stories told and their experiences reflected on screen. With a growing appetite for African content, businesses have a great opportunity to invest in local productions – and consequently local people.

The desire for local content and the drive to consume content allows broadcasters to improve the skills of local production crews, invest in better equipment and facilities, and highlight local talent on- and off-screen, and also adjacent industries.

In Nigeria, for instance, MultiChoice plays a pivotal role in empowering talent and driving economic development. It invests directly and indirectly in the African entertainment industry, providing critical skills support and training.

Its flagship channel, Africa Magic, is a springboard for aspiring and established talents to showcase their skills. This commitment paves the way for new and seasoned entertainment professionals to flourish, elevating the industry and the country as a whole.

Today, it employs more than 1,000 dedicated staff members, and that’s just the beginning. Indirectly, it supports more than 20,000 jobs across various sectors, from production crews to small businesses that thrive in the entertainment industry.

Another example is Kwenda Magic in Angola, a testament to MultiChoice Africa’s commitment to celebrating local culture and fostering growth through top-quality content. Its productions are shifting the dial, with DStv Angola now seen as the main investor in local content in the country.

This channel, meticulously curated for the Angolan audience, has not only exceeded its targets but has also created more than 3,000 jobs. These jobs span the entire spectrum of content creation, from actors to writers, producers, and technicians.

Kwenda Magic showcases the diverse narratives that make the country unique. Investing in local content empowers communities and amplifies their voices, strengthening their collective identity.

Zambezi Magic provides direct and indirect employment opportunities across Zambia, Zimbabwe, Botswana, Eswatini, Malawi, Lesotho and Namibia, producing local content not only to entertain but also to empower communities and stimulate economic development across the region.

In Uganda, Pearl Magic Prime is a respected DStv and GOtv channel. Its success and credibility are underpinned by its broad viewership but also by its significant economic impact.

Since 2021, more than 25 licensed and commissioned shows have graced the platform, employing approximately 1,000 people directly and indirectly. Even more impressively, these productions garnered a remarkable 15 local and international awards in 2022 alone.

Finally, in Namibia, MultiChoice has partnered with the Namibia Film Commission to support female filmmakers, also sponsoring two Namibian female filmmakers to establish a Sisters Working in Film and Television (SWIFT) chapter.

This initiative is part of the broadcaster’s commitment to diversity and gender equality in the film and television industry. By empowering women in film, the company contributes not only to personal growth but also to the broader development of the Namibian film sector.

Beyond the investment in the film industry, MultiChoice has also launched Network TV. This local channel offers current affairs, sports, youth entertainment, as well as travel shows – exclusively for Namibians, by Namibians.

Through this channel, the company has employed 4 people and supported a further 10 through indirect investment. It’s a step towards greater, hyper-localised content that supports a brighter future for Namibia’s creative industry and beyond.

MultiChoice’s dedication to tailoring content to each market is evident through the increasing number of local channels and productions in each region.
At MultiChoice, we believe in improving the quality of people’s lives through what we do. One of our most significant contributions to this mission is our investment in local content – content that speaks to people, tells their stories, and helps build a united, Pan-African identity.

Local content isn’t just a source of entertainment; it’s a powerful force for economic progress and the preservation of our rich cultural heritage. We remain steadfast in our commitment to nurturing talent, catalysing economic prosperity and telling African stories for African people.

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The Final Chapter of BBNaija Season 10 Begins at the Reunion

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BBNaija Season 10 Reunion

After ten weeks of twists, shifting alliances, emotional confrontations and unforgettable moments, the BBNaija Season 10 house may have closed its doors, but many of the conversations it sparked never truly ended.

Now, months after Imisi emerged victorious and walked away with the ₦150 million grand prize, all 29 housemates are set to return for the Season 10 Reunion, hosted by Ebuka Obi-Uchendu. As anticipation builds for BBNaija Season 11, the reunion offers fans one final opportunity to revisit the stories that kept the 10/10 season at the centre of conversation.

And if there’s one thing viewers know about BBNaija reunions, it’s that they have a way of bringing unfinished business back to the surface.

For starters, fans will be eager to hear from Dede and Kola, whose complicated dynamic generated countless conversations throughout the season. What exactly was happening between them? Was it friendship, attraction, strategy, or a little bit of everything? Months later, many viewers are still searching for answers.

Then there is Victory and Gigi Jasmine, whose rollercoaster relationship became one of the season’s most talked-about storylines. From mixed signals and emotional conversations to unexpected decisions that left viewers divided, theirs was a relationship that rarely lacked drama. The reunion could finally reveal where things stand between them today.

Questions also remain around Faith, one of the season’s most controversial and talked-about housemates. His journey from strong contender to disqualification sparked intense debate among fans and fellow housemates alike. With Sultana and Imisi both playing significant roles in some of the season’s biggest conversations involving him, the reunion may provide long-awaited clarity on one of the defining storylines of the season.

Of course, no look back at the 10/10 season would be complete without revisiting the relationships that captured viewers’ attention. Fans will be curious to know whether connections such as Koyin and Isabella’s survived beyond the house, evolved into something more, or simply became part of the BBNaija experience.

There are also questions surrounding Jason Jae, whose interactions with Joanna, Sultana and Dede kept fans speculating throughout the season. Was he simply playing the game, following genuine connections, or navigating a complicated mix of both? The reunion may finally offer some answers.

Meanwhile, Bright Morgan and Mide’s relationship remained one of the season’s most debated situationships. With emotions, misunderstandings and unanswered questions lingering after the show, viewers will undoubtedly be looking forward to hearing their perspectives now that months have passed.

Beyond the individual stories, the reunion is also an opportunity for housemates to reflect on the alliances, rivalries and decisions that shaped one of the most unpredictable seasons in BBNaija history. Friendships were tested, loyalties shifted, and housemates often found themselves on opposite sides of conversations that dominated social media week after week.

Whether it’s old rivalries, unresolved tensions, surprising reconciliations or long-awaited explanations, fans can expect the conversations they have been waiting months to hear.

The BBNaija Season 10 Reunion premieres on June 8 at 10:00 PM WAT on Africa Magic Showcase and Africa Magic Family. Episodes will be available on DStv Stream and GOtv Stream, ensuring viewers never miss a moment of the revelations, resolutions and memorable conversations that await.

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Nigerian Actor Adesina Okiki Janmole Dies in Fatal Auto Crash

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Adesina Okiki Janmole

By Modupe Gbadeyanka

A fatal auto crash has claimed the life of a Nigerian actor, Mr Adesina Okiki, otherwise known as Janmole.

The death of the thespian was confirmed on Tuesday by the president of the Theatre Arts and Motion Pictures Practitioners Association of Nigeria (TAMPAN), Mr Abolaji Amusan, popularly known as Mr Latin.

In a post on his Facebook page today, the comic actor said, “May the soul of our departed colleague, Adesina Okiki Janmole, who tragically lost his life in an accident, rest in perfect peace.

“May God grant his family, friends, and colleagues the strength and comfort to bear this irreparable loss. He will be greatly missed. Amen.”

The demise of this comedian and filmmaker comes a few weeks after the Nigerian film industry lost Alexx Ekubo to cancer.

During his lifetime, Janmole, who died in a road accident on Monday, acted in several movies. He was known for his humour, screen presence and contributions to the Yoruba movie industry.

About four years ago, he survived a fire incident along the Lagos-Ibadan Expressway, an experience many believed he had narrowly escaped.

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Africa Magic to Air BBNaija Season 10 Reunion June 8

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BBNaija Season 10 Reunion

By Aduragbemi Omiyale

Lovers of the popular Big Brother Naija (BBNaija) reality television show will have the opportunity to watch the BBNaija Season 10 Reunion Show.

The programme, to be hosted by media personality, Mr Ebuka Obi-Uchendu, will premiere on Monday, 8 June 2026, at 10 pm WAT on Africa Magic Showcase (DStv Channel 151 | GOtv Channel 8) and Africa Magic Family (DStv Channel 154 | GOtv Channel 7), with each episode available on the DStv Stream and GOtv Stream apps the following day.

The reunion show will feature all 29 housemates. Fans can follow all reunion updates using the hashtag #BBNaijaReunion across social media platforms and Africa Magic for exclusive clips and behind-the-scenes content.

On October 5, 2025, the BBNaija Season 10 came to an end, with Opeyemi Ayanwale, popularly known as Imisi, emerging champion with 42.84 per cent of the public votes.

The 23-year-old fashion designer and actress from Oyo State walked away with a grand prize of N150 million, including N80 million in cash and a brand-new Innoson SUV.

The reunion is expected to address several unresolved storylines from the season, including the disqualification of housemate Faith in the final week following a physical altercation with Sultana. The season also produced some of its most viral moments in years, including a spoon-related standoff that dominated X for days and a series of romantic entanglements that split fan bases across the continent.

Season 10 was considered one of the most exciting editions of the show to date, introducing the Bag of Big Twists, a red telephone delivering random instructions from Biggie, a restructured Head of House challenge and an Influential Player of the Week feature.

With plans for a new season already in motion, the BBNaija 10 over 10 reunion show is set to officially close conflicts, encourage clarifications and allow the housemates to lay it all bare to the viewers and themselves one last time.

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