By Modupe Gbadeyanka
An agreement has been entered into between Airtel Nigeria and Brave Combat Federation (Brave CF) for the airing of exclusive combat sports content on the former’s free streaming service platform, Airtel TV.
The deal will require the leading mixed martial arts promotion company to offer viewers of the telco unparalleled entertainment experience.
The collaboration, which kicked off in July, marks the beginning of an exciting experience for combat sports enthusiasts in Nigeria.
Airtel TV will seamlessly integrate Brave’s extensive library of mixed martial arts content, providing viewers with adrenaline-pumping tournaments, captivating original programs, and a wide array of shows from the Brave CF catalogue.
The Chief Commercial Officer of Airtel Nigeria, Mr Femi Oshinlaja, said that the collaboration between Airtel TV and Brave is designed to add more value to Airtel TV’s entertainment offerings and also expand Brave CF’s reach as a leading mixed martial arts promotion company in Africa.
“We are thrilled to join forces with Brave CF, the fastest-growing mixed martial arts organization in the world. This collaboration aligns perfectly with our commitment to enhancing the entertainment choices for our valued subscribers.
“By providing exclusive combat sports content, we aim to take Airtel TV to new heights and deliver unparalleled entertainment experience,” Mr Oshinlaja said.
Airtel TV is a free-to-use lifestyle video streaming service with access to a plethora of content such as movies, TV series, documentaries, sports, and more.
The app offers an array of impressive features, including a data-saving option and a personalized watchlist. Users can experience Airtel TV by simply having a registered Airtel SIM, a device capable of browsing the internet, and an Airtel data bundle.