By Dipo Olowookere
After making headlines in its 2016 debut with electrifying feats and an unprecedented amount of world firsts, Nitro World Games will raise the bar even higher next year.
Created by action sports icon, Travis Pastrana, with Nitro Circus CEO and Creative Director, Mike Porra, Nitro World Games returns to Salt Lake City, Utah USA on Saturday, June 24 when Rice-Eccles Stadium hosts an adrenaline-fueled competition to see who will be crowned world champion in action sports’ most exciting disciplines: FMX, BMX, Skate, Inline and Scooter. NBC will televise the action-packed finals in primetime in the US.
Tickets to the June 24 Nitro World Games go on sale Friday, December 9 at 10:00 A.M. (Mountain time, U.S.A.) at www.nitroworldgames.com.
“Progression is what Nitro World Games is all about,” said Pastrana. “While I was so pumped to see the riders rise to the challenge this summer and send it with huge new tricks, we are working hard to take things to another level again in 2017.”
“From the roar of the stadium to the huge viewership on TV and online, it was clear that Nitro World Games struck a chord. Now we can’t wait to come back to Salt Lake City,” said Porra. “We have an obligation to both the fans and the industry to continue to innovate and we know that this year is going to be even bigger and better.”
“NBC was proud to televise last year’s inaugural Nitro World Games”, said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. “We are looking forward once again showcasing the Games in 2017, as the Nitro Circus team continues to push action sports to new levels.”
“Utah was fortunate to host the highly successful inaugural Nitro World Games, which brought significant economic impact and media value to the state,” said Jeff Robbins, president & CEO of the Utah Sports Commission. “Sports fans around the world are anxious to see the continued progression that will take place during the 2017 event.”
Nitro World Games has revitalized action sports. Mind-blowing feats like Gregg Duffy’s unprecedented FMX double frontflip, the first time the trick was ever attempted in competition, and burgeoning superstar Ryan Williams’ massive 1080 BMX frontflip have pushed riders to heights few thought possible. 25,000 people saw it all go down in Salt Lake City. Viewer numbers for NBC’s live primetime broadcast surpassed all expectations while Nitro Circus’ livestream reached a hungry global audience. To date, Nitro World Games digital content has generated over 100 million views in aggregate. Summing up the impact of Nitro World Games’ debut, legendary BMX athlete TJ Lavin said, “Take everything that you know and throw it right out the window because this is a whole new sport.” With breakthrough ramp technology, new judging and scoring formats, plus open qualifying, this is a complete reboot of action sports competition.
For fans looking to witness action sports history in person, there are a variety of Nitro World Games options to choose from. Tickets start at $19 each while Nitro Club VIP tickets – the best seats in the house plus a special VIP experience – are $79 each (all ticket prices plus applicable service fees).
Nitro World Games 2017 continues Nitro Circus’ multi-year partnership with NBC Sports Ventures, combining NBC’s broadcasting excellence with Nitro Circus’ exciting brand of action sports entertainment. NBC Sports will present three hours of Nitro World Games coverage airing in primetime on NBC in the United States. More details on how fans outside of the U.S. and Canada can watch Nitro World Games will be announced soon.
Firm Gives NTA Rights to Broadcast Tokyo 2020 Olympics
By Adedapo Adesanya
Nigeria’s leading sports marketing and management company, Integral, has secured the exclusive rights to broadcast the Olympic Games Tokyo 2020 on free-to-air television.
As a result, the company will once again work with the Nigerian Television Authority (NTA) Network to deliver all content on its free-to-air-platform
This sub-license deal comes from Infront, a Wanda Sports Group company and the International Olympics Committee (IOC) exclusive rights holder for free-to-air distribution rights in Sub-Saharan Africa. The deal is in addition to Integral’s existing Premier League sub-license free-to-air media rights agreement on NTA.
The exclusive package includes TV broadcasts of live events as well as repeats and highlights from the Olympics.
As a result of the collaboration, over 200 hours of sporting content will be available on the NTA Network with 6 to 9 hours of daily content throughout the period of the Games from July 23 to August 8, 2021.
Speaking on the development, Mr Christophe Van Rothem, Infront Associate Director Media rights said: “Our objective is to maximize the reach of the Olympic Games 2020 and this partnership with our trusted partner Integral, will ensure we are able to bring this unique and thrilling event to millions of households in Nigeria.”
According to the Managing Director of Integral, Mrs Abimbola Ilo, “Following our partnership for the Premier League free-to-air rights, we are pleased to be working with Infront again to deliver high-quality sports moments to Nigerians.
“This is an important avenue to showcase the talents and tell the stories of exceptional athletes as they compete on the world’s biggest stage in Tokyo.”
Also speaking on the deal, Mr Yakubu Ibn Mohammed, the Director-General of NTA stated, “As Nigeria’s most popular broadcaster, we are committed to delivering quality content to our viewers and proud to be partnering with Integral again on what promises to be yet another exciting sports event.
“With this partnership, we will once again be bringing the best of premium sports to the widest distribution in Nigeria,” he said.
For Mrs Chichi Nwoko Integral’s Associate Director, Sports Rights and Media Partnership, she added, “We are happy to partner with Infront to bring another exciting major sports event to passionate Nigerian fans.
“As we add to our growing media rights catalogue, Integral is delighted to be at the centre of delivering live sports content to Nigerians yet again.”
Business Post understands that although the ceremony is officially to commence today, activities like men and women football among others with a longer period have started.
Australian City Brisbane to Host 2032 Olympics
By Adedapo Adesanya
Brisbane has been awarded as the host of the 2032 Olympics, becoming the third Australian city to host the Summer Games after Melbourne and Sydney.
The selection of Brisbane was announced on Wednesday by the president of the International Olympic Committee (IOC), Mr Thomas Bach, after delegates voted 72 to five with three abstentions at the IOC session in Tokyo.
“The International Olympic Committee has the honour to announce that the Games of the 35th Olympiad are awarded to Brisbane, Australia,” Mr Bach said.
Several cities and countries had publicly expressed an interest in staging the 2032 Games including Indonesia, Hungary’s capital Budapest, China, Qatar’s Doha and Germany’s Ruhr valley region.
However, in a new process adopted by the IOC that does not openly pit cities against each other, Brisbane had already moved ahead of any rival back in February, having been selected as a “preferred host”.
The city’s bid had earned repeated praise from the IOC for its high percentage of existing venues, support from all levels of government and the private sector, experience in organising major events and its favourable weather, among other things.
“I’m so excited — I have so much pride for my state, for my people. Never in my lifetime did I think that this was going to happen,” said Queensland state premier, Ms Anna Palaszczuk.
“We have done it, Queensland! We’ve done it, Brisbane! This is fantastic, this is amazing, tonight is your night, enjoy,” she added.
Australian Prime Minister, Mr Scott Morrison, told IOC voters in a live link from his office: “We know what it takes to deliver a successful Games in Australia.”
Mr Morrison then added in a statement he was “absolutely thrilled” by his country’s success in securing a third Games, calling it “a historic day” for the entire country.
“We know the impact on Sydney more than two decades ago was transformative, and we can now expect a repeat for Brisbane and communities across Queensland.
“It’s a proud day for Queenslanders and Australians everywhere,” Morrison stated.
Australia has already hosted the Olympics twice, in Melbourne in 1956 and Sydney in 2000, widely considered one of the most successful Games in recent history.
Tokyo is hosting the postponed 2020 Olympics which starts this week and Paris will stage the 2024 Games. Los Angeles in the United States has been awarded the 2028 event.
Ogun Praises Rite Foods’ Support for Sports
By Aduragbemi Omiyale
**As Kenyans Sweep Medals at 2021 Ijebu Heritage Half Marathon
Rite Foods Limited has been applauded by the Ogun State Government for supporting the development of sports in the state.
Last Saturday, the company, which produces Bigi drinks, Naija’s favourite carbonated soft drinks, thrown its full weight behind the 2021 Ijebu Heritage Half Marathon.
At the event, the firm provided premium refreshment and hydration for athletes and indigenes and this gesture was noticed by the state government.
The Governor of Ogun State, Mr Dapo Abiodun, who was represented by the Commissioner for Youths and Sports, Mr Kehinde Oluwadare, said the event was in line with the vision of his administration.
Speaking on the marathon, the Brand Manager, Beverage and Bakery, Rite Foods Limited, Ms Boluwatife Adedugbe, extended the company’s profound goodwill message to the people of Ijebu and also reiterated the company’s commitment to the needs of Ijebu people and its consumers in general.
She stated that Rite Foods’ strategy will remain aligned to meeting its consumers at touchpoints that resonate with its premium brands as well as brand equity journey.
“For Rite Foods, we will always have our consumers at the depth of our hearts and we will continue to empower and support as many platforms that promote healthy competition, talents and positive energy as the Ijebu Heritage Half Marathon 2021,” she added.
Oba Sikiru Kayode Adetona, the Awujale of Ijebuland, who was ably represented by Tunde Odulaja welcomed all to the great occasion while also stating that Kabiyesi sees the marathon as a talent hunt for future Ijebu athletes who will be discovered in the process and launched into international limelight through the Ijebu marathon platform.
Mr Odulaja commended Rite Foods for the exciting refreshment it is bringing to energize all athletes, adding that the marathon will increase economic activities in Ijebuland.
At the marathon, Rite Foods provided 14 Bigi water points, to fantastically refresh and revitalize all athletes, home-based and foreign, in addition to making its array of over 15 Naija’s favourite brands readily available to energize and meet the needs of all involved in the race.
Top class runners participated in the event which was monitored professionally, as spy cameras were deployed coupled with transporter chips to track all athletes during the marathon.
It was also a clean sweep for Kenyan athletes as they claimed both the men and women categories with Hosea Kiplimo finishing the men’s race in 1:02:36 while his counterpart, Rhonzas Kilimo finished second in 1:02:57. The third position went to another Kenyan, Timothy Ronoh, who raced to the finish line in 1:02:59.
The women’s race was also won by another Kenyan, Sandra Chebet in a time of 1:10:42, with two Ethiopians, Gebaynesh Ayele and Beyenu Degefa taking the second and third position in a time of 1:10:52 and 1:11:02 respectively.
Local indigenes like Abigail Ogunbowale, an 11-year-old who finished the half marathon was rewarded with N250,000 by Rite Foods Limited, while Femi Olusanya, a police officer in Ijebu-Ode, who was the first to finish the race, will get N500,000.
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