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FC Barcelona, Star Lager Beer Unveil Partnership Deal

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By Modupe Gbadeyanka

Nigeria’s foremost lager, Star, and top football club in Spain, FC Barcelona, on Friday, March 3, 2017, formally announced a partnership naming the beer brand as the club’s “Official Beer Partner” or “Official Supporter” in Nigeria.

The announcement took place at the club’s home ground, the Camp Nou, during a press briefing.

This comes on the heels of Star’s partnership with five other European clubs, Arsenal, Manchester City, Juventus, Real Madrid and Paris Saint-Germain (PSG) including a national partnership with the Nigerian Professional Football League (NPFL) in 2016.

With the partnership, Star lager beer will now possess the right to promote its connection with FC Barcelona fans and keenly enhance visibility of the club in Nigeria.

Speaking on the new partnership, Marketing Director of the Nigerian Breweries Plc, Franco María Maggi, stated that, “As a brand, we would love to connect with as many football fans as possible.

“We see this partnership as a way to further consolidate our commitment to millions of fans and bring quality enjoyment of football with unrivalled consumer interaction experience.”

“Star is committed as a brand to nurture this partnership like others which will positively impact on the development of the football landscape in Nigeria.

“The brand is investing in order to tap, among other things also in the possibility of world-class knowledge transfer,” Franco Maria Maggi concluded.

The established partnership between both entities will have Star drive digital and outdoor amplification, viewership engagement and attendance at live matches that involve FC Barcelona.

Commenting further on the partnership, FC Barcelona legend, Mr Edgar Davids, confirmed FC Barcelona is exploring new regions especially in Africa’s most populous nation, Nigeria.

“Playing for Barcelona gave me the opportunity to meet with, appreciate and respect the diversity of cultural background of players from diverse environment.

“This goes to show that football is truly universal and pulls down cultural barriers. It’s even more exciting to see a partnership between the club and Nigeria’s Number 1 beer brand, Star Lager,” Mr Davids said.

Confirming other benefits for the Star brand through its partnership with FC Barcelona, Portfolio Manager, National Premium, Nigerian Breweries Plc, Mr Tokunbo Adodo stated that, “The partnership with FC Barcelona signifies Star’s continuous effort to strengthen and deepen the relationship with football fans.

“Going forward, a bottle of Star would symbolize more than just another lager, it would mean a communion between a fan and the pride, history and colours of their favourite club side.”

FC Barcelona, founded in 1899, is one of the oldest clubs in the world. It is the second most valuable sports team in the world worth $3.56 billion.

Notable Nigerian players such as Emmanuel Amunike, Samuel Okunowo and Haruna Babangida who was the second youngest player to feature for Barcelona have previously pitched side with FC Barcelona.

Over the years, the Star brand has consistently supported football initiatives with platforms such as its highly impactful campaign to rally Nigerian football fans during the World Cup in 2014.

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game.

Since the first STAR lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the brand has been a premium market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.

Star has put its expansive platform to good use in promoting music and youth lifestyle through projects like STAR Music Trek, STAR Quest and STAR Mega Jam.

Sixty-seven years after it debuted in the Nigerian brewing sector, Star lager beer has continued to occupy the premium position by bringing a brighter shine to millions of fans.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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AFCON: BUA Chair to Redeem Super Eagles $500,000 Pledge Despite Loss

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By Adedapo Adesanya

The Chairman of BUA Group, Mr Abdul Samad Rabiu, has reaffirmed his commitment to reward the Super Eagles with the promised $500,000 despite losing the semi-final match against Morocco in the ongoing Africa Cup of Nations (AFCON) on Wednesday night.

The Nigerian senior national football team lost the tie against Morocco 4-2 on penalties after both sides failed to break the deadlock after 120 minutes.

In a post on his official Instagram on Thursday, the billionaire industrialist commended the football team for their determination and unity throughout the competition.

Mr Rabiu said the players displayed admirable grit and commitment on the field, adding that although the trophy eluded them, their performance inspired pride and admiration among Nigerians at home and abroad.

“To our brave Super Eagles, You fought with your hearts, gave your all, and showed true courage and determination on the pitch. Though it wasn’t meant to be this time, you have made every Nigerian proud.

“Sometimes, even our best efforts don’t bring the outcome we hope for, but the spirit, passion, and unity you displayed are what truly matter. You left everything on the field, and that is worthy of celebration.

“As a token of appreciation for your remarkable journey and effort, I am still going ahead to fulfill the pledge of $500,000. This is in recognition of your hard work, dedication, and the joy you have brought to our nation.

“Keep your heads high, Super Eagles – the experience, lessons, and spirit will fuel even greater success next time. Nigeria will always be proud of you, and we believe in your future victories!” the statement read.

Nigeria failed to advance to the final of the 2025 AFCON yesterday after losing to Morocco’s Atlas Lions in a tense penalty shootout, a result that sent the North African side through to the final.

Moroccan goalkeeper, Yacine Bounou saved kicks from both Samuel Chukwueze and Bruno Onyemaechi, allowing Youssef En-Nesyri to convert the winning kick and spark wild celebrations inside the Prince Moulay Abdellah Stadium in Rabat.

Nigeria will play Egypt in the bronze medal match on Sunday, January 18 while Morocco will face 2021 winners, Senegal for the chance to win the trophy for the first time in 50 years.

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Carabao Cup, AFCON Semi-Finals Take Centre Stage Live on SuperSport

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Carabao Cup AFCON Supersport

Midweek football delivers decisive moments across three competitions as the Carabao Cup reaches the semi-final in England, Serie A’s title contenders play their games in hand, and the Africa Cup of Nations narrows down to its final two. Fans can follow every fixture live on SuperSport across DStv and GOtv.

Carabao Cup: Semi-Final Second Legs Decide Wembley Places

The Carabao Cup semi-finals conclude with two heavyweight fixtures as clubs push for a place in the final at Wembley.

On Tuesday at 9:00 p.m., Newcastle  host Man City at St James’ Park. Newcastle enter the second leg as defending Carabao Cup champions and come into the tie in strong domestic form, having recorded three straight league wins and progressed in the FA Cup after a penalty shootout victory over Bournemouth.

City arrive after a heavy FA Cup win against Exeter City but are still searching for consistency in the league following a run of draws. Both sides have navigated the competition efficiently so far, setting up a finely balanced contest.

Wednesday’s second semi-final sees Chelsea host Arsenal at 9:00 p.m. Chelsea begin the second leg under new manager Liam Rosenior after a convincing FA Cup victory over Charlton, though league form has been less consistent following a recent defeat to Fulham.

Arsenal, meanwhile, arrive as Premier League leaders and remain active in all major competitions this season. Their FA Cup win over Portsmouth maintained momentum as they look to secure a return to Wembley.

Both Carabao Cup semi-final matches air live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).

Serie A: Games in Hand Shape the Title Race

Serie A’s midweek programme features three fixtures involving clubs playing their game in hand, with implications at both ends of the table.

On Wednesday at 6:30 p.m., Napoli host Parma. Napoli were held to a draw by Inter Milan in their previous outing and sit fourth, level on points with Juventus. With other contenders also in action, a win could lift them further up the standings. Parma arrive after a narrow victory over Lecce and continue to look upward from mid-table.

Later on Wednesday at 8:45 p.m., leaders Inter Milan face Lecce at the San Siro. Inter saw their winning run halted by Napoli but remain three points clear at the top. Lecce arrive having suffered consecutive defeats and will be aiming to secure a positive result in a difficult away fixture.

Thursday’s action concludes at 8:45 p.m. as AC Milan travel to face Como. Milan sit second but have been held to back-to-back draws and will be seeking a return to winning form. Como, coached by Cesc Fàbregas, have impressed this season and sit sixth, boasting one of the league’s strongest defensive records.

All Serie A fixtures are broadcast live on SS Africa 2 (GOtv Ch. 64, DStv Ch. 208).

AFCON 2025: Semi-Finals Decide Finalists

The Africa Cup of Nations reaches its penultimate stage with two semi-final clashes scheduled for Wednesday.

Senegal face Egypt at 6:00 p.m. in Tangier in a renewal of a recent AFCON rivalry. Senegal, winners of the 2021 edition, have progressed with control and balance, while Egypt have relied on resilience and decisive moments in the knockout rounds. The matchup once again brings together key figures from both sides as a place in the final is at stake.

Later at 9:00 p.m., Nigeria meet hosts Morocco in Rabat. Nigeria advanced after a disciplined quarter-final performance, while Morocco continue to combine defensive organisation with efficiency in attack. With home support behind them, Morocco face a Nigerian side that has shown attacking consistency throughout the tournament.

Both AFCON semi-finals air live on SS AFCON (GOtv Ch. 59, DStv Ch. 202).

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The Role of Tech and Interface Stability in High-Pressure Live Sports Betting Moments

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Betway

Live sports betting puts platforms under a different kind of pressure. Unlike pre-match betting, nothing waits. Goals arrive out of nowhere, momentum flips, injuries interrupt the flow, and a match can change direction in seconds. When that happens, the quality of the technology underneath starts to matter just as much as the numbers on the screen.

What separates reliable live betting platforms from frustrating ones is not speed alone. It is stability. The ability to keep screens calm, information readable, and interactions predictable while activity spikes is a technical challenge that few systems handle well.

Why High-Pressure Moments Test Platforms

High-pressure moments look different across sports. In football, it might be a late penalty or a VAR decision. In basketball, it is a final possession. In tennis, a break point. In boxing, a sudden knockdown. Each creates a surge of user activity at the exact same time.

From a technical perspective, this is where systems are most vulnerable. Too many updates at once can cause flickering layouts, delayed inputs, or confusing state changes. Strong platforms like Betway live sports betting anticipate these spikes and manage them deliberately, across live football, basketball, tennis, boxing, and other fast-moving sports where pressure builds quickly and timing matters most.

Stability Over Raw Speed

One of the most important design choices in live betting is update prioritisation. Not every piece of data needs to refresh instantly. Critical events come first. Supporting information follows. This prevents the interface from jumping around when users are trying to make decisions.

You see this approach across modern live environments, especially in live sports betting sections where the match timeline quietly shapes what appears on screen and when it appears. The idea is not to throw everything at the user at once. It is to keep people oriented even when things move fast.

Interface Discipline Across Sports

Live betting platforms that cover multiple sports face an added challenge. Each sport has a different rhythm. Football unfolds steadily. Basketball moves in bursts. Tennis swings between quiet rallies and sudden points. The interface has to adapt without changing its basic behaviour.

Good systems reuse interaction patterns across sports. Buttons appear in familiar places. Timers behave consistently. Feedback looks and feels the same whether someone is following football, basketball, or tennis. That consistency reduces hesitation when pressure is high.

Sports betting platforms, such as Betway, are often referenced in this context because their live environments apply the same structural logic across various sports. That does not draw attention to itself, which is exactly the point. When technology works properly, it fades into the background.

Where Casino Design Influences Live Betting

Interestingly, some of the best ideas behind live betting stability come from casino game design. Casino games rely on repetition, clear state changes, and predictable feedback. Those same principles now shape live sports interfaces.

By borrowing techniques like controlled state transitions and locked interaction phases, live betting platforms avoid accidental inputs and reduce confusion. The result is an experience that feels deliberate rather than reactive.

Calm Interfaces Build Confidence

In high-pressure moments, users do not want excitement from the interface. They already get that from the match. What they need is clarity. Screens that stay still. Information that appears where expected. Actions that behave the same way every time.

When platforms deliver that calm under pressure, trust follows naturally, not because of branding or features, but because the technology proves itself when it matters most.

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