Sports
1xBalance: Update on Project Progress
Changing the game responsibly
In a world where betting has become part of the daily entertainment for millions of people, the question is increasingly relevant:how to play and not lose yourself?
The answer is provided by 1xBalance — an initiative of the 1xBet brand, which actively develops in over 20 African countries. It is not just a promo campaign. It is a culture of responsible gaming that prioritizes players, their choices, and their safety.
1xBalance was created to change the approach to the game. The educational project reminds us that playing is about balance, a responsible attitude, and pleasure.
This initiative focuses not on rules but on people. Through live communication, stories, memes, guides, and live broadcasts, the 1xBet brand helps players monitor not only their bets but also their emotional state, budget, and limits.
A project that focuses on the player
The 1xBalance from 1xBet emphasizes an open conversation with the community, built on three simple values:
- A player has the right to know their limits
- Betting is about the experience, not the profit
- A brand must be responsible to its users
1xBalance is an honest initiative that neither imposes nor teaches. It encourages dialogue, helps to think, and provides simple, understandable tools.
What is important here is not the game itself, but how, when, and why you play.
Numbers with real people behind them
In March-April 2025, 1xBet – 1xBalance demonstrated large-scale engagement:
- 10+ million social media reach
- +300-500 new subscribers in each active region
- 4,000+ participants in contests and challenges
- 201 promo codes drawn among active followers
- Thousands of reactions, comments, saves, stories, and direct messages
These results are not just numbers. They confirm that the audience listens, responds, asks
questions, and engages in critical socio-educational initiatives.
The 1xBet brand calls on everyone interested in the topic:
- Join future activities
- Share your thoughts
- Learn about responsible gaming with 1xBet
Prizes that motivate — not to play more, but to think better
A special feature of the initiative was a new attitude towards the promo activities.
Participants from different countries received promo codes, gadgets (phones, headphones, power banks), branded merchandise, and accessories, not for the sake of involvement in the game, but as gratitude for maintaining the dialogue.
The contests were always simple: “express your opinion”, “reply in stories”, “share your experience”, “be an active participant”.
N No pressure. No complicated rules. Just an honest invitation — to think and share.
When players talk, it’s worth listening
One of the project’s strongest aspects is the feedback. Under each post, story, or broadcast, you will find numerous comments:
- “How to control yourself after a loss?”
- “What to do when you want to win back?”
- “How to play for yourself, not for profit?”
And it was the players who formulated the most precise rules:
“Don’t play back.”
“Play within your budget.”
“A bet is not an income. It’s a moment of emotion, and it should be safe.”
Social responsibility is not words, but actions. What’s next?
1xBalance is part of 1xBet’s broader social policy. Where there is 1xBalance, there is support, not pressure. Respect, not imposition. Dialogue, not monologue.
The project continues to develop. In the coming months, we expect:
- Expanding the range of local collaborations
- Continuing activities in the betting shops: interactives, brochures, posters, and booths
1xBalance is not about how much you play. It’s about how you play.
It is an initiative that proves that responsibility can be simple, understandable, and accessible to everyone.
The 1xBet brand is cultivating a community of conscious players who embrace control, self-respect, and healthy play as the new standard.
Join today:
Subscribe to the official 1xBet pages on social media:
https://www.instagram.com/1xbet_nigeria_official
https://www.facebook.com/1xbet.nigeria.official/
https://twitter.com/1xbetngofficial
Become a part of the #1xBalance activities
Your game is your choice. Your responsibility is your power!
Nigeria’s Super Falcons will look to secure their place in the quarter-finals when they face Egypt in their final Group C match on Wednesday at 9:00 pm at the ongoing WAFCON 2026 in Morocco.
The defending champions bounced back from their disappointing 3-2 defeat to Malawi with a crucial 1-0 victory over Zambia and will now be aiming to finish the group stage strongly. All the matches of the tournament air live on SuperSport via DStv and GOtv.
The final matchday of Group A saw hosts Morocco play out a goalless draw with Senegal, a result that was enough to send Morocco through to the quarter-finals in first position in their group. Algeria also secured their place in the knockout stages after a 2-0 victory over Kenya, bringing their group-stage campaign to a strong close.
Tuesday, Group B will conclude with Burkina Faso facing South Africa before Tanzania takes on Ivory Coast. South Africa and Ivory Coast played out a 2-2 draw in their previous match, while Burkina Faso bounced back from their opening defeat with a 2-1 victory over Tanzania. With the group still to be decided, the final results will determine which teams join the quarter-final line-up.
All eyes will then turn to Group C on Wednesday, where Egypt will face Nigeria, and Malawi will take on Zambia, with both matches kicking off at 9:00 pm. The Super Falcons will be hoping to build on their victory over Zambia and secure the result they need to advance to the knockout stages, while Egypt will be looking to end their campaign on a positive note after suffering a 3-1 defeat to Malawi in their previous game.
Nigeria’s final group match comes after a difficult start to their title defence. The Super Falcons were stunned 3-2 by Malawi in their opening game but responded with a 1-0 victory over Zambia to revive their campaign. The ten-time champions will now need to complete the job against Egypt as they look to keep their hopes of retaining the continental crown alive.
The final group-stage fixtures on Thursday will see Ghana take on Mali, and Cape Verde face Cameroon on Thursday, with both matches also scheduled for 9:00 pm. Ghana suffered a 1-0 defeat to Cameroon in their previous outing, while Mali secured a 3-2 victory over Cape Verde. The final results will determine which teams progress to the knockout stages from Group D.
Matchday 3 Fixtures
Tuesday, August 4
Burkina Faso vs South Africa – 9:00 pm
Tanzania vs Ivory Coast – 9:00 pm
Wednesday, August 5
Egypt vs Nigeria – 9:00 pm
Malawi vs Zambia – 9:00 pm
Thursday, August 6
Cape Verde vs Cameroon – 9:00 pm
Mali vs Ghana – 9:00 pm
SuperSport Brings All the Live Action
Catch every match of WAFCON Morocco 2026 live on SS Football (Ch. 202, GOtv Ch. 61) and SS Football Plus (DStv Ch. 202) on DStv and GOtv. Fans can also stream every match live on DStv Stream from ₦6,000, with no decoder or dish required.
By Aduragbemi Omiyale
At least for the next four seasons, DStv and GOtv subscribers are guaranteed access to all UEFA men’s club matches on SuperSport.
This is because CANAL+, the parent company of MultiChoice, which owns DStv and GOtv, has secured the exclusive broadcast rights to all UEFA men’s club competitions across Sub-Saharan Africa through 2031, ensuring SuperSport will continue to broadcast the UEFA Champions, Europa and Conference Leagues live to DStv and GOtv subscribers.
The four-season agreement, which begins with the 2027/28 campaign, covers more than 40 countries across the region and includes exclusive rights to the UEFA Champions League, UEFA Europa League and UEFA Conference League.
In English- and Portuguese-speaking Africa, SuperSport will continue as the exclusive broadcaster of UEFA club competitions, bringing the continent’s biggest European club matches to DStv and GOtv subscribers. The agreement also restores full UEFA Champions League coverage on CANAL+ Sport channels in French-speaking Africa, alongside the UEFA Europa League and UEFA Conference League.
The rights deal further strengthens CANAL+’s sports portfolio, which already includes major football competitions such as the Premier League, LALIGA EA SPORTS, Ligue 1, the Betway Premiership and the ongoing TotalEnergies CAF Women’s Africa Cup of Nations Morocco 2026.
The agreement ensures football fans across Sub-Saharan Africa will continue to enjoy live coverage of Europe’s premier club competitions on SuperSport when the new rights cycle begins in 2027.
“We are very proud of this new partnership, which gives us exclusive rights to all UEFA Men’s Club competitions across more than 40 countries in Sub-Saharan Africa.
“For four seasons, until 2031, our subscribers will enjoy the thrill of the UEFA Champions League, UEFA Europa League and UEFA Conference League’s biggest matches. Today, CANAL+ offers the most attractive sports line-up across Sub-Saharan Africa, and the acquisition of these rights is a perfect illustration of that.
“We would like to extend our sincere thanks to UC3 and to the teams at Relevent for once again placing their trust in CANAL+, following our recent agreements in France, Switzerland, Belgium, Poland and Austria,” the chief executive of CANAL+, Mr Maxime Saada, stated.
The start of a football season always tricks people a little. Everything looks fresh. New shirts, new signings, clean tables, confident managers, fans talking themselves into hope again. Then the first few matches arrive, and half the predictions start wobbling. That is what makes early-season betting interesting. It is not tidy yet. Manchester City may still be Manchester City, but that does not mean they are sharp from the first whistle. Arsenal might look strong on paper and still need time to settle. Chelsea can have another summer full of noise and still leave bettors guessing. Real Madrid might have the stars, but even stars need minutes together. The first weeks are not about certainty. They are about spotting who is ready before the market fully catches up.
New Signings Need Time
Transfer excitement can make people rush. A new striker arrives at Arsenal and suddenly every goals market feels tempting. Manchester United sign a defender and people start talking about clean sheets. Chelsea add another expensive player and the same old question comes back: does this actually fix the team, or just add another name? Sometimes a signing changes everything quickly. More often, there is an awkward stage first. A forward needs to learn where the passes come from. A midfielder needs to understand the press. A centre-back needs to build trust with the goalkeeper and full-backs. That is why early-season betting after the Betway app download should not treat a new signing like a finished answer. The name matters, but the fit matters more.
World Cup Legs Will Matter
This season also carries the weight of the World Cup. Some players will come back flying. Some will come back flat. Some may start the season with managed minutes because their clubs cannot afford to burn them out early. That can change player markets fast. A bettor looking through the betway app before a weekend card should not only check the famous names in the lineup. Look at who played deep into the World Cup, who missed pre-season, who came back late, and who is being protected by the manager. A star on the pitch is not always a star at full speed.
Early Tables Can Lie
The first league table always looks more dramatic than it is. One big club drops points, and everyone starts asking if there is a crisis. One promoted side wins at home, and suddenly people talk about momentum. A striker scores twice, and the golden boot conversations begin before anyone has really learned anything. That noise can be useful, but only if bettors do not get swallowed by it. Early results need context. Did the team actually play well, or just finish two chances? Did they control the game, or survive pressure? Was the opponent missing key players? Did the manager rotate because of fitness?
Patience Beats The Big Prediction
The new season will settle. The strong teams will usually rise, the weaker squads will get exposed, and the table will start to make more sense. But the opening weeks are different. They are full of strange fitness levels, overhyped signings, tired stars and teams that are still trying to remember what they are meant to be. That is why betting on the upcoming season should start slowly. Do not fall in love with last season’s form. Do not trust every transfer story. Do not assume every World Cup star is ready to carry club football straight away. The value is often hiding in the messy part, before everyone else agrees what the season really looks like.
